Pirkan Opiskelija-asunnot Oy – POAS

What Pirkan Opiskelija-asunnot Oy – POAS does

POAS (Pirkan Opiskelija-asunnot Oy) is a nonprofit limited company wholly owned by the City of Tampere, Finland, founded in 1966 to provide affordable rental housing. It operates 30+ properties across Tampere with approximately 1,875–2,000 apartments following the 2021 sale of 125 units at Karosenkatu 3 and 4 and the subsequent addition of new-construction projects including Vaahterakuja 3A (56 apartments) and Ristinarkuntie 18 (143 apartments). Its core customer segments are students of post-primary educational institutions (no age limit) and working people under 30 years of age, with employed residents permitted to remain until age 36 under a March 2024 policy update.

The company's product is an integrated housing platform rather than bare rental units. Core technology components include the POASnet high-speed broadband network (up to 1 Gbps, free to tenants in most properties), the Asukassivusto tenant portal (asukassivusto.poas.fi) for lease management and maintenance requests, the Aulaan housing application system (units.aulaan.com/poas), and the Tampuuri/Kodinportaali property management backbone. Sustainability features — Ekokompassi environmental certification (2019), water-saving fixture retrofits targeting 25–30% consumption reduction, geothermal heating at Vaahterakuja 3A, leased solar panels at Taraste, and photocatalytic roofing — are integral to the product. Ancillary tenant services include Aimo Share and Omago shared electric cars, eParking, EV charging via eTolppa, and Kivra digital rent invoicing.

The revenue model is subscription/recurring monthly rent, with rents ranging from €200+ for shared apartments to €430–€475 for studios, €555–€630 for one-bedrooms, and up to approximately €816 for select larger units. Supplementary revenue includes security deposits (€200–€450 by unit size), parking fees, shared-car usage, and a €50 tenant early-termination bonus. Go-to-market is direct-to-consumer via poas.fi and the Tampere office at Sorsapuisto 1, supplemented by social media (Facebook, Instagram, LinkedIn, YouTube, TikTok), the Poastinen newsletter (Emaileri), and a 2026 Nysse bus advertising campaign. Distribution is restricted to a single geography (Tampere, Finland), with eligibility and pricing structurally below private market levels.

Name

Pirkan Opiskelija-asunnot Oy – POAS

Legal name

Pirkan Opiskelija-asunnot Oy

Website

https://poas.fi

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

POAS is a nonprofit housing company owned by the City of Tampere that provides affordable rental apartments to students and working people under 30 in Tampere, Finland. Founded in 1966, it operates 30+ properties with approximately 1,875 apartments.

Ownership category

akta.pro rank

Product category

Student and Affordable Rental Housing

NAICS

Rental and Leasing Services (532)

SIC

Real Estate Operators (No Developers) & Lessors (6510)

akta.pro primary industry

Off-Campus Shared Student Houses (Room-by-Room) (THAMAGAC)

akta.pro secondary industries

Student & Academic Term Monthly Housing (THAMAFAH), Student/Academic Serviced Residences (THAGAEAF), Public & Affordable Housing Programs (Subsidies, Vouchers, Public Housing) (BPAIANAA)

Keywords

• Student housing
• Affordable rental housing
• Municipal housing operator
• Tampere apartments
• Nonprofit housing company

Headquarters

HQ city

Tampere

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Apartment Rental Income: POAS generates revenue primarily through monthly rental payments from tenants. Rent prices vary by apartment type: shared apartments from €200+, studios from €430–€475, one-bedroom apartments from €555–€630 (Vaahterakuja 3B&C from 2026), and larger units up to approximately €816/month. Rents include water in some properties, while electricity is metered separately. POAS also charges security deposits (€200 for shared, €300 for studios/2-room, €450 for 3-room apartments), parking fees, and administrative fees for contract changes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

POAS rents affordable residential apartments in Tampere to students of post-primary educational institutions and to working people under 30 years of age (extendable to 36 for existing tenants). The portfolio spans shared apartments, studios, one-, two-, and three-bedroom units across 30+ properties, with rents typically bundled with water, free POASnet broadband (up to 1 Gbps), and access to shared electric cars and on-site parking. Supporting services include the Asukassivusto tenant portal, online housing application via Aulaan, Poastinen newsletter/magazine, and sustainability programs (Ekokompassi, water-saving fixtures, green-financed new builds).

Product overview

POAS operates as a nonprofit housing company owned by the City of Tampere, offering a unified rental housing platform for students and working people under 30. The portfolio includes rental apartments across 30+ locations throughout Tampere, supported by the tenant portal for self-service management, POASnet internet connectivity, shared electric car services, and parking systems. The core housing service is complemented by tenant communication tools (Poastinen magazine/newsletter) and environmental programs (water-saving equipment, green financing projects). Properties range from shared apartments to studios, one-bedroom, two-bedroom, and three-bedroom units.

Differentiator

Problem solved

Functional benefit

Products and services

• POAS Rental Housing Affordable rental apartments (shared apartments, studios, one-, two-, and three-bedroom units) across 30+ properties in Tampere, offered to students of post-primary educational institutions and employed persons under 30 (extendable to age 36 for existing tenants). Rents are typically bundled with water and free POASnet broadband access.
• POAS Tenant Portal (Asukassivusto) Online self-service portal for POAS tenants to view lease agreements, payment information, submit defect notices with photo attachments, update contact details, terminate contracts, and communicate with customer service. Registration requires online banking authentication.
• POASnet Internet Service High-speed internet service (up to 1 Gbps) free to POAS tenants across most properties, pre-configured in apartments and activated via Ethernet connection; managed via poasnet.fi with volunteer network guardians and centralized maintenance.
• Shared Electric Cars (Yhteisautot) Shared electric car service available to POAS tenants at Hervanta Insinöörinkatu 21 and Ristinarkku Ristinarkuntie 18 (Aimo Share Nissan Leaf) and Kaleva Jäähallinkaari 4 (Omago Peugeot e208), booked via partner apps.
• Parking Space Rental (Autopaikat) Parking space rental for POAS tenants, managed through the eParking platform with support for electric vehicle charging and remote-controlled heating poles (eTolppa) at select properties.
• Online Housing Application System (Aulaan) Online housing application portal (hakemus.poas.fi / units.aulaan.com/poas) for prospective tenants to browse available apartments with photos and 3D floor plans, submit applications, and be matched based on housing need and urgency criteria.
• Poastinen Newsletter & Magazine Bilingual (Finnish/English) tenant communication delivered four times per year via Emaileri e-newsletter and once per year as a 20-page printed magazine, covering POAS news, tenant stories, and housing tips.
• Vaahterakuja 3 B & C New Property New POAS-built rental property with studio and small one-bedroom apartments and an on-site gym, completing the Peltolammi green-financed housing complex adjacent to Vaahterakuja 3A.

Quantifiable outcome

• 25–30% reduction in water consumption through water-saving fixture installation program
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Six partnerships are on record, tiered minor.

• OmagominorChannel Partner/ Reseller/ Distributor · 1 December 2024Omago became the provider of shared electric cars (Peugeot e208) at POAS's Kaleva property (Jäähallinkaari 4) from December 2024, replacing the previous Aimo Share arrangement. POAS tenants use the Omago app to register and rent vehicles at €8/hour or €60/day. Registration requires a specific property code (KALEVA).
• Tarasten Aurinkopuisto (Solar Park)minorStrategic or Co-development Partner · 1 January 2020POAS leased 45 solar panels from Tarasten Aurinkopuisto (Taraste solar park, operated by Tampereen Sähkölaitos). The solar park has 1,200 panels in total, with the first 480 completed in summer 2018. POAS participates in supporting renewable energy production as part of its sustainability commitments.
• Secto Automotive (formerly Aimo Park)minorChannel Partner/ Reseller/ Distributor · 1 October 2019Secto Automotive (operating as Aimo Share) became the operator of POAS's shared electric car service starting August 2019, replacing OP Yhteisauto. The service provides Nissan Leaf electric cars at Hervanta (Insinöörinkatu 21) and Ristinarkku (Ristinarkuntie 18) for POAS tenants to rent via the Aimo Share app. POAS retains ownership/use of the cars while Secto operates the platform.
• Hakonen SolutionsminorImplementation/ SI/ Consulting PartnerHakonen Solutions provides professional installation services for water-connected appliances (dishwashers, dryers, washing machines) for POAS tenants. Services include installing machines into prepared water/drain locations, checking seals and connections, and supplying drip trays. The company also offers moving and transport services. POAS recommends Hakonen to tenants as the preferred installation provider, noting that home insurance may not cover damages from non-professional installations.
• eParkingminorChannel Partner/ Reseller/ DistributoreParking (parking space management platform) handles all POAS parking space reservations and billing. Tenants register via eparking.fi to reserve and pay for parking spots. eParking also manages electric car charging at select POAS properties. The platform supports parking permit management including registration of vehicle registration numbers.
• Nysse (Tampere Regional Transport)minorGTM or Marketing PartnerPOAS partnered with Nysse (Tampere's public transit authority) for a 60th anniversary bus advertising campaign in April–June 2026. A POAS-branded bus was wrapped with POAS branding and deployed on Route 8 across Tampere, serving as both advertising and a community engagement tool with a bus-spotting contest.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Kojamo Oyj: Finland's largest publicly-listed residential rental housing company (formerly VVO), operating tens of thousands of apartments nationwide. Overlaps with POAS in residential rental operations but serves a broader demographic and is profit-oriented rather than nonprofit.
• SATO Oyj: Major Finnish residential rental housing company with a portfolio of urban apartments. Comparable in residential rental operations and major-city focus, but as a for-profit incumbent with broader market reach and a different customer base than POAS.

Direct peers

• M2-Kodit: Student housing provider in Joensuu (formerly Joensuun Elli), serving university students with a comparable rental model. Direct peer in product category, customer segment, and nonprofit-style operating structure.
• Turun ylioppilaskyläsäätiö (TuAS): Student housing foundation providing affordable rental apartments to university students in Turku. Comparable nonprofit student housing operator with similar eligibility restrictions and tenant service approach.
• TOAS (Tampereen Opiskelija-asuntosäätiö): Tampere-based student housing foundation providing rental apartments to students in the same Tampere market as POAS. Directly comparable as a fellow nonprofit student housing operator serving the same customer base and competing for the same demand pool.
• LOAS (Lappeenrannan seudun opiskelija-asuntosäätiö): Student housing foundation serving Lappeenranta with comparable nonprofit rental apartments for students. Directly comparable business model and customer base, though smaller and geographically focused on South Karelia.
• MOAS (Mikkelin opiskelija-asuntosäätiö): Student housing foundation serving Mikkeli students with nonprofit rental housing. Comparable in mission and operating model, though operating at significantly smaller scale in a smaller regional market.
• HOAS (Helsingin seudun opiskelija-asuntosäätiö): Finland's largest student housing foundation serving the Helsinki metropolitan area with ~10,000 apartments. Closely comparable nonprofit student housing operating model with similar tenant portal, broadband, and amenity strategies, but at significantly greater scale.
• KOAS (Kuopion opiskelija-asuntosäätiö): Student housing foundation serving Kuopio with a comparable nonprofit rental model for university students. Directly comparable in mission, customer segment, and operational structure, but smaller and operating in a different regional market.

Others

• Asuntosäätiö: Finnish nonprofit housing foundation providing rental apartments nationwide with a social housing mission similar to POAS. Thematically related as a peer nonprofit rental housing provider, though not student-focused and operating across multiple regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCaD5k91q7oaqlRHm09Wz7pA
• Facebookfacebook.com/poaskoti
• LinkedInlinkedin.com/company/pirkan-opiskelija-asunnot-oy-poas-
• Instagraminstagram.com/poaskoti
• TikToktiktok.com/@poaskoti

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pirkan Opiskelija-asunnot Oy – POAS