Yeovil Golf Club

What Yeovil Golf Club does

Yeovil Golf Club is a private members' golf club located on Sherborne Road on the outskirts of Yeovil, Somerset, UK (BA21 5BW), spanning the Dorset and Somerset border. The club's core asset is a 27-hole layout divided between two contrasting 18-hole courses — the Old Course and the Newton Course — separated by the River Yeo. The facility includes a 15-bay all-weather driving range equipped with Toptracer ball-flight tracking technology, a clubhouse with full bar and catering, and one of the largest professional shops in the South of England stocking Ping, TaylorMade, Callaway, Titleist, FootJoy, Mizuno, Odyssey, Scotty Cameron, Powakaddy, Motocaddy, Bushnell, and Skechers.

The club operates a diversified revenue model spanning six streams: membership subscriptions, green fees and visitor play, professional shop retail, PGA tuition and lessons (including Trackman 4.0-enabled custom fitting), equipment hire (clubs, trolleys, GPS buggies), and competition entry fees. Technology is supplied via partnerships rather than developed in-house: intelligentgolf powers the website, online tee booking, member login, competition management, and handicap tracking; Toptracer powers the driving range; Trackman 4.0 powers custom fitting. Four PGA-qualified teaching professionals — Mark Luckett (Head Professional, qualified since 2002), John Goymer (qualified since 1993), trainee Matt Drayton, and Archie Tolman — deliver individual lessons, group coaching, junior programmes, and school holiday camps.

Go-to-market is direct-to-consumer via the club's own booking platform and walk-in play, combined with an event-driven motion that uses an extensive open competition calendar (men's, seniors', ladies', mixed, junior) and society bookings to drive visitor acquisition. The club targets local residents, regional golfers, and visitors to the Yeovil area with a family-friendly positioning. The customer base spans full members, pay-and-play visitors, societies, junior golfers, and beginners, with no enterprise customers or third-party distribution channels. The club holds England Golf affiliation, R&A signatory status, and SafeGolf accreditation, and is led by Club Manager Kev Hardwill. No financial, headcount, or ownership data is publicly disclosed.

Name

Yeovil Golf Club

Legal name

Yeovil Golf Club

Website

https://yeovilgolfclub.com

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

11–50 employees

Short description

Yeovil Golf Club is a private members' golf club in Yeovil, Somerset, operating 27 holes across two courses, a Toptracer-equipped driving range, a large regional pro shop, and PGA-led tuition, serving members, visitors, societies, and junior golfers.

Ownership category

akta.pro rank

Product category

Golf Club & Recreational Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD), Golf Bags, Carts & Travel Gear Retail (CRAMAGAC), Golf Gloves, Headwear & Accessories Retail (CRAMAGAF)

Keywords

• Golf course facilities
• Membership subscriptions
• Golf tuition services
• Equipment retail sales
• Open competitions

Headquarters

HQ city

Yeovil

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Green Fees and Visitor Play: Revenue from non-member visitors playing the Old Course and Newton Course, with daily rates and society packages available.
2. Membership Subscriptions: Annual subscription fees for club members with various membership categories including full, intermediate, and social memberships.
3. Professional Shop Retail: Sale of golf equipment, apparel, and accessories from one of the largest pro shops in the South of England, featuring major brands including Ping, TaylorMade, Callaway, Titleist, and FootJoy.
4. Tuition and Lessons: PGA professional instruction services including individual lessons, group coaching, and Trackman-enabled fitting sessions.
5. Equipment Hire: Rental of golf clubs, trolleys, electric trolleys, and GPS buggies to visitors and members who need equipment.
6. Competition Entry Fees: Fees charged for participation in open competitions, senior events, junior events, and mixed competitions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Yeovil Golf Club operates two contrasting 18-hole golf courses (Old Course and Newton Course, totaling 27 holes) divided by the River Yeo across the Dorset and Somerset borders, along with an all-weather 15-bay Toptracer Driving Range, a clubhouse with bar and catering, and a large professional shop. Supporting offerings include PGA-led tuition and Trackman 4.0 custom fitting, equipment hire (clubs, trolleys, buggies), junior coaching programs, open competitions, and membership and visitor green-fee packages.

Product overview

Yeovil Golf Club operates as a golf club with a multi-product service portfolio. The core offerings include two contrasting 18-hole golf courses (Old Course and Newton Course) totaling 27 holes divided by the River Yeo, an all-weather 15-bay Toptracer Driving Range, and a clubhouse with bar and catering facilities. Supporting services include a large Professional Shop offering equipment from major brands (Ping, TaylorMade, Callaway, Titleist, FootJoy) with Trackman 4.0 custom fitting technology, PGA-qualified golf tuition, equipment hire (clubs, trolleys, buggies), and junior golf programs including group coaching and school holiday camps. The club also offers membership packages and visitor green fee packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Courses (Old Course & Newton Course) Two contrasting 18-hole golf courses (Old Course and Newton Course) offering 27 holes of play divided by the River Yeo, available to members and visiting golfers.
• Toptracer Driving Range All-weather 15-bay driving range equipped with Toptracer ball-flight tracking technology, available to members and the public on a walk-in basis.
• Clubhouse with Bar & Catering Clubhouse offering full bar and catering, extensive changing rooms, and event hosting for members, visitors, and the general public.
• Professional Shop One of the largest professional shops in the South of England, retailing golf equipment, apparel, and accessories from leading brands, with custom fitting services.
• Golf Tuition & Custom Fitting Individual lessons, group coaching, and Trackman 4.0-enabled custom fitting delivered by PGA-qualified professionals (Mark Luckett, John Goymer, Matt Drayton, Archie Tolman).
• Equipment Hire Rental of golf club sets, push trolleys, GPS electric trolleys, and GPS buggies on a per-round or per-day basis to members and visitors.
• Junior Golf Programs Structured junior coaching sessions, school holiday camps, and adult beginner group lessons designed to introduce and develop golfers aged 5–18 and adult newcomers.
• Club Membership Annual club membership subscriptions providing access to both courses, clubhouse facilities, member competitions, and exclusive member benefits.
• Visitor Green Fees & Society Bookings Pay-and-play green fee packages and society group bookings enabling non-members to play either course.
• Open Competitions Calendar of open and member-only competitions including men's, seniors', mixed, junior, and 4BBB formats with online signup.

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• ToptracercoreTechnology or IntegrationToptracer is the market-leading ball flight tracking technology used at Yeovil Golf Club's driving range. It changes the way golfers practice, play, and improve by providing detailed shot analysis.
• SafeGolfcoreTechnology or IntegrationSafeGolf accreditation demonstrates the club's commitment to safeguarding standards in golf, providing assurance to members and visitors about safety practices.
• England GolfcoreStrategic or Co-development PartnerOfficial affiliation with England Golf, the governing body for amateur golf in England, providing access to their handicap systems, competitions, and member development programs.
• The R&AcoreStrategic or Co-development PartnerSignatory status with The Royal and Ancient Golf Club of St Andrews, one of golf's governing bodies. Club participates in R&A Coronation Foursomes competitions.
• intelligentgolfcoreTechnology or IntegrationWebsite platform and booking system provider powering the club's online tee booking, competition management, member login, and handicap tracking.
• TrackmancoreTechnology or IntegrationTrackman 4.0 launch monitor technology used for custom club fitting services in the pro shop, enabling precise ball and club data analysis.
• PingminorGTM or Marketing PartnerGolf equipment manufacturer featured in the pro shop with custom fitting services available for Ping products.
• TaylorMademinorGTM or Marketing PartnerGolf equipment manufacturer with custom fitting available at the club.
• TitleistminorGTM or Marketing PartnerGolf equipment manufacturer with custom fitting available at the club.
• CallawayminorGTM or Marketing PartnerGolf equipment manufacturer with custom fitting available at the club.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Celtic Manor Resort: Wales-based golf resort with multiple courses, Toptracer range, large clubhouse, and PGA tuition, combined with hotel and event facilities — a broader incumbent spanning the same golf and practice amenities plus destination lodging Yeovil does not offer.
• The Belfry: Midlands-based golf resort and hotel operator with multiple courses, Toptracer-equipped range, large pro shop, and PGA tuition — a broader incumbent offering the same core amenities plus resort lodging and event-hosting scale Yeovil does not have.
• Wentworth Club: Surrey-based premium private members' club with multiple championship courses, clubhouse, and full practice/teaching infrastructure — a larger incumbent in the UK private-club segment with overlapping member services but at a substantially higher price tier.
• Foxhills Club & Resort: Surrey-based larger members' and resort club offering multiple courses, extensive practice facilities, a large pro shop, and full hospitality — a broader incumbent that overlaps Yeovil's amenity stack at greater scale and price point.

Direct peers

• The Players Club: Gloucestershire-based golf club offering multiple courses, a practice facility, clubhouse, and membership/visitor play — a comparable UK regional multi-course club with a similar mix of member subscriptions and green-fee revenue.
• Broadstone Golf Club: Dorset-based members' golf club located close to Yeovil with comparable membership, visitor, and competition offerings, serving as a near-neighbour regional peer with similar size, course footprint, and target market.
• Saunton Golf Club: Devon-based members' club operating 36 holes across two courses (East and West) with full clubhouse, pro shop, and visitor/society packages — a directly comparable English members' club with a similar two-course operating model.
• Remedy Oak Golf Club: Dorset-based private members' golf club with a single 18-hole course, clubhouse, and member/visitor model — a comparable regional English club with similar membership-driven economics in the same southwest catchment.

Emerging players

• Junkyard Golf Club: UK-based indoor golf entertainment operator with themed mini-golf venues combining food, drink, and casual play — an emerging player diverting beginner and social golf spend away from traditional clubs' practice and beginner offerings.
• Puttshack: Tech-enabled indoor golf entertainment venue with Trackman-powered gameplay and a hospitality-first model — an emerging player competing for casual, social, and beginner golf spend that Yeovil's Toptracer range also targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/yeovil_gc
• LinkedInlinkedin.com/company/yeovil-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yeovil Golf Club