Rede 7

What Rede 7 does

Rede 7 is a privately held Brazilian fuel retail holding company founded in 1984 and headquartered in São Paulo. It operates a network of 134 gas stations across five Brazilian states — São Paulo (114 stations), Paraná (11), Minas Gerais (4), Mato Grosso do Sul (4), and Pernambuco (1) — under two brands: 89 stations carry the proprietary Rede 7 name, while 45 operate under a Shell branded-reseller partnership. The company recently rebranded from REDE SETEE to REDE 7 and is progressively updating visual identity across its network. Its core offering is retail fuel sales (gasoline, ethanol, diesel S10/S500, GNV, ARLA) sourced from ANP-authorized distributors, supplemented by on-site convenience stores, automotive service centers (fluids, filters, oil changes), and Istobal-equipped ecological car wash facilities at nine locations. A secondary B2B stream, the Cadastro de Empresas fleet management program, offers corporate customers centralized billing, per-vehicle expense tracking, and consolidated invoicing.

The company differentiates operationally through its Laboratório Móvel (mobile laboratory), a proprietary quality-control system that performs over 500 weekly tests on fuel between departure from the distribution base and discharge at stations. A licensed proprietary fuel delivery fleet supports end-to-end quality oversight. Rede 7 employs 272 staff per firmographic records and references more than 2,100 trained collaborators across its network. Marketing relies on organic social media (Facebook, Instagram, LinkedIn) and seasonal promotional campaigns. Revenue, ownership structure, and financials are not publicly disclosed. The company has no identified parent, private equity backing, or public listing.

Name

Rede 7

Legal name

Rede 7

Website

https://postos7.com.br

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

251–500 employees

Short description

Rede 7 is a privately held Brazilian fuel retailer operating 134 gas stations across five states under its own brand and Shell branding, serving individual consumers and corporate fleet customers with fuel, convenience, automotive services, and fleet management.

Ownership category

akta.pro rank

Product category

Retail Fuel Stations

NAICS

Gasoline Stations with Convenience Stores (45711)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)

akta.pro secondary industries

Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ), Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends) (EUALAIAI)

Keywords

• Retail fuel stations
• Fleet management services
• Convenience store retail
• Automotive service center
• Car wash services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Sales: Retail sale of fuels including gasoline (common and aditivada), ethanol, diesel S10, and diesel S500 through 134 gas stations across 5 Brazilian states.
2. Convenience Store Sales: Sale of snacks, beers, spirits, juices, sodas, other beverages, ice cream, and tobacco products through on-site convenience stores.
3. Automotive Products and Services: Sale of automotive products including fluids and additives (brake fluid, power steering fluid, gearbox oil, additives), wiper blades, accessories, air fresheners, filters (air, oil, fuel), and oil change services (synthetic, semi-synthetic, mineral).
4. Car Wash Services: Ecological car wash services using Istobal electronic machines with soft E.V.A. bristles, available at 9 stations. Includes simple wash, pre-wash with drying, wash with special shine wax, and wheel washing.
5. Fleet Management Services: Corporate fleet management services offering centralized payment, expense tracking, and reporting. Companies receive consolidated invoices for fleet fuel purchases.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Rede 7 operates a regional network of 134 gas stations across five Brazilian states, selling gasoline, ethanol, diesel, GNV, and ARLA fuels under its own Rede 7 brand (89 stations) and under Shell brand license (45 stations). The company complements fuel sales with convenience stores, automotive service centers (fluids, filters, oil changes), ecological car wash facilities, and a corporate fleet management program with centralized billing and expense tracking. A proprietary Mobile Laboratory conducts over 500 weekly fuel quality tests, supported by the company's own licensed delivery fleet.

Product overview

Rede 7 is a holding company operating a retail fuel distribution network with 134 gas stations across Brazilian states (São Paulo, Paraná, Minas Gerais, Pernambuco, Mato Grosso do Sul). The network operates under two brands: its own brand (Rede 7 with 89 units) and Shell branding (45 units). The portfolio integrates fuel sales with complementary services including convenience stores, automotive centers (fluids, filters, oil changes), ecological car wash facilities using Istobal technology, and a proprietary fuel delivery fleet. A mobile laboratory performs over 500 weekly quality tests. The company recently rebranded from REDE SETEE to REDE 7, positioning itself as a no-frills, quality-focused fuel retailer offering fair pricing and standardized service across all units.

Differentiator

Problem solved

Functional benefit

Brands

• Rede 7 (proprietary brand): The company's own branded gas station network with 89 units, offering quality fuel at fair prices.
• Shell (branded partnership)

Products and services

• Combustíveis (Fuels) Retail fuel products including Gasolina Comum, Gasolina Aditivada, Etanol Comum, Diesel S10, Diesel S500, GNV, and ARLA, sourced from ANP-authorized distributors with quality compliance certifications and conformity bulletins signed by responsible chemists.
• Conveniência (Convenience Store) On-site convenience store offering snacks, beers, spirits, juices, sodas, other beverages, ice cream, and tobacco products at participating Rede 7 stations.
• Centro Automotivo (Automotive Center) Automotive center providing fluids and additives (brake fluid, power steering fluid, gearbox oil, additives), wipers, accessories, air fresheners, filters (air, oil, fuel), and oil change services using synthetic, semi-synthetic, and mineral oils.
• Lavagem (Car Wash) Ecological car wash service using Istobal electronic machines with E.V.A. soft bristles, available at 9 stations with programs including simple wash, pre-wash with drying, and special wax shine, featuring water reuse.
• Cadastro de Empresas (Fleet Management Program) Corporate fleet management service enabling companies to control fuel spending, track expenses by vehicle plate, eliminate manual payments and reimbursements, centralize payments on a single invoice, and access real-time data on fueling activity.

Quantifiable outcome

• 500+ quality tests performed weekly on fuel tanks

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• ShellcoreChannel Partner/ Reseller/ DistributorRede 7 operates 45 gas stations under the Shell brand alongside 89 proprietary Rede 7 stations, creating a dual-branding strategy. As a branded station operator, Rede 7 purchases fuel from authorized distributors and operates under Shell's brand identity and standards at these locations.
• ANP (Agência Nacional do Petróleo, Gás Natural e Biocombustíveis)coreOthersRegulatory oversight body for Brazil's petroleum, natural gas, and biofuels sector. Rede 7 acquires fuels from authorized distributors regulated by ANP, ensuring compliance with quality standards. All fuels are supplied with conformity bulletins signed by responsible chemists evaluating quality parameters established by ANP.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ale Combustíveis: Brazilian regional fuel retailer operating a network of branded gas stations with attached convenience and services. Comparable in scale and operating model to Rede 7, with a similar mid-sized, multi-state footprint.
• Raízen: Shell licensee in Brazil and joint venture with Cosan, operating one of the country's largest fuel station networks plus convenience and ethanol production. Comparable as a Shell-branded station operator; Rede 7's 45 Shell sites sit inside Raízen's broader ecosystem.
• Vibra Energia (formerly BR Distribuidora): Brazil's largest fuel distributor and a major gas station operator spun out of Petrobras. Comparable as a multi-brand fuel retailer with convenience and B2B fleet programs, but at materially larger scale and with stronger supplier economics.
• Ipiranga: One of Brazil's largest fuel retail networks with thousands of branded stations and an integrated convenience, loyalty, and digital payments platform. Directly comparable as a multi-state gas station operator; larger scale and more advanced digital stack than Rede 7.
• Sim Rede de Postos: Brazilian regional gas station network competing on price and quality in southern and southeastern Brazil. Closest regional mid-market comparable to Rede 7 in station count and geographic focus.
• Grupo Delta / Posto Petrobras (Pão de Açúcar): Brazilian fuel retail operator combining gas stations, convenience stores, and adjacent services under the GPA umbrella. Comparable as an integrated forecourt retailer with cross-format ancillary revenue.

Others

• Wawa: US-based convenience and fuel retailer known for integrating c-store, car wash, and fuel into a single store-level P&L. Comparable as a template for non-fuel attach at the forecourt, not a direct competitor.
• 7-Eleven: Global convenience and fuel retail franchise with deep expertise in c-store operating model and loyalty. Comparable as a benchmark for convenience attach economics, not a direct competitor in Brazil.

Broad incumbents

• Pilot Flying J: North American travel center and fuel retail operator combining fuel, food, and fleet services at scale. Comparable as a multi-format forecourt operator with a B2B fleet program, but in a different geography.
• Posto Petrobras (Petrobras direct): Petrobras-branded stations operated by various dealers across Brazil, including dealer-owned sites that compete with Rede 7 for Brazilian fuel customers. Broader incumbent presence rather than a focused competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/postosrede7
• LinkedInlinkedin.com/company/rede7
• Instagraminstagram.com/postosrede7

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rede 7