CHOICES PREGNANCY SERVICES

What CHOICES PREGNANCY SERVICES does

Choices Pregnancy Services is a Pennsylvania-based nonprofit pro-woman holistic health clinic founded in 1987, headquartered in Coraopolis (Moon Township) and operating across Allegheny and Beaver counties. The organization delivers free reproductive health services to women and families facing unexpected or unsupported pregnancies, with a service portfolio that includes lab-grade pregnancy testing, limited obstetrical ultrasound performed by Registered Diagnostic Medical Sonographers (RDMS), confidential STD testing and treatment, options consultations covering parenting, adoption, and abortion, parenting classes and material aid, abortion recovery support groups, and abortion pill reversal information. Service delivery is split across three fixed clinic locations (Coraopolis/Moon Township, Monaca in Beaver Valley, and Pittsburgh) and a mobile clinic (ICU Mobile / Image Clear Ultrasound) that rotates through underserved Pittsburgh neighborhoods (Oakland, North Side, East Liberty, Hill District, Edgewood, Homestead) and Beaver County communities (Beaver Falls, Aliquippa, Rochester, Midland, Ambridge).

The underlying technology footprint is intentionally minimal and clinical rather than digital. No proprietary software platform, app, API, or integration is disclosed; the website is built on Wix and supports online appointment booking, phone, and SMS intake. Medical service delivery depends on licensed clinical staff (RDMS sonographers and nurses) and standard diagnostic equipment, not on any AI or machine learning system. The organization does not perform or refer for abortion services and instead positions itself as providing evidence-based information without profit-driven influence on patient decisions.

The business model is donor-funded rather than revenue-generating. All services are provided at no cost to clients with no co-pays or hidden fees; operating costs are covered by community donations and charitable support. The customer base is composed of individual walk-in patients rather than institutional buyers, with deliberate segmentation across women facing unexpected pregnancies, students (including Title IX information), and male partners. Go-to-market is community-led: word-of-mouth, school and community organization referrals, content marketing via an extensive blog, and a modest organic social presence on Instagram and Facebook. There are no disclosed funding rounds, no parent company, no M&A activity, and no institutional investor exposure; the organization operates as an independent community nonprofit.

Name

CHOICES PREGNANCY SERVICES

Legal name

Choices Pregnancy Services

Website

https://pregnancychoice.org

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Choices Pregnancy Services is a Pennsylvania nonprofit founded in 1987 that provides free reproductive health services, including pregnancy testing, ultrasound, STD testing, options consultations, and parenting support, to women and families in Allegheny and Beaver counties through three fixed clinics and a mobile unit.

Ownership category

akta.pro rank

Product category

Reproductive Health Services

NAICS

Family Planning Centers (621410), Offices of Physicians (except Mental Health Specialists) (621111), All Other Outpatient Care Centers (621498)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

General Obstetrics (Prenatal/Antepartum Care) (HLAKAJAA), Lactation, Postpartum & Perinatal Support Services (HLAFAJAN), Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)

Keywords

• Pregnancy testing services
• Reproductive health clinic
• Ultrasound confirmation services
• Mobile medical clinic
• Parenting education support

Headquarters

HQ city

Coraopolis, Pennsylvania

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donor-Funded Services (No Direct Revenue): Choices Pregnancy Services is a nonprofit organization that provides all medical services free of charge to clients. The organization is funded through community donations and charitable support from people in the community who believe access to quality medical care should be available at no cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Choices Pregnancy Services is a nonprofit organization that provides free, confidential reproductive health services to individuals and families facing pregnancy decisions. Core offerings include medical pregnancy testing, ultrasound confirmation, STD testing and treatment, pregnancy options consultation, abortion pill and procedure information, abortion recovery support, parenting classes and resources, and abortion pill reversal, delivered across three fixed clinic locations and a mobile clinic.

Product overview

Choices Pregnancy Services is a free pro-woman nonprofit holistic health clinic offering a unified portfolio of reproductive healthcare services. The organization provides free medical services including pregnancy testing, limited obstetrical ultrasound for pregnancy confirmation, STD testing and treatment, abortion pill reversal (via progesterone protocol), and abortion recovery support groups. Educational and consultation services cover abortion pill information, abortion procedure information, and pregnancy options consultations (parenting, adoption, abortion). Additional support includes parenting classes, material aid, and community referrals. Services are delivered through three fixed clinic locations (Coraopolis, Beaver Valley/Monaca, and Pittsburgh) and a mobile clinic (ICU Mobile/Image Clear Ultrasound) serving various community locations. All services are provided at no cost to patients and are designed to empower women with information without profit-driven influence on reproductive health decisions.

Differentiator

Problem solved

Functional benefit

Brands

• ICU Mobile: Mobile medical clinic partnership with Image Clear Ultrasound providing cost-free pregnancy testing, counseling and ultrasound services at various locations around the greater Pittsburgh area and Beaver County.

Products and services

• Pregnancy Testing
• Ultrasound / Pregnancy Confirmation
• STD Testing and Treatment
• Abortion Pill Information
• Abortion Procedure Information
• Pregnancy Options Consultation
• Abortion Recovery Support
• Parenting Classes and Resources
• Abortion Pill Reversal
• Mobile Clinic Services (ICU Mobile)
• Women's Health Clinic Services

Quantifiable outcome

• 98%+ positive patient feedback rating
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ICU Mobile (Image Clear Ultrasound)coreTechnology or IntegrationICU Mobile provides mobile medical clinic services using Image Clear Ultrasound technology. The mobile unit enables Choices to extend services to underserved neighborhoods and communities in the greater Pittsburgh area and Beaver County. The partnership allows cost-free pregnancy testing, counseling, and ultrasound services at various rotating locations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Option Line: 24/7 helpline and digital referral service routing women to local pregnancy resource centers. Functions as a partner channel that drives inbound traffic to organizations like Choices.

Direct peers

• Heartbeat International: Global network of pregnancy resource centers providing similar free services and an Option Line referral hub. Closely comparable operating philosophy, including abstinence-based sexual health messaging and abortion-alternative framing.
• Care Net: National network of more than 1,100 pregnancy resource centers offering free pregnancy testing, ultrasounds, options consultations, and parenting support. Directly comparable mission, funding model, and service mix to Choices Pregnancy Services.
• CompassCare: Network of pregnancy resource centers providing free pregnancy services and abortion information without referrals. Closely aligned service portfolio and ideological positioning.
• Alpha Pregnancy Care Center: Regional pregnancy resource center offering free testing, ultrasound, options counseling, and parenting support. Comparable single-region community clinic model serving a similar patient demographic.
• Birthright International: Nonprofit offering free pregnancy testing, counseling, and material support through volunteer-staffed local chapters. Comparable small-footprint community pregnancy resource center model.

Emerging players

• NIFLA (National Institute of Family and Life Advocates): Membership and training organization for pregnancy resource centers and medical clinics. Comparable ecosystem role — supplies the operational, legal, and clinical standards many centers like Choices rely on.

Broad incumbents

• Planned Parenthood: National reproductive health provider offering pregnancy testing, ultrasound, STI testing, and abortion services. Overlaps on the clinical service mix but operates from a fundamentally different ideological and service-inclusion stance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/choicespregnancyservices
• Instagraminstagram.com/choicespregnancyservices
• LinkedInlinkedin.com/company/choices-pregnancy-services

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHOICES PREGNANCY SERVICES