Piedmont Recreation Associates

What Piedmont Recreation Associates does

Piedmont Recreation Associates, formally Piedmont Recreation Association of Union County, NC, is a nonprofit 501(c)(3) volunteer organization that operates youth sports programs for children ages 4 to 16 in Union County, North Carolina. Its program portfolio spans six sports — baseball, softball, soccer, football, basketball, and cheerleading — structured into age-appropriate divisions (e.g., Wee Ball/T-Ball, T-Ball through Babe Ruth in baseball; 8U/10U/12U in softball; Micro through U16 and Club in soccer; 5th/6th grade tackle football). The organization's core customer base is approximately 1,700 families in the Unionville, Fairview, and New Salem school catchment areas, with seasonal registration cycles driving enrollment and early-bird discounts available on selected programs. Direct registrations for sub-segments such as basketball price at $120 (ages 4-5) or $175 (other ages) per season with uniforms included; cheerleading is $100 per season including equipment.

The business model is community-led and not technology-led. Registration, scheduling, and member management are delivered through a third-party SaaS, Stack Sports' Sports Connect platform, integrated into the organization's public website (praonline.org). Revenue is generated primarily through per-season registration fees plus a layered sponsorship ecosystem featuring Dick's Sporting Goods, OrthoCarolina, AutoBell Car Wash, Coleman Masonry Supply, Monroe Paint, and approximately fifteen other regional businesses that sponsor fields and programs. The organization is fully volunteer-operated with no paid employees, governed by a board-led structure (President, Secretary/Treasurer) plus sport-specific directors and a Park Director and Fund Raising Director.

The entity traces its lineage to 1987, when three local soccer associations (Unionville, Fairview, New Salem) consolidated into Piedmont Area Soccer Association; in 1995 it merged with recreational baseball and softball programs to form the current Piedmont Recreation Association and acquired land off Zebulon Williams Road in Monroe, NC, where its primary fields now sit. The 2024 restructuring of the baseball program under Tomberlin Baseball Academy — a Christian-based academy extending into collegiate-level development — represents the most recent strategic move, broadening the program ladder from recreation-only baseball into competitive travel without standing up a new internal program. Operating geographies remain strictly Union County and adjacent North Carolina venues.

Name

Piedmont Recreation Associates

Legal name

Piedmont Recreation Association of Union County, NC

Website

https://praonline.org

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Piedmont Recreation Associates is a volunteer-run, 501(c)(3) nonprofit youth sports organization serving about 1,700 families in Union County, North Carolina. It offers baseball, softball, soccer, football, basketball, and cheerleading programs for ages 4-16, registered via Stack Sports' Sports Connect platform with seasonal fees.

Ownership category

akta.pro rank

Product category

Youth Sports & Recreation

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH), Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

Keywords

• Youth sports programs
• Recreational sports leagues
• Youth athletic programs
• Community sports organization
• Youth recreation programs

Headquarters

HQ city

Monroe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Youth Sports Registration Fees: Registration fees for youth sports programs including baseball, softball, soccer, football, basketball, and cheerleading. Fees vary by sport and age group. Early bird discounts available for baseball programs until January 11th.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Piedmont Recreation Association is a nonprofit 501(c)(3), volunteer-run community organization that provides seasonal youth sports programs (baseball, softball, soccer, football, basketball, and cheerleading) for children ages 4-16 in Union County, North Carolina. Programs are delivered at local parks and school facilities, with registration, scheduling, and member management handled through the Stack Sports (Sports Connect) platform, and a partner sub-brand (Tomberlin Baseball Academy) offering a Christian-based competitive baseball development track.

Product overview

Piedmont Recreation Association operates as a nonprofit 501(c)(3) youth sports organization offering a comprehensive portfolio of recreational sports programs for youth ages 4-16. The core product portfolio includes Youth Baseball Programs (Wee Ball through Babe Ruth, ages 4-14), Youth Softball Programs (8U-12U for girls), Piedmont Area Soccer Association Programs (Micro through Club, ages 3-16), Youth Football Programs (5th-6th grade tackle), Youth Basketball Programs (ages 4-16, winter season), Cheerleading Programs (non-competitive), and a partner sub-brand Tomberlin Baseball Academy (Christian-based competitive baseball). These programs are managed through Stack Sports registration platform and operate across multiple facilities in Union County, NC.

Differentiator

Problem solved

Functional benefit

Brands

• Tomberlin Baseball Academy: Christian-based baseball academy focused on developing exceptional athletes with skills needed to play at collegiate and higher levels. Covers T-Ball through High School and into collegiate levels. Piedmont Recreation shifted its baseball program to this academy.

Products and services

• Youth Baseball Programs Recreational youth baseball program with age-appropriate divisions from Wee Ball (4U) through Babe Ruth (14U), serving children ages 4-14 in Union County, NC. Includes equipment needs guidance and operates seasonally with early bird registration discounts.
• Youth Softball Programs Recreational softball program for girls in 8U, 10U, and 12U divisions, serving youth ages 8-13 in Union County, NC with age-appropriate competitive play.
• Piedmont Area Soccer Association Programs Comprehensive soccer program founded in 1987 including Micro (ages 3-5), Recreation U7-U16, Club teams, and Middle School teams. Emphasizes fun, learning, and skill development over winning, and fields Union County Soccer League (UCSL) affiliated teams.
• Youth Football Programs 5th and 6th grade tackle football program playing in a Union County league, with the season running August-October, practices 2-3 days per week, and Saturday games. Requires sport physical and birth certificate.
• Youth Basketball Programs Winter basketball program for girls and boys ages 4-16. Season runs December through February with practices and games at Unionville Elementary. Registration opens September 15, with fees of $120 for ages 4-5 and $175 for all other ages, and full uniform included.
• Cheerleading Programs Non-competitive or semi-competitive cheerleading program focused on skill development, teamwork, and fun. Cost of $100 per season includes shell, skirt, bloomers, socks, and bow; pom-poms provided for games and practices.
• Tomberlin Baseball Academy Christian-based baseball academy partnered with Piedmont Recreation Association to develop exceptional athletes with the skills needed to play at the next level. Programs run from T-Ball through high school and collegiate levels, focused on love of the game and love for God.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

22 partnerships are on record, tiered minor and core.

• Coleman Masonry SupplyminorOthersPark sponsor located at 3520 Hwy 74, Wingate, NC 28174. Contact: 704-233-1713.
• Dick's Sporting GoodscoreOthersMajor sponsor across multiple sports (Football, Softball, Baseball). Provides sporting goods and equipment support for youth programs.
• Monroe PaintminorOthersPark sponsor located at 2560B W Roosevelt Blvd., Monroe, NC. Contact: 704-283-4666.
• AutoBell Car WashminorOthersSponsor supporting youth recreation programs.
• OrthoCarolinacoreOthersMajor sponsor and healthcare partner providing sports medicine support. Named sponsor of OrthoCarolina Sportsplex facility.
• Tomberlin Baseball AcademycoreStrategic or Co-development PartnerChristian-based baseball academy partnership. Piedmont Recreation shifted its baseball program to Tomberlin Baseball Academy, which develops exceptional athletes from T-Ball through collegiate levels. Website: www.tomberlinbaseballacademy.com
• Carolina GreenminorOthersFootball sponsor. Website: www.cgcfields.com/
• B&R Body ShopminorOthersFootball and Baseball sponsor located at 1839 Williams Road, Monroe, NC 28110.
• State Utility ContractorsminorOthersFootball sponsor.
• In the Game AthleticsminorOthersFootball sponsor. Website: www.itgaonline.com/
• Pack Rat StorageminorOthersSoftball sponsor. Website: www.1800packrat.com/
• Windsor WindowsminorOthersSoftball sponsor. Website: www.windsorwindows.com/
• Lifetouch PhotosminorOthersSoftball sponsor providing photography services.
• Childers Delivery ServiceminorOthersSoftball sponsor.
• Import Paint and BodyminorOthersSoftball sponsor.
• Gray's GrillminorOthersSoftball sponsor.
• Stock ComponentsminorOthersSoftball sponsor. Contact: 1-800-672-2145.
• IMO PumpsminorOthersSoftball sponsor.
• Union County Soccer Association (UCSL)coreOthersAffiliated league organization for soccer programs. Teams participate in Union County Soccer League play where wins and losses count.
• Unionville Elementary SchoolminorOthersLocal school partnership - donated soccer goals and supports middle school soccer program.
• Fairview Elementary SchoolminorOthersLocal school partnership - donated soccer goals.
• New Salem Elementary SchoolminorOthersLocal school partnership - donated soccer goals and supports physical fitness programs.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Little League International: National governing body for youth baseball and softball with local leagues structured similarly to PRA's baseball/softball programs. Most directly comparable peer given PRA's Babe Ruth and recreational baseball/softball divisions serving ages 4-14.
• Pop Warner Little Scholars: National youth football and cheerleading organization operating through local associations. Directly comparable to PRA's 5th-6th grade tackle football and cheerleading programs in structure, age range, and volunteer-led local league model.
• AYSO (American Youth Soccer Organization): National youth soccer organization running recreational leagues through local regions. Most directly comparable to PRA's Piedmont Area Soccer Association recreational program serving ages 3-16, including the Micro and Recreation U7-U16 divisions.
• Babe Ruth League: National youth baseball organization covering Cal Ripken (younger) and Babe Ruth (13-15) divisions. PRA explicitly affiliates with Piedmont Babe Ruth, making this a direct structural peer for its 14U baseball programming.
• USSSA (United States Specialty Sports Association): Multi-sport youth organization governing baseball, softball, basketball, and other sports at the recreational and travel levels. Comparable to PRA's diversified multi-sport local league model across baseball, softball, and basketball.

Regional players

• YMCA of Greater Charlotte: Regional YMCA serving the Charlotte metro area, including Union County (operates Conover YMCA, a PRA facility partner). Offers youth sports, basketball, and recreation programming that overlaps with PRA's basketball and youth sports offerings in the same geography.

Broad incumbents

• i9 Sports: National franchised youth sports league operator offering organized recreational leagues in multiple sports. Comparable in program structure and age targeting (youth ages 3-17) but operates at far greater national scale with paid staff, contrasting with PRA's volunteer-only model.
• Boys & Girls Clubs of America: National youth development nonprofit offering sports and recreation programming as part of broader youth services. Comparable nonprofit youth-development mission to PRA, though operates through club facilities rather than sports-field infrastructure.
• Skyhawks Sports Academy: National youth sports programs and camps provider offering introductory sports instruction across multiple sports for ages 4-14. Comparable in age range and multi-sport breadth to PRA, though operated as a for-profit franchise model rather than a community nonprofit.
• Cal Ripken Sr. Foundation: National nonprofit focused on youth development through baseball and softball in underserved communities. Comparable nonprofit youth-sports mission and baseball/softball programming model to PRA's recreation programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/piedmont-recreation-associates

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piedmont Recreation Associates