Played with Heart Inc.
Played with Heart Inc. is a 501(c)(3) nonprofit that runs the Girls Golf League introducing girls ages 4-9 to golf through seasonal team-based sessions at partner golf clubs in Georgia and Florida, supported by female professional and collegiate golfer mentors.
- Company typePrivate
- Founded-
- HeadquartersAlpharetta, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Played with Heart Inc. does
Played with Heart Inc. is a 501(c)(3) nonprofit organization founded in 2019 and headquartered at the Golf Club of Georgia in Alpharetta. The organization operates a single core program, the Played with Heart Golf Girls League, which introduces girls ages 4-9 to golf through a team-based, seasonal curriculum of five sessions spanning approximately ten weeks. League sessions are led by female professional and collegiate golfers recruited from major college programs (TCU, Auburn, LSU, Ohio State, Vanderbilt, Florida State) and the Epson Tour, supplying a mentorship layer that anchors the program's value proposition of "one generation leading the next." The organization also runs supplementary programming including Pink Carpet Moments events, Chips and Cookies Clinics, Golf and Gala Luncheons, and a sponsorship of the 2025 Georgia Women's Open.
The business model blends program registration fees, charitable donations (including recurring Give Back Wednesday events at Fairway Social where 10% of proceeds are donated), merchandise sales (seasonal patches and headcovers sold exclusively through Patch.golf), and corporate event sponsorships. Distribution is direct-to-consumer via a website-based registration flow, with physical delivery through host-site partnerships at golf clubs in Georgia and Florida. There is no proprietary technology platform; the organization relies on a Squarespace website, Instagram, email, and partner platforms for engagement and commerce.
Played with Heart is a founder-led nonprofit under Emmy Martin, a former Epson Tour professional and TCU alumna. The organization operates with a small team of approximately 5 employees and is supported by a network of golf club venue partners, college and professional golfer mentors, and corporate sponsors. Geographic reach is currently limited to two states (Georgia and Florida), with no disclosed funding, no parent organization, and no indications of external capital backing.
Played with Heart Inc. firmographics
Firmographics- Name
- Played with Heart Inc.
- Legal name
- Played with Heart Inc.
- Website
- https://playedwithheart.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Played with Heart Inc. is a 501(c)(3) nonprofit that runs the Girls Golf League introducing girls ages 4-9 to golf through seasonal team-based sessions at partner golf clubs in Georgia and Florida, supported by female professional and collegiate golfer mentors.
- Ownership category
- akta.pro rank
Played with Heart Inc. industry classification
Industry- Product category
- Youth Golf Education
- NAICS
- Sports and Recreation Instruction (61162), Golf Courses and Country Clubs (71391)
- SIC
- Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Youth & Amateur Sports Tournaments (MPAGAMAF)
- akta.pro secondary industries
- Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Courses & Golf Facilities (MPAKAEAD)
Keywords
Where Played with Heart Inc. is headquartered
LocationHeadquarters
- HQ city
- Alpharetta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Played with Heart Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Program Registration Fees: Revenue generated from families registering daughters ages 4-9 for the Girls Golf League seasonal programs. Each season consists of five sessions spanning roughly ten weeks.
- Event Donations and Fundraising: Donations received from charity events like Tee Time Ladies, Give Back Wednesdays at Fairway Social (10% of proceeds donated), and other community fundraising activities.
- Merchandise Sales: Sales of branded merchandise including seasonal patches, headcovers, and golf attire. Products sold through Instagram and partner platforms like Patch.golf.
- Corporate Sponsorships: Sponsorship revenue from events such as the Georgia Women's Open, where corporate partners sponsor tournament participation.
Go-to-market motion3 records
Distribution channels2 records
Marketing channels4 records
Played with Heart Inc. product offering
Product offeringCore offering
Played with Heart Inc. operates the Girls Golf League, a youth sports program that introduces girls ages 4-9 to golf through five-session seasonal cohorts (roughly ten weeks) held at partner golf clubs in Georgia and Florida. Sessions are led by female professional and collegiate golfers and combine instruction, team practice, and friendly competitions in a girl-friendly environment, with additional community events, clinics, and merchandise supporting the program.
Product overview
Played with Heart Inc. is a 501(c)(3) nonprofit organization offering a single core program—the Played with Heart Golf Girls League—designed to introduce girls ages 4-9 to golf through a fun, girl-friendly, team-based approach. The organization is headquartered at the Golf Club of Georgia and operates with Georgia and Florida teams led by female professional and collegiate golfers. Supplementary programming includes community events such as golf clinics, charity events, and sponsorship of professional tournaments.
Differentiator
Problem solved
Functional benefit
Brands
- Played with Heart Golf Girls League: The primary youth golf program introducing girls ages 4-9 to golf in a fun and girl-friendly fashion, led by female professional golfers and college players.
Products and services
- Played with Heart Golf Girls League
Companies that use Played with Heart Inc.
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Played with Heart Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Played with Heart Inc. partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, minor and flagship.
- Georgia Women's OpencorePlayed with Heart is a proud sponsor of the 2025 Georgia Women's Open at Golf Club of Georgia (June 23-25). The organization sponsors the event and employees/coaches compete in the professional tournament.
- Tee Time Ladies (Tampa, FL)minorA group of women from Tampa, Florida organized a charity golf event in 2020 to support Played with Heart, raising both girls' golf equipment donations and monetary contributions.
- Golf Club of GeorgiaflagshipThe Golf Club of Georgia serves as the official headquarters of Played with Heart. With 36 holes of award-winning golf and practice facilities, the club provides the primary venue for league operations. The club has a rich history supporting golf development and is home to 20 Tour Players.
- Fairway Social AlpharettacoreFairway Social hosts monthly Give Back Wednesday events where 10% of proceeds are donated to Played with Heart. These events include photo opportunities, giveaways, and the Girls Hole-In-One Challenge, building community awareness.
- Lucky In LoveminorPop-up shop partner featured at Puttin' & Pumpkins event at Golf Club of Georgia, offering matching mother/daughter golf outfits for league participants.
- Patch.golfcorePatch.golf serves as the exclusive retailer for Played with Heart seasonal patches and headcovers, including the Fall Season collection. The partnership provides branded merchandise to league participants and collectors.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Played with Heart Inc. competitors and assessment
Company assessmentDirect peers
- Youth on Course: Youth on Course is a nonprofit that subsidizes junior golf rounds at participating courses for members under 19. Comparable as a youth-golf access nonprofit, though focused on affordable play access rather than instruction.
- The First Tee: The First Tee is the largest youth golf development nonprofit in the U.S., operating chapters at golf courses nationwide to introduce kids ages 5-18 to golf through structured curriculum and character education. Directly comparable as a youth golf instruction nonprofit using club-anchored delivery.
- LPGA*USGA Girls Golf: LPGA*USGA Girls Golf is a joint LPGA and USGA initiative providing girl-friendly golf programming, clinics, and leagues for ages 6-17 across the U.S. Closest direct peer — same target demographic (young female golfers), similar club-hosted league format, and comparable mentorship-driven model.
- Drive, Chip & Putt: Drive, Chip & Putt is a joint PGA of America, USGA, and Masters Tournament Foundation youth skills competition for ages 7-15 culminating at Augusta National. Comparable as a PGA/USGA-backed introductory golf program for young players, though tournament- rather than league-based.
- PGA Junior League: PGA Junior League is the PGA of America's flagship team-based youth golf league for ages 8-13, played in a scramble format at local clubs. Highly comparable as a team-based youth golf league using golf-club host sites with structured seasonal play.
Broad incumbents
- American Junior Golf Association (AJGA): AJGA is the leading junior golf tournament organization in the U.S., hosting national-level competitive events for elite junior golfers. Comparable in serving youth golf development at a higher competitive tier; broader incumbent in the junior golf space.
- USGA Foundation: The USGA Foundation runs nationwide programs including LPGA*USGA Girls Golf and other youth development initiatives. Relevant as the institutional parent of one of Played with Heart's closest direct peers and as a major funder in the space.
- LPGA Foundation: The LPGA Foundation supports women's and girls' golf through scholarships, grants, and programming including Girls Golf. Comparable as the institutional umbrella organization for girls' golf initiatives and a potential funding/partner channel for Played with Heart.
Emerging players
- She Plays Golf: She Plays Golf is a growing women's golf community and content platform promoting participation among female golfers of all ages. Comparable as a women-and-girls-focused golf community builder with overlapping audience and brand vibe.
Others
- National Women's Soccer League-style youth academies (e.g., U.S. Soccer Development Academy): Comparable as a model — sport-governing-body-backed youth development academies. Not a direct competitor, but the development-academy template informs how youth-sports nonprofits scale pipeline programming.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Played with Heart Inc. social profiles
Digital presencePlayed with Heart Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Played with Heart Inc. leadership team
Management profileNumber of profiles
Profiles1 record
Played with Heart Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Played with Heart Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Played with Heart Inc.
What does Played with Heart Inc. do?
Played with Heart Inc. operates the Girls Golf League, a youth sports program that introduces girls ages 4-9 to golf through five-session seasonal cohorts (roughly ten weeks) held at partner golf clubs in Georgia and Florida. Sessions are led by female professional and collegiate golfers and combine instruction, team practice, and friendly competitions in a girl-friendly environment, with additional community events, clinics, and merchandise supporting the program.
Is Played with Heart Inc. a public or private company?
Played with Heart Inc. is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Played with Heart Inc. founded?
Played with Heart Inc. was founded in -1. It employs 1 to 10 people.
Where is Played with Heart Inc. based?
Played with Heart Inc. is headquartered in Alpharetta, United States, in the North America region.
How does Played with Heart Inc. make money?
Four revenue lines are on record. Program Registration Fees are the primary driver. The others are event Donations and Fundraising, merchandise Sales and corporate Sponsorships.
Who are Played with Heart Inc.'s main competitors?
Direct peers on record are Youth on Course, The First Tee, LPGA*USGA Girls Golf, Drive, Chip & Putt and PGA Junior League. Broad incumbents are American Junior Golf Association (AJGA), USGA Foundation and LPGA Foundation. She Plays Golf is listed as an emerging player. National Women's Soccer League-style youth academies (e.g., U.S. Soccer Development Academy) is listed as an others.
Does Played with Heart Inc. have an API?
No public API is recorded for Played with Heart Inc..
What industry is Played with Heart Inc. in?
Played with Heart Inc.'s product category is Youth Golf Education. Its primary akta.pro industry code is MPAGAMAF, Youth & Amateur Sports Tournaments, with a secondary code of CRAMABAG, Golf Equipment, Apparel & Pro Shop Retail. Its NAICS code is 61162 and its SIC code is 8200.