Office de Tourisme de Praz sur Arly

What Office de Tourisme de Praz sur Arly does

Office de Tourisme de Praz sur Arly is the destination marketing organization (DMO) for the commune of Praz-sur-Arly, a village-station in the Haute-Savoie department of the French Alps with direct views of Mont Blanc. Registered as a private non-profit association under French loi 1901 (Préfecture Annecy W742001843), the office is staffed by 7 employees and operates year-round from 54 Route du Val d'Arly. It promotes the destination primarily to French-speaking families and outdoor sports enthusiasts, with multilingual (French, English, Dutch) digital channels serving international visitors from neighboring markets.

Its core product surface consists of the Pass Loisirs (a digital 7-day multi-activity pass bundling chairlift, Aquaparc, and minigolf at 22€ children / 29€ adults), centralized accommodation booking via booking.prazsurarly.com, ski pass distribution for the Val d'Arly (90km/36 lifts) and Espace Diamant (192km/85 lifts) domains in partnership with Labelle Montagne, and an extensive annual events calendar including the Montgolfiades international balloon festival (35th edition), Dragonale trail races, Randonnée Gourmande des Contrebandiers, RETROMOBILE classic vehicle show, Arlyca Montana plant festival, and weekly summer concerts. Underlying technology is a multilingual CMS-based tourism portal, an integrated booking platform, a GPS-enabled "Praz sur Arly Sport et Nature" mobile app with Strava integration, and marketing automation via Brevo and Mailchimp.

Revenue is generated through multiple small streams rather than a single dominant line: annual partner membership fees from 50+ local businesses (115-200€ per commerce, plus per-bed fees for accommodation providers), marketplace commissions on accommodation and ski pass bookings, direct sales of Pass Loisirs and event registrations, and ticket fees for races and activities (e.g., Dragonale Été 25-50€, children's camps 80-330€). Distribution combines direct-to-consumer digital channels (website, Instagram, email newsletter, mobile app) with a channel-partner model through local businesses, complemented by physical visitor services at the tourist office. The organization is governed as a membership association under French law, with Gerard Issartel as legal representative and Jocelyn Clevy as Director of Publication.

Name

Office de Tourisme de Praz sur Arly

Legal name

L'association Office de tourisme de Praz sur Arly

Website

https://prazsurarly.com

Company type

Private

Founded year

1869

Operating status

Operating

Headcount range

1–10 employees

Short description

The Office de Tourisme de Praz sur Arly is a non-profit French destination marketing organization (7 employees) promoting the Alpine village of Praz-sur-Arly in Haute-Savoie to families and outdoor enthusiasts via multilingual digital channels, ski pass and accommodation booking, the Pass Loisirs multi-activity pass, and an annual events calendar anchored by the Montgolfiades balloon festival.

Ownership category

akta.pro rank

Product category

Mountain Tourism Destination Services

NAICS

Convention and Visitors Bureaus (561591), Skiing Facilities (71392)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Advertising (7310), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHAAAAAK

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Amusement Parks & Theme Parks

SECONDARYBPAJAIAE

Resort & Branded Residence Vacation Rental Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Vacation & Short-Term Rental Management

SECONDARYMPAAADAM

Event & Experiential PR (Launches, Stunts, Press Events)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

Keywords

• Destination tourism marketing
• Mountain resort services
• Ski pass distribution
• Outdoor activity booking
• Cultural event programming

Headquarters

HQ city

Praz-sur-Arly

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Partner Membership Fees: Annual membership program for local businesses including commerce/service providers (base 115€ including 50€ socle + 65€ base pack, or 200€ with premium pack) and accommodation providers (50€ socle plus per-bed/plot fees starting at 1€ or 2€). Membership provides guide listings, website presence, flyer distribution, and social media promotion.
2. Ski Pass Distribution Commission: The tourism office facilitates booking of Val d'Arly ski passes (90km, 36 lifts) and Espace Diamant passes (192km, 85 lifts) through partnerships with Labelle Montagne, earning referral revenue from pass sales.
3. Central Reservation System: Online booking platform for accommodations (apartments, chalets, hotels) operated through booking.prazsurarly.com, connecting visitors directly with local accommodation providers and earning booking fees or commissions.
4. Pass Loisirs Sales: Sale of 7-day leisure passes offering unlimited access to chairlift, aquaparc, and minigolf, plus discounts at partner activity providers. Pricing at 22€ children (5-16 years), 29€ adults, free for under 5.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Office de Tourisme de Praz sur Arly is a non-profit destination management organization that promotes Praz-sur-Arly as an Alpine family resort in Haute-Savoie, France. It operates a central reservation platform for accommodations and activities, distributes ski passes for the Val d'Arly and Espace Diamant ski areas, sells the Pass Loisirs multi-activity 7-day leisure pass, and organizes a year-round events program including the Montgolfiades balloon festival, trail races, and cultural events.

Product overview

Office de Tourisme de Praz sur Arly operates as a unified tourist destination management platform offering both direct services and partner-integrated experiences. The core offering consists of the Pass Loisirs (multi-activity 7-day pass), ski pass distribution (Val d'Arly and Espace Diamant), central booking for accommodations, and a comprehensive activities/events program. Activities include seasonal offerings such as trail running events (Dragonale Givrée winter trail and Dragonale Été summer trail), Montgolfiades hot air balloon festival, mountain hiking, mountain biking, swimming lake with Aquaparc, ski touring, and children's adventure camps. The destination also hosts cultural events including the Arlyca Montana plant festival, RETROMOBILE classic car show, and the weekly summer concert series 'Jeudis soir à Praz'. All services are accessible through the central website with integrations for booking, navigation (Google Maps), and activity tracking (Strava).

Differentiator

Problem solved

Functional benefit

Products and services

• Pass Loisirs (7-day Multi-Activity Leisure Pass) Multi-activity leisure pass offering 7 consecutive days of unlimited access to Crêt du Midi chairlift, Aquaparc at Praz Lac Aventure, artistic minigolf at Plaine des Belles, plus discounts on local activity providers including rafting, Vttae, cani rando, hydrospeed, and paragliding. Pricing: 22€ children (5-16 years), 29€ adults (17+), free for under 5.
• Forfaits de Ski Val d'Arly (Ski Passes) Ski passes for the Val d'Arly ski area connecting Praz-sur-Arly, Flumet, and Notre-Dame-de-Bellecombe, offering 90 km of pistes across 36 ski lifts with views of Mont-Blanc. Early booking discount up to -30% available before October 5, 2025.
• Forfaits de Ski Espace Diamant (Combined Ski Pass) Combined ski pass for the Espace Diamant area including Val d'Arly and Les Saisies resorts, offering 192 km of pistes across 85 ski lifts.
• Centrale de Réservation (Central Booking Service) Central booking service for accommodations including chalets, private apartments, hotels, tourist residences, and real estate agents, plus ski lessons and ski passes via booking.prazsurarly.com. Multi-language support (FR, EN, NL).
• Montgolfiades Internationales (International Hot Air Balloon Festival) Annual international hot air balloon festival held each January, featuring tethered flights, captive flights, mini balloons, and night glow events against the Mont-Blanc backdrop. Organized by the Tourism Office since 1991.
• Trail La Dragonale Givrée (Winter Trail Race) Winter trail running event with two courses: 12km/688m D+ (150 spots) and 8km/330m D+ (200 spots), plus a kids race, held annually on snow with bib, refreshments, and finisher amenities. Attracted over 300 participants in 2026.
• Trail La Dragonale Été (Summer Trail Race) Summer trail running event with two courses: 30km/2000m D+ (400 spots, 45€ until May 31 / 50€ until July 31) and 15km/1000m D+ (400 spots, 25€ until May 31 / 30€ until July 31), featuring Mont-Blanc panoramas and mountain summits. Includes bib pickup, refreshment station, and finisher amenities.
• Randonnée Gourmande - Le Chemin des Contrebandiers Gourmet snowshoe hike on themed trails featuring smugglers and customs officers in period costumes, with two routes and local product tastings. Running successfully since 2003.
• Stages Enfants Mon Aventure Montagne (Children's Multi-Activity Summer Camps) Multi-activity summer camps for children ages 8-12 featuring aquaparc, accrobranche, laser biathlon, hiking, and team games, run by ESF Praz-sur-Arly. Pricing: 330€/week, 210€/3 days, 80€/day.
• Hot Air Balloon Flights (Alpes Montgolfière) Year-round hot air balloon flights operated by Alpes Montgolfière (founded by Gérard Issartel), offering 45 min to 1h15 flights over Mont-Blanc, Aravis, Beaufortain, and Fiz ranges.
• Lac de Baignade et Aquaparc (Swimming Lake and Water Park) Supervised swimming lake at Praz Lac Aventure with two zones: public swimming area and water sports zone featuring Aquaparc with floating obstacles, plus paddle rentals and snack bar. Included in Pass Loisirs.
• Snowtubing Yéti Garou Snowtubing activity where participants ride inflatable tubes down a specially prepared slope, available for ages 5+ with adult supervision required for ages 5-8. Pricing: 5€ per descent, 10€ for 30 min, 15€ for 1 hour, 50€ Tribe pack (4 persons) plus 12.50€ per extra person.
• RETROMOBILE (Classic Vehicle Show) Annual classic vehicle show held in August featuring pre-1990 collector vehicles and military vehicles. Supported by the FFVE 'Villes et villages d'accueil des véhicules d'époque' charter signed in 2024, making Praz-sur-Arly the first certified municipality in Haute-Savoie for classic vehicle hospitality.
• Festival Arlyca Montana (Mountain Plant Festival) Mountain plant festival organized in partnership with the tourism office, featuring botanical walks, workshops, producer market, conferences, and the 'Chaudron Sauvage' participatory culinary experience led by chef Marc Veyrat. Takes place July 11-12 annually.
• Jeudis soir à Praz (Summer Concert Series) Weekly Thursday evening summer concert series featuring diverse musical genres including pop, rock, blues, variety, and covers, held July 9 to August 27 each year.

Quantifiable outcome

• 90km ski area connecting 3 resorts, expandable to 192km across 6 resorts via Espace Diamant partnership
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Espace DiamantcoreStrategic or Co-development PartnerSki area partnership linking Praz-sur-Arly with Flumet, Notre-Dame-de-Bellecombe, Les Saisies, and Crest Voland/Cohennoz. Combined ski area offers 192km of pistes across 85 lifts. The partnership enables cross-selling and unified ski pass offerings while maintaining individual village identities.
• Labelle MontagnecoreChannel Partner/ Reseller/ DistributorSki pass distribution partner operating the online booking platform for Val d'Arly and Espace Diamant ski passes. Provides technical infrastructure for pass sales and related services.
• Alpes MontgolfièrecoreStrategic or Co-development PartnerYear-round hot air balloon flight operator based in Praz-sur-Arly, founded by Gérard Issartel. Provides daily balloon flights and organizes the annual Montgolfiades international balloon festival. The partnership positions Praz-sur-Arly as a premier alpine ballooning destination.
• ESF Praz-sur-Arly (École du Ski Français)coreStrategic or Co-development PartnerOfficial French ski school providing group and private lessons for all ages and skill levels. Located at the ski area base, ESF instruction supports the family-oriented positioning and enables the 'Mon Aventure Montagne' children's program.
• Régie des Pistes Val d'ArlycoreOthersSki area management authority operating lifts and maintaining pistes for the Val d'Arly domain. Essential infrastructure partner for ski operations and resort accessibility.
• Praz Lac AventurecoreStrategic or Co-development PartnerSummer recreation operator managing the lake/swimming area, Aquaparc inflatable water park, paddle rentals, and snack facilities. Integrated into Pass Loisirs program providing unlimited Aquaparc access. Located at Parc des Belles recreation center.
• Claude LelouchminorOthersRenowned French film director (Claude Lelouch) serves as honorary president (parrain) of the Montgolfiades. Filmed scenes for his movie 'Salaud, on t'aime' with Johnny Hallyday during the 2013 balloon festival, contributing to the event's cultural prestige.
• IDtourismeminorImplementation/ SI/ Consulting PartnerProfessional training provider offering capacity-building programs for partner businesses. Tourism office facilitates access to IDtourisme training modules as part of premium partner membership benefits.
• Praz CyclismeminorStrategic or Co-development PartnerLocal cycling association providing VTT (mountain bike) activities and organizing the VTT & Co children's summer program. Supports the outdoor sports ecosystem and family activity offerings.
• Arlyca MontanaminorStrategic or Co-development PartnerMountain plant festival organized in partnership with the tourism office. Features botanical walks, workshops, conferences, and the 'Chaudron Sauvage' participatory culinary experience led by chef Marc Veyrat. Takes place July 11-12 annually.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Megève Tourisme: Office de Tourisme for the neighboring Haute-Savoie commune of Megève, operating central reservations, event programming, and destination marketing for a family-positioned ski resort in the Mont Blanc region — the most direct functional peer by geography, scale, and mandate.
• Notre-Dame-de-Bellecombe Tourisme: Tourism office for the third Val d'Arly village; shares the same ski pass and central reservation infrastructure, making it the closest functional peer in the immediate ski partnership.
• Val d'Isère Tourisme: Tourism office for the high-altitude Val d'Isère resort; broader incumbent peer operating central booking, ski pass distribution, and a substantial year-round event calendar in the same functional category.
• Flumet Tourisme: Tourism office for Flumet, one of the three villages that make up the Val d'Arly ski domain alongside Praz-sur-Arly and Notre-Dame-de-Bellecombe; effectively a co-operator in the same ski product.
• La Clusaz Tourisme: Tourism office for La Clusaz, a Haute-Savoie village ski resort with similar trilingual marketing, partner membership program, and event-driven summer/winter programming.
• Les Saisies Tourisme: Tourism office for Les Saisies, the larger half of the Espace Diamant ski partnership; same ski pass alliance, similar family-station positioning, and overlapping summer/winter event programming.
• Les Gets Tourisme: Tourism office for Les Gets (Haute-Savoie), a comparable family-friendly village ski destination managing central reservation, event programming, and partner networks in the Mont Blanc / Portes du Soleil ecosystem.
• Combloux Tourisme: Tourism office for the small family-oriented village resort of Combloux near Megève; comparable in size, mandate (village-station with central reservation), and target family segment.
• Morzine-Avoriaz Tourisme: Tourism office covering the dual Morzine-Avoriaz destination in Haute-Savoie; comparable DMO functions including central reservation, event programming, and partner marketing for a major Portes du Soleil resort.
• Samoëns Tourisme: Tourism office for Samoëns, a Haute-Savoie village ski resort with comparable family-station positioning, summer activity programming (Pass decouverte equivalent), and partner network model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/prazsurarlytourisme
• LinkedInlinkedin.com/company/office-de-tourisme-de-praz-sur-arly

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Office de Tourisme de Praz sur Arly