Plenilunio

What Plenilunio does

Plenilunio is a physical retail and leisure shopping center located in Madrid, Spain, in continuous operation for approximately 20 years and operated within Klépierre's portfolio of European shopping destinations. The asset is anchored by a mixed-use tenant mix spanning fashion and specialty retail (C&A, Queens, Flying Tiger Copenhagen, The Phone House, Fotoprix, General Optica, Equivalenza), food and beverage (McDonald's, Taco Bell, Foster's Hollywood, Pans & Company, Manolo Bakes), entertainment and leisure (Cine Yelmo, Vertical Park), and services/wellness (Metropolitan Sport Club & Spa, ONCE). It serves both B2B tenants via multi-year retail leases and B2C consumers in its Madrid catchment, with consumer engagement supported through the Plenilunio & Yo loyalty application on iOS and Android, alongside Facebook, Instagram, TikTok, email, and on-site events.

The revenue model is the standard regional-mall model: contracted base rent and turnover-linked components from leased retail space, parking services revenue, and event/promotion-related income, supplemented by short-term stand and kiosk rentals as a flexible commercial channel. A community-positioning partnership with children's charity Juegaterapia extends the marketing footprint beyond transactional channels. Operationally, the asset is run as a single-property destination within Klépierre's platform, with a 20-year operating history and an ongoing physical refresh program ('20 spaces' renovation initiative) supporting tenant retention and dwell time.

No AI/ML capability, proprietary technology platform, or first-party data flywheel is disclosed in the available inputs. The competitive position is grounded in physical distribution (location, 20-year presence, mixed-use density), parent-portfolio backing (Klepierre), and brand familiarity in the local Madrid catchment rather than in any software- or AI-driven differentiation.

Name

Plenilunio

Legal name

Centro Comercial Plenilunio

Website

https://plenilunio.es

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Plenilunio is a 20-year-old mixed-use shopping center in Madrid, Spain, operated by Klépierre. It leases retail, F&B, entertainment, and wellness space to roughly 15 brands and engages consumers via the Plenilunio & Yo loyalty app and social channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Space Rental: Revenue generated from renting retail space to tenant stores and restaurants. Tenants include fashion retailers, electronics stores, beauty shops, restaurants, and entertainment venues.
2. Parking Services: Revenue from interior parking facilities available to shoppers
3. Event and Promotion Services: Revenue from hosting events, promotional activities, and potential advertising space within the mall

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Centro Comercial Plenilunio is a physical shopping center in Madrid, Spain, operated by Klépierre. It rents retail, food and beverage, and entertainment space to tenant brands and provides shoppers with a one-stop destination for fashion, electronics, dining, cinema, fitness, and leisure. The center also operates the "Plenilunio & Yo" mobile loyalty program that delivers exclusive offers and rewards to registered members.

Product overview

Centro Comercial Plenilunio is a single shopping center property operated by Klepierre. The offering consists of the physical shopping center itself (retail stores, restaurants, and entertainment venues) plus the "Plenilunio & Yo" loyalty program app. The loyalty app provides members with exclusive offers, advantages, and services, and is available on both iOS and Android platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Centro Comercial Plenilunio
• Plenilunio & Yo Loyalty Program Mobile loyalty program application for Centro Comercial Plenilunio, providing registered members with exclusive offers, advantages, and services throughout the year. Available on iOS and Android.

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• JuegaterapiaminorStrategic or Co-development PartnerCollaboration with Juegaterapia, a children's charity organization, to support pediatric patients through play therapy initiatives.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Xanadú: Major Madrid shopping and leisure center also operated by Klépierre, with a comparable retail-plus-entertainment tenant mix (cinema, dining, indoor snow, retail). Highly comparable as a same-operator, same-city mall benchmark for Plenilunio.
• Centro Comercial Islazul: Madrid shopping center with a mixed retail and entertainment offer, including cinema and dining. Comparable in scale, tenant mix, and target audience to Plenilunio.
• Centro Comercial Plaza Norte 2: Major Madrid shopping center in the northern corridor, operated by a competing retail real estate platform. Directly competes with Plenilunio for footfall, fashion tenants, and F&B spend.
• La Vaguada: One of the largest enclosed shopping centers in Madrid, directly competing for the same catchment of Madrid shoppers and families. Comparable tenant mix, size category, and operating model.
• Parquesur: Large Madrid shopping center operated by Unibail-Rodamco-Westfield with a broad retail and leisure tenant mix. Closest major competitor asset on Plenilunio's retail catchment.

Regional players

• La Maquinista: One of Spain's largest shopping centers, located in Barcelona rather than Madrid. Comparable as a Spanish tier-1 enclosed mall with similar retail and entertainment mix, but does not overlap Plenilunio's geography.

Broad incumbents

• Unibail-Rodamco-Westfield: Global leader in flagship shopping centers operating assets such as Parquesur in Madrid and Westfield destinations across Europe. Comparable as the dominant competing retail real estate platform shaping Plenilunio's competitive set.
• Klépierre Group: Strategic parent operator of Plenilunio and one of Europe's largest listed retail real estate platforms. Comparable as the broader portfolio context — Plenilunio's performance and strategy should be read alongside the parent group's portfolio dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CentroComercialPlenilunio
• Instagraminstagram.com/ccplenilunio
• TikToktiktok.com/@ccplenilunio
• LinkedInlinkedin.com/company/plenilunio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plenilunio