Pool Shop Com. Equiptos. P/ Piscinas Ltda
Poolshop Piscinas is a 39-year-old Brazilian specialty retailer and service provider based in Atibaia, São Paulo, selling pool equipment, water-treatment chemicals, and adjacent leisure products while offering pool construction, installation, and maintenance services to residential and commercial customers in its local region.
- Company typePrivate
- Founded1985
- HeadquartersAtibaia, Brazil
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Pool Shop Com. Equiptos. P/ Piscinas Ltda does
Pool Shop Com. Equiptos. P/ Piscinas Ltda, trading as Poolshop Piscinas, is a privately held Brazilian limited liability company founded in 1985 and headquartered in Atibaia, São Paulo. The company operates a single physical retail showroom plus an e-commerce site (poolshop.com.br) and sells swimming-pool equipment — filters, pumps, heaters, lighting, automation, cleaning robots, safety covers, and accessories — alongside water-treatment chemicals and adjacent leisure products including spas, saunas, ofurôs, and outdoor furniture. It also delivers installation and maintenance services such as new pool construction (vinyl), vinyl-liner replacement, automation setup, and machine-room servicing.
The business is a multi-brand authorized distributor for major Brazilian pool-equipment manufacturers including Komeco, Aquakent, Sodramar, Sibrape, Nautilus, and HTH (chemicals), and holds a deeper strategic partnership with Jelly Fish for Full Inverter heat pumps involving factory training and joint promotion. Technical differentiation is concentrated in third-party supplied equipment (e.g., modulating Full Inverter compressor heat exchangers with R32 refrigerant) rather than proprietary technology developed in-house.
The revenue model combines one-time hardware sales, recurring chemical replenishment, and professional installation/maintenance services, sold through quote-based pricing over WhatsApp, phone, and online channels. With approximately 6 employees and a single-location footprint in the Atibaia region, Poolshop is a small, mature, locally focused specialty retailer serving residential pool owners primarily and commercial pool operators secondarily. No AI/ML capabilities, app, or API surface are disclosed; digital presence is limited to Instagram, Facebook, WhatsApp, email newsletter, and the e-commerce storefront.
Pool Shop Com. Equiptos. P/ Piscinas Ltda firmographics
Firmographics- Name
- Pool Shop Com. Equiptos. P/ Piscinas Ltda
- Legal name
- Pool Shop Com. Equiptos. P/ Piscinas Ltda
- Website
- https://poolshop.com.br
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Poolshop Piscinas is a 39-year-old Brazilian specialty retailer and service provider based in Atibaia, São Paulo, selling pool equipment, water-treatment chemicals, and adjacent leisure products while offering pool construction, installation, and maintenance services to residential and commercial customers in its local region.
- Ownership category
- akta.pro rank
Pool Shop Com. Equiptos. P/ Piscinas Ltda industry classification
Industry- Product category
- Pool Equipment and Services
- NAICS
- Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Pool Draining, Refill & Water Exchange Services (HSAIALAK)
- akta.pro secondary industries
- Water Testing & Chemical Balancing (HSAIALAB), Routine Pool Cleaning (Skimming, Vacuuming, Brushing) (HSAIALAA), Pool Cleaning Robots (CRACARAC), Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)
Keywords
Where Pool Shop Com. Equiptos. P/ Piscinas Ltda is headquartered
LocationHeadquarters
- HQ city
- Atibaia
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Pool Shop Com. Equiptos. P/ Piscinas Ltda business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Pool Equipment Sales: Sale of pool equipment including filters, pumps, heaters, lighting, robots, covers, and accessories. One-time product purchases with potential for repeat chemical and replacement part sales.
- Chemical Products: Sale of pool treatment chemicals including chlorine, algaecides, clarifiers, filter sand, and other treatment products for ongoing pool maintenance.
- Installation and Construction Services: Pool construction, vinyl liner replacement, heating system installation, automation setup, and machine room maintenance services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for products and services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Pool Shop Com. Equiptos. P/ Piscinas Ltda product offering
Product offeringCore offering
Poolshop is a Brazilian pool equipment retailer and service provider based in Atibaia, São Paulo. The company sells pool equipment (filters, pumps, heaters, lighting, robots, covers, chemicals), outdoor leisure products (spas, saunas, furniture), and delivers services including pool construction, vinyl liner replacement, automation setup, and ongoing technical maintenance. It distributes brands such as Komeco, Aquakent, Sodramar, Sibrape, Nautilus, Jelly Fish, and HTH through a physical showroom and e-commerce website.
Product overview
Poolshop is a specialized retailer and service provider for residential and commercial pools in Atibaia, Brazil, with over 39 years of experience. The company operates as a diversified pool and outdoor leisure product distributor, offering a broad portfolio organized into product categories and services. Core product categories include: Pool Equipment (JELLY FISH Full Inverter heat exchangers, LUXPOOL and THOLZ heaters, solar heaters, Nautilus and Sibrape filters and pumps), Water Treatment (chlorine generators, ozone generators, chemical treatments including chlorine, algaecides, clarifiers, filter media, and cleaning equipment), Pool Safety (thermal and safety covers, hydraulic stairs, pet stairs, safety fences, handrails, benches, tables), Lighting (LuxPool and Tholz underwater LED lights), Furniture (billiard tables, table tennis, foosball, lounge chairs, umbrellas, beach chairs), and Spas/Saunas (Marbella 7000 hydromassage bathtubs, spas, ofuros, saunas, decks). Services include new pool construction, vinyl liner replacement, pool automation with Wi-Fi smart control, and technical maintenance. The company partners with brands including Komeco, Aquakent, Sodramar, Sibrape, Nautilus, and Jelly Fish, serving over 15,000 pools built/installed.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 15,000 pools constructed and serviced
Companies that use Pool Shop Com. Equiptos. P/ Piscinas Ltda
Customer profileSegments2 records
Ideal customer profiles2 records
Pool Shop Com. Equiptos. P/ Piscinas Ltda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Pool Shop Com. Equiptos. P/ Piscinas Ltda partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- KomecocoreKomeco is a major Brazilian manufacturer of heating and pool equipment. Poolshop distributes Komeco products including heaters and related pool equipment.
- AquakentcoreAquakent manufactures pool equipment and heating systems. Poolshop serves as a distributor for Aquakent products in the Atibaia region.
- SodramarcoreSodramar is a Brazilian manufacturer of pool accessories and equipment. Poolshop distributes Sodramar products including filters and accessories.
- SibrapecoreSibrape manufactures filters, pumps, and pool equipment. Poolshop is an authorized distributor of Sibrape products including filters, pumps, and thermal covers.
- NautiluscoreNautilus produces pool filters and pumping equipment. Poolshop distributes Nautilus filters and motobombas (pumps) in the local market.
- Jelly FishcoreJelly Fish manufactures Full Inverter heat exchangers and heat pumps for pools. Poolshop has a strategic partnership including factory visits, training, and exclusive product promotion. Joint technical training and knowledge sharing.
- HTHcoreHTH is a major brand of pool treatment chemicals. Poolshop partners with HTH for chemical products and also conducts educational courses on basic pool treatment.
- Scalla EngenhariaminorScalla Engenharia is a construction/engineering partner that works with Poolshop on residential boiler and smart home heating system installations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Pool Shop Com. Equiptos. P/ Piscinas Ltda competitors and assessment
Company assessmentBroad incumbents
- Magazine Luiza: Major Brazilian omni-channel retailer with marketplace and first-party assortment spanning pool equipment, accessories, and outdoor furniture. Competes with Poolshop on convenience and online pricing transparency.
- Telhanorte: Brazilian home-center chain that carries plumbing, heating, and outdoor equipment including pool supplies. Broader portfolio but smaller pool category depth than Poolshop.
- C&C Casa e Construção: Brazilian big-box retailer for construction and home improvement materials that sells plumbing and pool-related supplies. Competes indirectly on hardware and pumps for the pool owner.
- Leroy Merlin Brasil: Large home-improvement retailer with a pool and garden section that sells pumps, filters, and accessories nationwide. Competes with Poolshop on convenience and price scale but lacks pool-specific expertise and installation services.
Direct peers
- Sibrape: Brazilian manufacturer of filters, pumps, and pool equipment that sells direct alongside authorized distributors like Poolshop. Both compete for the same residential pool equipment customer across filters, motobombas, and thermal covers.
- Komeco: Brazilian manufacturer of heating and pool equipment that distributes through Poolshop and other resellers. Comparable target customer in residential pool heating and automation retrofits.
- Sodramar: Major Brazilian manufacturer of pool accessories and equipment that also operates direct retail channels. Overlaps directly with Poolshop as both a brand partner and competitor in pool equipment sales, especially filters, covers, and heaters.
- Aquakent: Brazilian manufacturer of pool equipment and heating systems that partners with Poolshop for distribution but also operates its own sales channels. Direct overlap in pool heaters and equipment.
- Nautilus: Brazilian producer of pool filters and pumps that distributes through Poolshop while maintaining direct sales. Highly comparable product portfolio and target customer base.
- Jelly Fish: Manufacturer of Full Inverter heat pumps and heat exchangers that has a strategic partnership with Poolshop including training and exclusive promotion. Comparable in pool heating solutions for residential customers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Pool Shop Com. Equiptos. P/ Piscinas Ltda social profiles
Digital presencePool Shop Com. Equiptos. P/ Piscinas Ltda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pool Shop Com. Equiptos. P/ Piscinas Ltda leadership team
Management profileNumber of profiles
Pool Shop Com. Equiptos. P/ Piscinas Ltda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pool Shop Com. Equiptos. P/ Piscinas Ltda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pool Shop Com. Equiptos. P/ Piscinas Ltda
What does Pool Shop Com. Equiptos. P/ Piscinas Ltda do?
Poolshop is a Brazilian pool equipment retailer and service provider based in Atibaia, São Paulo. The company sells pool equipment (filters, pumps, heaters, lighting, robots, covers, chemicals), outdoor leisure products (spas, saunas, furniture), and delivers services including pool construction, vinyl liner replacement, automation setup, and ongoing technical maintenance. It distributes brands such as Komeco, Aquakent, Sodramar, Sibrape, Nautilus, Jelly Fish, and HTH through a physical showroom and e-commerce website.
Is Pool Shop Com. Equiptos. P/ Piscinas Ltda a public or private company?
Pool Shop Com. Equiptos. P/ Piscinas Ltda is a private company. It is classified as family owned and is currently operating.
When was Pool Shop Com. Equiptos. P/ Piscinas Ltda founded?
Pool Shop Com. Equiptos. P/ Piscinas Ltda was founded in 1985. It employs 1 to 10 people.
Where is Pool Shop Com. Equiptos. P/ Piscinas Ltda based?
Pool Shop Com. Equiptos. P/ Piscinas Ltda is headquartered in Atibaia, Brazil, in the Latin America region.
How does Pool Shop Com. Equiptos. P/ Piscinas Ltda make money?
Three revenue lines are on record. Pool Equipment Sales are the primary driver. The others are chemical Products and installation and Construction Services.
Who are Pool Shop Com. Equiptos. P/ Piscinas Ltda's main competitors?
Broad incumbents on record are Magazine Luiza, Telhanorte, C&C Casa e Construção and Leroy Merlin Brasil. Direct peers are Sibrape, Komeco, Sodramar, Aquakent, Nautilus and Jelly Fish.
Does Pool Shop Com. Equiptos. P/ Piscinas Ltda have an API?
No public API is recorded for Pool Shop Com. Equiptos. P/ Piscinas Ltda.
What industry is Pool Shop Com. Equiptos. P/ Piscinas Ltda in?
Pool Shop Com. Equiptos. P/ Piscinas Ltda's product category is Pool Equipment and Services. Its primary akta.pro industry code is HSAIALAK, Pool Draining, Refill & Water Exchange Services, with a secondary code of HSAIALAB, Water Testing & Chemical Balancing. Its NAICS code is 4442 and its SIC code is 5070.