What Deutsche Postcode Lotterie does

Deutsche Postcode Lotterie (legal entity: Postcode Lotterie gGmbH) is a state-licensed social lottery founded in 2016 and headquartered in Düsseldorf, Germany. It operates as a non-profit limited liability company (gemeinnützige GmbH) under regulatory oversight of the Gemeinsame Glücksspielbehörde der Länder (GGL), holding a license that covers all German federal states. The company's sole commercial product is the Monatslos, a monthly subscription ticket priced at €12.50 that automatically enrolls participants in five monthly draws (Monatsgewinn, Straßenpreis, Tagesgewinn, Sonntagsgewinn, plus occasional Sonderverlosungen). Its differentiator is a postcode-based prize distribution architecture in which all ticket holders within a winning postal-code zone share a prize pool of €1 million per winning postcode and a further €1 million distributed across the broader postal code area, creating a community-driven win mechanic. Draws are conducted under notary supervision, the lottery system is TÜV Saarland-certified (TK46053), and the company holds European Lotteries Responsible Gaming certification.

The business operates on a direct-to-consumer subscription model with a monthly billing cadence. Customers sign up online at postcode-lotterie.de in under two minutes, by toll-free phone (0800 800 66 80), or via mail-in coupons; payments are processed through SEPA direct debit, credit card (Visa, Mastercard), PayPal, and Google Pay. By regulatory requirement, a minimum of 30% of ticket revenue is distributed to charitable causes; cumulative donations since 2016 have reached approximately €400 million supporting around 7,500 social and environmental projects in Germany. The company markets itself through celebrity ambassadors (Katarina Witt, Kai Pflaume, Toni Kroos, Peter Maffay, Michael Patrick Kelly), organic social channels (Facebook, Instagram, TikTok), PR coverage of prize events, and in-person 'Postcode Party' celebrations. It employs 146 people and is majority-owned by Novamedia, the Dutch-headquartered operator of six postcode lotteries across five European countries.

Revenue mechanics are derived solely from monthly ticket subscriptions at €12.50 per ticket per month, with each participant capped at three tickets. Operating leverage is delivered by a lean headcount, shared infrastructure through the Novamedia group, and the regulatory floor that mandates a minimum 30% charitable outflow. Customer concentration is structurally low given the consumer-direct subscription base and absence of enterprise channels. Strategic posture is that of a mature, regulated subsidiary: brand and product refreshes (new logo in 2025, pause-subscription feature), regulatory license renewal (2022), and ambassador expansion constitute the primary levers, with no evidence of significant geographic expansion, M&A, or funding activity.

Name

Deutsche Postcode Lotterie

Legal name

Postcode Lotterie gGmbH

Website

https://postcode-lotterie.de

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Deutsche Postcode Lotterie is a state-licensed German social lottery (founded 2016, Düsseldorf) selling €12.50/month subscription tickets that distribute winnings and at least 30% of revenue to charitable causes, serving German adult consumers via a postcode-based community prize model under Novamedia group ownership.

Ownership category

akta.pro rank

Product category

Social Lottery Services

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

akta.pro secondary industries

Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE), Lottery Beneficiary/Fund Administration & Grant Management Services (MPAEAFAN)

Keywords

• Social lottery services
• Monthly lottery subscriptions
• Charitable lottery draws
• State-licensed gaming
• Postcode prize draws

Headquarters

HQ city

Düsseldorf, NRW

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others, Infrastructure

Revenue model

1. Monthly Lottery Ticket Sales: Subscription-based lottery tickets sold at €12.50 per month per ticket. Maximum 3 tickets per participant. Revenue generated from monthly subscription fees, with minimum 30% of proceeds directed to charitable causes as required for social lottery licensing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Deutsche Postcode Lotterie operates a state-licensed social lottery in Germany, selling monthly subscription tickets (Monatslos) at €12.50 per month for up to three tickets per participant. Each ticket is automatically entered in five recurring prize draws (monthly, daily, Saturday street, Sunday gift, and special raffles) tied to the participant's postcode, with prizes ranging from €1,000 daily wins to a €2 million monthly grand prize split between the winning postcode and postal code area. At least 30% of all ticket revenue is distributed to charitable and environmental projects, which is a regulatory requirement of the social lottery license.

Product overview

Deutsche Postcode Lotterie is a state-licensed social lottery operating as a single product with multiple prize categories. The core offering is the Monatslos (monthly ticket) at €12.50 per month, which automatically enters participants in all five draw types: Monatsgewinn (2 million euros monthly), Straßenpreis (10,000 euros plus car on Saturdays), Tagesgewinn (1,000 euros daily), and Sonntagsgewinn (vouchers/prizes on Sundays). Sonderverlosungen (special raffles) provide additional prize opportunities when needed. The company supports charitable projects with at least 30 percent of lottery revenues, fostering community engagement through Postcode Party events for winners.

Differentiator

Problem solved

Functional benefit

Products and services

• Monatslos (Monthly Ticket)

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Gemeinsame Glücksspielbehörde der Länder (GGL)coreStrategic or Co-development Partner · 28 June 2026Regulatory oversight authority for German state lottery operations. GGL is the official gaming supervision authority that granted the lottery license for all German federal states.
• Notarin Astrid S. Gageik, DüsseldorfcoreStrategic or Co-development PartnerOfficial notary providing supervision for all lottery draw events, ensuring transparency and regulatory compliance.
• PricewaterhouseCoopers GmbH WPGcoreStrategic or Co-development PartnerIndependent financial auditor conducting annual financial audits of the lottery operations.
• PayPalminorChannel Partner/ Reseller/ DistributorPayment processing partner for lottery ticket payments and prize payouts via PayPal Reference Transaction.
• AWIN (Affiliate Marketing)minorChannel Partner/ Reseller/ DistributorAffiliate marketing network for conversion tracking and publisher/referral management.
• Trusted Shops GmbHminorStrategic or Co-development PartnerTrust badge and customer review certification provider displaying trust signals on the website.
• Postcode Lottery Group (Novamedia)coreOthersInternational organization operating six social lotteries across five European countries. Developed the postcode lottery format to create a better world for people and nature. Parent company of Deutsche Postcode Lotterie.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• WestLotto: Major German state lottery company (North Rhine-Westphalia) operating Lotto 6aus49, Eurojackpot, and other draw-based games. A broader incumbent in the same regulatory and consumer environment that Deutsche Postcode Lotterie competes within.
• Tipico: Large German-licensed sports betting and gaming operator with overlapping regulatory exposure (GGL) and consumer brand. While its core product is sports betting rather than lottery, it competes for German discretionary gambling spend and faces the same national regulatory cycle.
• Lotto24: German online lottery broker (subsidiary of ZEAL Network) selling tickets for state lotteries and Eurojackpot via the internet. A direct distribution-layer competitor for digital lottery spend in Germany, even though its product mix differs.
• Deutsche Lotto / Lotto 6aus49: The dominant German state-affiliated lottery operated by the 16 state lottery companies. Competes for the same German consumer lottery wallet with much larger jackpot-led prize pools, and represents the primary incumbent Deutsche Postcode Lotterie takes share from.
• Eurojackpot: Pan-European lottery collaboration drawing much larger jackpots than Deutsche Postcode Lotterie's monthly prizes. Represents a broad incumbent competitive force during rollover cycles when consumer attention rotates toward mega-jackpots.

Direct peers

• Nationale Postcode Loterij: Dutch sister lottery in the Novamedia group and the original postcode lottery format. Directly comparable in product, subscription pricing logic, and charity-driven positioning, and serves as the template Deutsche Postcode Lotterie was built from.
• People's Postcode Lottery: UK sister lottery in the Novamedia Postcode Lottery Group operating the identical postcode-based social lottery model (monthly subscription, neighbourhood prizes, 30%+ to charity). Most directly comparable peer given shared parent, shared mechanics, and shared regulatory structure.
• Norsk Postkodelotteri: Norwegian sister lottery under Novamedia. Same postcode mechanics, subscription billing, and charity-driven structure, providing another directly comparable peer for benchmarking retention, prize economics, and regulatory treatment.
• Svenska PostkodLotteriet: Swedish sister lottery in the Novamedia Postcode Lottery Group. Operates the same postcode-based social-lottery model with monthly subscription draws and a regulatory-mandated charity allocation, making it a near-perfect direct peer.

Others

• Novamedia: Dutch parent organization of Deutsche Postcode Lotterie and the broader Postcode Lottery Group. Not a commercial peer but the central operating entity that built and licenses the postcode lottery format across Europe, and a key comparable for group-level scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/postcodelotteriedeutschland
• Instagraminstagram.com/postcodelotteriedeutschland
• TikToktiktok.com/@postcodelotteriedeutschland
• LinkedInlinkedin.com/company/deutsche-postcode-lotterie

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deutsche Postcode Lotterie