What Saint-Gobain Placo España does

Saint-Gobain Placo España (legal entity Saint-Gobain Placo Ibérica) is the Spanish subsidiary of Saint-Gobain, the French multinational conglomerate publicly listed on Euronext Paris (EPA:SGO). The company manufactures and distributes light-construction systems, principally gypsum plasterboard (Placa de Yeso Laminado - PYL) and complementary metal framing, accessories and engineered ceilings, with a 295-SKU catalog organized around solution categories: partitions and wall linings (Tabiques y Trasdosados), ceilings (Techos), façades (Fachadas Enveo), floor screeds (Soleras), passive fire protection (Protección Pasiva), plasters (Yesos) and renovation (Renovación). Differentiated technologies include Activ'Air (formaldehyde-reduction indoor air quality), 4PRO (four-edged ceiling board, recently marking its 15-year anniversary), Placo Flam and Fenix (fire protection), PlacoSilence (acoustic isolation), PlacoHydro (moisture resistance), Placo X-Ray Protection (radiation shielding for healthcare), Doublissimo and Placomur (thermal insulation), Habito and Rigidur (high-hardness/load-bearing boards), Placotherm Integra façade systems and a disruptive calcination process for lower-emission plasterboard manufacture under the (RE)imagina sustainability initiative targeting carbon neutrality by 2050. Certification footprint includes ISO 14001, DAP environmental product declarations (ISO 14025 / EN 15804) and BREEAM-supporting documentation.

Revenue is generated through one-time product sales of plasterboard, profiles, accessories and complete construction systems, supplemented by professional services including technical assistance, training via Academia Saint-Gobain, subsidy advisory (SG Subvenciona) for building rehabilitation, and the REcircula recycling service. Go-to-market is B2B via an authorized distributor network across Spain (with a private ordering portal at clientes.placo.es), direct technical sales to enterprise projects, and a deep ecosystem of digital tools — BIM objects, Presto/Cype/Precio Centro/Ive/Cíec/iTec pricing databases, CE3X energy-certification plug-ins, dBstation and SGAcustic acoustic calculators, SG SAVE, PTTV3, Placo TR and Manual THERM — that embed Placo specifications into architect, quantity-surveyor and installer workflows. Pricing is published via annual price lists; the latest is Lista de Precios Isover y Placo Marzo 2026, integrating Placo with sister Saint-Gobain insulation brand Isover. End-customer segments span residential, education, healthcare, hospitality, commercial, office and industrial buildings, with 145+ documented reference projects including Arata Isozaki's Ciutat de l'Aigua, Arapiles Arquitectos' CEMAR Residential (100,000+ m² of solutions), IES Etxebarri, Hospital Don Benito Villanueva, Clínica Dental Marbán Valladolid and the IPLA CSIC research institute.

Leadership changed in June 2026 with Gustavo Blázquez appointed to direct the consolidated Isover, Placo and Transformados units in Spain, signalling closer cross-brand coordination. The company is headquartered at Príncipe de Vergara 132, Madrid, was awarded Top Employer Spain 2026, and operates as a wholly-owned subsidiary of Saint-Gobain with no public standalone revenue disclosure.

Name

Saint-Gobain Placo España

Legal name

Saint-Gobain Placo Ibérica

Website

https://placo.es

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Saint-Gobain Placo España manufactures and distributes gypsum plasterboard, drywall systems, ceilings, and façade solutions in Spain. A subsidiary of Saint-Gobain (EPA:SGO), it serves construction professionals, architects, developers, and authorized distributors via a 295-product portfolio.

Ownership category

akta.pro rank

Product category

Construction Materials

NAICS

Gypsum Product Manufacturing (327420), Lime and Gypsum Product Manufacturing (3274)

SIC

Concrete, Gypsum & Plaster Products (3270)

akta.pro primary industry

Gypsum Board & Drywall Panels (IMADAEAA)

akta.pro secondary industries

Plaster (Gypsum/Lime/Cement) & Basecoat Systems (IMADAEAC), Acoustic Gypsum Boards & Sound Control Systems (IMADAEAK), Ceiling Boards, Plasterboard Tiles & Suspension-Compatible Gypsum Products (IMADAEAM), Gypsum Plasters & Specialty Additives/Modifiers (IMADAEAG)

Keywords

• Gypsum plasterboard systems
• Drywall construction solutions
• Acoustic insulation panels
• Thermal insulation systems
• Fire protection plasterboard

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Plasterboard and Drywall Systems: Saint-Gobain Placo generates revenue through manufacturing and selling gypsum plasterboard (Placa de Yeso Laminado), drywall systems, profiles, screws, and accessories for the construction industry
2. Construction Solutions and Systems: Complete construction systems including partitions, ceilings, facades, screeds, passive fire protection, and plasters for both new construction and renovation projects
3. Technical Services and Training: Technical assistance, training through Academia Saint-Gobain, subsidy advisory services for building rehabilitation, and recycling services to the market

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Saint-Gobain Placo España manufactures and distributes gypsum plasterboard (Placa de Yeso Laminado), metal profiles, plasters, mortars, and accessories used in interior construction and renovation. Its offering is organized into system categories: partitions and linings, ceilings, facades, floors, passive fire protection, plasters, and renovation, supported by proprietary technologies for acoustics, thermal insulation, fire resistance, moisture resistance, hardness, and indoor air quality. Sales are conducted via an authorized Spanish distributor network with technical assistance and training services (Academia Saint-Gobain).

Product overview

Saint-Gobain Placo España is a manufacturer of light construction solutions, primarily offering a comprehensive portfolio of gypsum plasterboard (Placa de Yeso Laminado - PYL) and related building systems. The core product portfolio includes PLACO® plasterboard sheets, PLACOMUR® thermal insulation panels, and metal framing systems (PLACO® MONTANTE and PLACO® RAIL profiles). The company provides complete construction solutions organized into categories: Tabiques y Trasdosados (partitions and linings), Techos (ceilings), Fachadas (facades), Soleras (floors), Protección Pasiva (passive fire protection), Yesos (plasters), and Renovación (renovation). Key product lines include 4PRO® for ceilings, PLACO® FENIX for acoustic and moisture resistance, Habito® and Rigidur for high-hardness applications, PlacoHydro for moisture resistance, Placo Flam for fire protection, and Placo Silence for acoustic insulation. The company also offers specialized solutions like Placo X-Ray Protection for medical facilities and Activ'Air technology for indoor air quality improvement. All products integrate with industry-standard construction software tools including Presto, Cype, CE3X for energy certification, and various acoustic and thermal calculation applications.

Differentiator

Problem solved

Functional benefit

Brands

• Placo: Main brand for plasterboard and gypsum solutions
• Isover
• Weber
• Ecophon
• Glassolutions
• Climalit
• 4PRO
• Habito
• Rigidur
• PlacoFlam
• Placo Fenix
• PlacoHydro
• PlacoSilence
• Activ'Air
• Placomur
• Doublissimo
• Placotherm Integra
• Enveo
• Placostic
• Academia Saint-Gobain
• (RE) Imagina
• SG Premia
• Ediclub
• REcircula
• Golden Gypsum Trophy

Products and services

• PLACOMUR® Thermal Insulation Panel Thermal insulation panel composed of gypsum plasterboard with cardboard on both sides and an expanded polystyrene core, used for thermal insulation in walls and linings. Targeted at construction professionals and specifiers for residential and commercial interior projects.
• PLACO® FENIX Plasterboard
• PLACO® MONTANTE Metal Profile
• PLACO® RAIL Metal Profile
• PLACOSTIC® PRO PINTORES Paste
• 4PRO® Ceiling Board Ceiling plasterboard with four refined edges that integrate joints for a homogeneous, seamless visible finish, marking 15 years in the Spanish market. Targeted at installers and specifiers of acoustic, decorative, and continuous ceilings in residential and commercial projects.
• Tabiques (Partitions) System Interior wall systems using plasterboard and metal profiles for thermal insulation, acoustic insulation, fire protection, and moisture resistance applications. Targeted at construction professionals and specifiers for residential, commercial, and institutional buildings.
• Trasdosados (Lining Systems) Systems for lining existing walls with plasterboard to improve thermal and acoustic performance in renovation and retrofit projects. Targeted at renovation contractors and specifiers upgrading existing buildings.
• Techos (Ceilings) System Ceiling systems including acoustic ceilings and decorative ceilings for residential and commercial applications. Targeted at installers and specifiers of continuous and suspended ceilings.
• Fachadas Enveo (Facade Systems) Complete facade system solutions including Placotherm Integra with mineral wool, for exterior wall construction and renovation. Targeted at developers, architects, and facade installers working on residential and commercial buildings.
• Soleras (Floor Systems) Floor systems for various applications in construction, providing a base layer for finished floor coverings. Targeted at construction professionals installing floor screeds and subfloors.
• Protección Pasiva (Passive Fire Protection) Fire protection systems for buildings using plasterboard solutions meeting fire resistance standards. Targeted at specifiers and contractors requiring certified passive fire protection in residential, commercial, and institutional buildings.
• Yesos (Plasters) Gypsum plasters and compounds for interior wall finishing and renovation applications. Targeted at plasterers, renovators, and contractors finishing interior surfaces.
• Renovación (Renovation) Solutions Renovation solutions for improving existing buildings including thermal insulation, acoustics, and interior finishing. Targeted at renovation contractors, developers, and building owners undertaking energy and interior upgrades.
• Placo Silence (Acoustic Insulation Systems) Acoustic insulation systems using plasterboard technology for walls and partitions, providing noise reduction across residential, commercial, healthcare, and educational buildings. Targeted at specifiers and installers with acoustic performance requirements.
• PlacoHydro (Moisture-Resistant Plasterboard) Moisture-resistant plasterboard systems for wet areas including bathrooms, kitchens, and other humid environments. Targeted at installers and specifiers of residential and commercial wet areas.
• Placo Flam (Fire-Resistant Plasterboard) Fire-resistant plasterboard systems for fire protection in buildings, providing certified resistance ratings for passive fire compartmentation. Targeted at specifiers and contractors needing compliant fire-rated partitions and linings.
• Habito (High-Hardness Plasterboard) High hardness and load-bearing plasterboard for partitions requiring increased durability and capacity to support fixtures and loads. Targeted at installers and specifiers of residential, hospitality, and commercial walls with high mechanical demands.
• Rigidur (High-Performance Plasterboard) High-density plasterboard with high hardness and load-bearing capacity for demanding applications requiring robust interior surfaces. Targeted at specifiers and contractors of commercial and institutional partitions.
• Placo X-Ray Protection (Radiation Protection) Radiation protection systems using lead-lined plasterboard for X-ray rooms in medical and dental facilities. Targeted at healthcare specifiers and contractors building diagnostic imaging rooms.
• REcircula (Recycling Service) Circular economy recycling service for plasterboard and related construction materials, supporting the (RE)imagina sustainability program and reducing landfill waste from construction and demolition. Targeted at construction professionals, demolition contractors, and developers with circular economy objectives.
• Academia Saint-Gobain (Training Programs) Training programs for construction professionals covering plasterboard installation techniques, product use, and industry standards. Targeted at installers, contractors, and construction students seeking professional qualification.

Quantifiable outcome

• Buildings achieving A energy rating using Saint-Gobain solutions
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature10 records

Partnerships

Six partnerships are on record, tiered core and minor.

• IsovercoreTechnology or IntegrationIsover is a sister brand under Saint-Gobain specializing in thermal and acoustic insulation solutions for the construction industry and industrial applications. Both brands are part of the Saint-Gobain group and frequently collaborate on integrated construction projects.
• EcophoncoreTechnology or IntegrationLeader in manufacturing and supply of high-quality acoustic solutions for indoor environments, specializing in ceiling systems and acoustic panels. Part of Saint-Gobain group.
• WebercoreTechnology or IntegrationLeader in industrial mortar manufacturing and innovative solutions for construction, offering sustainability and performance. Part of Saint-Gobain group.
• GlassolutionscoreTechnology or IntegrationLeader in transformation and distribution of Saint-Gobain glass solutions for a wide range of applications. Part of Saint-Gobain group.
• ClimalitcoreTechnology or IntegrationLeader in manufacturing and commercialization of high-performance glass for windows and closures. Part of Saint-Gobain group.
• Club Excelencia SostenibilidadminorStrategic or Co-development PartnerSustainability excellence club as part of Sustainable Development Goals initiative, demonstrating commitment to environmental and social responsibility

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Yoshino Gypsum: Japan's leading plasterboard manufacturer; a regional scale player whose portfolio of specialty boards (sound, fire, moisture, X-ray shielding) parallels Placo's technology stack and serves as a comparable for product breadth outside Iberia.
• USG Boral: Asia-Pacific plasterboard joint venture (former Boral/USG); a regional peer with comparable ceiling and partition systems that informs how Placo's channel-led, specifier-driven model translates outside Europe.
• BGC Plasterboard: Australia/NZ-focused plasterboard manufacturer with a growing range of specialty boards; relevant regional peer for comparing channel model, training academies and renovation-oriented product extensions.

Broad incumbents

• CertainTeed (Saint-Gobain): Saint-Gobain's North American building materials arm; broad incumbent with overlapping gypsum, insulation and ceilings lines that informs cross-regional pricing and product positioning for Placo's specialty boards.
• British Gypsum (Saint-Gobain): Saint-Gobain's UK plasterboard business; same parent as Placo España, sharing technology platforms (Activ'Air, Gyproc, Habito equivalents) and serving as a sister-incumbent benchmark for product roadmap and channel model.
• National Gypsum: US-based broad incumbent in gypsum, ceilings and cement board; comparable for product portfolio breadth and specialty-board monetization, though operating in a different geography and channel mix.

Direct peers

• Siniat (Etex Group): Etex Group's plasterboard brand; directly competes with Placo in partitions, ceilings and fire/acoustic systems across European markets including Iberia, offering a parallel portfolio of specialty and standard boards.
• Knauf: Global leader in gypsum plasterboard, drywall systems, insulation and plasters; competes head-to-head with Saint-Gobain Placo across Spanish residential, commercial and renovation projects with a comparable technology and channel structure.

Emerging players

• Fermacell: Specialty fibre gypsum and cement boards targeted at high-performance fire, acoustic and impact applications; an emerging challenger to Placo's Habito/Rigidur and Placo Fenix specialty ranges in commercial and institutional projects.

Others

• Ecophon (Saint-Gobain): Saint-Gobain sister brand specializing in acoustic ceilings and panels; complementary rather than competitive in Spain, but highly relevant as a benchmark for the acoustic-solutions segment in which Placo also competes with PlacoSilence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SGplaco
• YouTubeyoutube.com/channel/UCkNgNj4iKXyF-rteaxfmlTQ
• Facebookfacebook.com/placosolucionesinnovadorasyeso
• LinkedInlinkedin.com/company/saint-gobain-placo-espana
• Instagraminstagram.com/placo_sg

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saint-Gobain Placo España