Plenty Food

What Plenty Food does

Stichting Plenty Food Nederland is a Dutch charitable foundation with ANBI (Algemeen Nut Beogende Instelling) status, headquartered at Lange Sloot 3 in Velserbroek, Netherlands, and operating as the Dutch chapter of the broader Plenty Food International network (with sister entities in Germany and Belgium). The foundation is exclusively focused on plant-based development aid as a food-security intervention, partnering with local implementing NGOs in Kenya, Tanzania, Uganda, India, and Haiti to establish school gardens, fruit orchards, and seed-distribution programs. The core thesis promoted by the organization is that plant-based food aid is 5-10 times more land-efficient than animal-based alternatives, framing donations as higher-impact alternatives to traditional food aid.

The foundation operates two digital platforms: an informational and donation website at plentyfood.nl and a dedicated e-commerce donation shop at shop.plentyfood.nl. The webshop sells books on plant-based nutrition and vegan-organic agriculture (priced €12.95-€29.95), art prints (€150-€675), branded merchandise through Spreadshop, Ghana-made slow-cooking bags (€65-€75), digital recipe folders (€1), event tickets, and symbolic gift certificates that represent fruit trees (€5 for Haiti, €12.50 for Kenya) or school gardens for named recipients. Revenue is supplemented by ticket sales for community events such as African dinners at Café Averechts in Utrecht (€15 per person) and food-forest excursions with Eetbaar Arnhem (€3 per person), plus recurring presence at Vegan Summer Fest in Belgium and NL Vegan Fair in Rotterdam. The technical stack is a standard web platform with no disclosed mobile app, public API, or proprietary technology.

With 1-10 employees and no disclosed venture or equity funding, the foundation is entirely donation-funded and relies on named ambassadors (dr. Wendy Walrabenstein, dietitians Tine de Greef and Anna Hecheltjen) and a volunteer network for community engagement. Donor trust is reinforced by ANBI status and DonateursBelangen certification, while corporate sponsorship is positioned as a secondary segment via a dedicated landing page. Revenue is not publicly disclosed.

Name

Plenty Food

Legal name

Stichting Plenty Food Nederland

Website

https://plentyfood.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Stichting Plenty Food Nederland is a Dutch ANBI-registered nonprofit foundation that funds plant-based food-security projects in Kenya, Tanzania, Uganda, India, and Haiti through donations, an e-commerce webshop selling books and symbolic gift certificates, and community events.

Ownership category

akta.pro rank

Product category

Nonprofit Charitable Organization

akta.pro primary industry

Agriculture & Food Security Development (BPAGABAB)

akta.pro secondary industries

Resilient Livelihoods & Climate-Smart Food Security (BPADAJAH), Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD), Agriculture, Food Security & Nutrition Technical Assistance (BPADAEAG)

Keywords

• Plant-based food aid
• Charitable foundation services
• Food security programs
• Donation webshop retail
• Vegan development aid

Headquarters

HQ city

Velserbroek

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D, Others

Revenue model

1. Donations and Gifts: Primary revenue stream from individual donors contributing money to support plant-based development projects in Africa, Asia, and other regions.
2. E-commerce Sales: Online shop selling merchandise, books about vegan/plant-based living, art prints, cooking accessories (cooking bags), digital recipe folders, and event tickets.
3. Symbolic Gift Certificates: Donors purchase certificates representing school gardens, fruit trees, or seed packages for recipients in developing countries. Recipients receive the actual benefit while donors receive a personalized certificate.
4. Event Revenue: Tickets sold for events including African dinners (€15 per person), food forest excursions (€3), and community gatherings. Proceeds support specific projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Stichting Plenty Food Nederland is a Dutch nonprofit foundation that funds plant-based food security projects in developing countries (Kenya, Tanzania, Uganda, India, Haiti) through charitable donations, symbolic gift certificates, and revenue from an online donation shop selling books, art prints, cooking accessories, merchandise, digital recipe folders, and event tickets. The organization coordinates local partner NGOs that operate school gardens, fruit orchards, and seed-distribution programs, and engages Dutch supporters via events, newsletters, and educational content.

Product overview

Plenty Food is a charitable organization (Stichting Plenty Food Nederland) operating two main platforms: an informational/donation website (plentyfood.nl) and an e-commerce donation shop (shop.plentyfood.nl). The webshop sells a diverse portfolio of products to fund plant-based food security projects, including books on vegan nutrition and organic agriculture, art prints, donation certificates for specific projects (fruit trees, school gardens, seeds), cooking accessories like slow-cooking bags made by Ghanaian women, merchandise, digital recipe folders, and event tickets. The organization supports plant-based agricultural projects in developing countries including Kenya, Tanzania, Uganda, India, and Haiti.

Differentiator

Problem solved

Functional benefit

Products and services

• Plenty Food Nederland Donation Program
• Symbolic Gift Certificates Personalized symbolic gift certificates that fund specific projects: fruit trees for Kenya (€12.50) or Haiti (€5), school gardens in Kenya and Tanzania, and seed packages for Uganda.
• Books Collection Collection of 9 books on plant-based nutrition, vegan cooking, organic agriculture, and vegan parenting, including titles such as Plants for Health, Krachtvoer, Vegan opvoeden, and Vegan-Organic.
• Art Collection Collection of 11 animal- and nature-themed artworks (prints, paintings, mixed media) priced between €150 and €675, sold to raise funds for projects.
• Cooking Bags (Stoofkussen) New Cooking Bags (NCB) slow-cooking accessories made by women in Ghana from cotton with kapok filling in African prints, available in Medium (€65) and Large (€75).
• Digital Recipe Folder Digital folder containing plant-based recipes available for €1.00 download, supporting Plenty Food's food security work.
• Plenty Food Branded Merchandise Plenty Food branded merchandise (apparel and accessories) sold through the Spreadshop storefront at plenty-food-nederland.myspreadshop.nl.
• Event Tickets Tickets for community events including African dinners at Café Averechts (€15, 3-course plant-based menu) and food forest excursions and vegan potlucks (€3), with proceeds supporting projects.

Quantifiable outcome

• Plant-based food aid is 5-10x more efficient than animal-based food aid
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Animal Welfare and Environment Network Tanzania (AWNET)coreStrategic or Co-development PartnerImplementing partner for School Gardens for Tanzania project. Stichting AWNET introduces school gardens at 12 schools with primary and secondary education, each serving 300-900 students. Agricultural experts teach, seeds and materials are provided, and existing school gardens are converted to productive vegetable gardens. Children receive dietetics lessons and cooking workshops at season's end.
• SWEET (women-led foundation, Tamil Nadu, India)coreStrategic or Co-development PartnerImplementing partner for Plenty SWEET Vegetables for India project started May 2023. A women-led foundation working in various districts of Tamil Nadu. Project creates fruit orchards and vegetable gardens; harvested vegetables and fruit primarily feed involved poor women and children, with surplus sold at market for reinvestment.
• Sondu Vegan Center, KenyacoreStrategic or Co-development PartnerImplementing partner for Plenty School Gardens for Kenya project. Provides agricultural education and school gardens for children in Kenya.
• Vegan Village Society (Bob Rumanzi), UgandacoreStrategic or Co-development PartnerImplementing partner for Seeds Project in Uganda. Bob Rumanzi, founder of Vegan Village Society, provides agricultural extension services and guidance to women's groups, promoting sustainable farming and awareness about compassion for non-human animals. Plenty Food provides funding for organic vegetable seeds and materials.
• Café Averechts, UtrechtminorGTM or Marketing PartnerEvent partner hosting African dinners to raise funds for Plenty Food's school gardens project in Tanzania. Guests enjoy plant-based African 3-course dinner; proceeds support the project.
• Marc Dekens / Eetbaar ArnhemminorGTM or Marketing PartnerProvides guided tours of Voedselbos Elderveld (food forest) for Plenty Food events. Marc Dekens leads excursions and vegan potlucks; tour fees support purchase of fruit trees for the food forest.
• Geloven in Groen / Groene VoedselkaravaanminorGTM or Marketing PartnerReligious organizations united by sustainability as a common factor. Partnership for Festival Eerlijk Voedsel (Fair Food Festival) in The Hague. Plenty Food presents vision, vegan ideals, and supported projects at the event.
• Vegan Summer FestminorGTM or Marketing PartnerAnnual vegan festival in Belgium (Flanders Expo, Gent) that brings together thousands of people. Plenty Food participates with an information stand. Festival began in 2015 and has grown into a major event.
• Nederlandse Vereniging voor Veganisme (NL Vegan Fair)minorGTM or Marketing PartnerOrganization hosting NL Vegan Fair at Laurenskerk in Rotterdam. Plenty Food has an information stand with books, cards, and project information.
• DonateursBelangenminorOthersOrganization representing donor interests in the Netherlands. Plenty Food holds DonateursBelangenPlentyFood certification, indicating proper governance and donor treatment.
• dr. Wendy WalrabensteinminorOthersAuthor of Plants for Health book and ambassador for Plenty Food. Researcher at Amsterdam UMC who demonstrated effectiveness of lifestyle programs for chronic conditions. Ambassador role promoting organization through her work.
• Antoinette HertsenbergminorOthersAVRO-TROS journalist and author of Krachtvoer book sold through Plenty Food shop. Former spokesperson for Dierenbescherming (Animal Protection) and author of multiple vegan cookbooks.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• TechnoServe: International nonprofit that works with enterprising people in the developing world to build competitive farms and businesses. Comparable given shared focus on agricultural development and smallholder farming in Africa and similar geographies.

Direct peers

• Farm Africa: UK-based NGO that reduces poverty in eastern Africa by helping farmers grow sustainable, profitable businesses. Direct peer given shared focus on African agricultural development and smallholder/school garden programming.
• The Hunger Project: International nonprofit focused on ending world hunger through sustainable, grassroots-led programs in Africa, Asia, and Latin America. Direct peer given comparable multi-country food security portfolio and donor-funded model.
• Concern Worldwide: International humanitarian organization addressing extreme poverty and hunger, with significant programming in Africa and Asia. Comparable given shared food security focus and similar partner-based project implementation model.
• Heifer International: US-based nonprofit focused on ending hunger and poverty through sustainable agriculture, livestock, and smallholder farmer support. Comparable given shared mission of agricultural development in developing countries and donor-funded project model.
• Solidaridad: International civil society organization working on sustainable agriculture and food security across Africa, Asia, and Latin America. Comparable given shared sustainable-agriculture development focus and multi-region NGO network structure.
• Oxfam Novib: Dutch-based international development NGO focused on poverty alleviation, food security, and sustainable agriculture in developing countries. Direct peer given shared Dutch HQ, international food security mission, and donation-based funding model.
• CARE Nederland: Dutch member of CARE International, focused on fighting global poverty and food insecurity through community-led development. Direct peer given Dutch domicile, international food security mission, and donor-funded operational model.

Broad incumbents

• Mercy Corps: Large international humanitarian organization addressing food security, economic development, and emergencies worldwide. Broad incumbent given overlap in food security and agricultural development, but operates across a much wider portfolio.
• United Nations World Food Programme: UN agency and world's largest humanitarian organization addressing global hunger and food security. Broad incumbent in the food security space with vastly greater scale, funding, and geographic reach than Plenty Food.

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/plenty-food

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plenty Food