Hotel Praia Centro

What Hotel Praia Centro does

Hotel Praia Centro (legal entity Praia Centro Hotéis, Viagens e Turismo Ltda., CNPJ 07.415.391/0001-54) is a privately held mid-scale hotel operating from a single flagship property at Av. Monsenhor Tabosa 740 in the Meireles neighborhood of Fortaleza, Ceará, Brazil, with 65 employees. The company runs three accommodation tiers (Standard, Luxo, and Suite, each configured for up to two guests) atop a shared amenity base comprising a rooftop panoramic restaurant with regional cuisine, a rooftop swimming pool and solarium bar, a fitness center, 24-hour room service, laundry, an ironing room, complimentary WiFi, and 24-hour security monitoring.

Revenue is diversified across four streams: (1) recurring room rentals across the three accommodation categories; (2) F&B from the rooftop restaurant, breakfast buffet, and event catering; (3) ancillary services such as laundry, parking, and WiFi; and (4) professional services income from Fábras de Negócios, a three-floor on-site event venue that hosts corporate events, conventions, seminars, workshops, and celebrations. Documented events span regional and national brands, including SANNAR (North-Northeast HVAC&R Salon), SAUTX, the M. Dias Branco Convention, LACNIC 40/LACNOG 2023, ENEGEP 2023, and Front End Day.

Distribution is direct-to-consumer, supported by an Omnibees-integrated online booking engine, phone and WhatsApp reservations, and walk-ins; distribution is supplemented by Tripadvisor, Instagram, Facebook, YouTube, and an active blog. The international tourist segment is being cultivated via the Fortaleza–Lisbon direct flight route. Pricing is quote-based and not publicly disclosed. The company has no subsidiaries, no disclosed funding history, no M&A activity, and no government-issued certifications or patents in the input data; ownership is private and independent with no institutional or VC backers noted.

Name

Hotel Praia Centro

Legal name

Praia Centro Hotéis, Viagens e Turismo Ltda.

Website

https://praiacentro.com.br

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Hotel Praia Centro is a privately held, mid-scale independent hotel in Fortaleza, Brazil, operating 3-tier accommodations, a rooftop restaurant, leisure amenities, and a 3-floor event venue serving leisure travelers, corporate guests, and event organizers across Northeast Brazil.

Ownership category

akta.pro rank

Product category

Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), City/Urban Convention Hotels (THAGALAA)

Keywords

• Hotel accommodations
• Corporate event venue
• Hospitality services
• Meeting facilities
• Leisure travel lodging

Headquarters

HQ city

Fortaleza

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Accommodations: Room rentals across three accommodation categories (Standard, Luxo, Suite) with varying guest capacities. Revenue generated from overnight stays with check-in/check-out services.
2. Fábrica de Negócios (Events Venue): Event space rental and hosting services. The venue accommodates corporate events, conventions, seminars, workshops, and celebrations. Multiple events hosted throughout the year including SANNAR, SAUTX, M. Dias Branco Convention, and others.
3. Food and Beverage: Restaurant services including breakfast buffet, room service 24h, and event catering. The rooftop restaurant offers panoramic views.
4. Ancillary Services: Additional services including laundry, parking, WiFi access, and other guest services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hotel Praia Centro is a hospitality business in Fortaleza, Brazil that sells overnight accommodations in three room categories (Standard, Luxo, Suite), a rooftop restaurant with regional cuisine, leisure amenities (rooftop pool, solarium bar, fitness center), and rents the Fábrica de Negócios — a three-floor event venue — for corporate events, conventions, seminars, and celebrations. Ancillary paid or included services include 24-hour room service, laundry, ironing room, WiFi, parking, and 24-hour security.

Product overview

Hotel Praia Centro is a hotel property located in Fortaleza, Brazil, offering a unified hospitality service portfolio. The core offering consists of three accommodation tiers (Standard, Luxo, and Suite rooms) along with on-site dining at the rooftop restaurant, rooftop pool and solarium with panoramic views, and a fitness center. The hotel also operates the Fábrica de Negócios, a three-floor event venue for corporate events, conventions, and meetings. Additional services include 24-hour room service, laundry, ironing facilities, complimentary WiFi, and 24-hour security monitoring. Free parking is available for guests who book directly.

Differentiator

Problem solved

Functional benefit

Brands

• Fábrica de Negócios: Event venue and convention space operated by Hotel Praia Centro, featuring multiple floors for corporate events, conferences, and meetings.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• OmnibeescoreChannel Partner/ Reseller/ DistributorOmnibees is a booking platform integration that enables online reservations for the hotel. Guests are directed to the Omnibees booking engine (book.omnibees.com/hotelresults?q=3218) for room availability and booking completion.
• Borges, Carneiro, Amorim & Noguchi AdvogadosminorOthersLaw firm designated as the Data Protection Officer (Encarregado) for Hotel Praia Centro, acting as the communication channel between the hotel, data subjects, and the National Data Protection Authority (ANPD) regarding privacy and personal data protection matters.
• Lisbon Airport RouteminorGTM or Marketing PartnerNew direct flight route connecting Fortaleza to Lisbon, Portugal, inaugurated to strengthen international tourism connections and facilitate travel for European tourists visiting the hotel.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Seara Praia Hotel: Mid-tier independent hotel located in Meireles/Avenida Beira-Mar in Fortaleza, offering rooms, restaurant, and event spaces. Closely overlapping with Praia Centro's positioning and customer base in the same neighborhood.
• Hotel Gran Marquise: Long-established independent full-service hotel in Fortaleza's Beira-Mar corridor with convention/event facilities and rooftop amenities. Most direct comparable for Praia Centro's full-service + MICE model in the same city.
• Hotel Sonata de Iracema: Independent Fortaleza hotel located near Praia de Iracema offering full-service accommodation and event hosting. Overlaps on Praia de Iracema proximity and mid-tier to upper-mid tier positioning.
• Ponta Mar Hotel: Meireles/Beira-Mar-area independent hotel in Fortaleza with rooms, F&B, and convention facilities serving a similar mix of leisure and corporate guests.
• Hotel Adaba Blue: Independent Meireles-area boutique hotel in Fortaleza offering similar accommodation tiers and amenities. Comparable tier and customer profile in the same tourist district.
• Luzeiros Fortaleza Hotel: Independent upscale hotel in Fortaleza's Beira-Mar area focused on business and leisure travelers with event venues. Overlaps on customer mix (corporate + leisure) and event venue product.
• Aquidabã Hotel Convention Center: Independent convention-oriented hotel in Fortaleza with substantial event and meeting infrastructure. Directly comparable for the MICE/event venue business at Praia Centro's Fábrica de Negócios.
• Mareiro Hotel: Independent Fortaleza hotel with full-service amenities, restaurant, and event hosting capacity catering to both leisure and corporate segments in Ceará. Directly comparable independent full-service competitor.

Broad incumbents

• Bristol Hotel & Hotel Vizir Hotels Diamond: Bristol Hotéis is a Brazilian regional hotel chain with full-service properties in Fortaleza targeting corporate and leisure demand. Comparable as a broader competitor overlapping Praia Centro's convention/leisure positioning with a chain brand.
• Holiday Inn Fortaleza: International full-service hotel located on Beira-Mar in Fortaleza with extensive MICE infrastructure. Direct overlap on customer segments but a global brand with stronger distribution and loyalty advantages.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@praiacentrohotel1471
• Facebookfacebook.com/hotelpraiacentro
• Instagraminstagram.com/hotelpraiacentro
• LinkedInlinkedin.com/company/hotel-praia-centro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Praia Centro