Pozitif

What Pozitif does

Pozitif is a privately held Turkish live entertainment company founded in 1989 and headquartered in Istanbul's Sarıyer district, with approximately 115 employees. The company operates a multi-brand platform across the culture, arts, and music sector, comprising venue brands (Babylon, Volkswagen Arena, Bonus Parkorman), festival brands (Babylon Soundgarden, Cappadox, Doublemoon), a year-round concert series (Pozitif Vibrations), and a community layer anchored by Radyo Eksen radio. Its operations are organized into five revenue streams: event ticketing and admissions (transaction fees), corporate event management (professional services), venue operations (managed services), festival organization (professional services), and brand partnerships and sponsorship (affiliate/referral). Ticketing is distributed through third-party platforms (Biletix, Bubilet, Passo) and direct venue websites, with pricing set per event and not publicly disclosed.

The company serves three primary customer segments: consumer music enthusiasts and event attendees purchasing tickets; corporate brands (Volkswagen, Yapı Kredi, Bonus) acquiring venue naming rights, sponsorship, and brand activation; and local and international artists requiring booking, scheduling, and event production services. Its go-to-market is event-driven, anchoring audience acquisition around individual concerts, festivals, and venue residencies rather than traditional demand-generation funnels. Pozitif has hosted global touring acts including Rihanna, Lady Gaga, U2, Metallica, Black Eyed Peas, Bob Dylan, Peter Gabriel, and Morrissey, and has brought international stage productions such as Cirque du Soleil and Ice Age Live to Turkey.

The platform architecture is operational rather than technological: Pozitif functions as a concert/festival promoter and venue operator that integrates artist booking, programming, production, and venue management under one roof. There are no proprietary software products, APIs, or AI/ML components disclosed. Corporate affiliation with Doğuş Bilgi İşlem ve Teknoloji Hizmetleri A.Ş. (a Doğuş Group IT affiliate) provides data and marketing infrastructure support but is not a controlling parent. The business is founder-influenced, with co-founder Mehmet Uluğ credited for conceptualizing the Pozitif Vibrations brand. No venture capital or private equity investment is disclosed, and there is no public listing.

Name

Pozitif

Legal name

Pozitif

Website

https://pozitif.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Pozitif is a privately held Istanbul-based live entertainment company founded in 1989 that operates multi-brand venues (Babylon, Volkswagen Arena, Bonus Parkorman), festivals (Babylon Soundgarden, Cappadox, Doublemoon), and the Pozitif Vibrations concert series, serving music fans, corporate sponsors, and international artists across Turkey.

Ownership category

akta.pro rank

Product category

Live Entertainment & Event Production

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Performing Arts Companies (7111)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI)

akta.pro secondary industries

Music Festival Organizers & Promoters (MPAGAAAB), Concert Venue Operators (Arenas, Amphitheaters, Clubs) (MPAGAAAC), Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)

Keywords

• Live music events
• Concert promotion
• Festival organization
• Venue management
• Cultural entertainment

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Event Ticketing and Admissions: Revenue generated from ticket sales for concerts, festivals, and cultural events organized by Pozitif across its various venues and event series.
2. Corporate Event Management: Revenue from organizing ticketed and corporate events, including artist booking, scheduling, and event production services.
3. Venue Operations: Revenue from operating and managing venues including Babylon, Volkswagen Arena, Bonus Parkorman, and other event spaces.
4. Festival Organization: Revenue from organizing and programming festivals such as Babylon Soundgarden, Pozitif Vibrations series, and branded cultural events.
5. Brand Partnerships and Sponsorship: Revenue from bringing together brands, creators, and audiences through collaborative events and branded experiences.

Go-to-market motion1 record

Distribution channels9 records

Marketing channels8 records

Core offering

Pozitif organizes, produces, and promotes live music concerts, festivals, and cultural events in Turkey across its portfolio of owned venues (Babylon, Volkswagen Arena, Bonus Parkorman) and branded concert series and festivals (Pozitif Vibrations, Babylon Soundgarden, Cappadox, Doublemoon). The company also provides artist programming, event organization, creative concept development, and venue management services for corporate clients and brand partners, including bringing international productions such as Cirque du Soleil and Ice Age Live to Turkish audiences.

Product overview

Pozitif is a multi-brand entertainment company operating since 1989 in Turkey's culture, arts, and entertainment sector. The company operates a platform-plus-sub-brands architecture consisting of: venue brands (Babylon, Volkswagen Arena, Bonus Parkorman); festival brands (Babylon Soundgarden, Cappadox, Doublemoon); a concert series (Pozitif Vibrations); and service offerings (Artist Programming, Festival & Event Organization, Concept Development, Venue Management, Social Responsibility Projects). The portfolio also includes Radyo Eksen radio. Pozitif serves as the primary organizer for major international productions like Cirque du Soleil and Ice Age Live in Turkey.

Differentiator

Problem solved

Functional benefit

Brands

• Pozitif Universe: An overview of Pozitif's ecosystem and brand universe showcasing all its entertainment offerings and venues.
• Pozitif Playground
• Pozitif Vibrations
• Babylon
• Babylon Soundgarden

Products and services

• Babylon Live music venue and club featuring contemporary and progressive music, located at Yapı Kredi bomontiada since 2015. Hosts local and international artists across multiple music genres.
• Volkswagen Arena Concert and event venue managed by Pozitif under a naming rights partnership with Volkswagen. Hosts concerts and large-scale events including international headliners.
• Bonus Parkorman Outdoor concert venue operated by Pozitif under a naming rights partnership with Bonus. Used for Pozitif Vibrations concert series and large-scale open-air events.
• Babylon Soundgarden Outdoor music festival held in Çeşme during summer months, featuring international headliners and local talents across multiple stages in a forest atmosphere.
• Cappadox Music festival and cultural event brand under the Pozitif umbrella.
• Doublemoon Music and entertainment event brand under the Pozitif portfolio.
• Pozitif Vibrations Concert series offering holistic music experiences featuring diverse genres across multiple venues throughout the year, featuring major international artists. Concept coined by co-founder Mehmet Uluğ.
• Artist Programming Services Service offering including local and international artist scheduling, repertoire management, artist relations and booking, and ticketed and corporate event management for corporate clients.
• Festival & Event Organization Services Service offering including festival planning and programming, stage and venue design, crowd management, and local and international production management for corporate clients.
• Concept Development & Creative Programming Services Service offering including creative concept development, content curation, and culture and arts-oriented experience design for corporate clients.
• Venue Management Services Service offering including operations and facility management, event planning and coordination, and guest experience for venue-owning clients.

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Yapı Kredi bomontiadacoreStrategic or Co-development PartnerVenue partnership where Babylon has operated at Yapı Kredi bomontiada since 2015. The Yapı Kredi bank brand is associated with the bomontiada location.
• BiletixcoreChannel Partner/ Reseller/ DistributorPrimary ticketing platform partner for selling tickets to Pozitif events including Pozitif Vibrations concerts, Babylon Soundgarden festival, and Fazıl Say Jazz Quintet tour.
• BubiletcoreChannel Partner/ Reseller/ DistributorSecondary ticketing platform distributing tickets for Pozitif events including Babylon Soundgarden and Fazıl Say concerts.
• PassocoreChannel Partner/ Reseller/ DistributorTicketing platform partner for ticket sales to Pozitif events including Babylon Soundgarden, Fazıl Say Jazz Quintet tour, and various Babylon shows.
• Volkswagen ArenacoreOEM/ Whitelabel/ Licensing PartnerBranded venue partnership where Pozitif operates the Volkswagen Arena venue, hosting concerts and events. Volkswagen provides naming rights while Pozitif manages operations.
• Bonus ParkormancoreOEM/ Whitelabel/ Licensing PartnerBranded venue partnership where Pozitif operates Bonus Parkorman, an open-air venue used for Pozitif Vibrations concert series and large-scale events.
• ŠkodaminorGTM or Marketing PartnerAutomotive sponsor for the Fazıl Say Jazz Quintet 'Say Plays Jazz On Tour with Škoda' tour across multiple Turkish venues.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• CTS Eventim: European live entertainment and ticketing major combining promotion, venue operation, and ticketing across the continent; comparable because Pozitif similarly integrates ticketing (Biletix/Bubilet/Passo partnerships), concert promotion, and festival organization in a single region.
• Live Nation Entertainment: World's largest live entertainment promoter and venue operator; directly comparable to Pozitif as a concert promoter and festival organizer with owned venues, but at vastly greater international scale. Both run a promoter-plus-venue model serving touring international artists.
• AEG Presents: Anschutz Entertainment Group's concert promotion and venue division; operates large-format arena/stadium concerts and festivals globally with owned venues (e.g., The O2, Crypto.com Arena) — a structural analog to Pozitif's VW Arena + Babylon + festivals business model.

Emerging players

• Primavera Sound: Independent Barcelona-based music festival with international expansion (São Paulo, Los Angeles, Madrid); comparable to Babylon Soundgarden/Cappadox as a culturally defined multi-stage festival brand now extending beyond its home market.

Direct peers

• SJM Concerts: UK-based concert promoter coordinating major international tours and arena shows; analogous to Pozitif as a similarly sized independent promoter whose core competency is artist booking, touring logistics, and one-off event promotion for global acts in a specific market.
• MCD Productions: Ireland's largest concert promoter running major arena shows, tours, and boutique festivals (e.g., Body & Soul); comparable mid-sized independent promoter running marquee international tours and festivals in a single regional market — directly analogous to Pozitif's role in Turkey.
• Kilimanjaro Live: Independent UK concert promoter specializing in mid-to-large arena tours and festival programming; comparable to Pozitif as a similarly scaled independent promoter focused on curated international touring acts and festival brands in one home market.
• Superstruct Entertainment: European festival organizer owning and operating dozens of festivals (Primavera Sound, Sonorama, etc.); directly comparable to Pozitif's Babylon Soundgarden, Cappadox, and Doublemoon portfolio as a multi-festival operator running independently branded events across regions.

Others

• Biletix: Turkey's largest ticketing platform and a primary distribution partner for Pozitif events; included as an ecosystem peer because Pozitif's ticket sales, audience data, and price discovery flow through Biletix, making it a structural dependency rather than a direct competitor.

Regional players

• Zorlu Performing Arts Center: Istanbul-headquartered multi-venue (Zorlu PSM) operator hosting concerts, musicals, and large-scale international productions in Turkey; directly competes for the same Istanbul-based concert and touring-artist demand as Volkswagen Arena and Babylon.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pozitif

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pozitif