PLAN B EVENTS, LLC
PLAN B EVENTS, LLC (operating as Amplify Entertainment Marketing) is a six-person Corona, California-based services firm that integrates brands with music IP through licensing campaigns, exhibitions, and charitable programs for entertainment and music-industry clients.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
What PLAN B EVENTS, LLC does
PLAN B EVENTS, LLC operates as Amplify Entertainment Marketing, a six-person entertainment and music marketing services firm headquartered in Corona, California. The company integrates brands with music and music with brands, producing marketing and licensing campaigns for entertainment and music industry clients, and its visible project portfolio spans high-profile music and cultural IP including Stevie Ray Vaughan, Jimi Hendrix, The Ventures, Jackie Robinson, and Clive Davis-related properties.
The firm delivers its work through three core service lines: Entertainment Marketing (integrated brand-and-music marketing and licensing campaigns), Collections & Exhibits (research, curation, and consulting for music and lifestyle special projects and exhibitions), and Charitable Programs (development and execution of music-based fundraising campaigns). A fourth offering, Music Depot LA, extends service delivery into the Los Angeles market. The business model is project-based services revenue, sold via direct enterprise contact through the company website, supported by inbound content marketing (blog, email newsletter, social media) targeting brands seeking music-entertainment integration.
The company's go-to-market is concentrated on a single primary vertical — Entertainment and Music Industry Brands — with no disclosed customer logos, pricing, or contract structures. There is no indication of institutional ownership, parent entity, or external funding; the firm appears privately held by its operators. Technology plays no meaningful role in the offering, with core technology undisclosed and no platform, API, or proprietary software described in the available source material.
PLAN B EVENTS, LLC firmographics
Firmographics- Name
- PLAN B EVENTS, LLC
- Legal name
- Amplify Entertainment Marketing
- Website
- https://planbevents.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PLAN B EVENTS, LLC (operating as Amplify Entertainment Marketing) is a six-person Corona, California-based services firm that integrates brands with music IP through licensing campaigns, exhibitions, and charitable programs for entertainment and music-industry clients.
- Ownership category
- akta.pro rank
PLAN B EVENTS, LLC industry classification
Industry- Product category
- Entertainment Marketing Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Corporate Event Planning & Management Services (Agencies/Planners) (MPAGAHAL)
Keywords
PLAN B EVENTS, LLC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Distribution channels1 record
Marketing channels3 records
PLAN B EVENTS, LLC product offering
Product offeringCore offering
Plan B Events, LLC delivers entertainment marketing services that integrate brands with music, film, and lifestyle properties to create innovative marketing and licensing campaigns. The company also offers research, curation, and consulting for music and lifestyle special projects and exhibitions, develops charitable programs for music-based fundraising campaigns, and operates Music Depot LA.
Product overview
Amplify Entertainment Marketing is a single-service entertainment marketing company offering integrated marketing and licensing campaigns that connect brands with music properties. The core offering is Entertainment Marketing, supplemented by Collections & Exhibits (research, curation and consulting), Charitable Programs (music-based fundraising), and Music Depot LA (a Los Angeles-based music service). The company specializes in music, film, and lifestyle marketing.
Differentiator
Problem solved
Functional benefit
Products and services
- Entertainment Marketing
- Collections & Exhibits
- Charitable Programs
- Music Depot LA
Companies that use PLAN B EVENTS, LLC
Customer profileSegments1 record
Ideal customer profiles1 record
PLAN B EVENTS, LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PLAN B EVENTS, LLC partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
PLAN B EVENTS, LLC competitors and assessment
Company assessmentDirect peers
- MKG: Creative experiential marketing agency that designs brand experiences, activations, and events for cultural and entertainment clients, comparable in service scope and project-based delivery.
- XYZ (Executive Experiential Group): Boutique experiential creative agency building brand experiences often tied to music and cultural IP, comparable in size and creative-led positioning to a music-focused boutique agency.
- Sparks: Experiential marketing agency producing large-scale brand experiences and live events with entertainment tie-ins, competing for the same brand marketers seeking music and entertainment-led activations.
- Wasserman: Sports, music, and entertainment marketing agency that executes brand partnerships, licensing, and talent-driven campaigns—closely aligned with the agency's music IP and brand integration work.
- Octagon: Global sports and entertainment marketing agency that connects brands with athletes, music artists, and cultural IP—a directly comparable business serving brand integration and licensing campaigns.
- Momentum Worldwide: Global experiential and entertainment marketing agency that integrates brands with cultural properties including music, sport, and entertainment—a direct parallel to the agency's core brand-plus-music integration model.
- Tribe, Inc. Experiential marketing agency producing brand activations, music-connected campaigns, and live event experiences for major consumer brands, similar in offering and customer profile.
Broad incumbents
- Endeavor: Global entertainment and sports company with owned experiential and brand partnership assets, representing a broader incumbent in the brand-plus-entertainment marketing space.
- Creative Artists Agency (CAA): Major talent and entertainment agency with a brand consulting and music partnerships practice; represents a much larger incumbent that competes for similar brand-and-IP integration mandates.
Emerging players
- Marmoset: Music licensing and sync agency connecting brands and filmmakers with independent artists, an emerging niche player overlapping with the agency's music licensing and brand integration services.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
PLAN B EVENTS, LLC social profiles
Digital presencePLAN B EVENTS, LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
PLAN B EVENTS, LLC leadership team
Management profileNumber of profiles
PLAN B EVENTS, LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PLAN B EVENTS, LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PLAN B EVENTS, LLC
What does PLAN B EVENTS, LLC do?
Plan B Events, LLC delivers entertainment marketing services that integrate brands with music, film, and lifestyle properties to create innovative marketing and licensing campaigns. The company also offers research, curation, and consulting for music and lifestyle special projects and exhibitions, develops charitable programs for music-based fundraising campaigns, and operates Music Depot LA.
Is PLAN B EVENTS, LLC a public or private company?
PLAN B EVENTS, LLC is a private company. It is classified as unknown and is currently operating.
When was PLAN B EVENTS, LLC founded?
PLAN B EVENTS, LLC was founded in -1. It employs 1 to 10 people.
Who are PLAN B EVENTS, LLC's main competitors?
Direct peers on record are MKG, XYZ (Executive Experiential Group), Sparks, Wasserman, Octagon, Momentum Worldwide and Tribe, Inc.. Broad incumbents are Endeavor and Creative Artists Agency (CAA). Marmoset is listed as an emerging player.
Does PLAN B EVENTS, LLC have an API?
No public API is recorded for PLAN B EVENTS, LLC.
What industry is PLAN B EVENTS, LLC in?
PLAN B EVENTS, LLC's product category is Entertainment Marketing Services. Its primary akta.pro industry code is MPAGAHAL, Corporate Event Planning & Management Services (Agencies/Planners). Its NAICS code is 7113 and its SIC code is 7311.