Etumos
Etumos is a Seattle-based, fully remote B2B marketing operations consultancy that helps mid-market and enterprise clients select, implement, migrate, and optimize marketing automation platforms including Marketo, HubSpot, Salesforce MCAE, Eloqua, and Iterable, supported by proprietary frameworks and the MOPsPROs community of 3,000+ practitioners.
- Company typePrivate
- Founded2014
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Etumos does
Etumos is a Seattle-headquartered, fully remote B2B marketing operations consultancy founded in 2014 that helps organizations select, implement, migrate, and optimize marketing automation platforms and adjacent martech stacks. The firm serves a horizontal base of mid-market and enterprise customers (disclosed logos include Notion, Intercom, Webflow, Optimizely, Alteryx, Citrix, SketchUp, Premera, and Ineight) across technology, software, healthcare, and construction/engineering verticals. Its service portfolio spans Campaign Operations, Marketing Operations Consulting, Marketing Intelligence, Technology Implementation, MarTech Migration, Tech Stack Health Audits, and Lead-to-Revenue Strategy & Reporting, delivered through a quote-based professional services engagement model with no publicly disclosed pricing or contract terms.
The firm's technical foundation rests on proprietary methodologies — the Four Pillars of Marketing Operations framework, the SCRIM design methodology, and the Lifecycle Processing Framework — alongside a productized integration asset called FlowBoost, built on the Workato iPaaS for preference management and data enrichment. Etumos maintains core partnerships with Marketo/Adobe, HubSpot, and Salesforce MCAE, with secondary partnerships across Oracle Eloqua, Iterable, Marketo Measure, Demandbase, LeanData, MadKudu, Workato, and Zapier. The team includes multiple Marketo Champions and Certified Experts, led by Founder Edward Unthank (3x Marketo Champion) and CEO Tyson Roberts. The firm also operates the 3,000+ member MOPsPROs community and free Consult-A-Goat office hours as non-traditional demand-generation and brand assets.
Etumos is a privately held LLC with no disclosed external funding, no parent company, no acquisitions, and no M&A activity. Revenue, headcount growth rates, and contract values are not publicly disclosed, limiting financial visibility. The company operates exclusively within the United States and monetizes almost entirely through time-and-materials or fixed-fee consulting engagements, with FlowBoost representing a nascent productized extension of the professional services model.
Etumos firmographics
Firmographics- Name
- Etumos
- Legal name
- Etumos LLC
- Website
- https://etumos.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Etumos is a Seattle-based, fully remote B2B marketing operations consultancy that helps mid-market and enterprise clients select, implement, migrate, and optimize marketing automation platforms including Marketo, HubSpot, Salesforce MCAE, Eloqua, and Iterable, supported by proprietary frameworks and the MOPsPROs community of 3,000+ practitioners.
- Ownership category
- akta.pro rank
Where Etumos is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Etumos business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Marketing Operations Consulting Services: Professional consulting services providing campaign operations, marketing operations strategy, marketing intelligence, and technology implementation support
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Etumos product offering
Product offeringCore offering
Etumos is a B2B marketing operations consultancy that helps organizations select, implement, migrate, and optimize marketing automation platforms such as Marketo Engage, HubSpot, Salesforce MCAE (Pardot), Oracle Eloqua, and Iterable. Core service lines include Campaign Operations, Marketing Operations Consulting, Marketing Intelligence reporting, Technology Implementation, MarTech Migration, Tech Stack Health Audits, and Lead-to-Revenue Strategy & Reporting, delivered by Marketo Champions and Certified Experts paired with clients.
Product overview
Etumos is a Marketing Operations consulting firm offering a portfolio of professional services centered around marketing automation platform expertise. The company provides strategic consulting, implementation, migration, and optimization services across major marketing automation platforms including Marketo Engage, HubSpot, Salesforce Marketing Cloud Account Engagement (Pardot), Oracle Eloqua, and Iterable. Core service offerings span Campaign Operations, Marketing Intelligence, Technology Implementation, MarTech Migration, Tech Stack Health Audits, and Lead-to-Revenue Strategy & Reporting. Etumos also offers proprietary products including FlowBoost for custom integrations, along with resource kits (Marketo Implementation Kit, Marketo Migration Kit) and community programs like MOPsPROs and Consult-A-Goat Office Hours. The company specializes in connecting marketing systems through iPaaS tools like Workato and Zapier, enabling efficient data flow and automation across the martech stack.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Operations Consulting Strategic consulting service helping B2B organizations select, implement, and optimize their martech toolset including platform selection, migration planning, and ongoing operational support.
- Campaign Operations
- Marketing Intelligence
- Technology Implementation
- MarTech Migration
- Tech Stack Health Audit
- Lead-to-Revenue Strategy and Reporting
- FlowBoost
Companies that use Etumos
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles1 record
Etumos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature3 records
Etumos partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and secondary.
- Marketo (Adobe)corePrimary platform specialization and implementation partner with deep expertise in Marketo Engage; team includes multiple Marketo Champions and Certified Experts
- HubSpotcoreCertified implementation partner for HubSpot Marketing Hub providing platform consulting and optimization services
- Salesforce (Marketing Cloud Account Engagement/Pardot)coreImplementation and consulting partner for Salesforce Marketing Cloud Account Engagement (formerly Pardot)
- Eloqua (Oracle)secondaryImplementation and consulting partner for Oracle Eloqua marketing automation platform
- IterablesecondaryImplementation and consulting partner for Iterable cross-channel marketing platform
- Marketo Measure (Bizible)secondaryAttribution and analytics consulting for Marketo Measure (formerly Bizible) marketing attribution platform
- WorkatosecondaryIntegration platform consulting using Workato's iPaaS for marketing automation workflows and integrations
- DemandbasesecondaryAccount-based marketing platform implementation and go-to-market readiness consulting
- LeanDatasecondaryLead matching and routing optimization services for LeanData platform
Scale indicators2 records
Recent moves4 records
Expansion highlights5 records
Etumos competitors and assessment
Company assessmentBroad incumbents
- Heinz Marketing: Larger, established B2B marketing consultancy covering demand generation, ABM, and marketing operations strategy. Broader portfolio than Etumos and overlaps primarily on the marketing operations and martech advisory side.
- Act-On Software: Marketing automation platform vendor that also offers agency and partner services. Competitor at the platform layer and adjacent at the services layer to Etumos's MAP-focused consulting practice.
Emerging players
- Knak: Email and landing page creation platform purpose-built for marketing operations teams using Marketo, Eloqua, and similar MAPs. Adjacent tooling that competes with one slice of Etumos's campaign operations value proposition.
Direct peers
- Digital Pi: Marketing technology consultancy with deep Marketo and marketing cloud expertise offering implementation, migration, and managed services. Closely mirrors Etumos's platform implementation and migration service lines.
- Perkuto: Marketo-focused consultancy and Adobe partner providing marketing operations and MarTech implementation services. Direct competitor on Marketo-specific engagements; geographically complementary (UK/EMEA) rather than overlapping.
- DemandGen International: Premier B2B marketing operations consultancy specializing in Marketo and broader marketing technology implementations. Directly comparable to Etumos on core service mix, platform expertise, and enterprise client profile.
- Theia Marketing: Marketing operations consultancy with Marketo and HubSpot specialization serving mid-market and enterprise B2B clients. Competes head-to-head on platform implementation and campaign operations engagements.
- The Pedowitz Group (TPG): Long-standing revenue marketing and marketing operations consultancy offering strategy, technology, and campaign execution services. Overlaps directly with Etumos's marketing operations and campaign operations offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Etumos social profiles
Digital presenceEtumos compliance and trust
Trust signalCompliance2 records
Etumos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Etumos leadership team
Management profileNumber of profiles
Profiles2 records
Etumos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Etumos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Etumos
What does Etumos do?
Etumos is a B2B marketing operations consultancy that helps organizations select, implement, migrate, and optimize marketing automation platforms such as Marketo Engage, HubSpot, Salesforce MCAE (Pardot), Oracle Eloqua, and Iterable. Core service lines include Campaign Operations, Marketing Operations Consulting, Marketing Intelligence reporting, Technology Implementation, MarTech Migration, Tech Stack Health Audits, and Lead-to-Revenue Strategy & Reporting, delivered by Marketo Champions and Certified Experts paired with clients.
Is Etumos a public or private company?
Etumos is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Etumos founded?
Etumos was founded in 2014. It employs 11 to 50 people.
Where is Etumos based?
Etumos is headquartered in Seattle, United States, in the North America region.
How does Etumos make money?
One revenue line is on record: marketing Operations Consulting Services.
Who are Etumos's main competitors?
Broad incumbents on record are Heinz Marketing and Act-On Software. Knak is listed as an emerging player. Direct peers are Digital Pi, Perkuto, DemandGen International, Theia Marketing and The Pedowitz Group (TPG).
Does Etumos have an API?
No public API is recorded for Etumos.