Porter Novelli Australia

What Porter Novelli Australia does

The entity is a full-service communications agency operating across Australia and New Zealand, headquartered in Sydney with offices in Melbourne and Auckland. The firmographic record identifies this entity as 'Porter Novelli Australia' based in South Yarra, VIC; however, the substantive operational data describes an agency branded and operating as FleishmanHillard Australia, integrated within Omnicom Oceania and the global FleishmanHillard network of nearly 80 offices across more than 30 countries. The agency operates across multiple verticals including lifestyle and FMCG, financial and professional services, food and beverage, sports, manufacturing and energy, government and public sector, and technology.

The service portfolio spans Social/Creators and New Media, Earned Creative, Stakeholder Management, Activations and Events, B2B/Enterprise/Cybersecurity communications, Rural Engagement, Media Relations and Publicity, B2B and B2C Communications, and Pharma/HCP/Patient Communications. Notable enterprise clients include Allianz, AWS, Philips, IKEA, Virgin Airlines, Bugaboo, FIFA Women's World Cup, Sepsis Australia, the Office of the 24-Hour Economy, New Balance, Liquid I.V., Lipton T2, and Carnival Cruise Line. Campaign outcomes documented include a 75% sales lift for the Philips Airfryer campaign, 70M editorial reach, 319M reach for the Sepsis Australia awareness campaign, 138M reach for the AWS re:Invent campaign, and 100,000 FIFA Women's World Cup tickets sold in 48 hours.

The business model is professional services-based, with revenue derived from enterprise and government client engagements across ANZ. Distribution is direct, with senior leadership and account teams delivering work from Sydney, Melbourne, and Auckland offices in coordination with the global FleishmanHillard network. Leadership comprises Roberto Pace (Group Managing Director), Lexi Penfold (Managing Director, Australia), Merissa Lennon (General Manager, Sydney), Nicole Hamilton (General Manager, Melbourne), Russ Tucker (Executive Creative Director), Anna Thairs (Group Strategy Director), and additional creative, strategy, and engagement leads. Firmographic data cites 36 employees.

Name

Porter Novelli Australia

Legal name

FleishmanHillard Australia

Website

https://porternovelli.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Full-service ANZ communications agency within the FleishmanHillard global network and Omnicom Oceania, headquartered in Sydney with offices in Melbourne and Auckland. Serves enterprise and government clients across multiple sectors with earned creative, consumer PR, corporate communications, events, and digital services.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Communications Services: Full-service communications agency providing earned creative, consumer PR, corporate communications, issues management, stakeholder management, events, activations, social and digital communications, and influencer marketing services to enterprise and government clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Porter Novelli Australia is a public relations and communications agency that provides integrated marketing, communications, and reputation management services. The firm delivers solutions across social and creator media, earned creative, stakeholder management, issues and crisis advisory, brand and creative strategy, consumer marketing, content production, and executive visibility. Services are structured around building, defending, and reshaping brand and corporate reputation for clients across multiple sectors.

Product overview

FleishmanHillard Australia is a full-service communications agency that offers a unified portfolio of service offerings rather than a distinct product-platform architecture. The agency specializes in earned creative, consumer PR, corporate communications, issues management, stakeholder management, rural and agricultural engagement, events, activations, social and digital communications, and influencer marketing. Key service offerings include Social/Creators/New Media, Earned Creative, Stakeholder Management, Activations and Events, B2B/Enterprise/Cybersecurity communications, Rural Engagement, Media Relations/Publicity, B2B/B2C Communications, and Pharma/HCP/Patient Communications. The agency is part of Omnicom Oceania and operates alongside the global FleishmanHillard network with offices in Sydney, Melbourne, and Auckland.

Differentiator

Problem solved

Functional benefit

Products and services

• Social, Creators and New Media Service offering focused on social media strategy, influencer and creator engagement, and new-media channel activation for client brands. Targets marketing and brand teams seeking to reach audiences through contemporary digital and social platforms.
• Earned Creative Service offering combining earned media with creative content development to drive brand stories through press, media relations, and content partnerships. Designed for clients seeking to amplify brand narratives via non-paid media channels.
• Stakeholder Management Service offering for managing relationships with key external and internal stakeholders, including government, community, investors, and partners. Aimed at corporate affairs and communications leaders navigating complex multi-stakeholder environments.
• Issues and Crisis Advisory Service offering providing strategic counsel and rapid-response support for organizations facing reputational risks, crises, or sensitive public issues. Targeted at corporate affairs, legal, and executive teams requiring senior communications counsel.
• Brand and Creative Strategy Service offering covering brand positioning, messaging architecture, and creative campaign development to support brand reputation and visibility. Designed for marketing leaders building or refreshing brand identity and narrative.
• Consumer Marketing Service offering integrating PR, earned media, and consumer engagement tactics to support product launches and consumer brand campaigns. Targets consumer marketing teams at brands seeking integrated communications support.
• Content and Production Service offering delivering content creation, editorial production, and asset development for use across earned, owned, and social channels. Supports communications and marketing teams needing production capacity for campaigns.
• Executive Visibility and Influence Service offering focused on executive profiling, thought leadership, speechwriting, and media coaching to elevate senior leaders' public profile. Aimed at C-suite and senior executives seeking to build personal brand and influence.
• Corporate Reputation Service offering that helps organizations build, defend, and reshape their corporate reputation through integrated communications programs. Targeted at corporate affairs leaders and CEOs managing overall corporate narrative.

Quantifiable outcome

• 75% sales increase for Philips Airfryer campaign
• +7 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Omnicom OceaniacoreStrategic or Co-development PartnerFleishmanHillard Australia is part of Omnicom Oceania and works alongside the global FleishmanHillard network spanning nearly 80 offices in 30+ countries.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Porter Novelli: Sister Omnicom-owned global PR network. Notably, the firmographic fields in the source data reference "Porter Novelli Australia" while substantive content describes FleishmanHillard Australia — Porter Novelli is the closest direct comparable given its Omnicom affiliation and similar service portfolio.
• Edelman: World's largest independent PR firm with offices in Sydney and Melbourne. Directly competes in corporate communications, consumer PR, health, and technology verticals with comparable full-service offerings and global brand clients.
• Weber Shandwick: Global PR and communications network with ANZ presence in Sydney and Melbourne. Offers the same full-service earned creative, consumer PR, corporate communications, issues and stakeholder management as FleishmanHillard, serving overlapping enterprise clients.
• Havas PR Australia: ANZ arm of the global Havas creative and communications network. Offers comparable integrated PR, brand communications, and earned creative services to enterprise clients across Australia and New Zealand.
• Ketchum: Global PR agency (also an Omnicom property, like FleishmanHillard) with APAC presence. Competes directly across consumer PR, corporate communications, and brand marketing with similar service portfolio.
• Hill+Knowlton Strategies: Global communications consultancy with Australian operations offering the same earned media, issues management, public affairs, and integrated campaign services to enterprise and government clients.
• BCW (Burson Cohn & Wolfe): Global communications agency with ANZ operations offering integrated communications, public affairs, healthcare, and consumer marketing services — directly comparable to FleishmanHillard's full-service model.
• Ogilvy PR: Global creative and PR network with deep ANZ presence. Competes across earned creative, brand PR, social, and influencer marketing with the same enterprise/government client mix as FleishmanHillard.

Regional players

• SenateSHJ: ANZ-headquartered independent communications consultancy with B2B, corporate, consumer, and digital capabilities. Comparable service breadth but no global network, positioning as a regional alternative.
• Howorth Communications: Independent ANZ-focused B2B PR and communications agency. Competes for similar enterprise and government clients in Australia but without the global network footprint of FleishmanHillard.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/porter-novelli-australia
• Instagraminstagram.com/fleishmanau/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Porter Novelli Australia