Nationale Loterij

What Nationale Loterij does

Nationale Loterij is Belgium's state-owned national lottery operator, established as a public limited company under public law ('naamloze vennootschap van publiek recht') and tracing its institutional history to a 1934 royal decree, with predecessor activity dating to a 1441 lottery in Bruges. The company organizes and sells lottery products, instant-win scratch cards, online e-Games, and — through its Scooore brand — sports betting, serving Belgian residents aged 18+ across physical retail and digital channels. Revenue is generated through transaction-based ticket sales priced from €0.05 (entry-level e-Games) to €20 (premium scratch and Vikinglotto), with approximately €1.489 billion in 2023 turnover and €1.666 billion in total bets in 2025; a statutory feature of the business model is that profits are redistributed to Belgian society, averaging €345M+ annually to roughly 800 good causes.

The product portfolio spans draw games (Lotto, EuroMillions, EuroDreams, Vikinglotto, Keno, Pick3, Joker+), instant scratch tickets (Subito, CA$H, Win for Life, Lady Fortuna, Million, Astro), and a broad catalog of digital e-Games distributed through a website and iOS/Android mobile app supported by a 6,400+ retail point network and a subscription/continuous-play layer. Distribution combines newsagents, petrol stations, supermarkets, lottery shops, and the online platform, which serves approximately 1.4 million registered players; players must hold Belgian identity and a Belgian bank account. Product differentiators include the Lucky Lotto Code and My Bonus guaranteed-winner systems, ISO 27001 and World Lottery Association security certifications, and the Nationale Loterij Club loyalty program offering partner discounts and exclusive competitions.

Commercially, Nationale Loterij also operates the TOMBOLA digital fundraising platform for recognized associations and funds flagship partnerships with the Belgian Olympic and Interfederal Committee (through 2028) and the Belgian Pro League (Lotto Super League). Headcount is reported at 450+ employees, headquartered at Belliardstraat 25-33, 1040 Etterbeek, Brussels. The statutory monopoly on lottery in Belgium, combined with multi-channel distribution, a 90-year brand heritage, and reinvestment of approximately €345M+ annually into societal causes, defines both the operating model and the public-interest mandate under which the company operates.

Name

Nationale Loterij

Legal name

Nationale Loterij, naamloze vennootschap van publiek recht

Website

https://nationale-loterij.be

Company type

Public

Founded year

1934

Operating status

Operating

Headcount range

251–500 employees

Short description

Nationale Loterij is Belgium's state-owned national lottery monopoly, operating draw games, instant scratch cards, online e-Games, and sports betting across 6,400+ retail points and a digital platform serving 1.4 million registered players, with profits redistributed to roughly 800 societal good causes annually.

Ownership category

akta.pro rank

Product category

Lottery & Gaming Services

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

akta.pro secondary industries

Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE), Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Lottery Ticket & Instant Games (Scratch-Off) Publishing/Printing (MPAEAFAC), Lottery Second-Chance, Loyalty & Rewards Platforms (MPAEAFAM)

Keywords

• National lottery games
• Draw games
• Scratch cards
• Sports betting
• Instant lottery tickets

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales

Revenue model

1. Lotto Ticket Sales: Draw-based lottery game with draws on Wednesdays and Saturdays. Minimum jackpot of €1,000,000, increasing by €500,000 when no winner. Ticket price €1.50 per combination.
2. EuroMillions Ticket Sales: International lottery game with draws on Tuesdays and Fridays. Minimum jackpot €17,000,000, maximum €250,000,000. Ticket price €2.50 per combination.
3. EuroDreams Ticket Sales: European lottery game offering €20,000 per month for 30 years (€1st prize). Organized in cooperation with lotteries from France, Spain, Portugal, Ireland, Austria, Switzerland, and Luxembourg. Draws on Mondays and Thursdays. Ticket price €2.50.
4. Vikinglotto Ticket Sales: International lottery game from Scandinavia with weekly draws on Wednesdays. Minimum jackpot €3,000,000, maximum €25,000,000. Belgian formula provides 5 game combinations for €10 stake.
5. Instant Lottery Games (Scratch Cards): Instant win games including Subito (€1-€10), CA$H (€1-€20), Lady Fortuna (€5-€20), Win for Life (€1-€10), Million (€20), and various themed editions. Prices range from €1 to €20.
6. e-Game Instant Lotteries: Digital instant games including Lucky Pops, Dropfinity, Blossom Bucks, Bubblecaster, Lady Winning Words, and many more themed online instant games with various price points starting from €0.05.
7. Sports Betting (Scooore): Online sports betting platform available at scooore.be, offering sports wagers as a complementary product line.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Nationale Loterij is Belgium's state-owned national lottery operator, organizing and selling draw-based lottery games (Lotto, EuroMillions, EuroDreams, Vikinglotto, Keno, Pick3, Joker+), instant scratch cards (Subito, CA$H, Win for Life, Lady Fortuna, Million, Astro), and online e-Game instant lotteries through a network of 6,400+ retail points, an online platform serving 1.4 million players, and iOS/Android mobile apps. All profits are reinvested into Belgian society through approximately 800 good causes annually.

Product overview

Nationale Loterij operates a diversified lottery and gaming portfolio across three main channels: draw games (trekkingsspelen) including Lotto, EuroMillions, EuroDreams, Vikinglotto, Keno, Pick3, and Joker+; instant lottery products (krasspellen/instant loterijen) such as Subito, CA$H, Win for Life, Lady Fortuna, Million, and Astro available in various price points from €1 to €20; and e-Game loterijen (online instant games) including Lucky Pops, Dropfinity, Cash Buster Adventures, and many more themed titles. The company also operates the Nationale Loterij Club loyalty program, the TOMBOLA digital fundraising platform for associations, and a mobile application available on iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

• Nationale Loterij Club: Free loyalty and benefits program offering members exclusive competitions, scratch tickets, discounts at partner organizations, and other advantages.
• TOMBOLA by Nationale Loterij

Products and services

• Lotto National lottery draw game where players choose 6 numbers from 45. Jackpot starts at €1,000,000 with drawings every Wednesday and Saturday. Each combination costs €1.50, with a maximum of 14 roosters online and 21 in retail.
• EuroMillions European lottery draw game where players choose 5 numbers and 2 stars. Jackpots range from €17,000,000 to €250,000,000. Drawings every Tuesday and Friday. Each grid costs €2.50, with a maximum of 10 roosters online and 6 in retail.
• EuroDreams European lottery game offering monthly payments of €20,000 for 30 years (€7,200,000 total first prize). Organized in partnership with lottery operators from France, Spain, Portugal, Ireland, Austria, Switzerland, and Luxembourg. Drawings every Monday and Thursday. Each grid costs €2.50, with a maximum of 12 roosters online and 8 in retail.
• Vikinglotto International lottery draw game from Nordic countries. Each €10 rooster includes 5 game combinations (6 chosen numbers with each of 5 Vikings). Jackpot starts at €3,000,000 and can reach up to €25,000,000. Drawings every Wednesday, with up to 5 consecutive draws available.
• Keno Draw game where players select numbers and win based on how many they match.
• Pick3 Daily draw game where players pick a 3-digit number combination.
• Joker+ Supplementary game that can be played alongside Lotto, EuroMillions, EuroDreams, and other draw games for additional prizes.
• Win for Life Scratch card game offering lifetime winnings ranging from €500/month to €5,000/month depending on the price tier (€1 to €10).
• Subito Scratch card game with various price points (€1 to €10) and maximum prizes up to €400,000. Multiple themed editions available including Subito Special, Subito Twist, and Subito City.
• CA$H Scratch card game with price points from €1 to €20. Multiple editions including Cash Mania Celebration with prizes up to €750,000.
• Lady Fortuna Scratch card game available in €5 and €20 versions, with Lady Fortuna 20 offering maximum prizes of €500,000.
• Million Premium scratch card with a €20 price point and maximum prize of €1,000,000.
• Lucky Pops Online instant game where players pop bubbles to discover symbols and win up to €100,000. Available from €1.
• Dropfinity Online instant game available on the Nationale Loterij platform.
• Cash Buster Adventures Online instant game in the Cash Buster series with prizes up to €250,000.
• Nationale Loterij Club Free membership program offering players scratch cards, partner discounts at cultural and sports venues, exclusive competitions, and monthly gifts.
• TOMBOLA by Nationale Loterij Digital platform providing recognized associations with a secure, transparent channel to raise funds through online raffles. The only organization legally authorized to organize online raffle sales in Belgium.
• Nationale Loterij Mobile App Free mobile application for iOS and Android enabling players to check results, scan tickets, prepare game forms, access Club membership cards, and receive push notifications about draws and promotions.
• Scooore Sports Betting Online sports betting platform available at scooore.be, offering sports wagers on football, tennis, and other sports as a complementary product line to the lottery portfolio.

Quantifiable outcome

• Over €174 million won by Belgian EuroMillions player (June 2026) - new national record
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

19 partnerships are on record, tiered flagship, minor and core.

• Poverty Reduction OrganizationsflagshipStrategic or Co-development Partner · 20 April 2026Supported 21 projects focused on poverty alleviation as part of ongoing social responsibility initiatives.
• Belgian Olympic and Interfederal Committee (BOIC)flagshipStrategic or Co-development Partner · 16 June 2025Essential partner of Team Belgium and BOIC through extended cooperation until 2028. Provides financial support for Olympic and Paralympic athletes including prize money for Top 8 finishers at Winter Olympics 2026 (€86,000 in cheques).
• Democracy Fund RecipientsflagshipStrategic or Co-development Partner · 7 May 2025Launched Democracy Fund to build trust, participation, and equal opportunities. Supports projects strengthening democratic institutions and civic engagement.
• Sustainable Development OrganizationsflagshipStrategic or Co-development Partner · 25 March 202568 organizations received €1,500,000 as part of sustainable development project call. 54 organizations received €1,022,080 for child poverty reduction.
• 90th Anniversary Partner (Manneken Pis)minorStrategic or Co-development Partner · 18 October 2024Celebrated 90th anniversary with unique costume for Manneken Pis in Brussels, highlighting cultural heritage.
• Belgian Olympians and ParalympiansflagshipStrategic or Co-development Partner · 11 July 2024Unveiled four murals of Belgian Olympians and Paralympians as part of sports sponsorship program.
• Belgian Olympic and Interfederal Committee (BOIC)flagshipStrategic or Co-development Partner · 5 December 2023Financed Olympic and Paralympic prizes for Paris 2024, supporting Belgian athletes' achievements.
• European Lottery Partners (EuroDreams Launch)coreStrategic or Co-development Partner · 20 October 2023Launch of EuroDreams, a new European lottery game, in cooperation with multiple European national lotteries to offer larger prizes and cross-border gaming.
• Belgian Pro LeagueflagshipStrategic or Co-development Partner · 11 August 2022Sponsorship of the Belgian football top division, renamed from Scooore Super League to Lotto Super League. Sports betting partnership transformed into broader lottery sponsorship.
• Ukraine Aid OrganizationsflagshipStrategic or Co-development Partner · 17 March 2022Released €1.9 million for aid to Ukraine following the Russian invasion.
• French, Spanish, Portuguese, Irish, Austrian, Swiss, and Luxembourgish LotteriescoreStrategic or Co-development PartnerEuroDreams is organized in cooperation with lotteries from 7 European countries: France, Spain, Portugal, Ireland, Austria, Switzerland, and Luxembourg. This multi-country partnership enables larger jackpots and shared prize pools across borders.
• Bozar, De Munt, Belgian National OrchestraflagshipStrategic or Co-development PartnerInvestment of €7 million in these major Belgian cultural institutions, supporting national arts and culture.
• Cultural Partners (Atomium, Design Museum Brussels, Paleis voor Schone Kunsten, Opera Royal Wallonië-Luik, WIELS, various museums)minorGTM or Marketing PartnerClub members receive 10-20% discounts at various Belgian cultural venues including museums, concert halls, and theaters. Benefits include reduced admission to Atomium, Design Museum Brussels, Bozar, and various other cultural institutions.
• Sporting CharleroiminorGTM or Marketing Partner15% discount for Club members at Sporting Charleroi Fanshop, both online and at the box office.
• Arena SwimwearminorGTM or Marketing Partner15% discount for Club members on arena swimwear products.
• Osaka HockeyminorGTM or Marketing Partner10% discount at the Osaka hockey webshop for Club members.
• SPARKOH!minorGTM or Marketing Partner20% discount for Club members at SPARKOH! science museum.
• Adventure Valley DurbuyminorGTM or Marketing PartnerPartnership for GIGA Lucky Days promotion (June-July 2026) offering glampings and day tickets as prizes.
• Various Cultural and Heritage OrganizationsflagshipStrategic or Co-development PartnerErfgoedtombola (Heritage Tombola) supporting heritage projects with main prize of €150,000. Supports approximately 800 good causes annually including museums, orchestras, and cultural institutions.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• IGT (International Game Technology): Global lottery technology provider and operator, supplying draw systems, instant ticket printing, and digital platforms to lotteries worldwide. Comparable as the technology/infrastructure backbone underlying state lottery operations, including in Europe.
• Intralot: Global lottery systems and technology vendor with operations in multiple jurisdictions. Comparable as an enabler/operator in the lottery technology stack, though not a directly competing retail brand in Belgium.

Regional players

• Danske Spil: Danish state-licensed lottery and betting operator. Comparable product portfolio (lotto, EuroMillions, sports betting) and similar regulatory model, but operating in a smaller and different national market than Belgium.

Direct peers

• Nederlandse Loterij: Dutch national lottery monopoly operating Staatsloterij, Lotto, Eurojackpot, and TOTO sports betting. Comparable as a state-concessioned lottery operator with similar omnichannel retail/digital model and societal dividend mandate.
• Allwyn (formerly Sazka Group / Camelot UK): Pan-European lottery operator running the UK National Lottery (formerly Camelot) and operating Sazka in the Czech Republic, plus concessions across multiple jurisdictions. Comparable as a multi-country lottery operator with EuroMillions partnership experience.
• Française des Jeux (FDJ): France's national lottery operator, similarly state-licensed monopoly offering draw games, instant games, and sports betting. Most directly comparable in scale, regulatory model, and product portfolio; recently IPO'd and provides public-market benchmark for valuing state lottery monopolies.
• Veikkaus: Finnish state-owned gambling monopoly combining lottery, sports betting, and casino-style games under a single responsible-gaming mandate. Strongly comparable as a state-owned operator with social dividend obligation.
• Österreichische Lotterien: Austrian national lottery operator offering Lotto, EuroMillions, Toto, and instant games. Direct EuroDreams partner with Nationale Loterij, making it a closely comparable peer in draw-game portfolio and regulatory model.
• Loterías y Apuestas del Estado (LAE / SELAE): Spanish state-owned national lottery operator offering draw games (Lotería Nacional), instant tickets, and sports betting. Directly comparable in product mix and state-owned monopoly structure.
• Lottomatica (Sisal / IGT-Lottery Italian segment): Italian lottery operator (originally AAMS-concessioned) now part of Flutter/IGT, offering Lotto, 10eLotto, instant tickets, and sports betting. Comparable as a lottery-plus-sports-betting operator serving a single national market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NatLot_Belgie

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nationale Loterij