Plaggemars Makelaars

What Plaggemars Makelaars does

Plaggemars Makelaars is a privately held Dutch real estate brokerage (makelaar) operating two offices in the Twente region: a headquarters in Almelo (Wierdensestraat 138) and a regional branch in Wierden (Tolgaarde 1). The firm is NVM-certified and provides residential and commercial property services including selling brokerage (Verkoopmakelaar), purchase representation (Aankoopmakelaar), certified appraisals (Taxatie) validated by NWWI, rental management (Verhuren), new construction advisory (Nieuwbouwadvies), and commercial real estate brokerage (Bedrijfsmakelaar). Additional service lines include sustainability advisory (Verduurzamen), financing referrals (Financieren), and a free property valuation offer used as a customer acquisition tool.

The firm operates as a traditional, relationship-driven brokerage rather than a technology platform. Its technology stack is industry-standard rather than proprietary: it publishes listings on Funda (the dominant Dutch property portal), shares data through the NVM/brainbay exchange, secures NWWI validation for appraisals, and holds NRVT registration for its taxateurs. The website supports self-service browsing, valuation requests, and search alerts (Zoekopdracht), but distribution remains primarily physical and relationship-based via field agents, office walk-ins, and WhatsApp/phone inquiries.

Revenue is generated through commission-based transaction fees on property sales (both seller- and buyer-side) plus professional services fees for valuations and advisory work. Customers are predominantly individual homeowners, buyers, and small investors in the Twente region. The company self-reports a 9.4/10 customer satisfaction score and approximately 300+ sellers engaged in the prior year, with 32 exclusive listings at the time of data collection. Ownership rests with Leon Woertman and Henri Nieuwenhuis, both Register Makelaars and Register Taxateurs.

Name

Plaggemars Makelaars

Legal name

Plaggemars Makelaars

Website

https://plaggemarsmakelaars.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Plaggemars Makelaars is a privately held, NVM-certified Dutch real estate brokerage with offices in Almelo and Wierden, serving residential and commercial clients in the Twente region through property sales, purchases, valuations, and rental services.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Appraisers (53132)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industry

Land & Development Site Brokerage (BPAJABAG)

Keywords

• Residential real estate brokerage
• Commercial property services
• Property valuation services
• Real estate advisory
• Rental property management

Headquarters

HQ city

Almelo

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Residential property sales (verkoopmakelaar): Commission-based revenue from residential property sales, where the company acts as the selling broker. Revenue is typically a percentage of the transaction value, with services including property valuation, marketing, viewings, negotiations, and transaction support.
2. Residential property purchases (aankoopmakelaar): Fees earned from buyers' representation services, including property search, evaluation, negotiation support, and transaction facilitation.
3. Property valuations (taxatie): Revenue from certified property appraisals used for mortgage financing, refinancing, and NHG applications. NWWI-validated reports are provided.
4. Commercial real estate brokerage: Revenue from commercial property sales, purchases, rentals, and tenant representation across the Twente region.
5. New construction brokerage: Revenue from new-build property sales and advisory services, with access to pre-market projects through developer networks.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Plaggemars Makelaars is an NVM-certified real estate brokerage providing residential and commercial property services in the Twente region of the Netherlands from offices in Almelo and Wierden. Its core services include selling broker representation (verkoopmakelaar), buyer representation (aankoopmakelaar), NWWI-validated property valuations (taxatie), commercial real estate brokerage, rental services, and advisory services for new construction, financing, and sustainability.

Product overview

Plaggemars Makelaars is a local real estate brokerage operating in Almelo and Wierden (Twente region, Netherlands) offering a comprehensive suite of residential and commercial property services. The core offering centers on selling (Verkoopmakelaar) and buying (Aankoopmakelaar) broker services, supplemented by certified appraisals (Taxatie), commercial real estate (Bedrijfsmakelaar), rental management (Verhuren), and advisory services for sustainability (Verduurzamen), new construction (Nieuwbouwadvies), and financing (Financieren). Additional offerings include free property valuations (Gratis Waardebepaling) and a property search alert service (Zoekopdracht). The firm also provides educational content through an e-book (Verkoop als een Pro). Operating as an NVM member, the company leverages the Dutch real estate network while maintaining local market expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Verkoopmakelaar (Selling Broker Services) Real estate selling services for residential property owners in Almelo, Wierden, and the Twente region, including property promotion, valuation, negotiation, viewings, and full sales process management from start to closing.
• Aankoopmakelaar (Buying Broker Services) Buyer representation services for prospective purchasers in the Almelo region and Twente area, including property search, evaluation, negotiation support, and purchase guidance.
• Taxatie (Certified Property Appraisal) NWWI-validated property valuations by NRVT-registered appraisers, accepted by all Dutch banks and required for National Mortgage Guarantee (NHG) applications.
• Bedrijfsmakelaar (Commercial Real Estate Brokerage) Commercial property services for business owners and investors in Twente, including buying, selling, renting, and leasing of office, retail, and industrial premises.
• Verhuren (Rental Services) Rental property management services for landlords in Twente, including tenant finding, contract preparation, and rental property promotion.
• Financieren (Financing Advisory) Mortgage advisory services connecting clients with independent financial advisors for purchase financing, refinancing, and mortgage calculations; the brokerage emphasizes 100% independence from these advisors.
• Nieuwbouwadvies (New Construction Advisory) Expert advisory on new construction projects in Twente, including project information, timelines, developer connections, and access to off-market new-build opportunities.

Quantifiable outcome

• 61% of homes in Twente sell above asking price (NVM data)
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Nederlandse Vereniging van Makelaars (NVM)coreStrategic or Co-development PartnerPlaggemars Makelaars is a member of the NVM, one of the largest real estate broker associations in the Netherlands. NVM membership provides access to the Funda property listing platform, the brainbay data exchange system, industry standards, professional development, and compliance oversight. The company is referred to as an 'NVM Makelaar' on its own website and in its privacy policy.
• brainbay B.V. (NVM subsidiary)coreTechnology or Integrationbrainbay B.V. is a subsidiary of NVM that manages the data exchange system used by NVM brokers. Plaggemars Makelaars shares property listing data, transaction data, and client information with brainbay for Funda listings, market analytics, and validation purposes as part of their NVM membership obligations.
• FundacoreChannel Partner/ Reseller/ DistributorFunda.nl is the dominant Dutch property listing platform. Plaggemars Makelaars lists all active properties on Funda and receives client reviews through Funda. The platform is a critical distribution channel for property visibility.
• Nederlands Woning Waarde Instituut (NWWI)coreTechnology or IntegrationNWWI validates property appraisal reports produced by Plaggemars Makelaars's certified taxateurs. NWWI validation ensures appraisals are accepted by all Dutch banks and for NHG (National Mortgage Guarantee) purposes.
• Vastgoed CertminorOthersVastgoed Cert is a quality certification body for Dutch real estate brokers. Plaggemars Makelaars holds a Vastgoed Certificaat, indicating compliance with quality standards.
• eztatminorGTM or Marketing Partnereztat is a Dutch real estate broker certification and market positioning program that Plaggemars Makelaars participates in to strengthen its market position.
• Mortgage Advisors (not named)minorChannel Partner/ Reseller/ DistributorPlaggemars Makelaars works with unaffiliated mortgage advisors to provide financing guidance to buyers. The company emphasizes its 100% independence from these advisors in its value proposition.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Makelaarsland: Dutch low-cost, online-first real estate brokerage operating nationwide; comparable as a residential real estate broker offering sales services to individual sellers and buyers in the Netherlands, competing for the same Twente-area seller pool.
• Van der Linden Makelaars: Regional Dutch real estate brokerage serving multiple cities with residential sales, purchases, and valuations; directly comparable as a mid-sized NVM-affiliated brokerage focused on regional Dutch markets.

Broad incumbents

• RE/MAX Nederland: International real estate franchise with Dutch operations; comparable as a residential and commercial brokerage with a multi-office, agent-driven model competing for sellers in regional Dutch markets.
• ERA Makelaars (Netherlands): National franchise brokerage network in the Netherlands offering residential sales and rentals; broader geographic reach and franchise model make it a relevant incumbent competitor in the same brokerage category.

Regional players

• Ooms Makelaars: Rotterdam-based Dutch real estate brokerage serving the Randstad region; comparable as a full-service residential and commercial brokerage with a strong regional identity, similar to Plaggemars's Twente focus.

Others

• NVM (Nederlandse Vereniging van Makelaars): Industry association governing Dutch real estate brokers; comparable as the standards body whose certifications (NVM, NWWI, NRVT) underpin Plaggemars's regulatory moat and market positioning.

Emerging players

• Boekweit.nl: Online Dutch real estate brokerage offering fixed-fee selling services; comparable as a digital-first alternative targeting the same residential seller segment with a different cost structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/plaggemars-makelaars

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plaggemars Makelaars