Polar Machine Trading AB

Name

Polar Machine Trading AB

Legal name

Polar Machine Trading AB

Website

https://polarmt.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Luleå

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Equipment Sales: Transaction-based sales of used construction machinery including excavators, wheel loaders, trucks, and other heavy equipment. Prices are either publicly listed or quoted upon request.
2. Brokerage/Commission: Brokerage services facilitating sales between sellers and buyers of machinery, earning commission on completed transactions.
3. Financing Services: Collaboration with leading finance companies to offer flexible financing solutions to customers purchasing machinery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Polar Machine Trading AB buys and sells used construction machinery, including excavators, loaders, and trucks, to construction-sector customers in Sweden and abroad. The company provides a one-stop trading service covering sourcing, sales, financing through partner finance companies, and import/export handling. Its inventory is distributed via its own website and through the Mascus and Blocket marketplaces.

Product overview

Polar Machine Trading AB operates as a construction machinery trading platform offering a comprehensive portfolio of heavy equipment across three main product categories: Excavators (midi, crawler, wheeled, and mini excavators from Volvo, CAT, JCB, Doosan, Komatsu, Hitachi, Liebherr, and other brands), Loaders (wheel loaders, skid steer loaders, and mini loaders from CAT, Volvo, JCB, CASE, Liebherr, and other manufacturers), and Trucks (hook lift trucks, tipper trucks, crane trucks, and other commercial vehicles from Volvo, Scania, Mercedes-Benz, MAN, DAF, and Tatra). The company complements its product sales with two core services: financing solutions through partner finance companies, and comprehensive import/export services leveraging a global network. Products are primarily sold via the company's e-commerce platform at polarmt.com, with listings also distributed through Mascus and Blocket marketplaces. The company maintains offices in Luleå and Sundsvall, Sweden, and serves customers throughout Sweden and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Excavators Second-hand excavators sourced and resold to construction-sector buyers in Sweden and abroad, distributed via the company's website and Mascus/Blocket listings.
• Used Loaders Second-hand loaders (wheel and tracked) resold to construction-sector buyers through the company's website and marketplace listings.
• Used Trucks Second-hand trucks, including construction and transport trucks, resold to construction-sector buyers through the company's website and marketplace listings.
• Equipment Financing Service Financing arranged for buyers of used machinery through partner finance companies, offered alongside equipment sales to ease purchase friction.
• Import and Export Service Import and export handling of construction machinery, enabling domestic sourcing and international delivery of used equipment to overseas buyers.
• Equipment Brokerage Service Brokerage of used construction equipment, matching buyers and sellers and providing a single dedicated contact person throughout the transaction.

Quantifiable outcome

• Complete sales process handling from marketing to completed deal

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• IronPlanet (RB Global): Online auction platform for used heavy equipment, part of RB Global. Offers weekly online auctions across excavators, loaders, and trucks, competing directly with Polar Machine Trading for cross-border buyers of used construction machinery.
• Truck1.eu: European online marketplace for used trucks, commercial vehicles, and construction machinery. Competes for the same cross-border buyer/seller audience and overlaps with Polar Machine Trading's trucks and heavy equipment categories.
• BAS World: Netherlands-based used commercial vehicles and construction equipment dealer with global import/export capabilities. Uses a similar full-service model (sales, brokerage, financing, shipping) and serves overlapping European buyer segments.
• Mascus: Pan-European online marketplace for used construction equipment, trucks, and agricultural machinery. Polar Machine Trading actively lists inventory on Mascus, and they serve the same buyer-seller audience with overlapping inventory categories (excavators, loaders, trucks).
• AuctionTime: Online auction platform for used farm and construction equipment. Serves a similar SMB and contractor buyer segment in Europe with timed online auctions, overlapping with Polar Machine Trading's mid-market equipment listings.
• Klaravik: Swedish online auction marketplace for construction equipment, machinery, and commercial vehicles. Targets the same Nordic SMB and contractor buyer base and operates with a digital-first model comparable to Polar Machine Trading's Blocket and Mascus listings.

Broad incumbents

• Caterpillar Used Equipment: Official Caterpillar channel for used and certified pre-owned construction equipment. Competes with Polar Machine Trading in the excavator and heavy equipment resale market, but limited to a single brand rather than Polar's multi-brand inventory.
• Ritchie Bros. (RB Global): Global leader in used heavy equipment auctions and marketplace transactions. Operates at much larger scale across construction, mining, and transportation equipment, directly competing for the same Nordic and European buyer pool that Polar Machine Trading targets.
• Volvo CE Used Equipment: Official OEM used-equipment portal for Volvo Construction Equipment. While Volvo is one of Polar Machine Trading's top-represented brands, the OEM portal competes for buyers seeking Volvo machines and represents a brand-locked alternative to Polar's multi-brand model.
• Komatsu Used Equipment: OEM used-equipment portal for Komatsu construction and mining machinery. Another brand-locked incumbent competing for buyers of used excavators and earthmoving equipment in the same Nordic and European market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/polar-machine-trading-ab

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Polar Machine Trading AB