PP Orahovica

What PP Orahovica does

PP Orahovica d.o.o. is a privately-held Croatian multi-product agricultural company headquartered in Zdenci, Orahovica (Virovitica-Podravina county), operating as a vertically integrated agribusiness with fish farming, viticulture, hazelnut production, crop farming, livestock, and agricultural cooperative services. It is the leading hazelnut producer in Croatia, cultivating more than 900 hectares of hazelnut plantations (including Istrian Oblong, Roman Hazel, and Hall's Giant varieties) and operating a state-of-the-art hazelnut processing plant. The company also runs freshwater fish farming operations producing carp, wels catfish, pike, zander, bighead carp, grass carp, bream, tench and rudd; viticulture and winemaking under Quality, Premium, and Superior (Predikatna) tiers with Silvaner Vert as a signature variety; and livestock (Charolais, Angus, Limousin cattle).

The company monetizes through direct sales of primary agricultural commodities, branded processed consumer products, and cooperative services for local farmers. Branded sub-products include the Panona Mare line of processed fish (fish chips, fillets, burgers, nuggets) and the Martin Albus Hazelnut Liqueur, which won the IWSC 2024 Gold Outstanding Medal (99 points). Distribution spans seven major Croatian supermarket chains (Tommy, Studenac, Kaufland, Plodine, Konzum, Spar, KTC), the eKupi e-commerce platform, a network of 14+ Zagreb restaurants, and international trade fair participation (Seafood Expo Global Barcelona 2022). Go-to-market combines a dedicated Commercial Department for B2B, retail partnerships for mass market, and content marketing via recipes, social media (Facebook, Instagram), and events.

Governance is a dual-board structure (Management Board chaired by Saša Breznik with member Vlado Čondić Galiničić, and Supervisory Board chaired by Marko Rašić), with reported share capital of HRK 260,635,000 and 41 employees. The company is actively investing — including a HRK 5.68 million hazelnut plantation expansion co-funded by an EAFRD EU grant of HRK 2.28 million and a HRK 1.134 million manure management equipment project with an HRK 567,000 grant — and holds the Živjeti zdravo and Jedi što vrijedi health and quality certifications.

Name

PP Orahovica

Legal name

PP ORAHOVICA d.o.o.

Website

https://pporahovica.hr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

PP Orahovica is a privately-held Croatian multi-product agribusiness in eastern Croatia (Virovitica-Podravina) that produces hazelnuts, freshwater fish, wines, crops, and livestock, selling through major retail chains, restaurants, e-commerce, and export trade fairs.

Ownership category

akta.pro rank

Headquarters

HQ city

Zdenci

HQ country

Croatia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Product Sales: Revenue from sale of agricultural products including freshwater fish (carp, catfish, pike, zander, etc.), hazelnuts, and crop farming outputs.
2. Wine Production and Sales: Production and sale of wines including Quality wines (Kvalitetna vina), Premium wines (Vrhunska vina), and Predikatna wines (Superior quality wines). Silvaner Vert is their signature wine variety.
3. Processed Fish Products: Sale of processed fish products under Panona Mare brand including fish chips, fillets, fish burgers, fish nuggets, and smoked fish products.
4. Hazelnut Liqueur Sales: Sale of premium Martin Albus Hazelnut Liqueur, awarded Gold Outstanding Medal at IWSC 2024.
5. Agricultural Cooperative Services: Services provided through agricultural cooperative and silo operations for local farmers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

PP Orahovica is a vertically integrated Croatian agricultural company that produces freshwater fish (carp, catfish, pike, zander), hazelnuts, wines (Quality, Premium, and Superior/Predikatna), crop farming outputs, and livestock (Charolais, Angus, Limousin cattle). It also operates a hazelnut processing plant and provides cooperative and silo services to local farmers across eastern Croatia.

Product overview

PP Orahovica is a Croatian agricultural company operating as a multi-product, vertically integrated agribusiness. Primary activities include crop farming, livestock farming (cattle with Charolais, Angus, Limousin breeds), fruit growing (hazelnuts on over 900 hectares), viticulture and winemaking, and freshwater fish farming. The company markets products under several brands: the Panona Mare sub-brand for premium fish products (fillets, chips, burgers, nuggets, smoked products), Martin Albus for hazelnut liqueur, and produces quality and premium wines including Silvaner Vert varieties. A state-of-the-art hazelnut processing plant supports the hazelnut operation. The company is committed to sustainable development and integrated production methods with strict quality and food safety controls.

Differentiator

Problem solved

Functional benefit

Brands

• Panona Mare: Premium-quality locally-grown freshwater fish products including fish chips, fish fillets, fish burgers, fish nuggets, and smoked fish products under the Panona Mare brand.

Products and services

• Panona Mare Fish Products Premium-quality locally-grown freshwater fish products (fish chips, fillets, burgers, nuggets, smoked fish) marketed under the Panona Mare sub-brand, made from 100% fish without additives or preservatives.
• Martin Albus Hazelnut Liqueur Premium hazelnut liqueur produced using carefully selected and processed hazelnuts of the highest quality, awarded 99 points and Gold Outstanding Medal at IWSC 2024.
• PP Orahovica Wine Collection Wine production including Quality wines (Kvalitetna vina), Premium wines (Vrhunska vina), and Superior quality wines (Predikatna vina/Select Harvest). Signature Silvaner Vert wines won two Bronze medals at Decanter World Wine Awards 2019.
• Orahovački lješnjak (Orahovica Hazelnut) Hazelnut products including roasted hazelnuts, produced from over 900 hectares of hazelnut plantations (Istrian Oblong, Roman Hazel, Hall's Giant varieties) and processed through a state-of-the-art hazelnut processing plant.
• PP Orahovica Freshwater Fish Freshwater fish species including carp, wels catfish, northern pike, zander, bighead carp, grass carp, common rudd, common bream, and tench, bearing the 'Živjeti zdravo' (Healthy Lifestyle) label from the Croatian Institute of Public Health.
• PP Orahovica Agricultural Cooperative and Silo Services Comprehensive agricultural services including crop farming, livestock farming (Charolais, Angus, Limousin cattle), fruit growing, viticulture, fish farming, and agricultural cooperative and silo services for local farmers.

Quantifiable outcome

• 99 points and Gold Outstanding Medal at IWSC 2024 for Martin Albus Hazelnut Liqueur
• +2 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Croatian Chamber of CommercecoreGTM or Marketing Partner · 26 April 2022PP Orahovica participates in international trade fairs (Seafood Expo Barcelona) within the Croatian Chamber of Commerce booth, leveraging the Chamber's organized national pavilions for market access.
• Zagreb Restaurants NetworkcoreGTM or Marketing Partner · 24 September 201714+ Zagreb restaurants participated in 'Days of Orahovica Wines' promotion event, offering PP Orahovica premium wines paired with restaurant dishes at special prices.
• eKupicoreChannel Partner/ Reseller/ DistributoreKupi.hr is the primary online retail platform for PP Orahovica products including wines, gift packaging, and Martin Albus hazelnut liqueurs.
• Retail Partners (Tommy, Konzum, Kaufland, Plodine, Spar, Studenac, KTC)coreChannel Partner/ Reseller/ DistributorMajor Croatian retail chains distributing PP Orahovica products including freshwater fish, wines, and hazelnut products to mass market consumers.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Atlantic Grupa: Croatian FMCG company with diversified food, beverages, and consumer products portfolio operating across Southeast Europe. Comparable to PP Orahovica as a Croatian-headquartered consumer-facing food company with regional distribution, though substantially larger and more diversified across categories.
• Podravka d.d. Croatia's largest diversified food company with operations spanning food production, agriculture, and pharmaceuticals. Substantially larger than PP Orahovica and offering broader product categories, but operating in the same Croatian agribusiness ecosystem and competing for similar retail shelf space and consumer mindshare.
• Kraš d.d. Croatian confectionery and food company with established brand portfolio and international distribution. While focused on confectionery rather than PP Orahovica's agricultural products, Kraš represents a comparable Croatian food brand of greater scale, with similar export ambitions and retail distribution depth.

Direct peers

• PIK Vrbovec: Croatian meat and food production company historically focused on livestock processing and meat products. Comparable to PP Orahovica as a domestic Croatian agribusiness with vertical integration from farm to processed food products, though concentrated in meat rather than diversified.
• Vupik d.d. Croatian agribusiness with viticulture, crop farming, and livestock operations in Eastern Croatia. Vupik's combination of wine production and broad agricultural activities closely mirrors PP Orahovica's multi-product model, making it a direct peer in scale and geographic footprint.
• Belje d.d. Croatian agribusiness operating a similarly diversified model with crop farming, livestock, viticulture, and food processing. Belje is part of the Fortenova Group and represents the most directly comparable peer to PP Orahovica in terms of integrated agribusiness structure within the Croatian market.

Others

• Ferrero Group: Global confectionery company and the world's largest hazelnut buyer/processor. Comparable to PP Orahovica as a major participant in the hazelnut value chain, though not a direct competitor—Ferrero is a potential supply chain partner or large-scale buyer for PP Orahovica's hazelnut production.

Regional players

• Ledo d.o.o. Croatian frozen food company (part of Agrokor/Fortenova Group) with strong retail distribution and brand presence in Croatia and the region. Comparable as a Croatian processed food brand with overlapping retail customers, though focused on frozen foods rather than PP Orahovica's agricultural portfolio.
• Dukat d.o.o. Leading Croatian dairy company (part of Lactalis Group) operating in adjacent food categories with similar retail distribution in Croatian supermarkets. Comparable as a Croatian branded food producer with established grocery relationships, though focused on dairy rather than PP Orahovica's agricultural portfolio.
• Gavrilović d.o.o. Croatian meat processing and food company with regional distribution in the former Yugoslav markets. Comparable to PP Orahovica as a Croatian family/privately-held food producer with vertical integration and similar retail channel strategy, though focused on meat processing rather than diversified agriculture.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pporahovica
• Instagraminstagram.com/pp____orahovica
• LinkedInlinkedin.com/company/pporahovica

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PP Orahovica