XYZ

What XYZ does

XYZ (doing business as "We Are XYZ," previously Uncommon Creative Studio) is an independent creative production agency founded in 2001 and headquartered at 550 Kearny Street in San Francisco, with a secondary office in Los Angeles. The firm operates a studio of 75+ creators organized around six integrated capability pillars: AI & Emerging Technology, Digital & Interactive, Design & Illustration, Motion & Visual Effects, Photography & Retouching, and Print & Packaging. It serves as an embedded production partner to enterprise brands and advertising agencies, delivering assets ranging from CGI/VFX and 3D rendering to AR/VR/XR experiences, OOH and transit campaigns, packaging, and motion design.

XYZ generates revenue through project-based, quote-priced creative production engagements with multi-year partnerships. The go-to-market motion is sales-led and enterprise-focused, with direct client engagement, a dedicated VP of Strategic Partnerships, and a Senior Account Director managing key accounts. Customer segments center on innovative tech companies (Google, Pinterest), consumer brands across beauty, food & beverage, cleaning, and wellness (Olipop, Method, Premier Protein, Morphe, Ring, Lagavulin, Olly, SpoiledChild), automotive (BMW), financial technology (Ramp), and—most recently—healthcare (METHODIQ). Notable scale credentials include 20,000 high-resolution CG images and AR real-time renders for the Google Pixel 9 Pro Fold launch, 140+ assets for the Premier Protein rebrand with agency BarkleyOKRP, and 60+ localized mechanical executions for Ramp's multi-market OOH campaign.

The firm is privately held, independent, and bootstrapped under CEO Charlie Boyle and co-founder/COO Sean McGlynn, with no disclosed institutional investors, parent company, funding rounds, or M&A activity. Marketing is driven primarily through the company's website portfolio and detailed case studies for Google, Olipop, Method, Pinterest, Ramp, and others, supported by client logo display and industry/event activations.

Name

XYZ

Legal name

XYZ

Website

https://wearexyz.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

XYZ (We Are XYZ) is an independent creative production agency with a 75+ person studio in San Francisco and Los Angeles, delivering CGI, photography, motion/VFX, AR/VR/XR, print, and AI-powered asset production for enterprise brands and agencies such as Google, Pinterest, BMW, and Ramp.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Motion Picture and Video Production (512110), Graphic Design Services (541430), Custom Computer Programming Services (541511)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Photofinishing Laboratories (7384), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

VFX Review, QC & Delivery (Client Review, Conform, Final Outputs) (MPAHABAL)

akta.pro secondary industries

Animation Services for VFX (Creature/Character, Crowd, Simulation Support) (MPADAHAF), XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

Keywords

• Creative production services
• Photography and retouching
• CGI and VFX
• Motion design animation
• Digital content creation

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative Production Services: Project-based creative production services including photography, CGI, VFX, motion graphics, and digital asset creation for brands and agencies. Revenue generated through client engagements for specific campaigns or ongoing production partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

XYZ is a creative production agency that produces photography, CGI, video, motion design, retouching, AR/VR/XR content, and AI-powered digital assets for brands and agencies. The company operates a full-stack creative studio with more than 75 creators delivering integrated content pipelines from concept to final delivery. Its services span still imagery, computer-generated imagery, retouching, digital and motion design, and emerging AI-driven asset generation.

Product overview

XYZ is a creative production agency offering a comprehensive suite of integrated creative services organized into six core capability areas: AI & Emerging Technology, Digital & Interactive, Design & Illustration, Motion & Visual Effects, Photography & Retouching, and Print & Packaging. The agency operates as a unified creative production partner, combining artistry with technology to deliver assets from concept through delivery. With an independent studio of 75+ creators, XYZ serves as an integrated production partner to brands and agencies, providing end-to-end creative solutions that span digital, print, experiential, and emerging technology channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Photography Production

Quantifiable outcome

• Produced 20,000 high-resolution CG images and AR real-time renders for Google Pixel launch, enabling interactive product views across multiple angles and colorways
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• BarkleyOKRPcoreStrategic or Co-development PartnerXYZ partnered with BarkleyOKRP on the full rebrand of Premier Protein, serving as the post-production partner from development through final delivery. Collaboration produced a comprehensive suite of over 140 assets capturing the brand's fresh, energetic new look.
• New York LibertyminorGTM or Marketing PartnerPartnership through Olipop Barclays Center activations, featuring high-profile brand activations at basketball games to maximize visibility and audience engagement.
• Brooklyn NetsminorGTM or Marketing PartnerPartnership through Olipop Barclays Center activations, featuring high-profile brand activations at basketball games to maximize visibility and audience engagement.
• The Barbie Movie (Warner Bros.)minorGTM or Marketing PartnerLicensed partnership for Olipop campaigns featuring The Barbie Movie branding and creative assets for out-of-home and digital campaigns.
• The SpongeBob Movie (Nickelodeon)minorGTM or Marketing PartnerLicensed partnership for Olipop campaigns featuring The SpongeBob Movie branding and creative assets for out-of-home and digital campaigns.
• RobloxminorGTM or Marketing PartnerDigital partnership for Olipop campaigns featuring Roblox integration and creative assets for digital and experiential campaigns.
• Jeremy ScottminorStrategic or Co-development PartnerXYZ partnered with SpoiledChild on their collaboration with fashion designer Jeremy Scott to bring a bold, visually striking campaign to life across East and West Coast markets.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Framestore: Global creative studio with large-scale VFX, immersive (XR) and content production capabilities; offers overlapping AR/VR/XR and CGI production to enterprise clients but operates at significantly larger scale.
• The Mill: Established global VFX, post-production and creative content studio serving advertising and entertainment; broader scale and global footprint than XYZ but overlapping in VFX, CGI and digital content for enterprise brands.

Direct peers

• B-Reel: Independent creative production and digital agency producing film, content, interactive experiences and AR/VR work for major brands; directly comparable in service breadth and brand-side client mix.
• Hecho Studios: Independent creative production studio offering CGI, post, motion and digital content services to brands; competes for the same enterprise marketing production budgets as XYZ.
• Buck: Creative production and design studio specializing in motion design, CGI, VFX, and brand-driven content for tech and consumer clients — overlapping heavily with XYZ's motion and CGI offering.
• Blacksmith: Independent creative production and post-production studio in NYC producing CGI, VFX, motion and digital campaigns — same indie-studio profile and same enterprise content services.
• Psyop: Creative content studio combining art, technology and VFX for advertising campaigns; comparable service mix including CGI, animation and integrated production for major brands.
• Tool of North America: Independent creative production agency offering integrated production, post, VFX, and content services to enterprise brands; closest US direct peer to XYZ in model, capability mix, and target customer profile.

Emerging players

• Resn: New Zealand-based creative technology studio producing interactive, immersive and digital campaign work for global brands; comparable in hybrid creative-tech positioning but smaller scale and primarily digital/experimental focus.

Regional players

• Unit Image: France-based independent CGI, VFX and animation studio producing content for global advertising campaigns; overlaps with XYZ's CGI and motion offering but primarily serves European clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wearexyz
• Facebookfacebook.com/wearexyz
• LinkedInlinkedin.com/company/wearexyz

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XYZ