PowerMoves
PowerMoves is a founder-led motivational speaking and leadership development business built around Steve Fitzhugh, a former Denver Broncos free safety. It delivers on-site keynotes and coaching to youth, universities, corporate executives, and NFL players, monetizing the founder's personal brand through per-engagement fees, book sales, and merchandise.
- Company typePrivate
- Founded-
- HeadquartersRobbinsdale, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What PowerMoves does
PowerMoves is a privately held motivational speaking and leadership development business headquartered in Robbinsdale, Minnesota, founded in 1997 by former Denver Broncos free safety Steve Fitzhugh. The company monetizes a single key asset — the founder's time and personal brand — delivering on-site keynotes, workshops, and mentorship programs across four primary audiences: K-12 youth, university and college students, men and male leaders, and corporate executives. Its flagship corporate talk, "Championship Lessons From A Super Bowl Season," is positioned for leadership development and employee engagement, while the youth track emphasizes drug and alcohol prevention and life-skills programming. Steve also operates as a certified NFL Transition Coach under the NFL Total Wellness office and serves as national spokesperson for the Fellowship of Christian Athletes' "One Way 2 Play – Drug Free" program.
The business has no proprietary technology product. The service surface is entirely human-delivered speaking, supported by a Weebly-hosted website (powermoves.org) that functions as both marketing hub and booking intake via an Event Request Form, plus a Thumbtack marketplace listing for the Minneapolis/St. Paul metro. Revenue mechanics are split across two streams: (1) professional services revenue from per-engagement speaking fees (quote-based, no public pricing) and (2) one-time revenue from book and merchandise sales through an online store. The business is bootstrapped, founder-owned, and operates with only 5 employees. Geographic reach is unusually broad for the headcount footprint, spanning engagements across the US and internationally in Zimbabwe, Ghana, Germany, Iraq, England, Australia, Israel, and the Dominican Republic. Community-level youth work is anchored by The House DC, a Southeast DC safe-haven co-founded by Steve.
Commercially, the model is high-leverage on a single principal. The company has not disclosed revenue, funding, or pricing, and there is no indication of institutional investment, recurring product, or contracted enterprise agreements. The asset base is intangible — brand credibility, credentials, and a 5-star Thumbtack rating — and any expansion is bounded by the founder's calendar rather than capital or headcount.
PowerMoves firmographics
Firmographics- Name
- PowerMoves
- Legal name
- PowerMoves
- Website
- https://powermoves.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PowerMoves is a founder-led motivational speaking and leadership development business built around Steve Fitzhugh, a former Denver Broncos free safety. It delivers on-site keynotes and coaching to youth, universities, corporate executives, and NFL players, monetizing the founder's personal brand through per-engagement fees, book sales, and merchandise.
- Ownership category
- akta.pro rank
PowerMoves industry classification
Industry- Product category
- Motivational Speaking Services
- NAICS
- Educational Support Services (61171), Educational Support Services (611710)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- Leadership, Character Education & Values Development (EDAMAIAG)
- akta.pro secondary industries
- Executive Function & Learning Coaching (Organization/ADHD Coaching) (EDAJALAI), Behavioral Support & Intervention Services (PBIS/Behavior Coaching) (EDAJALAH)
Keywords
Where PowerMoves is headquartered
LocationHeadquarters
- HQ city
- Robbinsdale
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
PowerMoves business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Speaking Engagements and Keynotes: Primary revenue stream from speaking engagements at corporate events, conferences, college campuses, high schools, and special events. Clients submit event request forms with details on event type, date, location, and audience size.
- Author and Merchandise Sales: Steve Fitzhugh is described as a best-selling author, poet, and lyricist. The website includes a Store section for merchandise sales alongside book sales.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
PowerMoves product offering
Product offeringCore offering
PowerMoves is a motivational speaking and leadership development company that books Steve Fitzhugh for keynote presentations, campus lectures, and corporate leadership engagements. Services span youth audiences, university students, men's leadership groups, corporate executives, and NFL players, with the signature talk 'Championship Lessons From A Super Bowl Season' as a flagship offering. The company also sells books and merchandise through its online store and operates The House DC, a youth life-skills program.
Product overview
PowerMoves is a professional speaking and coaching company led by motivational speaker Steve Fitzhugh. The company offers a portfolio of speaking services including youth engagement programs, university campus presentations, men's leadership coaching, and corporate executive coaching. Core offerings revolve around Steve Fitzhugh's personal experiences as a former NFL Denver Broncos player, combined with his expertise as an author, mentor, and certified NFL Transition Coach. Services are delivered through on-site speaking engagements, workshops, and mentorship programs, with bookings facilitated through the PowerMoves Event Request Form. The company also operates The House DC, a community program for student development.
Differentiator
Problem solved
Functional benefit
Products and services
- Youth Speaking Engagements High-energy, engaging, and passionate presentations for youth audiences focused on positive choices and life-changing messages, delivered in schools, community settings, and youth programs.
- University Campus Presentations Motivational and empowering presentations for college students including lecture series, campus chapel services, and campus-wide student athlete drug and alcohol prevention challenges delivered at universities across America.
- Men's Leadership Program Transformative speaking and mentorship program guiding men toward leadership, success, and meaning through anecdotes from NFL experience and personal stories of overcoming adversity.
- Corporate Leadership Coaching Executive coaching and keynote speaking for corporate leaders, including the signature 'Championship Lessons From A Super Bowl Season' talk, designed to help executives, pastors, coaches, teachers, and other leaders maximize their efforts and accomplish their goals.
- NFL Transition Coaching Certified NFL Transition Coach services providing mentorship and consultation to both rookie and veteran NFL players on behalf of the NFL Total Wellness office, supporting career transitions and wellness.
- Book and Merchandise Sales Online store selling Steve Fitzhugh's books, apparel, and related merchandise as a best-selling author, poet, and lyricist.
- PowerMoves Event Request Form (Booking Service) Online booking and event request service for prospective clients to schedule Steve Fitzhugh for speaking engagements by submitting event details including date, location, type, and audience information.
Companies that use PowerMoves
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
PowerMoves technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PowerMoves partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Fellowship of Christian Athletes (FCA)coreSteve Fitzhugh established the Washington, DC office of the Fellowship of Christian Athletes and serves as the national spokesperson for FCA's 'One Way 2 Play - Drug Free' program. This is a long-standing relationship that began with Steve founding the DC office before transitioning to full-time speaking through PowerMoves.
- NFL Total Wellness OfficecoreSteve Fitzhugh serves as a certified NFL Transition Coach providing consultation services to both rookie and veteran NFL players on behalf of the NFL Total Wellness office. This partnership provides mentorship and wellness support to professional athletes.
- The House DCminorSteve Fitzhugh co-founded 'The House DC,' a safe haven for Southeast DC students to develop life skills and find purpose. This represents his commitment to youth development beyond speaking engagements.
- Turtle Mountain Indian Reservation SchoolsminorSteve implemented a drug and alcohol prevention program in the public and private school systems of North Dakota at Turtle Mountain Indian Reservation. This early career work established his commitment to youth prevention programs.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
PowerMoves competitors and assessment
Company assessmentDirect peers
- Eric Thomas: Eric Thomas is a motivational speaker targeting youth, college, and corporate audiences with high-energy keynotes and branded courses — a direct competitive analogue to PowerMoves' university, youth, and corporate segments. Both compete for the same school assembly, campus lecture, and corporate event dollars.
- Mel Robbins: Mel Robbins is a motivational speaker and best-selling author selling keynotes, books, courses, and corporate training programs — overlapping PowerMoves' leadership, corporate, and author revenue streams. Both monetize a personal brand through speaking plus published IP.
- Les Brown: Les Brown is a long-tenured motivational speaker and author who sells keynotes, books, and personal-development content to corporate, educational, and community audiences — directly overlapping PowerMoves' market. Like PowerMoves, his business is built around one personal brand and storytelling that drives life-change outcomes.
- Jon Gordon: Jon Gordon is a motivational speaker and best-selling author who sells leadership keynotes, books, and corporate programs to businesses, schools, and athletic teams — directly comparable to PowerMoves' corporate-leadership and student-athlete offerings. Both are author-led speaker brands monetizing leadership and team-culture content.
- Inky Johnson: Inky Johnson is a former collegiate athlete turned motivational speaker who delivers adversity-and-resilience keynotes to universities, corporations, and athletic programs. His athlete-to-podium arc and audience mix closely mirror Steve Fitzhugh's positioning through PowerMoves.
Broad incumbents
- Tony Robbins: Tony Robbins is the dominant broad incumbent in the personal-development and corporate-keynote space, with global events, books, and corporate programs. He operates at much larger scale but defines the category PowerMoves competes in for corporate speaking and personal-development content.
- Dwayne 'The Rock' Johnson (Seven Bucks Productions speaking): Dwayne Johnson operates a media and speaking enterprise as a globally recognized former athlete and entertainment figure, monetizing keynote and motivational appearances at corporate and event venues. As a celebrity-tier athlete brand, he represents the upper bound of where an athlete-led speaking brand can scale.
Emerging players
- Darren Hardy: Darren Hardy is a personal-development speaker and author who sells keynotes, mentorship programs, and books to entrepreneurs and corporate audiences. While more business-focused than PowerMoves, he competes in the same paid-keynote and author-led coaching market.
- Tim Tebow: Tim Tebow is a former NFL quarterback who monetizes a personal brand through motivational speaking, books, and faith-based youth programming — structurally similar to Steve Fitzhugh's NFL-to-podium and FCA-style ministry positioning. Both target faith-affiliated youth, corporate leadership, and athletic audiences.
- Rudy Ruettiger: Rudy Ruettiger is a motivational speaker and author who sells keynotes, books, and team-building programs to schools, sports teams, and corporations. His adversities-to-triumph story arc and audience mix closely parallel PowerMoves' youth, university, and corporate segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
PowerMoves social profiles
Digital presencePowerMoves financial estimates
Financial estimateRevenue estimate
Valuation estimate
PowerMoves leadership team
Management profileNumber of profiles
Profiles1 record
PowerMoves funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PowerMoves M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PowerMoves
What does PowerMoves do?
PowerMoves is a motivational speaking and leadership development company that books Steve Fitzhugh for keynote presentations, campus lectures, and corporate leadership engagements. Services span youth audiences, university students, men's leadership groups, corporate executives, and NFL players, with the signature talk 'Championship Lessons From A Super Bowl Season' as a flagship offering. The company also sells books and merchandise through its online store and operates The House DC, a youth life-skills program.
Is PowerMoves a public or private company?
PowerMoves is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PowerMoves founded?
PowerMoves was founded in -1. It employs 1 to 10 people.
Where is PowerMoves based?
PowerMoves is headquartered in Robbinsdale, United States, in the North America region.
How does PowerMoves make money?
Two revenue lines are on record. Speaking Engagements and Keynotes are the primary driver. The others are author and Merchandise Sales.
Who are PowerMoves's main competitors?
Direct peers on record are Eric Thomas, Mel Robbins, Les Brown, Jon Gordon and Inky Johnson. Broad incumbents are Tony Robbins and Dwayne 'The Rock' Johnson (Seven Bucks Productions speaking). Emerging players are Darren Hardy, Tim Tebow and Rudy Ruettiger.
Does PowerMoves have an API?
No public API is recorded for PowerMoves.
What industry is PowerMoves in?
PowerMoves's product category is Motivational Speaking Services. Its primary akta.pro industry code is EDAMAIAG, Leadership, Character Education & Values Development, with a secondary code of EDAJALAI, Executive Function & Learning Coaching (Organization/ADHD Coaching). Its NAICS code is 61171 and its SIC code is 8741.