Prairie Life Health & Fitness

What Prairie Life Health & Fitness does

Prairie Life Health & Fitness is the named subject of this analysis, but the input data presents a significant integrity problem that materially limits the conclusions that can be drawn. The firmographic record identifies Prairie Life Health & Fitness as a small fitness business with 5 employees, based in West Des Moines, Iowa, and operating from the website prairielife.com. No information is provided about its specific service offerings, revenue, ownership, or strategic activity.

The bulk of the structured source material attached to this entity does not describe Prairie Life Health & Fitness at all. It describes Genesis Health Clubs — a separate, much larger multi-state fitness chain with nearly 90 club locations across 14 states, headquartered in Overland Park, Kansas. The structured data for this entity even lists the legal_name field as "Genesis Health Clubs," confirming a data aggregation error. As a result, the descriptions of products (personal training, group fitness, aquatics, Pilates Reformer, tennis, pickleball, Kids Club, summer camps, recovery amenities, GLP-1 assessments), the corporate wellness and meal-prep sub-brands, the multi-location go-to-market model, and the nearly 90-location footprint all describe Genesis Health Clubs rather than Prairie Life Health & Fitness.

Based on the firmographic data alone, Prairie Life Health & Fitness appears to be a small, single-location fitness center in West Des Moines, Iowa. The website (prairielife.com) is the only verifiable public-facing digital asset. There is no evidence in the provided data of funding, M&A activity, leadership, partnerships, technology stack, or revenue. Any analyst using this data should treat the structured source material as not applicable to Prairie Life and seek first-party diligence before drawing investment conclusions.

Name

Prairie Life Health & Fitness

Legal name

Genesis Health Clubs

Website

https://prairielife.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Prairie Life Health & Fitness is a small fitness center in West Des Moines, Iowa, operating with 5 employees from prairielife.com. The provided source data is largely inconsistent with this firmographic profile and instead describes a separate, larger multi-state fitness chain.

Ownership category

akta.pro rank

Product category

Health & Fitness Clubs

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Strength & Conditioning Bootcamps (HSADABAB), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Fitness club memberships
• Personal training services
• Group fitness classes
• Wellness and recovery amenities
• Court sports and aquatics

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fitness Membership Subscriptions: Recurring membership fees providing access to fitness facilities, equipment, group classes, and amenities. Membership tiers likely exist based on facility access levels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The source material describes a multi-location fitness club operation offering full-service gym memberships that grant access to premium fitness equipment, group fitness classes, personal training, court sports (tennis, pickleball), aquatics, Pilates Reformer training, recovery amenities, and family services (Kids Club, youth/summer camps). Membership is sold on a recurring monthly subscription basis with a free 3-day trial pass for acquisition. Note: detailed source content references Genesis Health Clubs; Prairie Life Health & Fitness is referenced only in firmographics as a 5-employee Iowa-based company.

Product overview

Genesis Health Clubs operates as a multi-location fitness platform offering a unified gym membership with integrated program modules. The core offering is full-service gym access across nearly 90 locations in 14 states, which includes premium equipment, fitness floors, and recovery facilities. Members can enhance their experience through add-on modules including personal training, group exercise classes (HIIT, cycling, Pilates Reformer, swimming), court sports (tennis, pickleball), aquatics, and family amenities (Kids Club, summer camps). Specialized wellness tracks address specific goals like weight loss, longevity/healthy aging, and mental wellness. Additional services include meal preparation (Genesis Health Meals) and a GLP-1 assessment program. The platform also provides corporate wellness solutions for enterprise clients.

Differentiator

Problem solved

Functional benefit

Brands

• Genesis Health Meals: Meal prep and healthy food service offered at Genesis Health Clubs locations.
• Genesis Foundation for Fitness & Tennis
• Genesis Rewards

Products and services

• Gym Membership

Quantifiable outcome

• Member lost over 100 pounds with 2+ years of dedicated membership

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Planet Fitness: Planet Fitness operates the largest fitness club franchise in the world (~2,500+ locations) with a value-oriented, low-frills positioning. Directly competes with Genesis in the broader fitness club market, though positioned at the opposite price tier.
• Crunch Fitness: Crunch operates ~400 fitness clubs across the US with tiered membership options from value to premium, offering group fitness, personal training, and amenities. Comparable to Genesis as a multi-tier, multi-location fitness club operator with overlapping service offerings.
• VASA Fitness: VASA Fitness operates ~50 fitness clubs in the Midwest and Western US with pools, group fitness, recovery, and family amenities. Highly comparable to Genesis given Midwest geographic overlap and similar mid-premium full-service positioning.
• Gold's Gym: Gold's Gym operates a global network of fitness clubs offering strength training, group fitness, and personal training. Comparable to Genesis as an established multi-location fitness club brand with similar full-service amenity offerings.
• Anytime Fitness: Anytime Fitness operates ~5,000+ small-format 24/7 fitness franchises globally. Comparable to Genesis as a multi-location fitness operator serving similar consumer segments, though with a smaller-format, lower-amenity model.
• Life Time Fitness: Life Time operates a national chain of ~160 premium fitness clubs with comprehensive amenities including pools, courts, group fitness, recovery, and family programming. Directly comparable to Genesis as a multi-location, amenity-rich, membership-based fitness club operator with similar positioning.
• LA Fitness: LA Fitness operates ~700+ mid-premium fitness clubs across the US and Canada with pools, basketball courts, group fitness, and personal training. Closely comparable to Genesis as a traditional multi-location full-service health club operator targeting similar customer segments.
• Chuze Fitness: Chuze Fitness operates ~30+ fitness clubs primarily in the Southwestern US with a value-to-mid-premium positioning, group fitness, pools, and Kids Club. Comparable to Genesis as a multi-location, family-friendly fitness club operator with similar amenity offerings.
• Equinox Holdings: Equinox operates a network of premium fitness clubs with extensive group fitness, personal training, and recovery amenities (Equinox Spa, Equinox Hotel). Comparable to Genesis as a premium multi-location operator, though positioned at a higher price tier.

Broad incumbents

• Town Sports International (TSC): Town Sports International operates multi-location fitness clubs under brands including New York Sports Clubs and Boston Sports Clubs. Comparable to Genesis as a multi-club fitness operator with similar full-service amenities, though historically concentrated in the Northeast US.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/genesishealthclubs
• LinkedInlinkedin.com/company/prairie-life-health-&-fitness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prairie Life Health & Fitness