What Poole Audi does

Poole Audi is a regional Audi franchise dealership trading as Ocean Automotive Limited, headquartered in Poole, Dorset, United Kingdom, with a second site in Yeovil, Somerset. It holds the exclusive Audi-approved Centre status for Dorset and West Hampshire, retailing the full Audi range (A1 through A8, Q2 through Q8, e-tron, e-tron GT, and RS performance models) alongside over 200 approved used vehicles. The firm serves individual retail consumers, business and fleet customers, and aftersales service clients across the South West of England, operating a hybrid physical-and-digital GTM with showrooms, test drives, online reservation (£99 deposit), Click & Collect, live chat, and a dedicated business sales team.

The business operates six revenue streams: new vehicle sales, approved used vehicle sales, finance brokerage (acting as credit broker introducing customers to Volkswagen Financial Services UK for PCP and PCH), aftersales service and MOT, accident repair through the Poole Accident Repair Centre, and accessories via Audi Shop Online. Differentiated customer amenities include the on-site Schön Beauty salon offering complimentary treatments during service visits and a customer gym. The company is FCA regulated (Appointed Representative under Automotive Compliance Ltd, FCA No. 497010) for credit broking and is a subsidiary of Ocean Automotive (Holdings) Limited. Employment stands at 72 across the two locations.

The underlying technology is OEM-sourced from Audi: quattro all-wheel drive, 48V mild hybrid (MHEV), plug-in hybrid (TFSI e), and fully electric e-tron platforms with up to 351 miles range and 270 kW charging capability. The dealership's own technology surface is conventional: live inventory systems, finance calculators, online enquiry forms, WhatsApp service booking, and a website with integrated offers — no proprietary software or AI/ML capabilities are disclosed. Strategic focus areas include EV transition support (bundling free Ohme home chargers with e-tron purchases), and approved used EV financing packages.

Name

Poole Audi

Legal name

Ocean Automotive Limited

Website

https://pooleaudi.co.uk

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Poole Audi is the exclusive Audi-approved Centre for Dorset and West Hampshire, retailing new and approved used Audi vehicles across two locations in Poole and Yeovil, with finance brokerage, aftersales, accident repair, and EV transition services for retail and fleet customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Poole

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Audi vehicles including petrol, diesel, hybrid, and electric models. Revenue from manufacturerrecommended retail prices with optional add-ons and accessories.
2. Used Vehicle Sales: Sales of Approved Used Audi vehicles with certified quality, warranty, and roadside assistance. Stock of over 200 models.
3. Finance Brokerage: Credit broker introducing customers to Volkswagen Financial Services UK for PCP, PCH, and other finance products. Commission earned from lenders.
4. Aftersales Service: Service, maintenance, MOT, repairs, and parts sales. Includes special offers like £199 Air-Con Service and Brake Fluid Change.
5. Accident Repair: Poole Accident Repair Centre providing body work and paint services for Audi vehicles and other brands
6. Accessories: Audi Shop Online selling accessories, merchandise, and parts

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Poole Audi is an authorised Audi dealership in Dorset and West Hampshire that sells new and Approved Used Audi vehicles, arranges vehicle finance through Volkswagen Financial Services, and provides manufacturer-spec servicing, MOT, accident repair, and accessories. The company also operates an online Audi accessories shop and on-site customer amenities (a gym and the Schön Beauty salon) for use during service visits.

Product overview

Poole Audi is a car dealership operating as a single-location business offering new and used Audi vehicle sales alongside integrated financial services through Volkswagen Financial Services UK. The core product portfolio consists of new Audi cars (including electric e-tron models), Approved Used vehicles, and vehicle financing (PCP/PCH). Supporting services include Audi servicing and maintenance, Clever Repair cosmetic services, Audi Service Plans, an Accident Repair Centre, and an online parts shop. The dealership differentiates with customer amenities including an on-site Schön Beauty salon offering complimentary treatments during service visits and a gym facility. EV transition support services including home charger installation offers are provided for electric vehicle purchasers.

Differentiator

Problem solved

Functional benefit

Brands

• Schön Beauty: On-site beauty and relaxation salon offering hair, massage, facial, manicure and other treatments for Poole Audi customers while their vehicles are being serviced.

Products and services

• New Audi Cars Sale of brand new Audi passenger and performance vehicles, including petrol, diesel, hybrid, plug-in hybrid, and fully electric (e-tron) models, for individual retail and business buyers.
• Approved Used Audi Cars Sale of pre-owned Audi vehicles that have passed up to 150 checks, backed by a minimum 12-month warranty and roadside assistance, targeted at retail and business buyers.
• Audi Car Finance Credit brokerage introducing customers to Volkswagen Financial Services UK for Personal Contract Purchase (PCP), Personal Contract Hire (PCH), and Hire Purchase finance products on new and used Audi vehicles.
• Audi Servicing & Maintenance Scheduled servicing, MOT testing, repairs, and maintenance for Audi vehicles, carried out by Audi-trained technicians using genuine Audi parts.
• Clever Repair Specialist minor cosmetic and appearance-enhancement repair services to maintain vehicle condition.
• Audi Service Plans Pre-paid scheduled servicing packages that cover the cost of manufacturer-recommended maintenance for Audi vehicles.
• Poole Accident Repair Centre Audi-approved body and paint accident repair services using manufacturer-specified techniques and parts for Audi vehicles and other brands.
• Audi Shop Online Online retail platform for genuine Audi accessories, merchandise, and parts.

Quantifiable outcome

• Up to 351 miles driving range on Q6 e-tron
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Volkswagen Group United Kingdom (Audi UK)coreStrategic or Co-development PartnerVehicle manufacturer providing warranty cover, roadside assistance, parts, and brand support. Parent company for the Audi brand in the UK, providing access to latest models, technologies, and marketing support.
• Automotive Compliance LtdcoreTechnology or IntegrationFCA authorized firm (FCA No. 497010) that allows Ocean Automotive Limited to act as credit broker. Provides regulatory framework and compliance for financial services activities.
• OhmemajorGTM or Marketing PartnerHome EV charger provider offering free Ohme home charger (worth £925 RRP) with standard installation for customers purchasing selected fully electric or plug-in hybrid Audi models with finance.
• Broadstone Golf ClubminorGTM or Marketing PartnerLocal partner providing customer benefits including discounted golf days for Poole Audi customers purchasing or servicing vehicles.
• Yeovil Golf ClubminorGTM or Marketing PartnerLocal partner providing golf days and benefits for Yeovil Audi customers as part of customer experience programme.
• Midas ProseccominorGTM or Marketing PartnerLocal partner providing prosecco and hospitality experiences for Poole and Yeovil Audi customers as part of customer benefits programme.
• Audi Charging ServicemajorTechnology or IntegrationAudi's public charging network service accessible through myAudi app. New e-tron customers receive 1-year pro plan subscription for access to one of the largest public charging networks in Europe.
• Schön BeautyminorChannel Partner/ Reseller/ DistributorOnsite beauty and relaxation salon partnership offering complimentary treatments for Poole Audi customers while their vehicle is being serviced. Includes massages, facials, manicures, and full treatment menu.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Marshall Motor Group: UK automotive retailer operating Audi dealerships alongside other premium franchises, with a comparable mix of new/used vehicle sales, OEM-aligned finance brokerage, and manufacturer-trained servicing. Direct competitor for Audi UK franchise rights in overlapping UK regions.
• Listers Group: UK private automotive retail group operating Audi dealerships alongside other premium franchises. Direct peer in authorized Audi sales, finance brokerage through VWFS, and aftersales servicing with similar customer-experience differentiators.
• Inchcape UK: One of the UK's largest authorized Audi retail groups, operating multiple Audi dealerships and competing for the same Audi UK franchise allocation as Poole Audi. Direct peer on authorized Audi new/used sales, finance brokerage, and authorized aftersales.
• Johnsons Cars: UK automotive retailer operating Audi dealerships across multiple regions. Direct peer on authorized Audi sales, finance brokerage, and manufacturer-trained aftersales, with comparable regional multi-site footprint strategies.
• JCT600: Family-owned UK automotive retailer operating Audi dealerships in northern England. Comparable multi-franchise dealer group offering new and used Audi sales, finance brokerage through OEM partners, and Audi-approved aftersales servicing.
• Swansway Group: UK family-owned automotive retailer operating Audi dealerships. Directly comparable as a multi-site authorized Audi retailer with new/used sales, OEM-aligned finance, and approved aftersales, competing for Audi UK regional franchise allocations.
• Lancaster (Marshall-owned) Audi dealerships: Operates authorized Audi dealerships as part of the wider Marshall Motor Group. Direct peer in authorized Audi sales and aftersales, sharing VW Group finance partnerships and competing for Audi UK franchise allocations in overlapping UK regions.
• Vertu Motors: UK automotive retailer group with a network of Audi dealerships offering the full Audi new/used/finance/aftersales stack. Direct peer in the authorized Audi retail market, sharing the same manufacturer franchise and finance partner dynamics.
• Sytner Group: Operates a large UK network of authorized Audi dealerships alongside other premium franchises. Directly comparable as a multi-site Audi retailer with new/used sales, finance brokerage, and aftersales, and is part of the same Lithia Motors UK platform that competes for Audi UK franchise allocations.

Broad incumbents

• Audi UK (Volkswagen Group UK): National brand owner and franchisor of all UK Audi dealerships including Poole Audi. Comparable as the overarching platform that defines product roadmap, franchise terms, finance partnerships (VWFS), and aftersales standards that govern Poole Audi's operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/pooleaudi
• LinkedInlinkedin.com/company/poole-audi

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poole Audi