Portali

What Portali does

Portali is a Tbilisi, Georgia-based digital marketing and SEO agency that delivers a portfolio of professional services to primarily Georgian small and medium-sized businesses. Its core offerings center on SEO optimization (Local, On-page, Off-page, Technical SEO, SEO Copywriting, Keyword Research, and SEO Audit & Analytics), complemented by Social Media Marketing, Website Development, Branding and Rebranding, Google Ads, PPC Marketing, and E-mail Marketing. The agency has more recently layered Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) positioning onto its SEO practice, framing client content to be cited by AI answer engines as well as ranked on Google. The technology stack is operational rather than proprietary: the company delivers services using standard SEO tooling and additionally publishes three free public utilities (On-Page SEO Checker, Google SERP Snippet Optimizer, Georgian URL Decoder) plus a 50+ article bilingual blog to drive inbound demand.

Portali operates a sales-led go-to-market: client acquisition runs through the corporate website, phone, and email, with services individually scoped and priced. Revenue mixes recurring monthly SEO and SMM retainers (indicative pricing 1,500-2,500 GEL/month, rising to 2,000+ GEL/month for competitive verticals) with one-time project work such as website builds and branding (starting from 800-1,200 GEL). The customer base is highly diversified across more than 30 named logos spanning hospitality, tourism, food & beverage, education, real estate, fashion, healthcare, construction, retail, and media, with only one enterprise-class account (Tbilisi Free Zone) and the balance composed of Georgian SMBs.

The firm is founder-led and independently owned, with no disclosed external funding or parent company. Management comprises two co-founders (Mariami as Co-Founder & CEO and Nino as Co-Founder & SEO Expert) plus a small specialist team; total headcount is reported between 5 (team page) and 9 (firmographic figure). There is no evidence of acquisitions, partnerships, regulatory milestones, or geographic expansion beyond Georgia, and operating geographies are explicitly limited to the Caucasus region.

Name

Portali

Legal name

Portali

Website

https://portali.ge

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Portali is a Tbilisi-based SEO and digital marketing agency that delivers SEO, SMM, web development, branding, Google Ads, PPC, and email marketing services to Georgian SMBs and mid-market businesses, supported by a bilingual content library and free SEO tools.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

SEO Platform & Tooling Services (Implementations, Training, Enablement) (BPAFAJAJ)

Keywords

• SEO optimization services
• Digital marketing agency
• Website development
• Branding services
• Paid search advertising

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&amp, D, Infrastructure

Revenue model

1. SEO Optimization Services: Recurring monthly SEO service packages including technical SEO, on-page SEO, off-page SEO, local SEO, keyword research, SEO copywriting, and SEO audits. Offered as ongoing monthly retainer arrangements.
2. Web Development: One-time project-based website development services including design and branding integration.
3. Google Ads & PPC Marketing: Paid advertising management services, likely as retainer or project-based engagements.
4. Social Media Marketing (SMM): Social media marketing services as ongoing retainer engagements.
5. Branding and Rebranding: Brand identity development and redesign services as project-based engagements.
6. E-mail Marketing: Strategic email marketing services for client campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Portali is a Georgian digital marketing and SEO agency that delivers search engine optimization, social media marketing, website development, branding, Google Ads/PPC, and email marketing services to small and mid-sized businesses in Georgia. The agency also publishes three free self-service SEO tools (On-Page SEO Checker, Google SERP Snippet Optimizer, Georgian URL Decoder) to attract inbound interest and demonstrate expertise.

Product overview

Portali is a digital marketing and SEO agency offering a unified suite of services centered on SEO optimization (Local SEO, On-page SEO, Off-page SEO, Technical SEO, SEO Copywriting, Keyword Research, SEO Audit & Analytics), complemented by Social Media Marketing, Website Development, Branding and Rebranding, Google Ads, PPC Marketing, and E-mail Marketing. The agency also provides three free self-service SEO tools: On-Page SEO Checker, Google SERP Snippet Optimizer, and Georgian URL Decoder. The offering is structured as a service portfolio rather than a software product, combining strategy, content, technical optimization, and paid media across all named services.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Optimization Services A suite of search engine optimization services including Local SEO, On-page SEO, Off-page SEO, Technical SEO, Professional SEO Copywriting, Keyword Research, and SEO Audit & Analytics, delivered to Georgian businesses seeking organic search visibility.
• Social Media Marketing (SMM) Social media marketing services to boost brand presence and engage target audiences across social platforms for Georgian business clients, typically delivered as ongoing retainers.
• Website Development Custom website design and development services creating websites optimized for user experience and search engine visibility, delivered as project-based engagements.
• Branding and Rebranding Brand identity development and rebranding services encompassing logo design, visual identity, and brand strategy, delivered as project-based engagements.
• Google Ads Services Targeted Google Ads campaign management designed to maximize return on investment through strategic keyword bidding and ad optimization for client businesses.
• PPC Marketing Pay-per-click marketing services providing each client with a tailored marketing strategy for paid advertising campaigns across networks.
• Email Marketing Services Strategic email marketing campaigns aimed at achieving maximum return on investment for client businesses.
• On-Page SEO Checker Free online tool for analyzing and checking on-page SEO elements of web pages, publicly available on the Portali website.
• Google SERP Snippet Optimizer Online tool for previewing and optimizing search engine result page snippets to maximize click-through rates, publicly available on the Portali website.
• Georgian URL Decoder Free online tool for decoding Georgian Unicode URLs encoded in percent-encoding format, publicly available on the Portali website.

Quantifiable outcome

• First results typically visible within 2–3 months; stable growth within 4–6 months (for AEO/GEO approach)
• +1 more outcomes

Named customers34 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• SEO Inc. Long-standing SEO services agency providing technical SEO, content, link building and analytics. Closely comparable on core SEO-services-only offering.
• Directive Consulting: B2B-focused SEO and digital marketing agency. Comparable on retainer model, content + technical SEO mix, and reliance on measurable organic outcomes.
• Ignite Visibility: Performance-driven digital marketing agency specializing in SEO, paid media, social media and email. Same portfolio breadth as Portali and a similar retainer-based go-to-market for mid-market clients.
• Thrive Internet Marketing Agency: Agency offering SEO, web design, branding, PPC and social media marketing to SMBs and mid-market clients. Direct comparable on service scope and monthly-retainer pricing model.
• WebFX: Full-service digital marketing agency offering SEO, PPC, web design and social media to SMBs. Comparable to Portali in service mix and SMB-targeting motion, though at much larger scale and US-focused.
• Neil Patel Digital: Digital marketing consultancy offering SEO, content, paid ads and CRO. Similar 'expertise-led marketing' positioning and SMB-to-midmarket client focus.
• Coalition Technologies: Full-service digital agency with strong SEO, web design and branding practices serving SMB and e-commerce clients. Closely mirrors Portali's service breadth.
• Victorious SEO: Specialist SEO agency focused on data-driven organic search. Comparable to Portali's core SEO-services business and emphasis on technical SEO, content, and analytics.

Broad incumbents

• Brainlabs: Larger digital marketing agency with media, SEO and analytics practices. Overlaps with Portali on SEO/PPC services but operates at significantly greater scale and geographic breadth.
• SEMrush: Major SEO/SEM SaaS platform. Comparable as an SEO authority and tooling resource but operates a software business model rather than Portali's agency-services model; useful benchmark for SEO tooling credibility.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/portalidotge

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Portali