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Pong Gruppen

Full company profile

uuid0054ig6

Namestring
Pong Gruppen
Websiteurl
pongasian.se
Company typeenum
Private
Founded yearstring
-
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersSweden (specific city not disclosed), Sweden
HQ citystring
Sweden (specific city not disclosed)
HQ countrystring
Sweden
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
restaurant platform services, digital menu distribution, search engine visibility, restaurant marketing software, restaurant website hosting
Industry1 code
1Restaurant Reservations & Dining Booking Platforms
CodeBPAMAIAKPrimaryYes
NAICS code1 code
  • Limited-Service Restaurants722513
SIC code1 code
  • Retail-Eating & Drinking Places5810
Product category
Restaurant Digital Marketing Platform
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Restaurant Internet Platform Services
TypeSubscription Recurring
Description

Gastrogate provides an online restaurant platform offering menu distribution, email marketing, and search engine visibility to restaurants. The specific revenue model is not explicitly disclosed in the available source data.

pongasian.se
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Pong Gruppen operates Gastrogate, an online restaurant service platform in Sweden that provides restaurants with website creation (Hemsida), digital menu distribution via email (Utskick av menyer), and search engine visibility (Sökmotor). The platform is positioned as 'Sveriges största restaurangtjänst på Internet' (Sweden's largest restaurant service on the Internet).

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Pong Gruppen operates Gastrogate as a unified restaurant service platform. The product provides restaurants with website hosting, digital menu distribution (utskick av menyer), and search engine visibility (sökmotor). The platform serves as a comprehensive online presence solution for the Swedish restaurant industry.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Peers8 records
1Resy
TypeBroad incumbent
Description

American Express-owned restaurant reservation and marketing platform. Comparable as a digital platform helping restaurants acquire and retain diners, though heavily skewed toward reservations rather than menu distribution.

2OpenTable
TypeBroad incumbent
Description

Global restaurant reservation and guest-management platform with marketing and SEO capabilities. Competes with Gastrogate for the same Swedish restaurant customers on online visibility and diner acquisition.

3HubRise
TypeDirect peer
Description

Restaurant digital marketing and online ordering hub that connects restaurants to delivery and web channels. Comparable to Gastrogate as a digital platform helping restaurants distribute menus online and capture direct demand.

4TouchBistro
TypeBroad incumbent
Description

Restaurant POS platform that bundles marketing, online ordering, and guest engagement tools. Adjacent competitor to Gastrogate as POS suites increasingly absorb menu distribution and email marketing functionality.

5Zenchef
TypeDirect peer
Description

European restaurant marketing and CRM platform offering digital menus, email marketing, and online reputation tools to independent restaurants. Highly comparable to Gastrogate in both product mix (menu + email + visibility) and SMB restaurant target customer across Europe.

6Quandoo
TypeRegional player
Description

European-headquartered restaurant reservation and marketing platform with strong DACH presence. Comparable digital restaurant marketing footprint to Gastrogate, but focused on Central Europe rather than the Nordics.

7SevenRooms
TypeDirect peer
Description

Restaurant CRM, marketing, and guest experience platform used by hospitality operators to run email marketing, loyalty, and online reputation. Direct functional overlap with Gastrogate's menu/email/SEO stack at the SMB-to-mid-market restaurant tier.

8TheFork
TypeBroad incumbent
Description

Tripadvisor-owned European restaurant reservation and marketing platform. Overlaps with Gastrogate's restaurant-discovery and digital marketing value proposition, but operates at much larger scale and primarily through reservations rather than menus.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Pong Gruppen

Restaurant Digital Marketing Platformpongasian.se

Pong Gruppen firmographics

Firmographics
Name
Pong Gruppen
Website
https://pongasian.se
Company type
Private
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

Pong Gruppen industry classification

Industry
Product category
Restaurant Digital Marketing Platform
NAICS
Limited-Service Restaurants (722513)
SIC
Retail-Eating & Drinking Places (5810)
akta.pro primary industry
Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)

Keywords

  • Restaurant platform services
  • Digital menu distribution
  • Search engine visibility
  • Restaurant marketing software
  • Restaurant website hosting

Where Pong Gruppen is headquartered

Location

Headquarters

HQ city
Sweden (specific city not disclosed)
HQ country
Sweden
HQ region
Europe

Offices1 record

Markets served

Pong Gruppen business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

  1. Restaurant Internet Platform Services: Gastrogate provides an online restaurant platform offering menu distribution, email marketing, and search engine visibility to restaurants. The specific revenue model is not explicitly disclosed in the available source data.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Pong Gruppen product offering

Product offering

Core offering

Pong Gruppen operates Gastrogate, an online restaurant service platform in Sweden that provides restaurants with website creation (Hemsida), digital menu distribution via email (Utskick av menyer), and search engine visibility (Sökmotor). The platform is positioned as 'Sveriges största restaurangtjänst på Internet' (Sweden's largest restaurant service on the Internet).

Product overview

Pong Gruppen operates Gastrogate as a unified restaurant service platform. The product provides restaurants with website hosting, digital menu distribution (utskick av menyer), and search engine visibility (sökmotor). The platform serves as a comprehensive online presence solution for the Swedish restaurant industry.

Differentiator

Problem solved

Functional benefit

Companies that use Pong Gruppen

Customer profile

Segments1 record

Ideal customer profiles1 record

Pong Gruppen technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Pong Gruppen partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves3 records

Pong Gruppen competitors and assessment

Company assessment

Broad incumbents

  • Resy: American Express-owned restaurant reservation and marketing platform. Comparable as a digital platform helping restaurants acquire and retain diners, though heavily skewed toward reservations rather than menu distribution.
  • OpenTable: Global restaurant reservation and guest-management platform with marketing and SEO capabilities. Competes with Gastrogate for the same Swedish restaurant customers on online visibility and diner acquisition.
  • TouchBistro: Restaurant POS platform that bundles marketing, online ordering, and guest engagement tools. Adjacent competitor to Gastrogate as POS suites increasingly absorb menu distribution and email marketing functionality.
  • TheFork: Tripadvisor-owned European restaurant reservation and marketing platform. Overlaps with Gastrogate's restaurant-discovery and digital marketing value proposition, but operates at much larger scale and primarily through reservations rather than menus.

Direct peers

  • HubRise: Restaurant digital marketing and online ordering hub that connects restaurants to delivery and web channels. Comparable to Gastrogate as a digital platform helping restaurants distribute menus online and capture direct demand.
  • Zenchef: European restaurant marketing and CRM platform offering digital menus, email marketing, and online reputation tools to independent restaurants. Highly comparable to Gastrogate in both product mix (menu + email + visibility) and SMB restaurant target customer across Europe.
  • SevenRooms: Restaurant CRM, marketing, and guest experience platform used by hospitality operators to run email marketing, loyalty, and online reputation. Direct functional overlap with Gastrogate's menu/email/SEO stack at the SMB-to-mid-market restaurant tier.

Regional players

  • Quandoo: European-headquartered restaurant reservation and marketing platform with strong DACH presence. Comparable digital restaurant marketing footprint to Gastrogate, but focused on Central Europe rather than the Nordics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Pong Gruppen social profiles

Digital presence

Pong Gruppen financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Pong Gruppen leadership team

Management profile

Number of profiles

Pong Gruppen funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Pong Gruppen M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pong Gruppen

What does Pong Gruppen do?

Pong Gruppen operates Gastrogate, an online restaurant service platform in Sweden that provides restaurants with website creation (Hemsida), digital menu distribution via email (Utskick av menyer), and search engine visibility (Sökmotor). The platform is positioned as 'Sveriges största restaurangtjänst på Internet' (Sweden's largest restaurant service on the Internet).

Is Pong Gruppen a public or private company?

Pong Gruppen is a private company. It is classified as unknown and is currently operating.

When was Pong Gruppen founded?

Pong Gruppen was founded in -1. It employs 11 to 50 people.

Where is Pong Gruppen based?

Pong Gruppen is headquartered in Sweden (specific city not disclosed), Sweden, in the Europe region.

How does Pong Gruppen make money?

One revenue line is on record: restaurant Internet Platform Services.

Who are Pong Gruppen's main competitors?

Broad incumbents on record are Resy, OpenTable, TouchBistro and TheFork. Direct peers are HubRise, Zenchef and SevenRooms. Quandoo is listed as a regional player.

Does Pong Gruppen have an API?

No public API is recorded for Pong Gruppen.

What industry is Pong Gruppen in?

Pong Gruppen's product category is Restaurant Digital Marketing Platform. Its primary akta.pro industry code is BPAMAIAK, Restaurant Reservations & Dining Booking Platforms. Its NAICS code is 722513 and its SIC code is 5810.

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