Plopsaqua

What Plopsaqua does

Plopsa, operating under sub-brands including Plopsaqua, Plopsaland, Plopsa Indoor, and Majaland, is the theme park and family entertainment division of Belgian entertainment company Studio 100. The company operates a portfolio of 8 theme and indoor parks (Plopsaland Belgium with over 55 attractions and shows, Plopsa Indoor Hasselt, Plopsa Indoor Coevorden, Plopsaland Ardennes, Plopsaland Deutschland, and Majaland Pfalz) and 2 water parks (Plopsaqua De Panne and Plopsaqua Hannut-Landen) across Belgium, the Netherlands, and Germany. It complements its park operations with 4 themed accommodation properties (Plopsaland Theater Hotel, Plopsaland Village, Studio 100 Chalets, Plopsaland Basecamp) and the Studio 100 Theater. The core product is family entertainment built around Studio 100's proprietary character IP (Maya the Bee, Bumba, Kabouter Plop, Wickie the Viking, Piet Puka).

The company serves primarily families with young children as its core B2C segment, with secondary use cases in school trips (groups from 15 persons at preferential rates) and corporate events (team building and business meetings). Revenue is generated through a unit-pricing model: family tickets (e.g., €135 for a family of 3), show tickets (starting from €55), individual park admission, themed overnight stays, group bookings, and ancillary on-site F&B/retail. Go-to-market is direct-to-consumer via the Plopsa website e-commerce platform, supported by an extensive organic social presence (Facebook, Instagram, TikTok, YouTube, LinkedIn, X) and email newsletters. Distribution also includes specialized direct-sales channels for school and corporate group bookings.

Plopsa is privately held as a wholly-owned subsidiary of Studio 100, operating without external investment or public-market disclosure. The partnership base includes major consumer brand sponsors (Coca-Cola, AB Inbev, Nestlé, KBC, Chocomel, Pizza Hut, Farm-frites, Heinz) as well as operational partners such as Van Mossel, Randstad, Combell, and TÜV (safety certification). The business model is capital-intensive, requiring ongoing investment in rides, themed accommodations, and IP-driven show production, including the planned May 2027 launch of Dr. Molino's Magical Circus.

Name

Plopsaqua

Legal name

Plopsa

Website

https://plopsaqua.be

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Plopsa, operating brands including Plopsaqua, is the theme park division of Belgian entertainment company Studio 100. It operates 8 theme/indoor parks, 2 water parks, and themed accommodations across Belgium, the Netherlands, and Germany, serving families with young children via character-IP-driven experiences.

Ownership category

akta.pro rank

Product category

Water and amusement parks

NAICS

Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB)

akta.pro secondary industries

Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA), Standalone/Pay-Per-Entry Water Parks (Day-Visitor Focused) (THAAABAD), Water Parks (THAAAAAB)

Keywords

• Water park attractions
• Family theme parks
• Childrens entertainment venues
• Themed amusement parks
• Family resort stays

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Pricing tiers

Distribution channels3 records

Marketing channels8 records

Core offering

Plopsaqua operates two indoor/outdoor water parks—Plopsaqua De Panne and Plopsaqua Hannut-Landen—offering slides, water toys, and water attractions themed around Studio 100 children's characters for families and groups. As the water-park sub-brand of the Plopsa group (the theme-park division of Studio 100), Plopsaqua provides pay-as-you-go family admissions, show ticket add-ons, and special group rates for school trips (from 15 persons) and corporate events. The offering centers on safe, family-friendly aquatic entertainment integrated with the broader Plopsa ecosystem of theme parks, indoor parks, themed accommodations, and live shows.

Product overview

Plopsaqua is part of the Plopsa group, a Belgian family entertainment company operating theme parks, indoor parks, water parks, and themed accommodations across Europe. The product portfolio consists of: 8 theme and indoor parks (Plopsaland Belgium, Plopsa Indoor Hasselt, Plopsa Indoor Coevorden, Plopsaland Ardennes, Plopsaland Deutschland, Majaland Pfalz) and 2 water parks (Plopsaqua De Panne, Plopsaqua Hannut-Landen). Accommodations include 4 themed options (Plopsaland Theater Hotel, Plopsaland Village, Studio 100 Chalets, Plopsaland Basecamp). The parks feature Studio 100 character-themed attractions and shows, with a new theatrical show 'Dr. Molino's Magical Circus' launching May 2027. Additional services include school trips, group bookings, annual passes, and corporate event hosting.

Differentiator

Problem solved

Functional benefit

Brands

• Plopsaland: Theme parks featuring outdoor attractions and Studio 100 characters
• Plopsaqua
• Plopsa Indoor
• Plopsaland Theater Hotel
• Plopsaland Village
• Studio 100 Chalets
• Plopsaland Basecamp
• Studio 100 Theater
• Majaland

Products and services

• Plopsaqua De Panne Indoor water park offering water fun for toddlers and daredevils alike, featuring slides and water attractions themed around Studio 100 characters. Targets families, school groups, and corporate clients in Belgium.
• Plopsaqua Hannut-Landen Water park featuring various slides and water toys for an unforgettable family day, serving families and groups in Belgium as the second Plopsaqua-branded water park.
• Plopsaland Belgium Main Plopsa theme park in Belgium featuring more than 55 attractions and shows with Studio 100 characters; serving families and groups visiting the region.
• Plopsa Indoor Hasselt Indoor theme park with more than 25 indoor and outdoor attractions for young and old, offering weather-independent entertainment.
• Plopsa Indoor Coevorden Indoor theme park in the Netherlands with more than 25 enchanting indoor and outdoor attractions for families.
• Plopsaland Ardennes Outdoor adventure park located near the Coo Waterfalls, offering nature-based family experiences.
• Plopsaland Deutschland Theme park in Germany bringing the Plopsa experience to German visitors with Studio 100 character-themed attractions.
• Majaland Pfalz Family theme park located in Germany, operating under the Majaland brand within the Plopsa portfolio.
• Plopsaland Theater Hotel On-site hotel at Plopsaland Belgium described as a leading family hotel in Belgium, enabling overnight stays tied to park visits.
• Plopsaland Village Affordable luxury vacation accommodations for the whole family located at Plopsaland Belgium.
• Studio 100 Chalets Themed chalet accommodations where families can spend the night with their favourite Studio 100 characters.
• Plopsaland Basecamp Glamorous camping experience at Plopsaland Belgium for families seeking outdoor accommodation.
• Studio 100 Theater Theater venue showcasing live shows featuring Studio 100 heroes and characters; show tickets start from €55.

Quantifiable outcome

• Over 55 attractions and shows at Plopsaland Belgium
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered minor and core.

• Van MosselminorGTM or Marketing PartnerAutomotive partner displayed in the sponsors section of the Plopsa website footer
• KBCminorGTM or Marketing PartnerBanking partner with logo displayed in footer partnerships section
• ChocomelminorGTM or Marketing PartnerChocolate milk brand partner displayed in footer
• Coca-ColaminorGTM or Marketing PartnerBeverage partner with logo in footer partnerships section
• AB InbevminorGTM or Marketing PartnerBeverage company partner displayed in footer
• JBCminorGTM or Marketing PartnerFashion/clothing brand partner in footer
• PanosminorGTM or Marketing PartnerBaker/patisserie partner displayed in partnerships footer
• RandstadminorGTM or Marketing PartnerHR services partner with logo in footer
• Studio 100coreStrategic or Co-development PartnerParent company and content licensor; Studio 100 owns Plopsa and provides the beloved characters (Maya the Bee, Bumba, Kabouter Plop, etc.) that define the Plopsa park experience
• Pizza HutminorGTM or Marketing PartnerFood service partner in footer partnerships section
• IjsboerkeminorGTM or Marketing PartnerIce cream brand partner in footer
• Nestlé Baby / Naturnes BiominorGTM or Marketing PartnerBaby food brand partner displayed in footer
• GroheminorGTM or Marketing PartnerSanitary/fixture brand partner in footer
• CombellminorGTM or Marketing PartnerWeb hosting/IT services partner in footer
• HeinzminorGTM or Marketing PartnerFood brand partner displayed in footer
• Farm-fritesminorGTM or Marketing PartnerFrench fries brand partner in footer
• TÜVminorOthersSafety certification and inspection partner in footer

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Duinrell: Dutch family holiday park and amusement park combined with on-site accommodations and the Tikibad water park. Direct comparable to Plopsa's integrated resort + water park offering in the Benelux family leisure market.
• Bobbejaanland: Belgian family theme park in Lichtaart, also owned by Studio 100/Park Group historically and now under different ownership. Direct competitor in Belgian family park segment with overlapping target audience of families with young children.
• Aqualibi: Water park operated adjacent to Bellewaerde in Belgium, owned by Compagnie des Alpes. Direct peer to Plopsaqua as a Belgian indoor water park targeting families with children, competing for the same Belgian day-visit water park market.
• Efteling: Major Dutch family theme park operating rides, shows, and themed attractions, plus on-site accommodations. Closest geographic and product peer to Plopsa in the Benelux family theme park market, with comparable resort model and focus on family audiences with young children.
• LEGOLAND Billund Resort: IP-driven family theme park in Denmark operated by Merlin Entertainments. Comparable to Plopsa in leveraging a strong parent brand (LEGO) to drive family park visits, with similar on-site accommodations and European family audience.
• Bellewaerde: Belgian theme park combining amusement rides and a zoo/aquarium, located in West Flanders near Plopsaqua De Panne. Closest Belgian competitor and direct peer for the family audience in Plopsaqua's immediate geographic catchment.
• Center Parcs: Operates family-focused holiday parks with accommodations, indoor water parks (Aqua Mundo), and activities across Benelux and Europe. Highly comparable to Plopsa's integrated accommodation-plus-attractions model and family holiday positioning.
• Walibi Belgium: Belgian theme park (owned by Compagnie des Alpes) operating rides and attractions near Plopsaland Belgium's catchment area. Direct competitor for family and thrill ride audiences in Belgium, sharing the same regional addressable market.

Broad incumbents

• Europa-Park: Germany's largest theme park and Europe's second-most-visited, with attached hotel resort. Comparable to Plopsa's German parks at much larger scale, representing the dominant incumbent competitor in German-speaking family entertainment.
• Phantasialand: Large German theme park near Cologne with extensive themed areas and high capital intensity. Comparable in German market footprint to Plopsaland Deutschland/Majaland Pfalz but targeting a broader demographic and operating at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Plopsa
• YouTubeyoutube.com/plopsaparcs
• Facebookfacebook.com/plopsaparken
• LinkedInlinkedin.com/company/plopsaqua
• Instagraminstagram.com/plopsa_official
• TikToktiktok.com/@plopsa_official

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plopsaqua