BS Polonia Bytom

What BS Polonia Bytom does

BS Polonia Bytom (legally Bytomski Sport Polonia Bytom Sp. z o.o.) is a private, multi-section Polish sports club headquartered at ul. Piłkarska 8 in Bytom, Silesian Voivodeship, with a 100+ year heritage tracing back to its founding in 1920. The club's core product is a professional men's football team competing in Betclic 1. Liga — the second tier of Polish football — playing home matches at Stadion im. Edwarda Szymkowiaka. Beyond football, the organization operates basketball and hockey sections and runs a youth academy (Akademia Polonii Bytom, including Akademia Przedszkolaka for preschool-age children), making it a community-rooted, multi-sport franchise rather than a single-sport entity.

The business operates four main revenue streams: (1) matchday revenue from individual match tickets sold online via bilety.poloniabytom.com.pl and at stadium box offices; (2) recurring season-ticket subscriptions (karnety) and the RFID-enabled Karta Kibica fan card (25 PLN new, 10 PLN annual renewal, 25 PLN duplicate); (3) sponsorship and partnership revenue, with Miasto Bytom as the main municipal sponsor, Adidas and No10 as technical sponsors, Betclic as the league's title sponsor through the 2027/2028 season, and a long tail of smaller commercial partners; and (4) merchandise sales through the official fanshop (sklep.bspb.pl) and No10-branded retail outlets. Technology is conventional rather than proprietary in any advanced sense: an RFID fan-card system for contactless stadium entry, an in-house online ticketing platform integrated with Polish payment gateways (PAYU, Przelewy24), and broadcast distribution via TVP Sport, ŚląskieTV (PPV streaming at 10 PLN/match), and WP Pilot. The customer base is dominated by local and regional Silesian supporters, with secondary segments in business/sponsorship partners and youth academy participants.

Name

BS Polonia Bytom

Legal name

Bytomski Sport Polonia Bytom Spółka z o.o.

Website

https://poloniabytom.com.pl

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sporting Goods Retailers (459110)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)

Keywords

• Professional football club
• Matchday ticket sales
• Season ticket subscriptions
• Youth football academy
• Official club merchandise

Headquarters

HQ city

Bytom

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Matchday Revenue: Revenue from individual match tickets sold online and at box offices, including premium VIP ticket packages.
2. Season Tickets (Karnety) and Fan Cards: Annual season ticket subscriptions loaded onto RFID fan cards, with renewal fees of 10 PLN and new card issuance at 25 PLN.
3. Sponsorship and Partnerships: Revenue from main sponsor Betclic (title sponsor of league), main sponsor Miasto Bytom, technical sponsors (Adidas, No10), and multiple commercial partners including Kon-Are, Icemix, Radexstal, BeClean, and others.
4. Merchandise Sales: Official fanshop selling replica kits, merchandise, and club memorabilia through official channels and No10 branded outlets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

BS Polonia Bytom operates a professional football club competing in Betclic 1. Liga, the second tier of Polish football, playing home matches at Stadion im. Edwarda Szymkowiaka in Bytom. The club sells matchday tickets and season passes (karnety) bundled on an RFID-based Fan Card (Karta Kibica), distributes official merchandise via its online fanshop and No10-branded outlets, and runs a youth football academy (Akademia) for talent development, alongside additional basketball and hockey sections.

Product overview

BS Polonia Bytom is a professional Polish football club offering a multi-section sports organization. The core product is the football team competing in Betclic 1. Liga, supported by the Polonia Bytom Academy for youth development. The club provides supplementary services including the Karta Kibica (Fan Card) system for stadium access and ticket management, an online ticketing platform, official merchandise shops, and manages additional sports sections for basketball and hockey. The product ecosystem centers on match-day experiences, season pass offerings, and youth talent development.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

17 partnerships are on record, tiered core and minor.

• AdidascoreTechnology or IntegrationTechnical sponsor providing official match kits, training apparel, and footwear for players and staff.
• No10coreTechnology or IntegrationTechnical sponsor and official fanshop operator, managing merchandise distribution and branded retail outlets.
• Kon-AreminorGTM or Marketing PartnerCommercial sponsor supporting the club through marketing partnerships.
• Icemix/TecweldminorGTM or Marketing PartnerCommercial sponsor supporting the club.
• RadexstalminorGTM or Marketing PartnerCommercial sponsor supporting the club.
• BeClean DetailingminorGTM or Marketing PartnerCommercial sponsor supporting the club.
• Bytomskie WodociągiminorGTM or Marketing PartnerLocal commercial sponsor from Bytom supporting the club.
• Termo GarbackiminorGTM or Marketing PartnerCommercial sponsor supporting the club.
• MicrochipminorGTM or Marketing PartnerCommercial sponsor supporting the club.
• X-RehabminorGTM or Marketing PartnerCommercial sponsor supporting the club.
• Villa ViennaminorGTM or Marketing PartnerCommercial sponsor supporting the club.
• HCS EuropeminorGTM or Marketing PartnerCommercial sponsor supporting the club.
• TVP SportcoreChannel Partner/ Reseller/ DistributorBroadcasting partner for match coverage, providing TV transmission and highlights of league matches.
• ŚląskieTVminorChannel Partner/ Reseller/ DistributorRegional streaming partner providing PPV (pay-per-view) match broadcasts for fans unable to attend in person.
• Fabryka FormyminorStrategic or Co-development PartnerFitness and gym partner providing training facilities and services for club members.
• PSONI BytomminorStrategic or Co-development PartnerSocial partnership with local disability organization for inclusive sports programs.
• Życie BytomskieminorChannel Partner/ Reseller/ DistributorLocal media partner providing press coverage and news distribution for the club.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Legia Warsaw: Poland's flagship professional football club; provides the upper-bound benchmark for Polish football commercial economics, sponsorship yield, and multi-section club operations.
• Górnik Zabrze: Larger historic Silesian football club, generally operating at a higher tier; competes for regional sponsorship share, fan mindshare, and the same Silesian identity narrative.
• Wisła Kraków: Historic Polish football club with a multi-sport structure similar to Polonia Bytom; a useful peer for benchmarking academy, multi-section, and merchandising models at a larger scale.

Direct peers

• Arka Gdynia: Direct competitor in Betclic 1. Liga and an explicitly named rival of BS Polonia Bytom in the same second-tier competition, with comparable matchday-driven revenue model and Polish regional fan base.
• Bruk-Bet Termalica Nieciecza: Direct Betclic 1. Liga competitor with corporate-style ownership and similar matchday/sponsorship economics; comparable in scale and league positioning.
• Lechia Gdańsk: Fellow Betclic 1. Liga side explicitly named as a competitor. Historic Polish football club with similar tier, sponsorship structure, and event-driven revenue mix.
• Chrobry Głogów: Direct peer competing in Betclic 1. Liga, named as an opponent; similar smaller-city Polish second-tier profile and revenue model.

Regional players

• Zagłębie Sosnowiec: Silesian-area football club serving an overlapping supporter base and competing for regional sponsorship and attendance in the same post-industrial catchment.
• GKS Katowice: Historic Silesian football club operating in the same regional catchment as Polonia Bytom, competing for the same local fan pool, sponsors, and municipal partners.
• Ruch Chorzów: Another historic Silesian club that overlaps directly with Polonia Bytom's geography, fan demographics, and local sponsorship universe; a regional competitor in the broader Silesian sports market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/KSPoloniaBytomSA
• Facebookfacebook.com/lodziarniaufiolkowkawiarnia
• LinkedInlinkedin.com/company/bs-polonia-bytom

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BS Polonia Bytom