Havas Creative Network Poland
Havas Creative Network Poland is a Warsaw-based multi-agency creative and media hub (Havas Village Polska) offering enterprise clients integrated advertising, PR, media, programmatic, e-commerce, and data-analytics services across 10+ specialized units under Havas Group.
- Company typePrivate
- Founded-
- HeadquartersWarszawa, Mazowieckie, Poland
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Havas Creative Network Poland does
Havas Creative Network Poland operates as "Havas Village Polska," a multi-agency creative and media hub headquartered at ul. Józefa Piusa Dziekońskiego 1, Warsaw. The legal entities are Havas Warsaw Sp. z o.o. and Havas Media Sp. z o.o., both private limited companies under Polish law and wholly-owned subsidiaries of Havas Group, which is listed on Euronext Paris. The operation unifies 10+ specialized units under two divisions: Havas Creative Network (Havas Warsaw for full-service creative, Havas PR Warsaw for public relations and corporate communications, and Havas Engage for brand engagement and experiential marketing) and Havas Media Network (Havas Media, Arena Media, FullSix Media, CSA for customer science analytics, Ecselis for performance marketing, Programmatic Hub for programmatic/paid social, LuxHub for luxury/premium, Havas Play for entertainment/sports/gaming, and Havas Market for e-commerce/retail media).
The technology stack combines proprietary methodologies (Meaningful Brands™ trademarked 15-year global brand research covering 350,000+ respondents across 1,800 brands, 31 markets, and 22 industries; Media Experience (Mx); Havas Play Measurement; Havas Market Forecast; Havas Market Retail Insights) with third-party platform integrations (Google Ads, Meta Ads, TikTok Ads, Adform, Meta-DSP, Amazon, Allegro, Zalando, Shopee) and analytics tooling (Matomo). ML and predictive analytics are applied within CSA and Programmatic Hub for ROI optimization, attribution, econometric modeling, and bid optimization. The firm holds Google, Meta, Adform, and IAB Poland DIMAQ partner certifications.
The business model is B2B professional services with negotiated project and retainer pricing (no public pricing). Customers are enterprise clients across banking, retail, automotive, FMCG, healthcare, aviation, technology, and media — including PKO Bank Polski, Pekao SA, Carrefour Polska, IKEA, LOT Polish Airlines, BMW, Kia, Hyundai, GSK, Reckitt Benckiser, Orange, Canal+, Asus, and Douglas. The go-to-market is direct enterprise field sales with dedicated New Business contacts per division (Renata Wasiak-Sosnowska for HMN, Anna Myślińska for HCN). Distribution is augmented by the parent group's 40+ market global network for cross-border campaigns.
Havas Creative Network Poland firmographics
Firmographics- Name
- Havas Creative Network Poland
- Legal name
- Havas Warsaw Sp. z o.o. and Havas Media Sp. z o.o.
- Website
- https://pl.havas.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Havas Creative Network Poland is a Warsaw-based multi-agency creative and media hub (Havas Village Polska) offering enterprise clients integrated advertising, PR, media, programmatic, e-commerce, and data-analytics services across 10+ specialized units under Havas Group.
- Ownership category
- akta.pro rank
Havas Creative Network Poland industry classification
Industry- Product category
- Advertising & Marketing Services
- NAICS
- Advertising Agencies (54181), Public Relations Agencies (54182), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Festival & Live Entertainment Brand Partnerships (MPAAAGAF), Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Social Media Creative Agencies (Content & Community) (MPAAAAAE), Creative Concepting & Campaign Development (BPAFAEAD)
Keywords
Where Havas Creative Network Poland is headquartered
LocationHeadquarters
- HQ city
- Warszawa, Mazowieckie
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Havas Creative Network Poland business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Creative Services: Full-service creative agency offering strategy, branding, advertising, and content creation services to enterprise clients.
- Media Services: Media planning and buying services across digital, programmatic, social, and traditional channels, serving as both advisor and media buyer for clients.
- Digital Performance Marketing: Performance marketing, affiliate marketing, SEM, SEO, e-commerce, and marketing automation services through Ecselis division.
- E-commerce Solutions: Marketplace optimization, DTC strategies, retail media, and social commerce through Havas Market division.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Havas Creative Network Poland product offering
Product offeringCore offering
Havas Creative Network Poland operates as a full-service creative and media communications agency network (Havas Village Polska), delivering integrated advertising, branding, media planning and buying, public relations, digital and performance marketing, and e-commerce/marketplace solutions to enterprise clients. The network combines multiple specialized agencies (Havas Warsaw, Havas PR, Havas Engage, Havas Media, Arena Media, FullSix Media, CSA, Havas Play, Havas Market, Ecselis, and Programmatic Hub) under a unified strategic process grounded in the proprietary Meaningful Brands™ methodology.
Product overview
Havas Creative Network Poland operates as a multi-agency creative and media village under Havas Group, comprising distinct branded agency units and proprietary tools/methodologies. The core Creative Network includes Havas Warsaw (full-service creative), Havas PR Warsaw (public relations), and Havas Engage (customer engagement/experiential marketing). The Media Network includes Havas Media (core media agency), Arena Media (tailored media strategies), FullSix Media (digital/performance), CSA (customer science analytics and machine learning), Ecselis (performance marketing/SEO), Programmatic Hub (programmatic/paid social), LuxHub (luxury/premium), and Havas Play (entertainment/sports/gaming integration). Havas Market provides a dedicated e-commerce and retail solution. Supporting these are proprietary tools including HavaSay (feedback), Havas Market Forecast and Retail Insights (e-commerce analytics), and methodologies such as Meaningful Brands (global brand research), Media Experience (Mx), and Havas Play Measurement. Havas University, HavasLoft, and Femmes Forward provide internal training and development programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Havas Warsaw
- Havas PR Warsaw
- Havas Engage
- Havas Media
- Arena Media
- FullSix Media
- CSA (Customer Science Analytics)
- Ecselis (Digital Competences) Multi-channel performance marketing team of DIMAQ-certified experts specializing in performance marketing, affiliation, SEM, SEO, e-commerce, and marketing automation, combining media buying with innovative technology platforms for enterprise clients.
- Programmatic Hub Team of precision marketing specialists within Havas Media Network working with data and advanced technological solutions for effective digital media campaign buying (display, video, search, paid social) using algorithms, machine learning, and DSP platforms.
- Havas Play Global agency network integrating media, music, sports, technology, gaming, entertainment, and data analytics to connect brands with consumers' passions, featuring the proprietary Havas Play Measurement methodology and Media Experience (Mx) indicators.
- Havas Market Multidisciplinary e-commerce and retail solution combining an e-commerce agency, performance media buying, and modern techstack, covering sales profitability optimization (DTC and marketplace), analytics, marketplace strategies (Allegro, Amazon, Shopee, Zalando), social commerce, and advanced MarTech tools for enterprise clients.
- LuxHub Team of experts within Havas Media specializing in 360-degree communication for premium and luxury sector brands.
Quantifiable outcome
- 77% of brands could disappear from the market without anyone noticing (Meaningful Brands 2021 study)
- +7 more outcomes
Companies that use Havas Creative Network Poland
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles3 records
Havas Creative Network Poland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability7 records
Feature13 records
Havas Creative Network Poland partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, strategic and minor.
- AllegrocoreE-commerce marketplace platform used for client campaign execution. Ecselis implements campaigns on Allegro as part of digital marketing services.
- AmazoncoreGlobal e-commerce marketplace used for client campaign execution across multiple markets. Ecselis runs campaigns on Amazon as part of e-commerce strategy.
- GooglecoreKey technology partner providing digital advertising platforms and certifications. Havas specialists hold Google certificates for digital marketing expertise.
- Facebook/MetacoreMajor advertising platform partner providing social media advertising and certification programs. Specialists hold Facebook certificates.
- AdformcoreProgrammatic advertising technology partner providing DSP platforms and marketing automation tools.
- IAB PolandcoreIndustry association providing DIMAQ certification for digital marketing professionals. Havas specialists hold DIMAQ certificates demonstrating industry-standard expertise.
- TikTokcoreSocial media platform for paid social campaigns through Programmatic Hub services.
- UN Global Compact Network PolandstrategicUN sustainability initiative partner for 'Climate Leadership' expert program and 'Green Ribbon' campaign.
- WWF PolskastrategicEnvironmental organization partner for climate education and sustainability campaigns.
- Młodzieżowy Strajk KlimatycznyminorYouth climate movement partner for climate education initiatives.
- Polski Klub Ekologiczny Okręg MazowieckiminorEnvironmental organization partner for climate education initiatives.
- Onet.plminorPolish media partner for climate education campaign communication.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Havas Creative Network Poland competitors and assessment
Company assessmentBroad incumbents
- Publicis Groupe Poland: Polish operations of Publicis Groupe (Leo Burnett, Publicis, Saatchi & Saatchi, Starcom, Zenith). Direct competitor to Havas Poland for the same enterprise accounts offering full-service creative, media, and digital capabilities.
- IPG Mediabrands Poland: Polish operations of Interpublic Group's media agency brands (Mediabrands, UM, Initiative). Directly comparable to Havas Media Network Poland on media planning, buying, and programmatic capabilities.
- Omnicom Poland (DDB, BBDO, Omnicom Media Group): Polish presence of Omnicom's creative (DDB, BBDO, MullenLowe) and media (OMD, PHD, Hearts & Science) agencies. Competes for the same enterprise clients and awards (Effie, Paper Clip).
- Dentsu Poland: Polish creative and media operations of Dentsu International (Dentsu Creative, Dentsu Media, Merkle). Competes on integrated brand campaigns and digital transformation mandates.
- WPP Poland (GroupM, Ogilvy, VMLY&R): Polish hub of WPP's global network including GroupM media agencies (Mindshare, Wavemaker) and creative shops (Ogilvy, VMLY&R). Closest peer in scale and integrated offering across creative, media, PR, and data.
Direct peers
- PHD Poland: Omnicom media agency with Polish operations. Comparable to Havas Media and Programmatic Hub on media buying, planning, and data-driven client strategies.
- McCann Poland: IPG-owned creative agency with strong Polish presence. Comparable to Havas Warsaw on award-winning brand campaigns and enterprise relationship model.
- Group One Poland (Mediacom, Saatchi & Saatchi): Polish operations of Publicis-owned Mediacom (media) and Saatchi & Saatchi (creative). Direct competitor to Havas on enterprise creative and media mandates.
- VMLY&R Poland: WPP-owned creative agency in Poland with strong digital and commerce capabilities. Competes with Havas Warsaw for creative mandates and with Havas Market on commerce/marketplace work.
- Ogilvy Poland: WPP-owned full-service creative network in Poland. Direct competitor to Havas Warsaw and Havas PR on integrated campaigns for enterprise clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Havas Creative Network Poland social profiles
Digital presenceHavas Creative Network Poland compliance and trust
Trust signalCompliance4 records
Havas Creative Network Poland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Havas Creative Network Poland leadership team
Management profileNumber of profiles
Profiles18 records
Havas Creative Network Poland subsidiaries and ownership
Company hierarchySubsidiaries11 records
Havas Creative Network Poland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Havas Creative Network Poland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Havas Creative Network Poland
What does Havas Creative Network Poland do?
Havas Creative Network Poland operates as a full-service creative and media communications agency network (Havas Village Polska), delivering integrated advertising, branding, media planning and buying, public relations, digital and performance marketing, and e-commerce/marketplace solutions to enterprise clients. The network combines multiple specialized agencies (Havas Warsaw, Havas PR, Havas Engage, Havas Media, Arena Media, FullSix Media, CSA, Havas Play, Havas Market, Ecselis, and Programmatic Hub) under a unified strategic process grounded in the proprietary Meaningful Brands™ methodology.
Is Havas Creative Network Poland a public or private company?
Havas Creative Network Poland is a private company. It is classified as corporate owned and is currently operating.
When was Havas Creative Network Poland founded?
Havas Creative Network Poland was founded in -1. It employs 51 to 100 people.
Where is Havas Creative Network Poland based?
Havas Creative Network Poland is headquartered in Warszawa, Mazowieckie, Poland, in the Europe region.
How does Havas Creative Network Poland make money?
Four revenue lines are on record. Creative Services are the primary driver. The others are media Services, digital Performance Marketing and E-commerce Solutions.
Who are Havas Creative Network Poland's main competitors?
Broad incumbents on record are Publicis Groupe Poland, IPG Mediabrands Poland, Omnicom Poland (DDB, BBDO, Omnicom Media Group), Dentsu Poland and WPP Poland (GroupM, Ogilvy, VMLY&R). Direct peers are PHD Poland, McCann Poland, Group One Poland (Mediacom, Saatchi & Saatchi), VMLY&R Poland and Ogilvy Poland.
Does Havas Creative Network Poland have an API?
No public API is recorded for Havas Creative Network Poland.
What industry is Havas Creative Network Poland in?
Havas Creative Network Poland's product category is Advertising & Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAGAF, Festival & Live Entertainment Brand Partnerships. Its NAICS code is 54181 and its SIC code is 7311.