Property Management Association of West Michigan (PMAWM)

What Property Management Association of West Michigan (PMAWM) does

The Property Management Association of West Michigan (PMAWM) is a regional nonprofit trade association founded in 1994 that represents apartment owners, management companies, independent rental owners, and supplier firms across 55 counties in West Michigan. The organization serves more than 400 apartment owner/management company members and over 120 supplier members, collectively representing more than 60,000 apartment homes. PMAWM operates from a headquarters in Wyoming, Michigan with a 12-person staff led by Executive Director Ashley Faber, and delivers a portfolio of services including legislative advocacy (via federation with PMAM and NAA and contracted lobby firm Kelley Cawthorne), professional designation programs (CAM, CAPS, CAMT, CALP), maintenance training, networking events, and an annual GLAStar Education Conference.

PMAWM's core technology stack is modest and primarily administrative: Novi AMS powers the member portal, event registration, and directory, while online continuing education is delivered through the Visto platform (a partnership with Grace Hill Inc. and NAA Education Institute). Marketing channels are conventional — website, Constant Contact email newsletters, Facebook, member testimonials, and a monthly podcast — with no proprietary software products, mobile app, or API surface disclosed. The Career Center (jobs.pmawm.com) and podcast represent lighter-weight product extensions layered on top of the core membership offering.

The business model rests on three revenue streams: annual membership dues calculated by apartment unit count (formula: units × $2.36 + $75, plus a $40 application fee), event registration fees (education conferences, golf outings, happy hours, certification courses), and sponsorship packages sold to supplier members and other partners. Distribution is direct — field outreach to apartment owners and management companies in West Michigan, supplemented by event-based demand generation and the inherited reach of the NAA federation network. Customer segments are horizontally structured across apartment owners/management companies (primary), independent rental owners with ≤24 units, supplier/business partners, and maintenance professionals pursuing technical certifications.

Name

Property Management Association of West Michigan (PMAWM)

Legal name

Property Management Association of West Michigan

Website

https://pmawm.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

PMAWM is a 1994-founded regional nonprofit trade association representing 400+ apartment owners/managers and 120+ suppliers across 55 West Michigan counties, delivering legislative advocacy, professional certifications, networking events, and education through the NAA/PMAM federation.

Ownership category

akta.pro rank

Headquarters

HQ city

Wyoming

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues calculated based on number of apartment units managed. Dues Calculation: (# of units x $2.36) plus $75 = annual dues. New members pay a $40 application fee.
2. Event Registration Fees: Revenue from educational conferences, certification courses, golf outings, bowling events, happy hours, and other networking events.
3. Sponsorship Packages: A la carte and package sponsorship opportunities for events, seminars and programs throughout the year.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

PMAWM is a regional nonprofit membership trade association serving the multifamily housing industry in West Michigan. It sells annual memberships to apartment owners, management companies, independent rental owners, and supplier/business partner companies. Members receive tiered benefits including industry advocacy at local/state/national levels, professional designation programs (CAM, CAPS, CAMT, CALP), access to the Visto online learning platform, networking events, maintenance training, and use of the GLAStar Education Conference.

Product overview

PMAWM is a membership-based trade association for the multifamily housing industry in West Michigan. Rather than a single software product, it offers an integrated portfolio of membership services including professional designation programs (CAM, CAPS, CAMT, CALP), online learning through the Visto platform, advocacy representation, networking events, a career center, and maintenance training certifications. Members gain access to local, state, and national benefits including the GLAStar annual conference and various educational programs.

Differentiator

Problem solved

Functional benefit

Products and services

• PMAWM Membership Programs Annual membership organization for apartment owners, management companies, independent rental owners (24 units or less), and supplier/business partner companies in West Michigan. Includes tiered dues calculated per apartment unit and bundled access to state (PMAM) and national (NAA) association benefits.
• National Designation Programs (CAM, CAPS, CAMT, CALP) Professional certification and designation programs for apartment industry professionals, delivered through NAA Education Institute. Designations cover management (CAM), portfolio supervision (CAPS), maintenance (CAMT), and leasing (CALP).
• Visto Online Learning Platform Online hub for professional development, credentials, and continuing education programs, brought through the NAA Education Institute and Grace Hill Inc. partnership.
• Career Center Job posting and resume submission platform connecting job seekers with multifamily industry positions in West Michigan.
• GLAStar Education Conference & Awards Gala Annual signature education conference and awards gala recognizing excellence in the multifamily housing industry across the Great Lakes region.
• Maintenance Training & Certification Hands-on training workshops and certification programs for maintenance technicians, including EPA Section 608, CAMT designation, HVAC training, and CPO certification courses, delivered in partnership with Thompson M-TEC at Careerline Tech Center.
• Events and Networking Programs Recurring calendar of networking events including golf outings, happy hours, membership lunches, trade shows, maintenance training, and certification courses.
• Legislative Advocacy Services Legislative advocacy and political representation at national, state, and local levels for the multifamily housing industry, including lobbying via Kelley Cawthorne, PMAM PAC, and NAAPAC contributions.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Property Management Association of Michigan (PMAM)coreStrategic or Co-development PartnerState-level federation partner. All PMAWM members automatically become voting members of PMAM at no extra charge. PMAM employs lobby firm Kelley Cawthorne to monitor state legislation on behalf of members.
• National Apartment Association (NAA)coreStrategic or Co-development PartnerNational federation partner. All PMAWM members automatically become members of NAA at no extra charge. NAA maintains full-time legislative staff monitoring national legislative activity and lobbies for industry interests.
• National Multi Housing Council (NMHC)majorStrategic or Co-development PartnerNAA and NMHC partner under the NAA/NMHC Joint Legislative Program to support legislative and regulatory policies for multifamily housing industry nationwide.
• American Red Cross of West MichiganminorStrategic or Co-development PartnerPMAWM has a long-term commitment to support the American Red Cross as they are among the first on-site in case of apartment fire or disaster.
• PMAM PAC (Political Action Committee)coreOthersState-level political action committee supporting candidates that understand the multifamily housing industry. Contributions support legislative efforts at the state level.
• NAAPAC (NAA Political Action Committee)coreOthersVoluntary, non-partisan political action committee of NAA dedicated to protecting and promoting the multifamily housing industry at the federal level.
• Kelley CawthornecoreImplementation/ SI/ Consulting PartnerLobby firm employed by PMAM to watch state legislation and represent industry interests.
• Thompson M-TEC Career and Corporate TrainingminorStrategic or Co-development PartnerPartnership for hands-on CAMT (Certified Apartment Maintenance Technician) training at Careerline Tech Center.
• Grace Hill Inc. / NAA Education InstitutemajorTechnology or IntegrationVisto - online hub for professional development, credentials, and continuing education programs brought by NAA Education Institute and Grace Hill Inc. partnership.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Greater Philadelphia Apartment Association: Regional apartment association serving the Philadelphia metropolitan area with advocacy, education, and networking. Comparable membership model serving property owners and management companies.
• Chicagoland Apartment Association: Regional trade association for the multifamily industry in the Chicago metro area. Offers comparable membership tiers, education, advocacy, and supplier partner programs.
• Atlanta Apartment Association: Regional apartment association representing property owners and management companies in metro Atlanta. Provides advocacy, education, and networking events similar to PMAWM's offerings.
• Florida Apartment Association: State-level federation of Florida regional apartment associations. Operates the same federated model as PMAM/NAA structure and offers comparable advocacy and education services.
• Houston Apartment Association: Large regional apartment association offering legislative advocacy, supplier partnerships, and certification programs to Houston-area property managers. Closely parallels PMAWM's structure but at greater scale.
• Apartment Association of Greater Dallas: Regional apartment trade association serving the Dallas multifamily market with membership dues, advocacy, education, and supplier partner programs. Directly comparable business model and member value proposition to PMAWM.
• Property Management Association of Michigan (PMAM): State-level apartment association comprising all PMAWM members via federation. Operates the same membership model, advocacy, and education framework at a wider geographic scope, making it the most direct analog.

Broad incumbents

• National Apartment Association (NAA): National trade association encompassing over 68,000 members representing 9.25M+ apartment homes. Parent federation of PMAWM and operator of the CAM/CAPS/CAMT/CALP designation programs offered through the association.
• National Multifamily Housing Council (NMHC): National trade association for the multifamily rental housing industry, partnering with NAA under the Joint Legislative Program. Represents a broader, more institutional perspective than PMAWM but operates in the same advocacy and education space.
• California Apartment Association (CAA): State-wide apartment association with extensive government affairs, education, and member services. Larger and more politically powerful than PMAWM, but operates the same trade association model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PMAWM
• LinkedInlinkedin.com/company/pma-of-west-michigan

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Property Management Association of West Michigan (PMAWM)