Parc régional du Poisson Blanc

What Parc régional du Poisson Blanc does

Parc régional du Poisson Blanc is a non-profit outdoor recreation organization (Corporation du Parc du Poisson Blanc, OBNL) founded in 2005 and officially operating the park since 2008, located in Notre-Dame-du-Laus in the Haute-Laurentides region of Quebec. The park manages a 23km reservoir with approximately 100 islands and surrounding wilderness, offering three core accommodation products: island camping accessible only by non-motorized watercraft (~60 sites), mountain-base car-accessible camping, and seven four-season microrefuge cabins with WiFi. Revenue is generated through per-night and per-day pricing for accommodations, watercraft rentals (canoes, kayaks, paddleboards), and equipment rentals (tents, coolers, snowshoes, ski-hok), with seasonal rate variation (low season weeks, low season weekends, high season) and a 15-25% discount structure for school groups and non-profits.

The park's operational model is built around integrated activity offerings: hiking across mountain and island trail networks, rock climbing across six watercraft-accessible sectors (in partnership with FQME), fishing, 33 public picnic halts, cross-country skiing on the frozen reservoir, and snowshoeing. The annual La Grande Traversée expedition (23km nordic ski with pulka, 7th edition in 2026) and a creator residency program (10 creators annually) serve as branded experience products. The booking system runs on Réservotron with a newsletter-driven randomized access mechanism on opening day, while climbing topos are delivered via the Rakkup mobile app. Technologically, the park relies on third-party platforms rather than proprietary systems; no AI/ML capability is present.

Commercially, the park holds GreenStep Level 4 Sustainable Tourism certification, Parcs régionaux du Québec accreditation, and Qualité Sécurité certification from Aventure Écotourisme Québec. It is governed by a 13-member board of directors and operates with approximately 5 employees. The 2026 territory expansion into the southern Bowman sector adds 14 new camping sites and 11 picnic halts under a partnership with MRC de Papineau, representing meaningful capacity growth. Revenue is not publicly disclosed; the organization operates as an OBNL with municipal and regional government support.

Name

Parc régional du Poisson Blanc

Legal name

Corporation du Parc du Poisson Blanc

Website

https://poissonblanc.ca

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Parc régional du Poisson Blanc is a Quebec non-profit managing a 23km reservoir with ~100 islands, offering island camping, microrefuge cabins, watercraft/equipment rentals, climbing, and winter sports to outdoor enthusiasts, school groups, and remote workers in the Laurentides region.

Ownership category

akta.pro rank

Product category

Outdoor Recreation / Regional Park Services

NAICS

Nature Parks and Other Similar Institutions (712190)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Mountain & Wilderness Lodges (THAAAHAE)

akta.pro secondary industries

Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Polar & Remote-Destination Expedition Tour Operators (THAKADAM)

Keywords

• Regional park services
• Outdoor recreation
• Wilderness camping
• Watercraft rentals
• Nature tourism

Headquarters

HQ city

Notre-Dame-du-Laus

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Camping site reservations: Per-tent pricing model where customers pay by tent capacity (1-4 tents) with seasonal variations (low season week, low season weekend, high season). Includes exclusive site access, wood delivery, parking, and arrival kit.
2. Microrefuge accommodations: Four-season cabin rental with per-night pricing varying by unit and season (winter vs summer). Features design-forward forest micro-refuges with WiFi access.
3. Watercraft rentals: Daily rental of canoes, kayaks, and paddleboards with per-day pricing. Equipment includes safety gear (life jackets, paddles, safety kits).
4. Camping equipment rentals: Fixed-price equipment rental including tents, coolers, propane stoves, waterproof barrels, and propane bottles. Snowshoe and ski hok rentals available.
5. Event participation: La Grande Traversée expedition event with per-person registration fee ($150 plus taxes) for 23km cross-country ski expedition with pulka.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Parc régional du Poisson Blanc is a non-profit regional park operating a reservoir-based wilderness destination in Notre-Dame-du-Laus, Quebec. It sells paid overnight accommodations (island camping, mountain base camping, and four-season micro-refuge cabins), watercraft and camping equipment rentals, and access to activities such as rock climbing, hiking, fishing, cross-country skiing, snowshoeing, and the annual La Grande Traversée winter ski expedition. All reservations are processed through the Réservotron online booking platform.

Product overview

Parc régional du Poisson Blanc is an outdoor recreation destination and non-profit organization (Corporation du Parc du Poisson Blanc, founded 2005) located in Notre-Dame-du-Laus, Quebec. The park manages a reservoir and surrounding wilderness area offering three core accommodation products: island camping (Camping sur les îles) on the reservoir accessible by watercraft, mountain base camping (Camping au pied de la montagne) accessible by car, and four-season micro-refuge cabins (Microrefuges) at the water's edge. These are supplemented by a suite of activity add-ons including watercraft rental (canoes, sea kayaks, paddleboards), hiking across mountain and island trail networks, rock climbing via six watercraft-accessible sectors, fishing, 33 public picnic halts, cross-country skiing on the frozen reservoir, and snowshoeing/ski-hok on Fort Mountain. The park also operates La Grande Traversée, an annual 23 km nordic ski expedition event, and a creator residency program. Additional services include equipment rental (tents, coolers, stoves), group and school programs with discounts, and EV charging. The park expanded its territory in 2026 to include the southern Bowman sector of the reservoir. The booking and reservation system is managed through Réservotron, and climbing topos are provided via the Rakkup mobile app.

Differentiator

Problem solved

Functional benefit

Products and services

• Camping sur les îles (Island Camping) Wild camping on islands and peninsulas across the Poisson Blanc reservoir, accessible exclusively by watercraft. Sites range from 1 to 4 tents, with per-night pricing varying by tent capacity and season (low/high). Each reservation includes exclusive site access, a wood bag per night, arrival kit, and parking.
• Camping au pied de la montagne (Mountain Base Camping) Rustique camping accessible by car at the Rapide-du-Fort sector, located 5 km from the reception pavilion near the public beach and hiking trail network. Two sites: Site de la Plage (2 tents) and Camp de Base (3 tents), with no electricity or running water.
• Microrefuges (Micro-refuge Cabins) Four-season micro-cabins and shelters at the water's edge on the Poisson Blanc reservoir. Seven named units: Le Prisme, Le Grand-Héron, La Tourterelle, Le Cardinal, Le Pic-Flamboyant, Le Grand-Pic, and Le Pic-Mineur. Units feature WiFi (5G), contemporary design, and are suited for telecommuting and creative retreats. Rates vary by unit size and season.
• Location d'embarcations (Watercraft Rental)

Quantifiable outcome

• No motor boats allowed on most of reservoir - maintains pristine water quality
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

20 partnerships are on record, tiered minor and core.

• Association du bassin versant du Poisson BlancminorStrategic or Co-development Partner · 1 January 2025Watershed association conducted studies documenting over 60 improvised camping sites in south reservoir sector, informing the need for organized management.
• Université Carleton (Carleton University)coreStrategic or Co-development Partner · 1 January 2024Research partnership for ecological monitoring and conservation. Carleton University collaborates on environmental integrity surveillance program to track ecological conditions of camping and picnic sites. Includes island rehabilitation projects and ongoing environmental data collection.
• ADDERE Service-conseilcoreImplementation/ SI/ Consulting Partner · 1 January 2023Sustainable development consulting partnership for developing 2025-2027 sustainable development plan. ADDERE provided guidance on environmental, social, and economic commitments.
• Fédération québécoise de la montagne et de l'escalade (FQME)coreStrategic or Co-development PartnerOfficial climbing development partner since 2016. FQME installed fixed anchors, belays, and fixed hardware according to rigorous standards. Emergency response plan developed in collaboration with FQME. Requires FQME membership for climbing access.
• LocapaqminorGTM or Marketing PartnerEquipment rental partner for bedding and sleeping bags. Offers 20% discount to park visitors with promo code LOCA-POISSONBLANC. Pickup available in Montreal for convenience.
• Base de plein air Air-Eau-BoiscoreChannel Partner/ Reseller/ DistributorSouthern reservoir access partner offering boat launch, parking, and watercraft rentals. Reduces navigation distance for south sector campers. Also provides free stays for local children in exchange for using park campsites during their programs.
• MRC de PapineaucoreStrategic or Co-development PartnerMunicipal regional county contracted the park to manage camping on islands and shores in Bowman municipality sector starting 2026. MRC adopted Regulation 214-2025 to regulate camping, with park enforcement.
• Municipality of BowmanminorStrategic or Co-development PartnerPartner municipality in 2026 territory expansion for southern reservoir management, working with MRC de Papineau and park.
• The North FaceminorGTM or Marketing PartnerEmployee discount codes and brand partnership for outdoor equipment, extending reach to established outdoor recreation community.
• Altitude SportsminorGTM or Marketing PartnerEmployee discount codes and brand partnership for outdoor gear purchases.
• YETIminorGTM or Marketing PartnerCooler equipment partner - YETI 65L coolers available for rent at the park.
• The Unscented CompanyminorGTM or Marketing PartnerEco-friendly personal care products partner with employee discount codes for park staff.
• Rando QuébecminorOthersQuebec hiking association member, promoting hiking ethics and trail standards.
• Canot-Kayak QuébecminorOthersQuebec canoe and kayak association member.
• Tourisme LaurentidesminorGTM or Marketing PartnerRegional tourism board partner for Laurentides region promotion.
• L'Autre LaurentidesminorGTM or Marketing PartnerRegional tourism organization partner for promoting off-the-beaten-path experiences in Laurentides.
• MRC d'Antoine-LabelleminorStrategic or Co-development PartnerMunicipal regional county where park is located, providing ongoing support for park development since inception.
• Notre-Dame-du-LauscoreStrategic or Co-development PartnerHost municipality that has provided support for park creation and evolution since the beginning of the project.
• MRC de PapineauminorStrategic or Co-development PartnerMRC partner for expanded territory management in Bowman sector starting 2026.
• CITQ (Corporation de l'industrie touristique du Québec)minorOthersQuebec tourism industry certification body.

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Pourvoirie du Cap au Leste: Charlevoix-based Quebec wilderness outfitter offering lodging (chalets, camps), outdoor activities (hiking, fishing, kayaking), and event programming. Comparable by Quebec location, multi-activity wilderness model, and lodging-plus-experience pricing structure.
• Parc Oméga: Quebec wildlife/nature park in Outaouais offering immersive nature experiences, lodging, and seasonal activities. Comparable by Quebec location, eco-tourism positioning, and direct-to-consumer reservation model.
• Pourvoirie du Lac Blanc: Laurentides-based Quebec outfitter offering wilderness lodging, activity packages, and outdoor recreation in the same regional market. Comparable by geographic proximity and bundled outdoor-experience model, though with a heavier emphasis on fishing packages.
• Huttopia: International operator of micro-cabin ('micro-refuge' / 'cahutte') wilderness stays including a Quebec presence. Directly comparable by four-season micro-cabin concept, WiFi-equipped remote-work positioning, and active outdoor programming.
• SÉPAQ: Société des établissements de plein air du Québec operates Quebec's national parks (e.g., Mont-Tremblant, Jacques-Cartier, Hautes-Gorges) with a comparable mix of wilderness camping, cabins (camps, refuges), and outdoor activities. The closest comparable operator in Quebec by business model and offerings, though materially larger and publicly funded.
• Centre d'Aventure Kanawana: Quebec Laurentides outdoor education center offering school and youth group programs including canoe-camping. Comparable by Quebec location, canoe-camping expertise, and dedicated school/OBNL group programming (the same discount structure Poisson Blanc offers).

Broad incumbents

• KOA (Kampgrounds of America): Largest North American private campground franchise network offering tent/RV sites, cabin rentals, and outdoor programming. Comparable by campground and cabin rental business model, but operates as a franchise at much broader scale with standardized offerings rather than a single curated wilderness park.

Others

• Fédération québécoise de la montagne et de l'escalade (FQME): Quebec climbing federation that is Poisson Blanc's official climbing development partner but is also an industry-association peer shaping the same rock-climbing segment. Comparable as a Quebec outdoor-climbing ecosystem player.
• Hipcamp: Online marketplace for unique outdoor stays including tent camping, glamping, and cabins. Comparable by audience overlap with Poisson Blanc's outdoor enthusiast segment, but operates as a platform aggregating third-party hosts rather than as a destination operator.
• Aventure Écotourisme Québec: Quebec eco-adventure tourism industry association awarding the Qualité-Sécurité certification held by Poisson Blanc. Comparable as the certification/industry body governing the same eco-tourism operator segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/poisson-blanc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Parc régional du Poisson Blanc