What PODIUS.io does

PODIUS.io GmbH is a Berlin-registered, Germany-based SaaS company that operates an independent podcast analytics and media planning platform. The product aggregates data on over 3 million podcasts worldwide (~2.75M tracked at the cited snapshot, with reported 7% catalog growth), applies a proprietary download estimation algorithm, and surfaces daily-updated trends, historical charts, and a keyword/search-driven Podcast Platform Optimization (PPO) layer for discoverability. The platform is structured into three user-facing modules: Podcasters & Publishers (dashboards, SEO, performance analytics, comparison), Sales Houses (the Sales House Hub for portfolio marketing with audio samples, briefings, and blacklists, plus Excel/automated import of plays, impressions, ad slots, and prices), and Media Networks/Agencies (campaign planning with sales-house-verified CPMs, target group planning, shared workspaces, customer management, and booking-system exports).

Under the hood, PODIUS runs as a web application (app.podius.io) with a self-serve free trial at the registration portal and is positioned as platform-neutral, unaffiliated with major podcast hosts or directories. The technology stack centers on large-scale podcast data collection, download estimation (with verified plays for the German market), and an integrated media planning workflow. There is no public API or SDK; data flows from sales houses into PODIUS via Excel or automated import, and outputs are exported into agency booking systems.

Commercially, PODIUS uses a product-led growth motion layered with enterprise sales capabilities. Revenue comes from subscription-based platform access (specific tiers are not publicly disclosed), with a freemium entry point and the Mediaplus Group testimonial (General Manager Wolfgang Bauersachs) as the most prominent public enterprise reference. The company was founded in 2021, is led by four managing directors (Ruben Schulze-Fröhlich, Max Franke, Daniel Adrian, and Yannick Thebault), and currently operates with approximately 8 employees. No institutional funding rounds, acquisitions, or major leadership changes are disclosed.

Name

PODIUS.io

Legal name

PODIUS.io GmbH

Website

https://podius.io

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

PODIUS.io is a Berlin-based SaaS platform for independent podcast analytics and media planning, covering 3M+ podcasts with proprietary download estimation. It serves three segments — podcasters/publishers, sales houses, and media agencies — via a self-serve, subscription-based product.

Ownership category

akta.pro rank

Product category

Podcast Analytics and Media Planning Software

NAICS

Marketing Research and Public Opinion Polling (541910), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Podcast Analytics, Measurement & Attribution Platforms (MPAIADAL)

akta.pro secondary industry

Podcast Ad Sales Networks & Monetization Platforms (MPACADAD)

Keywords

• Podcast analytics
• Media planning
• Podcast advertising
• Podcast SEO
• Campaign management

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription/Platform Access: PODIUS operates as a SaaS platform offering analytics and media planning tools. Users start with a free trial and then subscribe to access full platform capabilities including dashboards, SEO tools, campaign planning, and portfolio management features.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

PODIUS is a SaaS platform for podcast analytics and media planning. It collects data on over 3 million podcasts, applies a proprietary download-estimation algorithm to deliver verified download figures, and provides tools for podcast performance analysis, podcast SEO (Podcast Platform Optimization), sales house portfolio marketing, and advertising campaign planning with sales-house-verified CPMs. The platform is delivered as a self-serve web application with a free trial and subscription-based access.

Product overview

PODIUS.io is a single unified SaaS platform for podcast analytics and media planning. The core PODIUS Platform provides podcast analysis and data for over 3 million podcasts with verified download estimations and market overviews. The platform is organized into three primary user-facing modules: the Podcasters & Publishers Module (offering dashboards, SEO tools via Podcast Platform Optimization, performance analytics, podcast search, and comparison features), the Sales Houses Module (featuring the Sales House Hub for portfolio management, benchmarking, charts, trends, and market analytics), and the Media Networks Module (enabling campaign planning with verified ad formats, CPMs, shared workspaces, customer management, and export tools). Additional platform-wide features include Podcast Charts, Podcast Trends, Lists, and Podcast Search. The platform serves podcasters, publishers, sales houses, and media networks/agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• PODIUS Platform
• Podcasters and Publishers Module
• Sales Houses Module
• Media Networks Module

Quantifiable outcome

• Daily updated trends and dashboards provide complete market overview
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Mediaplus GroupcoreStrategic or Co-development PartnerMediaplus Group, led by General Manager Wolfgang Bauersachs, uses PODIUS for automated market data delivery to simplify their media planning process. The partnership demonstrates PODIUS's value in reducing time for complex media planning enquiries and provides a customer testimonial for the platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chartable (Spotify-owned): Podcast analytics and attribution tool that was acquired by Spotify, offering download tracking, SmartLinks, and campaign measurement. Competes with PODIUS's podcast analytics and campaign planning capabilities.
• Magellan AI: Podcast advertising analytics and attribution platform that provides verified download and audience data for podcast ad campaigns. Direct competitor to PODIUS in podcast measurement and media planning.
• Podtrac: Independent podcast audience measurement service providing download and reach statistics for publishers and advertisers. Direct competitor to PODIUS for podcast measurement and verified download data.
• Podscribe: Podcast advertising analytics and attribution platform focused on measuring podcast ad performance and ROI for brands and agencies. Directly comparable to PODIUS's campaign planning and measurement modules.

Broad incumbents

• Acast: Global podcast hosting and monetization platform with built-in advertising marketplace and analytics. Overlaps with PODIUS on podcast analytics, sales-house inventory, and campaign planning for media buyers.
• Spotify Ad Studio: Spotify's self-serve podcast and audio advertising platform providing campaign planning, audience targeting, and measurement. A broad incumbent and gatekeeper whose positioning and data access are central competitive risks for PODIUS.
• Triton Digital (iHeartMedia): Digital audio and podcast technology platform owned by iHeartMedia providing programmatic ad serving, measurement, and podcast hosting at scale. A broader incumbent offering overlapping podcast analytics and ad monetization.
• Megaphone (Spotify-owned): Enterprise podcast hosting, monetization, and dynamic ad-insertion platform owned by Spotify, used by major publishers and networks. Broad incumbent whose ad-sales infrastructure overlaps with PODIUS's Sales House Hub and Media Networks modules.

Emerging players

• Backtracks: Podcast analytics, hosting, and advertising platform providing detailed listener insights, ad insertion, and campaign measurement. Comparable to PODIUS's analytics and publisher tooling from a more hosting-centric angle.
• ArtsAI (formerly Podcorn): Podcast sponsorship marketplace and analytics platform connecting brands with podcasters for host-read ads. Emerging player with partial overlap to PODIUS's sales-house and campaign-planning workflow.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/podius-io

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PODIUS.io