Practice Boost

What Practice Boost does

Practice Boost is a privately held, boutique B2B digital marketing agency headquartered in Maroubra, Sydney, Australia, founded and directed by Adam Smagarinsky (BSc, BComm, UNSW). The firm exclusively serves healthcare practices across Australia, offering an integrated service portfolio spanning website design and development (built on WordPress CMS), SEO (including AI SEO optimized for ChatGPT and other AI search engines), Google Ads management, social media management, Facebook/Instagram advertising, email marketing, sales training for front-office teams, professional videography and content production, marketing automation and CRM integration, and GP recruitment services.

Its core technology stack is service-delivery rather than product-software: websites are custom-built per practice with online-booking integrations (HealthEngine, HotDoc, AutoMed), and paid-media execution is delivered through official Google Partner and Meta Business Partner platforms. The firm's offering is differentiated by deep vertical specialization — staff are explicitly trained on healthcare services, patient journeys, and regulatory considerations such as AHPRA advertising rules — rather than by proprietary technology or patents.

Practice Boost operates a hybrid revenue model. One-time project fees for website builds start at AUD $3,000 for the Practice Launch tier and AUD $5,000 for the Premium SEO Package, with redesign and ad-hoc support priced custom. Ongoing digital marketing services (SEO, Google Ads, social, email) are sold as flexible monthly subscription retainers, plus custom multi-channel retainers for larger engagements. The go-to-market motion is consultative and sales-led, leveraging direct website inquiries, free-quote requests, phone consultations, and client referrals, with a documented case-study base of 50–100+ clinics across QLD, NSW, VIC, and SA spanning dental, GP, women's health, cosmetic, allied health, radiology, and veteran-care verticals.

Name

Practice Boost

Legal name

Practice Boost

Website

https://practiceboost.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Practice Boost is a boutique Australian digital marketing agency exclusively serving healthcare practices across 25+ specialties with website design, SEO, AI SEO, Google Ads, social media management, and GP recruitment services delivered on a hybrid project-plus-retainer model.

Ownership category

akta.pro rank

Product category

Healthcare Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Marketing Consulting Services (541613), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

Keywords

• Healthcare digital marketing
• Medical practice SEO
• Dental marketing services
• Healthcare website design
• Patient acquisition marketing

Headquarters

HQ city

Maroubra

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Website Design & Development: One-time project fees for designing and building custom websites for healthcare practices. Includes modern design, SEO optimization, online booking integration, and fast loading speeds.
2. Digital Marketing Services (Ongoing): Recurring management fees for services including SEO, Google Ads management, social media management, and email marketing. Typically billed monthly with flexible packages.
3. Premium SEO Packages: Comprehensive SEO packages including website launch, Google Maps setup, on-page SEO strategy, medical/dental copywriting, logo design, and weekly performance reports.
4. Custom Marketing Retainers: Tailored marketing retainers for practices needing comprehensive digital marketing support including multi-channel strategies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Practice Boost is a healthcare-specialized digital marketing agency that designs conversion-focused websites and runs SEO, AI SEO, Google Ads, social media management, and email marketing campaigns for medical, dental, and allied health practices across Australia. The firm bundles creative production (videography, copywriting) and front-office sales training with ongoing marketing retainers to drive measurable new-patient acquisition for its healthcare clients.

Product overview

Practice Boost is a healthcare-focused digital marketing agency offering a comprehensive suite of marketing services for medical, dental, and allied health practices across Australia. The portfolio includes core services such as Web Design & Support (using WordPress CMS), Social Media Management, Digital Strategy Development, SEO & AI SEO, Google Ads, Email Marketing, Sales Training, Content Development (Videography), Nurturing (Automation & CRM), and GP Recruitment. The company provides specialized marketing for over 25 healthcare niches including Dentists, GP Medical Centres, Cosmetic Clinics, Women's Health, Surgeons, Psychiatrists, Allied Health, Weight Loss Clinics, Fertility/IVF, and more. Website design services are offered through structured pricing tiers including Practice Launch (from $3,000+) and Premium SEO Package (from $5,000+). The integrated approach combines these services to help healthcare practices attract new patients through Google, Social Media & AI campaigns alongside conversion-optimized websites.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design & Support Design, build, and support of modern, mobile-responsive, conversion-optimized websites tailored for healthcare practices, including online booking integration, fast loading speeds, and unlimited pages. Intended for medical, dental, and allied health practices seeking to convert website visitors into patients.
• Social Media Management

Quantifiable outcome

• 50% increase in new patient numbers within 6 months (dental clinic)
• +5 more outcomes

Named customers12 records

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationOfficial Google Partner with certified expertise in Google Ads management. Provides targeted advertising services for healthcare clients to appear in search results.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta Business Partner providing social media advertising capabilities and platform expertise for healthcare marketing campaigns.
• Australian Dental Association (ADA)minorGTM or Marketing PartnerPeak body partnership providing credibility and access to dental practice network for marketing services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Healthcare Success: Healthcare Success is a US-based full-service healthcare marketing agency offering SEO, PPC, web design, and patient acquisition strategy. It is comparable in its exclusive healthcare focus and breadth of services offered to medical and dental practices.
• Officite: Officite is a US-based healthcare digital marketing company specializing in websites, SEO, and patient acquisition for medical and dental practices. Its specialty-only positioning and service portfolio make it a close comparable to Practice Boost.
• Doctor.com: Doctor.com provides healthcare practices with websites, SEO, reputation management, and patient acquisition tools. It is a direct competitor offering a similar integrated healthcare marketing stack to independent practices and groups.
• MedShark Digital: MedShark is a healthcare-exclusive digital marketing agency specializing in websites, SEO, PPC, and social media for medical and dental practices. Its healthcare-only focus and service mix closely mirror Practice Boost's vertical-specialist positioning.
• Tebra (formerly Kareo + PatientPop): Tebra is a US-based practice growth platform combining healthcare-specific marketing, websites, SEO, and patient engagement. It directly competes with Practice Boost in serving healthcare practices with integrated digital marketing services, though at much greater scale.
• Etumos: Etumos is a digital agency offering healthcare marketing services including websites, SEO, and paid media. It overlaps with Practice Boost in the healthcare vertical and SMB practice segment.
• PBHS: PBHS is a long-standing US agency providing web design, marketing, and practice management services exclusively to dental and medical practices. It is a direct comparable in niche focus and integrated digital-to-patient funnel offerings.
• Intrepy: Intrepy is a healthcare marketing agency offering SEO, paid media, web design, and branding for medical practices and healthcare organizations. Its service mix and SMB-practice target customer overlap significantly with Practice Boost.
• MyAdvice: MyAdvice provides websites, SEO, paid search, and reputation management tailored to professional services including healthcare practices. It is a direct comparable in serving small and mid-sized healthcare practices with bundled digital marketing services.

Regional players

• TitaniumMedia: TitaniumMedia is an Australian digital marketing agency serving small businesses including health and medical clients. It is a regional comparable that competes in the same Australian SMB marketing market, though without Practice Boost's exclusive healthcare focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/practiceboostau
• LinkedInlinkedin.com/company/practice-boost

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Practice Boost