Point de Mire - La Tribune Indépendante des Entrepreneurs de la Finance

What Point de Mire - La Tribune Indépendante des Entrepreneurs de la Finance does

Point de Mire, legally operated through Association Point de mire édition in Geneva, is a French-language independent B2B media platform serving finance entrepreneurs in the Lémanique region of Switzerland. Founded in 1995 by Jean-Pierre Michellod and currently led by Director of Publication Daniel Stanislaus Martel, the publication targets independent wealth managers, independent asset managers, financial advisors, pension specialists, tax professionals, and lawyers. It operates as a quarterly magazine (4 issues per year — February, May, August, November) covering wealth management, banking, private banks (UBS, Banque Syz, BCGE, BCV, Mirabaud, Edmond de Rothschild, Banque Heritage, Banque Gonet, Vontobel), pensions (LPP), ESG, real estate (e.g., Realstone), family offices, impact investing (Asteria, Obviam), and Swiss regulatory developments (FINMA communications, LSFin, automatic exchange of information on crypto-assets). Distribution combines REMP-audited Swiss postal circulation with a WordPress-based e-magazine archive at pointdemire.ch; marketing relies on editorial credibility, LinkedIn, X (pointdemire_ch), and event coverage rather than paid acquisition.

The business model is subscription-driven, with three publicly disclosed tiers: single-issue at CHF 12, annual subscription at CHF 45 (or CHF 80 for two years, Switzerland only), and a 'soutien' (support) membership at CHF 250. Editorial independence — explicitly maintained since founding — is positioned as the core differentiator against larger financial press aligned with major institutions. Around 2019 the publication transitioned from print to e-magazine format while retaining its positioning as 'La Plateforme suisse du Wealth Management,' and in 2026 it published its 100th issue, coinciding with its 30th anniversary year (2025). The technology footprint is deliberately light: a WordPress-based digital platform, an assigned ISSN (1662-6826), and social channels (LinkedIn, X). No mobile app, API, AI features, or proprietary technology assets are disclosed.

Operationally, the company is small — approximately 8 employees — and is structured as a non-profit association rather than a venture-backed or PE-owned entity. No funding rounds, M&A activity, subsidiaries, or external institutional investment are disclosed. Geographic scope is explicitly limited to French-speaking Switzerland (Romandie/Lémanique), and there is no claim of international distribution. The publication's strategic posture over the past five years has been one of editorial renewal and content vertical expansion (sovereign/defense, luxury, crypto regulation, digital fraud, family offices) layered onto a stable subscription base, rather than platform scaling or geographic extension.

Name

Point de Mire - La Tribune Indépendante des Entrepreneurs de la Finance

Legal name

Association Point de mire édition

Website

https://pointdemire.ch

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Point de Mire is a Geneva-based independent French-language quarterly magazine and e-magazine covering wealth management and finance entrepreneurs in Swiss Romandie, serving independent asset managers, wealth advisors, and tax/legal professionals via subscriptions (CHF 45 standard / CHF 250 support).

Ownership category

akta.pro rank

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Subscription Revenue: The magazine publishes 4 issues per year (February, May, August, November) distributed by Swiss postal service, with circulation controlled by REMP. Paid subscriptions are the primary revenue stream, supplemented by a support membership tier at a higher price point targeting loyal readers and supporters.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Point de Mire is an independent French-language quarterly trade magazine published since 1995 by the Swiss non-profit Association Point de mire édition, headquartered in Geneva. It produces 4 issues per year (February, May, August, November) covering Swiss wealth management, banking, asset management, real estate, pension funds, ESG, and regulatory topics for finance entrepreneurs in French-speaking Switzerland. The publication is distributed both in print via Swiss postal subscription with circulation audited by REMP and as an e-magazine via its website pointdemire.ch, featuring exclusive CEO interviews, expert columns, dossiers, and guest editorials.

Product overview

Point de Mire is a quarterly Swiss French-language financial publication that has operated since 1995, covering the independent perspective of finance entrepreneurs in the Romandy region. Originally published in print format, the publication underwent a strategic digital transformation around 2019-2020, transitioning to an e-magazine format. The magazine covers topics including banking, wealth management, investments, real estate, pension funds, sustainable finance, and ESG practices. The publication operates on a subscription model with standard (CHF 45/year) and support (CHF 250/year) tiers, distributed to finance professionals, wealth managers, independent asset managers, pension specialists, tax experts, and lawyers in Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• Point de Mire Quarterly Print Magazine Quarterly French-language independent trade magazine published 4 times per year (February, May, August, November) covering Swiss wealth management, banking, asset management, real estate, pension funds, ESG, and regulatory topics for finance entrepreneurs. Distributed via Swiss postal subscription with circulation controlled and audited by REMP.
• Point de Mire E-Magazine Digital Edition Digital edition of Point de Mire magazine accessible via pointdemire.ch, serving as the primary format since the digital transition around 2019. Provides full editorial archive organized by category (Editorial, Interviews, Le dossier, Les expert(e)s, Le Point final) with online access for subscribers.

Quantifiable outcome

• 100th issue published in May 2026, marking 30+ years of continuous publication

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Groupe Pictet (Pictet & Cie as depositary, FundPartner Solutions as fund management)coreStrategic or Co-development Partner · 26 September 2018Banque Gonet partnered with Pictet & Cie as depositary bank and FundPartner Solutions for fund administration as part of its launch of the lemania-pension fund umbrella structure and Indexing Management® platform in September 2018. This infrastructure enabled Gonet to offer collective management solutions.
• ObviamminorStrategic or Co-development PartnerAsteria Investment Managers cooperates closely with Obviam, a development finance institution, majority funded by SIFEM (Swiss Investment Fund for Emerging Markets). This partnership broadens services to institutional clients, including public-private partnerships.
• Ethos (Swiss foundation for socially responsible investment)minorStrategic or Co-development PartnerBanque Gonet mandated Ethos in 2021 to conduct ESG portfolio analysis of its flagship Semi-Institutional Gonet 30 fund, managing risk related to companies potentially exposed to ESG controversies.
• BlackRock and Illuminas (study partnership)minorStrategic or Co-development PartnerPoint de Mire referenced a study conducted by BlackRock and Illuminas surveying 120 single-family offices (November 2022–January 2023) on governance and resource access challenges. Point de Mire featured findings in its special dossier on family offices.
• l'Emania – Pension HubcoreStrategic or Co-development PartnerBanque Gonet and Groupe Mirabaud are the two reference partners of lemania-pension hub, a digital pension platform launched in 2018 offering integrated pension solutions for independent wealth managers and private clients. As of the interview, the platform administered or managed over CHF 450 million in assets.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Bilan: Swiss French-language financial and business magazine covering wealth management, economy, and finance for a professional audience. Most directly comparable peer given shared language, Swiss Romandie audience, and financial editorial focus.
• WealthBriefing: Specialist publisher and awards organizer covering the global wealth management industry. Comparable as a B2B media platform serving wealth managers, with editorial coverage of Swiss institutions and industry awards.
• Private Banker International: Industry publication covering private banking and wealth management globally. Comparable as a trade publication targeting the same professional audience and covering Swiss private banking institutions.
• L'Agefi: Swiss French-language financial daily covering finance, asset management, and economics. Comparable as a financial trade publication serving the same Romandie market with overlapping institutional readership.
• Finews.com: Swiss digital financial news platform covering wealth management and private banking. Comparable as a Swiss-focused financial media outlet targeting the same professional audience.
• PME Magazine: Swiss French-language magazine covering entrepreneurship, finance, and SME management. Comparable as a French-language Swiss business publication serving an overlapping professional readership.
• Citywire Selector: Global wealth management media platform covering fund managers and asset managers. Comparable as a B2B media outlet serving independent asset managers and wealth professionals.

Regional players

• Finanz und Wirtschaft: Leading Swiss German-language financial newspaper covering finance, markets, and wealth management. Comparable as a Swiss financial publication but serving German-speaking Switzerland rather than competing directly in Romandie.
• Handelszeitung: Swiss German-language business magazine covering economy, finance, and management. Comparable in editorial scope and Swiss market coverage but focused on the German-speaking market.

Broad incumbents

• The Banker: Global Financial Times-owned publication covering the international banking industry. Comparable as a financial trade publication covering Swiss private banks and wealth management institutions, though serving a global rather than local audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/pointdemire_ch
• LinkedInlinkedin.com/company/point-de-mire

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Point de Mire - La Tribune Indépendante des Entrepreneurs de la Finance