Power FM SA
- Company typePrivate
- Founded-
- HeadquartersMurray Bridge, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
Power FM SA firmographics
Firmographics- Name
- Power FM SA
- Legal name
- Radio Murray Bridge Pty Limited
- Website
- https://powerfmsa.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Power FM SA industry classification
Industry- Product category
- Regional Commercial Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Local News & Weather Stations (MPABACAJ)
Keywords
Where Power FM SA is headquartered
LocationHeadquarters
- HQ city
- Murray Bridge
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Power FM SA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Radio Advertising: Revenue generated from advertising aired during radio broadcasts, including spots read by on-air personalities and pre-produced commercial content. Advertisers include local businesses in the Murray Bridge region such as Tyrepower Mannum, Anytime Fitness, funeral services, and automotive businesses.
- Website Advertising: Revenue from advertising placements on the Power FM SA website, including banner advertisements and sponsored content showcasing local businesses.
- Creative Services: ARN provides creative production services for advertising clients including script writing, audio production, and editing services, charged as additional fees on top of advertising rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Radio Advertising Spots |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Power FM SA product offering
Product offeringCore offering
Power FM SA is a regional commercial radio station broadcasting on FM across the Murray Bridge, Victor Harbor, Goolwa, and broader Murraylands/Fleurieu Peninsula region of South Australia, with live streaming available via iHeartRadio and the station website. Its core offerings consist of scheduled programming (breakfast, mid-morning, midday, drive, and weekend countdown shows), local news, weather, community event listings, and a Fast Find local business directory, monetized primarily through on-air radio spot advertising and website banner advertising sold to local and regional SMBs.
Product overview
Power FM SA is a regional Australian radio station operated by Radio Murray Bridge Pty Limited under the Australian Radio Network (ARN). The station offers a unified broadcast and digital media platform consisting of FM radio broadcasting, live audio streaming via iHeartRadio, and a comprehensive digital content ecosystem. The core product portfolio includes live radio programs (Craig & Chels, Wall of Sound, The Wright Stuff, The Ride Home, Will & Woody, iHeart Countdown), local news and entertainment content services, community features (events, noticeboard, business directory), and promotional competitions. The station serves the Murray Bridge and surrounding Murraylands/Fleurieu Peninsula regions of South Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Power FM SA FM Radio Broadcast
- Live Audio Streaming
- Radio Advertising
- Website Advertising
- Creative Production Services
- Local News Service
- Fast Find Business Directory
Companies that use Power FM SA
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Power FM SA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Power FM SA partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Australian Radio Network (ARN)corePower FM SA is owned and operated by Australian Radio Network Pty Limited. ARN controls all aspects of station operations, advertising sales, programming decisions, and strategic direction. The station is published by the licencee Radio Murray Bridge Pty Limited (ACN 087 293 605).
- iHeartRadiocoreARN holds exclusive authorized licensee rights for iHeartRadio in Australia. Power FM SA streams live through the iHeartRadio platform, enabling listeners to access the station online, on mobile apps, and through smart devices. Data from Australian users may be transferred to Clear Channel Communications as the operator of iHeartRadio.
- The Spark Project / University of AdelaideminorPower FM SA covered news about The Spark Project, a community-led initiative tackling loneliness in the Murraylands and Fleurieu Peninsula region, partnering with University of Adelaide, Rural City of Murray Bridge, ac.care, Murray Bridge Community Centre, Alexandrina Council, and Skylight Mental Health.
- Activating Bridgewater / Bridgewater Raiders Football ClubminorPower FM SA covered community news about the Bridgewater Raiders Football Club flood recovery fundraiser, supporting local community organization efforts.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Power FM SA competitors and assessment
Company assessmentRegional players
- 5RMH (River Murray Heritage Radio): Community radio station serving the Murray Bridge and Riverland region of South Australia. Comparable as a hyper-local broadcaster with overlapping community coverage and listener base in the Murraylands.
Direct peers
- 5AA (Adelaide): Commercial talk/news radio station in South Australia, owned by Nine Entertainment. Comparable as a licensed regional broadcaster competing for the same advertiser and listener base in South Australia.
- Flow FM (South Australia): Regional commercial radio network serving South Australian communities including the Murraylands. Directly comparable as a regional broadcaster targeting local advertisers and rural/regional audiences.
- Nova 919 (Adelaide): Commercial FM station in Adelaide owned by NOVA Entertainment, competing head-to-head with Power FM SA and other ARN stations for music-format listeners and advertising dollars in the South Australian market.
- Coast FM (South Australia): Regional community radio station serving the South Australian coast and Fleurieu Peninsula area, directly overlapping with Power FM SA's broadcast footprint and community-focused positioning.
- Triple M Adelaide: Commercial FM radio station in South Australia operated by Southern Cross Austereo, competing for the same regional advertisers and listener base as Power FM SA. Same format, delivery, and revenue model.
- Mix 102.3 (ARN Adelaide): Sister station under the same ARN parent network, operating in the Adelaide market. Directly comparable as a commercial FM radio station owned by ARN with shared branding, syndication, and iHeartRadio streaming infrastructure.
Broad incumbents
- Hit Network (Southern Cross Austereo): National commercial radio network operated by Southern Cross Austereo, reaching regional Australia including South Australia. Comparable as a scaled commercial radio operator competing for the same regional advertiser category.
- ABC Radio Adelaide: Public broadcaster operated by the Australian Broadcasting Corporation serving Adelaide and South Australia. Comparable as a regional audio broadcaster with local news, weather, and community content, though non-commercial.
Others
- iHeartRadio Australia: Digital streaming platform and technology partner, providing distribution infrastructure for Power FM SA. Comparable as a complementary (not competing) audio distribution layer that Power FM SA leverages to extend audience reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Power FM SA social profiles
Digital presencePower FM SA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Power FM SA leadership team
Management profileNumber of profiles
Power FM SA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Power FM SA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Power FM SA
What does Power FM SA do?
Power FM SA is a regional commercial radio station broadcasting on FM across the Murray Bridge, Victor Harbor, Goolwa, and broader Murraylands/Fleurieu Peninsula region of South Australia, with live streaming available via iHeartRadio and the station website. Its core offerings consist of scheduled programming (breakfast, mid-morning, midday, drive, and weekend countdown shows), local news, weather, community event listings, and a Fast Find local business directory, monetized primarily through on-air radio spot advertising and website banner advertising sold to local and regional SMBs.
Is Power FM SA a public or private company?
Power FM SA is a private company. It is classified as corporate owned and is currently operating.
When was Power FM SA founded?
Power FM SA was founded in -1. It employs 1 to 10 people.
Where is Power FM SA based?
Power FM SA is headquartered in Murray Bridge, Australia, in the Oceania region.
How does Power FM SA make money?
Three revenue lines are on record. Radio Advertising is the primary driver. The others are website Advertising and creative Services.
Who are Power FM SA's main competitors?
5RMH (River Murray Heritage Radio) is listed as a regional player. Direct peers are 5AA (Adelaide), Flow FM (South Australia), Nova 919 (Adelaide), Coast FM (South Australia), Triple M Adelaide and Mix 102.3 (ARN Adelaide). Broad incumbents are Hit Network (Southern Cross Austereo) and ABC Radio Adelaide. iHeartRadio Australia is listed as an others.
Does Power FM SA have an API?
No public API is recorded for Power FM SA.
What industry is Power FM SA in?
Power FM SA's product category is Regional Commercial Radio Broadcasting. Its primary akta.pro industry code is MPABACAJ, Local News & Weather Stations. Its NAICS code is 51611 and its SIC code is 4832.