Power Edge Pro

What Power Edge Pro does

Power Edge Pro (PEP), formally Quinn's PowerEdge Hockey Inc., is a private, family-owned hockey player development company founded in 2005 in Smiths Falls, Ontario and now operating from Toronto, Canada. The company sells a patented training methodology called Reactive Countering Training (R.C.T.) and supporting on-ice and off-ice hardware, with the core innovation being multi-patented 'Sequential-Secondary Reaction' gear that forces simultaneous motor-skill firing (hands, feet, vision) under game-like resistance. R.C.T. is delivered via three integrated sub-systems: Reactive Countering Training, Reactive Linear Crossover Training (R.L.C.T.), and Reactive Puck Placement (RPP). Products include the R.C.T. Starter System ($1,150-$1,405 USD), Advanced On-Ice Gear Paks (Foundation, Intermediate, Pro), the consumer-grade R.C.T. Home Trainer ($229.99-$580 USD with Connor McDavid video content), and a branded apparel line. PEP operates under patents granted in Canada, the United States, and Europe (Swiss, German, Finnish, Swedish), with a 2023 grant for Intelligent R.C.T. Gear adding sensor/feedback capability.

The business sells across four revenue streams: hardware (training gear and apparel), professional services (PEP Pro Camps, Women's Pro Camps, Top Prospects Camps priced at $180+ per participant), instructor certification (Virtual Level 1 and on-ice Level 2 / Masterclass at $695), and consulting. Go-to-market is primarily direct-to-consumer through three regional e-commerce storefronts (USA, Canada, Europe), augmented by an event-driven demand-generation channel (elite camps across North America, with first planned Asian and additional European camps in 2026) and a channel-partner motion via 76+ certified instructors and regional reps across Canada.

Customer concentration is broad on the consumer side — over 80 youth hockey associations, 76+ certified instructors, and 100+ NHL/CHL/NCAA players and teams — but reputationally anchored to a small set of marquee athletes (Connor McDavid, Connor Bedard, Jack Hughes, Owen Power) whose endorsement and outcomes drive demand. Scientific credibility rests on a 2017 peer-reviewed Brock University study showing 9.67-11.89% speed improvement and 6-10x more puck touches per session vs. traditional training. PEP has no disclosed external institutional funding and operates with approximately 20 employees under the Quinn family.

Name

Power Edge Pro

Legal name

Quinn's PowerEdge Hockey Inc.

Website

https://poweredgepro.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Power Edge Pro is a family-owned Canadian hockey player development company that sells patented Reactive Countering Training (R.C.T.) methodology, on-ice and off-ice training gear, and elite camps for individual players, youth associations, and NHL/CHL/NCAA teams across North America, Europe, and Asia.

Ownership category

akta.pro rank

Product category

Hockey player development and training services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Strength & Conditioning Personal Training (HSADAAAB)

akta.pro secondary industry

Ice Hockey & Field Hockey Equipment Retail (CRAMAEAE)

Keywords

• Hockey training equipment
• Reactive countering training
• Hockey skills development
• Elite hockey camps
• Coach certification programs

Headquarters

HQ city

Ridgeway

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Training Equipment Sales: PEP sells proprietary R.C.T. training gear (on-ice and off-ice/home trainer versions) and apparel directly through its e-commerce storefront. Product lines include the R.C.T. Starter System (4-pack), Advanced On-Ice Gear Paks, the R.C.T. Home Trainer, and branded apparel (jerseys, hoodies, hats, socks, warmup gear, drinkware).
2. Camps and Training Services: PEP operates elite camps including Pro Camps for NHL players, Women's Pro Camps, and Top Prospects Camps for junior/college-level athletes. These multi-day immersive training events are priced at $180+ per participant and serve as both a direct revenue stream and a customer acquisition channel.
3. Instructor Certification and Training Programs: PEP certifies coaches and trainers as authorized instructors through its Virtual Level 1 (online) and Level 2 (on-ice) certification programs. The Starter Pack ($695 certification fee for the Toronto Masterclass) includes gear credit toward R.C.T. equipment purchases. Certified instructors pay for access to the PEP Instructor Platform and purchase gear to run sessions.
4. Coaching and Player Development Consulting: Per the Terms and Conditions, coaching and player development consulting services are available for purchase on the site.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Power Edge Pro develops and sells a patented hockey training system called Reactive Countering Training (R.C.T.), combining proprietary multi-patented training gear (on-ice and off-ice versions) with a trademarked methodology stack. The company monetizes the system through equipment sales (Starter System, Advanced On-Ice Gear, Home Trainer), branded apparel, multi-day elite camps (Pro Camp, Women's Pro Camp, Top Prospects), and a coach certification program.

Product overview

Power Edge Pro (PEP) is a hockey player development company offering a patented training system centered around Reactive Countering Training (R.C.T.) methodology. The product portfolio includes three interconnected training systems—Reactive Countering Training, Reactive Linear Crossover Training, and Reactive Puck Placement—along with physical training equipment (On-Ice Advanced PEP Gear, R.C.T. Home Trainer, R.C.T. Starter System) and player apparel. PEP also provides professional development services through elite camps (Top Prospects, Pro Camp, Women's Pro Camp) and an Instructor Certification Program. The equipment products work with the training methodology to deliver 6-10x more puck touches than traditional training, as validated by Brock University research.

Differentiator

Problem solved

Functional benefit

Brands

• R.C.T. Home Trainer: Home training system for Reactive Countering Training - includes drill videos, practice plans, and digital training program
• R.C.T. Gear
• Reactive Countering Training (R.C.T.)
• Reactive Linear Crossover Training (R.L.C.T.)
• Reactive Puck Placement

Products and services

• The R.C.T. Starter System (4-Pack) Entry-level on-ice training equipment package for coaches and trainers working with groups of 3-6 skaters, including 4 Large R.C.T. Trainers, 12 PEP Sticks, and a Virtual Level 1 R.C.T. Certification. Sold for USD 1,150-1,405, CAD 1,597-1,947, or EUR 997-1,225.
• On-Ice Advanced PEP Gear Paks Patented multi-station on-ice training equipment featuring Sequential-Secondary Reactions, sold in Foundation (8-12 players), Intermediate (12-20 players), and Pro Pack (30+ players) configurations for teams and associations.
• The R.C.T. Home Trainer Off-ice home training device for individual players to practice R.C.T. circuits, including 20 drill videos featuring Connor McDavid, 5 practice plans, and a 4-week digital training program. Available in 1-, 2-, and 3-pack configurations for USD 229.99-580.
• PEP Top Prospects Camp Multi-day elite training camp for hockey players aged 12-20, held at locations across North America, with 2026 editions planned for Asia, Calgary, Chicago, Detroit, Europe, Montreal, Saskatoon, Toronto, and Vancouver.
• PEP Pro Camp Elite NHL-level training camp bringing together top NHL players and rising stars for advanced R.C.T. methodology training, priced at $180+ per participant.
• PEP Women's Pro Camp Elite women's hockey training camp featuring PWHL players and Olympians, hosted at premier locations across the U.S. and Canada.
• PEP Instructor Certification Program Certification program for hockey coaches and trainers consisting of Virtual Level 1 (online) and Level 2 (on-ice) tracks, providing access to the PEP Instructor Platform with 250+ R.C.T. circuit videos and the McDavid Skills Series. Toronto Masterclass certification fee is $695 USD, credited toward R.C.T. gear purchase within 60 days.
• Coaching and Player Development Consulting Coaching and player development consulting services available for purchase, including enterprise engagements for NHL organizations and sports agencies (e.g., Washington Capitals 2024 development camp).
• Hockey Warmup Pant PEP-branded performance hockey warmup pants for youth and adult.
• Hockey Warmup Jacket PEP-branded performance hockey warmup jacket for youth and adult.
• Hustle Fleece Jogger PEP-branded fleece jogger pants for training and casual wear.
• Adjustable Trucker Hat PEP-branded adjustable trucker hat.
• Solid Colour Practice Jersey PEP-branded solid colour practice jersey available in white and other colors, with and without film numbers.
• Yeti 20oz Rambler PEP-branded 20oz Yeti Rambler drinkware.

Quantifiable outcome

• 71+ first-round NHL draft picks in the past 5 years — more than any other hockey development program globally
• +9 more outcomes

Named customers36 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

13 partnerships are on record, tiered core and minor.

• HudlcoreTechnology or IntegrationPEP integrates Hudl software to support its coaching and player development programs. Hudl, used by 20 NHL teams, provides video analysis tools that allow coaches and players to review training sessions and game footage off the ice. This partnership enhances the PEP Instructor Platform by providing video analysis capabilities alongside the R.C.T. training methodology.
• Brock UniversitycoreStrategic or Co-development PartnerBrock University conducted a peer-reviewed study in 2017 validating PEP's R.C.T. training methodology. The study demonstrated significant improvements in speed (9.67-11.89%), accuracy, and puck interaction among PEP-trained players vs. traditionally trained controls. This scientific validation is a cornerstone of PEP's marketing and credibility.
• Washington CapitalscoreStrategic or Co-development PartnerThe Washington Capitals have adopted PEP's Reactive Countering Training methods for player development. PEP conducted training at the Capitals' 2024 development camp, with their Director of Hockey Operations directly endorsing the methodology.
• Boston BruinscoreStrategic or Co-development PartnerThe Boston Bruins organization has adopted PEP's training methods for developing their players.
• Nashville PredatorscoreStrategic or Co-development PartnerThe Nashville Predators organization has adopted PEP's training methods for player development.
• Minnesota WildcoreStrategic or Co-development PartnerThe Minnesota Wild organization has adopted PEP's training methods for player development.
• Detroit Red WingscoreStrategic or Co-development PartnerThe Detroit Red Wings organization has adopted PEP's training methods for player development.
• Edmonton OilerscoreStrategic or Co-development PartnerThe Edmonton Oilers, featuring Connor McDavid as captain, have adopted PEP's training methods. McDavid has trained with PEP since age 11 and continues to this day.
• Vancouver CanuckscoreStrategic or Co-development PartnerThe Vancouver Canucks organization has adopted PEP's training methods for player development, including Quinn Hughes.
• USNTDP (U.S. National Team Development Program)coreStrategic or Co-development PartnerAll athletes at the USNTDP train with PEP's R.C.T. methodology. The Director of Hockey Operations stated: 'PEP's R.C.T. greatly benefits our players.'
• CHL Teams (Olah, Saginaw Spirit)coreStrategic or Co-development PartnerCHL teams including the Saginaw Spirit (OHL champions) and other major junior programs use PEP training methods for player recruitment and development.
• NCAA Programs (Michigan, North Dakota, Penn State)coreStrategic or Co-development PartnerNCAA programs including the University of Michigan Wolverines (national champions), University of North Dakota Fighting Hawks, and Penn State Hockey use PEP training methods for player development and recruitment.
• NHL Agencies (Sports Agencies)minorStrategic or Co-development PartnerPEP co-founder Nick Quinn serves as a consultant for NHL organizations and sports agencies, working with top NHL prospects and players. This creates a referral channel for the training program.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HockeyShot: HockeyShot is a direct competitor in D2C hockey training equipment, selling shooting targets, stickhandling aids, off-ice balls, and training systems similar to PEP's Starter System and Home Trainer. Very comparable product line, customer base, and go-to-market (e-commerce, North America primary).
• Better Hockey: Better Hockey is a digital hockey skills training subscription platform with on- and off-ice video content taught by top coaches. Comparable to PEP's digital training program and Instructor Platform content library; addresses the same youth-to-pro player segment via a different (digital) delivery modality.
• Pure Goal: Pure Goal sells patented small-area reactive training equipment used by NHL players — extremely close functional analogue to PEP's R.C.T. Gear. Comparable price points and D2C channel; the two most often co-cited by elite athletes in the hockey-skills space.

Broad incumbents

• Bauer Hockey: Bauer is the dominant ice hockey equipment manufacturer (sticks, skates, protective). Not a direct competitor to PEP's training system but adjacent — Bauer sells skills-training accessories and could enter or expand the small-area reactive training category, and uses the same NHL/player endorsement channels.
• CCM Hockey: CCM is a major hockey equipment manufacturer with strong player endorsement relationships across the NHL. Broad incumbent that could credibly enter the structured hockey-skills-training category if it chose to compete directly with PEP.

Emerging players

• Ice Hockey Systems (IHS): IHS produces on-ice training equipment for skating and stickhandling drills. Smaller-scale emerging peer in the same hockey-skills-equipment niche as PEP's R.C.T. Gear.
• WinnWell: WinnWell sells hockey equipment and training aids (shooting targets, training nets, gear). Overlaps with PEP's equipment-side business at lower price points and broader retail distribution; comparable hockey-focused target customer.
• Tour 24/7 Hockey: Tour Hockey (formerly TSN Turning Point) is a hockey skills training methodology and content platform founded by elite players. Comparable to PEP's R.C.T. instructional system but delivered primarily via video/app rather than physical gear; partial overlap in player-development positioning.

Others

• Hudl: Hudl is a video analysis platform integrated by PEP into its Instructor Platform; used by 20 NHL teams. Adjacent ecosystem participant (technology partner), not a competitor, but useful analogue for elite-team software adoption in the hockey training market.

Regional players

• Pro Stock Hockey: Pro Stock Hockey is a US-based hockey equipment retailer offering training aids and gear alongside sticks and protective. Comparable on the equipment-retail axis but US-centric; not focused on methodology/IP like PEP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/power-edge-pro

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power Edge Pro