Poffo Veiculos De Particulares

What Poffo Veiculos De Particulares does

Poffo Veiculos De Particulares is a family-owned used vehicle dealership founded in 1993 in Blumenau, Santa Catarina, Brazil. The company operates a single physical showroom at Rua Bahia, 2030, in the Salto neighborhood, and employs approximately 5 people. It sells pre-owned cars and motorcycles across a broad set of brands (Chevrolet, Fiat, Honda, Volkswagen, Renault, Jeep, Peugeot, Citroën, Kia, Mitsubishi, Ford) plus Honda motorcycles, with listed vehicle prices ranging from approximately R$22,500 (a 2009 Kia Picanto) to R$199,990 (a 2023 Jeep Commander) and model years spanning 1965 to 2025.

The business runs on a traditional one-time transaction model: the dealership acquires used vehicles, lists them on its branded website (poffoveiculos.com.br) and on the OLX marketplace via the Autos 360 platform, and resells them to individual consumers either at the physical store or via WhatsApp-based inquiry (handled by sales staff Vanderlei and Lucas). The underlying technology stack is limited to an Altimus-provided inventory management system and website, with no proprietary software, no mobile app, no APIs, and no disclosed integrations beyond the OLX syndication.

The customer base is exclusively individual consumers in the Santa Catarina region purchasing for personal transportation. Financing is offered through partner financial institutions, and the company supports trade-ins and price negotiation. Revenue, GMV, and unit volume are not disclosed; based on headcount and ticket size, the operation is small and single-geography, with no expansion, M&A, or capital-raising activity recorded in available data.

Name

Poffo Veiculos De Particulares

Legal name

Poffo Veículos

Website

https://poffoveiculos.com.br

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Poffo Veiculos is a family-owned used car and motorcycle dealership in Blumenau, Santa Catarina, Brazil, operating since 1993 from a single showroom. It sells multi-brand pre-owned vehicles to individual consumers via its physical store, website, WhatsApp, and OLX marketplace.

Ownership category

akta.pro rank

Headquarters

HQ city

Blumenau

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Personnel, Infrastructure, Operations

Revenue model

1. Used Vehicle Sales: Traditional one-time transaction sales model where the dealership purchases and resells used vehicles to individual consumers. Revenue is generated through margin between acquisition cost and sale price. The company sells both cars and motorcycles across multiple brands including Chevrolet, Fiat, Honda, Volkswagen, Renault, Jeep, Peugeot, Citroën, Kia, Mitsubishi, and Ford.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Poffo Veiculos De Particulares is a traditional used vehicle dealership operating in Blumenau, Santa Catarina, Brazil since 1993. The company purchases and resells pre-owned cars and motorcycles from multiple brands, including Chevrolet, Fiat, Honda, Volkswagen, Renault, Jeep, Peugeot, Citroen, Kia, Mitsubishi, and Ford. Customers can browse inventory on the company website, contact sales staff via WhatsApp or phone, and complete purchases at the physical dealership location, with financing options available through partner financial institutions.

Product overview

Poffo Veículos is a traditional used car and motorcycle dealership operating since 1993 in Blumenau, SC, Brazil. The company offers a portfolio of pre-owned vehicles from multiple brands (Chevrolet, Citroën, Fiat, Ford, Honda, Jeep, Kia, Mitsubishi, Peugeot, Renault, Volkswagen) and Honda motorcycles, marketed through their website poffoveiculos.com.br which functions as an online showroom and inventory listing platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Cars (Multiple Brands) Pre-owned automobiles and SUVs from multiple brands including Chevrolet, Citroen, Fiat, Ford, Honda, Jeep, Kia, Mitsubishi, Peugeot, Renault, and Volkswagen, with models ranging from economy cars to premium SUVs across model years 1965 to 2025. Targeted at individual consumers seeking personal transportation in the Blumenau, SC region.
• Used Honda Motorcycles Pre-owned Honda motorcycles including models such as CB 1000 R Black ED and XRE 190 Adventure, sold alongside the car inventory to individual consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Webmotors: Brazil's leading online used-car marketplace, owned by Santander. Poffo already routes inventory through similar channels (OLX); Webmotors represents the dominant buyer-discovery platform that competes with Poffo's website for shopper attention.
• Localiza Seminovos: Brazil's largest used-vehicle retailer, operated by Localiza (Brazilian mobility giant). Operates dozens of physical stores and a digital channel across Brazil, directly comparable to Poffo as a multi-brand used-vehicle dealer but at vastly larger scale.

Emerging players

• Kavak: Mexico-origin digital used-car platform expanding aggressively across Brazil. Competes with Poffo for budget-conscious used-car buyers through certified inventory, fixed pricing, and home delivery, pressuring traditional dealers on convenience and trust.
• Volanty: Brazilian online used-car platform that buys and resells vehicles directly to consumers with a digital-first experience. Represents the emerging digital dealer model that threatens traditional multi-brand stores like Poffo.

Direct peers

• Seminovos BH: One of the largest independent used-car dealership chains in Brazil, with multiple physical locations and a strong digital presence. Closest direct peer to Poffo as a multi-brand used-vehicle retailer, differentiated mainly by scale and multi-city footprint.

Others

• OLX Brasil: Major Brazilian classifieds marketplace where Poffo already syndicates inventory via Autos 360. Functions as an upstream demand channel rather than a direct competitor, but its growing used-vehicle vertical shapes buyer expectations.
• Mercado Livre Veículos: Brazil's largest e-commerce marketplace, with a growing used-vehicle category. Functions as both a listing channel and competitive benchmark for online used-car discovery in Brazil.
• AutoAvaliar: Brazilian used-car pricing and inventory platform serving dealers. Comparable to Poffo at the dealer-tooling layer, providing FIPE-based pricing benchmarks and digital showroom services to small multi-brand dealers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/poffo-veiculos-de-particulares

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poffo Veiculos De Particulares