eztat - versterkt je marktpositie

What eztat - versterkt je marktpositie does

eztat marketing B.V. is a Dutch online marketing agency, founded in 2020 and headquartered in Heerenveen, Friesland, that exclusively serves real estate brokers (makelaars) in the Netherlands. The company is a subsidiary of Rotero Groep, a diversified group active in the Dutch housing market since the late 1980s, and operates with a nine-person team led by Director-Owner Robbie van der Werf. As of the most recent disclosures, eztat serves more than 80 brokerage offices across the Netherlands and reports a 96% client retention rate after the first engagement.

The core product is the proprietary 10PLUS website platform, a mobile-first CMS built specifically for real estate agents with built-in speed, SEO, and conversion focus. It is offered together with a suite of add-on modules including SEO, SEA (Google Ads and Bing Ads), social media management, email marketing and automation, conversion rate optimization (CRO), video content packages, process optimization, and the Beleggerstool for commercial property investor matching. Recent product launches include the Woningpost GPT (October 2024), a custom GPT-based tool that generates on-brand social media posts for property listings, and the Dynamische Huizenfeed (2025), which automates Google Ads serving by syncing CRM listings via API. The technology stack integrates with Realworks and Kolibri CRMs, DatHuis for email automation, BNDL for lead management, and Funda for native broker advertising.

The business model is a subscription-based monthly retainer, with pricing customized per client and supplemented by one-time fees for website builds, Funda banner sets, and Beleggerstool licenses. Video content is sold in three subscription tiers (€100, €180, and €350 per month). Go-to-market is sales-led and direct, with one dedicated account manager per client and monthly reporting. The primary customer segment is residential real estate brokers, with a secondary push into commercial real estate via the BOG-zoekopdrachtmodule and Beleggerstool. Revenue is not publicly disclosed.

Name

eztat - versterkt je marktpositie

Legal name

eztat marketing B.V.

Website

https://eztat.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

eztat is a Dutch online marketing agency that exclusively serves real estate brokers, offering proprietary websites, SEO/SEA, social media, email automation, and AI content tools on a subscription retainer model to 80+ brokerages nationwide.

Ownership category

akta.pro rank

Product category

Real Estate Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

Keywords

• Real estate marketing
• Digital marketing agency
• Real estate websites
• Marketing automation services
• SEO advertising services

Headquarters

HQ city

Heerenveen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Monthly Subscription Services: Recurring monthly retainer fees for ongoing marketing services including SEO, SEA, social media, CRO, email marketing, and process optimization. Clients receive predetermined hours of work per month with monthly reporting and advisory sessions. Pricing based on custom package tailored to each client's needs and budget.
2. Video Content Packages: Monthly subscription tiers for video content creation and distribution across social platforms. Basis tier at €100/month (4 videos), Pro at €180/month (8 videos), Unlimited at €350/month (unlimited videos). Recording and editing costs are separate and paid directly to the videographer.
3. Beleggerstool License: One-time license fee of €395 for the investor matching tool plus monthly management fee of €90 for ongoing lead generation support and tool maintenance.
4. Bing Ads Setup and Management: One-time setup fee of €450 based on Google Ads campaign structure. Monthly monitoring and optimization at €30. Plus monthly Bing Ads budget starting from €50.
5. Funda Advertising: Moving HTML5 banners for Funda platform at €360 per set. Includes design in client house style and complementary Google Display Ads.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

eztat is a Dutch online marketing agency that delivers full-service marketing, websites, and process optimization exclusively for real estate brokers (makelaars) across the Netherlands. Its core offering centers on the proprietary 10PLUS Website platform for real estate agents, complemented by monthly retainer services spanning SEO, SEA, social media, email marketing, conversion optimization, proposition strategy, and video content. It also operates proprietary tools such as the Woningpost GPT (AI property post generator), the Dynamische Huizenfeed (automated Google Ads integration with broker CRMs), and the Beleggerstool (investor matching for commercial brokers).

Product overview

Eztat is an online marketing bureau specifically for makelaars (real estate agents) that operates on a subscription basis with monthly retainer work. The product portfolio is organized as a platform-plus-modules architecture centered on the 10PLUS Website (the core product) supported by multiple specialized service modules. The core offerings include proposition/positioning strategy (Propositie), comprehensive online marketing (SEO, SEA, social media, email marketing, CRO), specialized video content creation, and process optimization services. Supporting tools include the free Woningpost GPT (AI-powered ChatGPT-based tool for property posts), the Dynamische Huizenfeed (automated Google Ads integration with Realworks/Kolibri), the Beleggerstool (investor matching tool), and funda promotional banners. Eztat works with approximately 80 makelaars nationwide and serves as part of the Rotero Groep, a larger network of companies in real estate, financial services, and marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• 10PLUS Website Proprietary website platform developed specifically for real estate agents (makelaars), built around three principles: speed, findability (SEO), and conversion. Mobile-first development with continuous technical improvements and integration with broker CRMs. Two proven themes available for quick launch or custom design matching existing brand identity.
• Propositie (Proposition Strategy) Strategic proposition session that brings work area, target group, and identity together into a clear positioning base for real estate brokerages. Output includes a core message with matching tone-of-voice, distinguishing arguments for sales conversations, and direction for target group, form, and color use. Forms the strategic foundation for all subsequent marketing including website, campaigns, and internal decisions.
• Online Marketing Comprehensive online marketing services for makelaars covering SEO, SEA, social media, email marketing, and conversion optimization delivered as a coherent monthly marketing process. Each channel has a fixed role: SEO builds long-term findability, SEA ensures direct visibility, social media increases recognition and contact moments, and email marketing maintains relationships with existing clients.
• Procesoptimalisatie (Process Optimization) On-site process optimization for makelaarskantoren mapping the full process from first contact to file completion across two half-day sessions. Identifies unnecessary time-consuming actions and missing structure, then implements simple improvements and automates repetitive tasks.
• Videocontent Video marketing subscription service for makelaars delivering property videos, branding videos, recruitment videos, lead videos, and presentation videos distributed across Facebook, Instagram, TikTok, and LinkedIn. Available in three monthly tiers: Basis (4 videos at €100/month), Pro (8 videos at €180/month), and Unlimited (unlimited videos at €350/month), with recording and editing costs paid separately to the videographer.
• Beleggerstool (Investor Matching Tool) Investor matching tool for commercial real estate brokers (bedrijfsmakelaars) that enables investors to submit their investment profile and allows brokers to match investors with property sellers in one overview. Includes the 'Real eztat' database with a total view of all investors and property sellers. Priced at €395 one-time license fee plus €90/month management fee for lead generation support.
• Dynamische Huizenfeed Automated advertising system that promotes property listings through the Google Ads display network by integrating with Realworks or Kolibri CRM via API. New listings are automatically pushed to websites and apps across the Google network without manual intervention. Advertised CTR of 1.66%-4.78% versus a 0.46% average for Google Display, with conversion costs as low as €3.85. Starting at €1/day budget.
• Funda Promotie Funda platform advertising service delivering moving HTML5 banners designed in the broker's house style, with targeting and custom landing pages. eztat clients receive discounted start budget rates on Funda. Set of 4 moving banners priced at €360 ex BTW, including complementary HTML5 banners for Google Display Ads.
• Woningpost GPT Free AI-powered property post tool built on ChatGPT/GPT technology, exclusively for makelaars. Generates professional social media property posts within seconds in the unique style of each brokerage office, replacing 30-minute manual tasks with one-second AI generation. Available free to over 50 real estate brokerages.
• Marketingacties voor makelaars Innovative marketing campaigns and actions for makelaars providing practical, market-specific actions that brokers can deploy immediately in their office. 68 makelaars have already participated across 78 unique marketing actions created.

Quantifiable outcome

• 96% client retention rate after first assignment
• +4 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability7 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Rotero GroepcoreStrategic or Co-development PartnerParent company of eztat. Rotero Groep has been active in the housing market since the late 1980s as developer of concepts for brokers and financial advisors. Includes companies in residential real estate, commercial real estate, financial services, and marketing. Brands include Zeker met Bufr, FRYSK, Makelaars Netwerk, RBMT, and Taxatie Netwerk.
• BNDLcoreTechnology or IntegrationOnline marketing platform for lead generation and conversion. BNDL provides the technical platform for marketing automation and lead management, while eztat provides the content and strategy in the client's tone-of-voice. Partnership enables automated lead nurturing and follow-up.
• DatHuiscoreTechnology or IntegrationEmail marketing automation platform integrated with Realworks calendar appointments. Allows automatic email triggers based on viewing appointments, follow-ups, and valuation appointments. eztat implements and manages these automations for clients.
• FundaminorChannel Partner/ Reseller/ DistributorNetherlands' largest real estate platform. eztat is a Funda partner creating moving HTML5 banners and targeted advertising campaigns on Funda for brokers. eztat clients receive discounted rates on Funda advertising.
• RealworkscoreTechnology or IntegrationCRM system used by real estate brokers. eztat integrates websites with Realworks via API, enabling dynamic property feeds and automated advertising through the Dynamische Huizenfeed system.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ActivePipe: Real estate marketing automation platform focused on lead nurturing, behavioral email, and CRM-triggered workflows. Highly comparable to eztat's DatHuis/Realworks integration and automated email funnels for makelaars.
• Real Geeks: US-based provider of real estate agent websites, IDX, CRM, and lead generation tools. Directly comparable to eztat's 10PLUS Website + SEO/SEA bundle targeted at residential brokerages, differing mainly in geography.
• Zurple: Behavioral lead nurturing and marketing automation specifically for real estate agents. Comparable to eztat's email marketing and process optimization modules aimed at converting cold leads into warm leads.
• Ylopo: Full-stack digital marketing platform for real estate agents combining AI-driven listing alerts, IDX sites, and paid search/social. Mirrors eztat's subscription, real-estate-only positioning with proprietary technology.
• BoldLeads: Lead generation platform exclusively for real estate agents combining paid digital advertising with landing pages and CRM. Comparable to eztat's Dynamische Huizenfeed Google Ads automation and SEA services for makelaars.
• Agent Image: Real estate branding, web design, and marketing agency serving individual agents and brokerages. Similar agency-plus-proptech positioning to eztat's full-service makelaar marketing bureau.
• CINC (Commissions Inc.): Real estate digital marketing suite offering websites, SEO/SEA, lead capture, and agent branding. Closely parallels eztat's 10PLUS Website + Online Marketing subscription bundle for brokerages.
• Real Estate Webmasters: Provider of SEO-optimized real estate agent websites, IDX, and digital marketing services. Directly comparable to eztat's domain-specialized website plus SEO offering for brokers.

Broad incumbents

• Dept Agency: Large Dutch-headquartered global digital agency offering performance marketing, SEO, and creative across many verticals. Competes for the same Dutch real estate marketing budgets but lacks eztat's vertical specialization and pricing leverage.

Emerging players

• HomeSpotter: Real estate search and collaboration platform including a consumer-facing home search app used by brokers. Adjacent in the broker tool stack but less of a direct agency competitor to eztat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/eztat.nl
• LinkedInlinkedin.com/company/eztat-versterkt-je-marktpositie
• Instagraminstagram.com/eztat.nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eztat - versterkt je marktpositie