Novamedia
Novamedia B.V. is an Amsterdam-based private holding company that operates the Postcode Lottery Group, running postcode-based charity lotteries across five European countries with 15.3 million players and €15.5 billion raised for charitable causes since 1989.
- Company typePrivate
- Founded1989
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Novamedia does
Novamedia B.V. is an Amsterdam-based private holding company, registered at Beethovenstraat 200 and led by CEO Sigrid van Aken, that operates the Postcode Lottery Group. The group runs six wholly-owned subsidiary lottery brands across five European countries: Postcode Loterij and VriendenLoterij in the Netherlands, Postkodlotteriet in Sweden, Postcode Lottery in the United Kingdom, Postcode Lotterie in Germany, and Postkodelotteriet in Norway. The core product is a postcode-based charity lottery in which players are organized by postal code, with prizes tied to local geographic outcomes and a substantial share of ticket revenue directed to charitable causes. The company does not disclose technology stack details, API availability, or proprietary platform architecture; the product is delivered through direct-to-consumer ticket sales and mass-market awareness campaigns, with marketing assets that include celebrity endorsement (George Clooney) and editorial storytelling via an active newsroom.
The business model is direct-to-consumer charity lottery: players purchase tickets and a portion of proceeds is allocated to good causes, with the operator retaining the balance to fund operations, prizes, and charitable distributions. Customer segments are exclusively individual consumers, with no enterprise or B2B channels evident. The group has accumulated 15.3 million players across its five markets and has raised €15.5 billion for charities and good causes since inception, ranking as the world's third-largest private charity donor in 2021. Holding-company headcount is reported at 11–50 employees, with operational staff housed in the country-level subsidiaries. No public listing, external funding rounds, M&A activity, institutional ownership, or PE/VC involvement are disclosed in the available source material.
Novamedia firmographics
Firmographics- Name
- Novamedia
- Legal name
- Novamedia B.V.
- Website
- https://novamedia.nl
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Novamedia B.V. is an Amsterdam-based private holding company that operates the Postcode Lottery Group, running postcode-based charity lotteries across five European countries with 15.3 million players and €15.5 billion raised for charitable causes since 1989.
- Ownership category
- akta.pro rank
Novamedia industry classification
Industry- Product category
- Charity Lottery Operations
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290), Other Gambling Industries (71329)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Lottery Operators (Government & Private Licensed) (MPAEAFAA)
- akta.pro secondary industries
- Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE), Gaming, Betting & Prize Winnings Payouts (FSAMAKAN)
Keywords
Where Novamedia is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Novamedia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Others
Revenue model
- Charity Lottery Proceeds: Postcode Lottery Group operates charity lotteries where proceeds from ticket sales are raised for charitable causes. Players purchase lottery tickets and a portion of the funds generated goes directly to support good causes and social initiatives.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Novamedia product offering
Product offeringCore offering
Novamedia operates the Postcode Lottery Group, a portfolio of six regional postcode-based charity lotteries across five European countries (Netherlands, Sweden, United Kingdom, Germany, and Norway), including the VriendenLoterij in the Netherlands. Individual consumers purchase lottery tickets tied to their postal code; prize draws reward players in winning postcodes while a substantial portion of ticket proceeds is distributed to charitable organizations and social initiatives.
Product overview
Novamedia operates the Postcode Lottery Group, a portfolio of six regional postcode-based charity lotteries across Europe (Netherlands, Sweden, United Kingdom, Germany, and Norway), plus the VriendenLoterij in the Netherlands. Players participate by registering their postcode, and a portion of proceeds funds charitable causes. The organization has raised €15.5 billion for good causes and has 15.3 million players across its five operating countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Postcode Lottery Group
Quantifiable outcome
- €15.5 billion raised for charities and good causes
Companies that use Novamedia
Customer profileSegments1 record
Ideal customer profiles1 record
Novamedia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Novamedia partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Novamedia competitors and assessment
Company assessmentDirect peers
- Lotto24: Lotto24 is a Germany-based licensed online lottery broker operating in Germany and other European markets. Directly comparable to Novamedia's German Postcode Lotterie in offering lottery products to German consumers through a licensed, multi-product platform.
- Sisal (Flutter Entertainment): Sisal is an Italian-licensed lottery and gaming operator now owned by Flutter Entertainment, operating draw-based lotteries and sports betting across multiple markets. Comparable to Novamedia in licensed lottery operations and European multi-country footprint.
- Française des Jeux (FDJ): FDJ is France's national lottery operator and one of Europe's largest lottery groups with a multi-brand lottery and gaming portfolio. Directly comparable to Novamedia as a large licensed European lottery operator with a portfolio of draw-based and instant games.
- Sazka Group: Sazka is a major Central European lottery operator headquartered in the Czech Republic with licensed lottery operations across multiple European countries. Comparable to Novamedia in multi-country licensed lottery footprint and direct-to-consumer model.
- Lottomatica (Lottomattica Italy): Lottomatica is one of Italy's largest licensed lottery and gaming operators, offering a comparable mix of lottery, sports betting, and gaming products. Comparable to Novamedia as a large-scale European licensed lottery and gaming group.
- Lottoland: Lottoland is a Gibraltar-based online lottery courier and betting operator that allows consumers to bet on the outcomes of major international lotteries. Comparable to Novamedia as a multi-country lottery product company targeting European consumers.
- The Health Lottery: The Health Lottery is a UK charity lottery that raises funds for health-related causes through weekly draws. The closest direct peer to Novamedia's charity lottery model, sharing the same UK market and the same charitable-purpose positioning.
- Camelot Group (now Allwyn): Allwyn (formerly Camelot) operates the UK National Lottery, a large licensed national lottery with comparable scale, regulatory profile, and direct-to-consumer lottery model across the same UK market as Novamedia's Postcode Lottery UK.
Broad incumbents
- International Game Technology (IGT): IGT is a global lottery systems and terminal provider that supplies central systems, terminals, and technology to most of the world's state lotteries. Comparable as a major incumbent in the licensed lottery value chain, though it operates as a B2B technology and operations partner rather than a direct consumer lottery operator.
Regional players
- La Loteria Nacional (Spain): La Loteria Nacional is Spain's long-running government-operated national lottery with iconic draw-based products (including El Gordo). Comparable to Novamedia in draw-based lottery product format and licensed lottery operator profile, though it operates exclusively in Spain.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Novamedia social profiles
Digital presenceNovamedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Novamedia leadership team
Management profileNumber of profiles
Profiles6 records
Novamedia subsidiaries and ownership
Company hierarchySubsidiaries6 records
Novamedia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Novamedia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Novamedia
What does Novamedia do?
Novamedia operates the Postcode Lottery Group, a portfolio of six regional postcode-based charity lotteries across five European countries (Netherlands, Sweden, United Kingdom, Germany, and Norway), including the VriendenLoterij in the Netherlands. Individual consumers purchase lottery tickets tied to their postal code; prize draws reward players in winning postcodes while a substantial portion of ticket proceeds is distributed to charitable organizations and social initiatives.
Is Novamedia a public or private company?
Novamedia is a private company. It is classified as unknown and is currently operating.
When was Novamedia founded?
Novamedia was founded in 1989. It employs 11 to 50 people.
Where is Novamedia based?
Novamedia is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Novamedia make money?
One revenue line is on record: charity Lottery Proceeds.
Who are Novamedia's main competitors?
Direct peers on record are Lotto24, Sisal (Flutter Entertainment), Française des Jeux (FDJ), Sazka Group, Lottomatica (Lottomattica Italy), Lottoland, The Health Lottery and Camelot Group (now Allwyn). International Game Technology (IGT) is listed as a broad incumbent. La Loteria Nacional (Spain) is listed as a regional player.
Does Novamedia have an API?
No public API is recorded for Novamedia.
What industry is Novamedia in?
Novamedia's product category is Charity Lottery Operations. Its primary akta.pro industry code is MPAEAFAA, Lottery Operators (Government & Private Licensed), with a secondary code of MPAEAFAE, Draw-Based Lottery Management (Number Games, Keno as Lottery). Its NAICS code is 7132 and its SIC code is 7990.