Poultry Health Services

What Poultry Health Services does

Poultry Health Services is a UK specialist veterinary practice dedicated exclusively to commercial poultry and gamebirds, operating as a trading name of Westpoint Group Trading Limited (Company No. 08833557) and a member of the VetPartners group of veterinary practices. Founded with its first poultry-dedicated branch in Herefordshire in 2000, the company has grown to approximately 40 employees operating across ten UK practice locations (Sheriff Hutton/York, Preston, Devon, Edinburgh, Hereford, Leominster, Shrewsbury, Sutton Bonington, and Tarporley) supported by two integrated accredited poultry laboratories. Its core offering combines clinical veterinary services (site visits, post-mortems, health planning, performance benchmarking, and 24/7 on-call advice), in-house diagnostic laboratory testing, an online shop and dispensary for supplements and prescription medicines, and structured subscription packages for layers, broilers, rearing sites, and gamebirds. The company also delivers accredited training through a partnership with the FarmIQ platform (British Poultry Passport and Lion Training Passport courses) and provides export/import certification plus R&D and consultancy services.

The underlying technology platform centers on Digiflock, a proprietary online clinical recording database that gives clients 24/7 access to clinical records and laboratory results, complemented by a comprehensive online disease database covering commercial poultry, gamebirds, pigeons, and backyard poultry. The commercial model is multi-stream: professional-services fees for clinical and laboratory work, recurring annual subscriptions for tiered Layer/Broiler/Rearing/Gamebird Packages (Standard, Intermediate, Premium), hardware/medicine sales through the online dispensary, training-course revenue via FarmIQ, and certification fees. Customers range from large commercial broiler, layer, and turkey producers (primary) to gamebird owners, breeding and hatchery operations, pullet rearers, duck and goose producers, and hobbyist backyard poultry keepers. The company sells exclusively into a single-country (UK) market, with ancillary consultancy available internationally. Compliance alignment with UK assurance schemes — Red Tractor for broilers and the Lion Code/NCP for layers — is central to the value proposition and to package design.

Name

Poultry Health Services

Legal name

Westpoint Group Trading Limited T/A Poultry Health Services

Website

https://poultryhealthservices.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Poultry Health Services is a UK specialist veterinary practice dedicated exclusively to commercial poultry and gamebirds, offering clinical services, accredited laboratory diagnostics, subscription health packages, training, and certification across ten practice locations. It is part of the VetPartners group.

Ownership category

akta.pro rank

Product category

Veterinary Services for Poultry

NAICS

Veterinary Services (541940)

SIC

Agricultural Services (700), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Poultry & Avian Veterinary Services (AFAEANAD)

akta.pro secondary industries

Poultry & Avian Production Veterinary Services (HLAMABAC), Routine On-Farm Veterinary Services (Exams, Treatment, Prescribing) (AFACADAB), Pharmacy, Biologics & Veterinary Supply Dispensing (Farm Animal) (AFACADAM)

Keywords

• Poultry veterinary services
• Commercial poultry health
• Poultry laboratory testing
• Gamebird veterinary care
• Poultry health packages

Headquarters

HQ city

Sheriff Hutton (York)

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Veterinary Services: Revenue from clinical veterinary services including site visits, post-mortem examinations, health planning visits, and consultations. Charges include initial consultation fees, visit fees, and hourly rates. Services are available during typical consulting hours and out-of-hours with applicable surcharges.
2. Laboratory Services: Revenue from integrated laboratory and diagnostic testing services for routine and diagnostic sample processing, providing confidential and rapid results with poultry veterinarian interpretation.
3. Products and Dispensary: Revenue from online shop sales of supplements, preventative treatments, consumables, and prescription medicines. Includes exclusive Agricure range products.
4. Poultry Packages: Revenue from structured service packages including Layer Packages (Standard, Intermediate, Premium), Broiler Packages, Rearing Packages, and Gamebird Packages offering bundled veterinary services, laboratory testing, and discounts.
5. Training Courses: Revenue from accredited training courses including British Poultry Passport Training for broiler producers and Lion Training Passport for egg producers, delivered through FarmIQ platform with discounted rates for PHS clients.
6. Export Certification: Revenue from export and import certification services for commercial poultry and Products of Animal Origin (POAO).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Poultry Health Services provides specialist veterinary care for the UK commercial poultry and gamebird industry, including on-site clinical visits, post-mortems, health planning, and 24/7 veterinary access. The offering is supported by an integrated network of two accredited poultry laboratories, structured subscription packages (Layer, Broiler, Rearing, Gamebird), an online shop/dispensary, training courses, and export/import certification.

Product overview

Poultry Health Services is a veterinary services company operating as a single unified offering rather than a modular platform. The core product is specialist veterinary care for commercial poultry and gamebirds across the UK, supported by two internal accredited laboratories and a proprietary clinical recording database called Digiflock. The service portfolio includes Breeding & Hatchery, Commercial Poultry (broilers, turkeys, ducks, geese, layers, pullet rearing), Gamebirds, Pigeons, and Backyard Poultry services. Additional offerings include structured package plans (Layer Packages in three tiers, Broiler Packages, Rearing Packages, Gamebird Packages), an Online Shop & Dispensary, training courses (British Poultry Passport and Lion Training Passport via FarmIQ), Export/Import Certification, and Consultancy/R&D services. The company is part of the VetPartners group and maintains practices across multiple UK locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Poultry Veterinary Services
• Gamebird Services Specialist veterinary care for gamebirds including biosecurity planning, cleaning and disinfection protocols, and disease database access.
• Breeding & Hatchery Services Veterinary services for breeding and hatchery operations supporting poultry production from egg to bird.
• Laboratory Services Two accredited poultry laboratories providing routine and diagnostic testing with 7-day-per-week operation, confidential processing, and interpretation by poultry veterinarians.
• Pigeons & Backyard Poultry Services Veterinary services for hobbyist and small-scale poultry keepers including diagnostic test kits, post-mortems, husbandry guidance, and preventative healthcare.
• Layer Packages Subscription packages for commercial layer production including vet visits, salmonella testing, WEC samples, water testing, and red mite traps, with three tiers to ensure NCP and Lion Code compliance.
• Broiler Packages Discounted veterinary packages for commercial broiler production including Clinical Veterinary Services Packages, Laboratory Packages, and Targeted Broiler Packages tailored to objectives and budget.
• Gamebird Packages Bespoke veterinary packages for gamebird owners including regular visits, routine post-mortems, and laboratory and diagnostic testing, tailored for single farms, multiple farms, or shoot syndicates.
• Rearing Packages Veterinary packages for rearing sites including vaccines, supplements, clinical veterinary services, and laboratory/diagnostic testing with competitive pricing through integrated group purchasing.
• Online Shop & Dispensary E-commerce platform for purchasing supplements, preventative treatments, consumables, and prescription medications with delivery service.
• British Poultry Passport Training Course Red Tractor-accredited online training for broiler producers covering Health & Welfare (Module 1) and Biosecurity (Module 2), delivered through FarmIQ platform with approximately 3 hours per module.
• Lion Training Passport Accredited Courses Online training modules for egg producers covering Biosecurity & Egg Quality, Poultry Health & Welfare: Management, and Poultry Health & Welfare: Stockman, ensuring Lion Code compliance.
• Export & Import Certification Certification services for commercial poultry and Products of Animal Origin (POAO) for international trade.
• Consultancy Services General poultry consultancy and referral advice services operating in the UK and internationally.
• Research & Development R&D services supporting innovation in poultry health and veterinary care practices.
• Digiflock Bespoke online clinical recording database providing client access to clinical records and laboratory results 24/7, operated in partnership with Digiflock Ltd.

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• VetPartnerscoreOthersPoultry Health Services is a proud member of the VetPartners family, a network of veterinary practices in the UK. VetPartners is a corporate group of veterinary practices, making PHS part of a larger veterinary group structure.
• DigiflockcoreTechnology or IntegrationDigiflock is a proprietary bespoke online clinical recording database developed/used by PHS for all clients to access clinical records and laboratory results 24/7. Digiflock.co.uk is operated by PHS as their digital platform for client data management.
• FarmIQcoreStrategic or Co-development PartnerPHS provides training on health, welfare and biosecurity through FarmIQ website (farmiq.co.uk), which provides easy flexible access to training. The platform offers British Poultry Passport Training for broiler producers and Lion Training Passport courses for egg producers. FarmIQ manages course delivery, registration, and certification while PHS provides the training content.
• Red TractorminorGTM or Marketing PartnerPHS training courses include links to Red Tractor Scheme standards, Codes of Practice, and legislation. Red Tractor is a UK farm assurance scheme that PHS supports through its services and training compliance.
• British Egg Industry Council (Lion Training Passport)minorGTM or Marketing PartnerPHS delivers Lion Training Passport accredited courses for egg producers covering biosecurity, egg quality, poultry health and welfare. Lion Training Passport is the British Egg Industry Council's training scheme.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ceva Animal Health: Global animal health company with a significant poultry vaccines and health solutions portfolio. Comparable to PHS as a poultry health provider, though Ceva is a product manufacturer rather than a clinical service provider.
• Zoetis: Global animal health leader with a poultry franchise spanning vaccines, diagnostics, and pharmaceuticals. Comparable to PHS as a poultry health stakeholder, though Zoetis operates at far greater scale and via manufacturing rather than clinical service delivery.
• Elanco Animal Health: Major animal health company with poultry health products including vaccines and therapeutics. Similar to PHS in serving the commercial poultry health ecosystem, though Elanco is a global pharmaceutical manufacturer rather than a clinical veterinary practice.
• Medivet: Major UK veterinary group with a national network of practices, including farm and production animal services. Relevant peer given corporate veterinarian scale and UK footprint, though Medivet is predominantly companion animal focused.
• CVS Group: Large UK-listed veterinary group with farm animal and production animal practices alongside companion animal services. Comparable to PHS at the corporate veterinary group level, though CVS is broader and not poultry-specialized.
• VetPartners: Parent company of PHS and one of the largest corporate veterinary groups in the UK, encompassing farm, equine, and small animal practices. Comparable as the operating umbrella and roll-up vehicle within which PHS sits.

Direct peers

• St David's Poultry Team: UK-based specialist poultry veterinary practice serving broiler, layer, turkey and gamebird producers. Closest direct competitor to PHS given overlapping specialist poultry-only focus, UK geographic footprint, and commercial producer customer base.
• Crowshall Veterinary Services: UK poultry-focused veterinary practice with accredited laboratory capabilities, serving commercial broiler and layer producers. Comparable to PHS given combined clinical plus diagnostics model and poultry specialization.
• The Poultry Practice: Another UK specialist poultry veterinary service offering clinical and advisory services to commercial producers. Directly comparable to PHS in target customer, species specialization, and service mix.

Others

• Aviagen: Global poultry breeding company supplying broiler breeding stock to commercial producers worldwide. Comparable to PHS as a key supplier/customer within the UK commercial poultry value chain, though Aviagen operates in genetics rather than veterinary services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/poultryvets
• Facebookfacebook.com/PoultryHealthServicesUK
• LinkedInlinkedin.com/company/poultryhealthservices

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poultry Health Services