PrehabRx

What PrehabRx does

PrehabRx is a Toronto-based virtual exercise oncology platform founded in 2022 that delivers personalized, kinesiologist-led exercise programs to cancer patients and pre-surgical patients across Canada. The company operates two core programs, a Cancer Exercise Program and a Pre-Surgical Exercise Program, with dedicated sub-streams for breast, colon, and lung cancer. Programs are delivered through a NexJ Health-powered dashboard offering secure video, chat, and phone consultations, with HIPAA and PIPEDA compliance.

The platform is co-founded by a medical oncologist (Dr. Zia Poonja), an academic exercise oncology researcher (Dr. Daniel Santa Mina), and a kinesiologist and clinical researcher (Maggie Chen), supported by an advisory board that includes leaders in surgical prehabilitation, psycho-oncology, and perioperative nutrition. Patient cohorts report 90% improved quality of life, 95% recommendation rates, and 98% satisfaction in the pre-surgical program.

Commercially, PrehabRx is a freemium model where all services are provided free of charge to patients. Operations are funded through a mix of pharmaceutical corporate sponsorships (Roche, Merck, Gilead), healthcare institution partnerships (BC Women's Hospital Foundation, Rethink Breast Cancer, Credit Valley Diagnostic Centre), and philanthropic donations. The technology stack is provided by NexJ Health, making the underlying platform infrastructure a partnership rather than an in-house build. The company is privately held, Canadian-domiciled, and serves only the Canadian market.

Name

PrehabRx

Legal name

PrehabRx

Website

https://prehabrx.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

PrehabRx is a Toronto-based virtual exercise oncology platform that provides free, kinesiologist-led personalized exercise programs for cancer and pre-surgical patients across Canada, funded through pharmaceutical sponsorships and healthcare partnerships.

Ownership category

akta.pro rank

Product category

Exercise Oncology Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

akta.pro secondary industries

Oncology Telemedicine Platforms (HLALAGAH), Injury Prevention, Mobility & Prehab for Athletes (HSADAEAI)

Keywords

• Exercise oncology programs
• Virtual prehabilitation services
• Cancer exercise programs
• Surgical prehabilitation
• Virtual kinesiology care

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Healthcare Institution Partnerships: Hospital systems, cancer centers, and surgical departments partner with PrehabRx, recognizing the value of prehabilitation in improving patient outcomes and reducing healthcare costs. Funding comes from these healthcare partners.
2. Corporate Sponsorship: Companies in healthcare, technology, and wellness sectors invest in PrehabRx as an innovative solution that improves patient care. Sponsors include pharmaceutical companies (Roche, Merck, Gilead) and healthcare technology companies.
3. Philanthropic Donations: Individual donors, philanthropists, and former patients support the mission through charitable contributions and fundraising efforts.
4. Patient Programs (Free): All exercise oncology programs are provided completely free of charge to patients, funded entirely through partners, sponsors, and donors. No revenue is collected directly from patients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

PrehabRx delivers virtual exercise oncology programs (a Cancer Exercise Program with cancer-type-specific sub-programs for breast, colon, and lung cancer, plus a Pre-Surgical Exercise Program) through a NexJ Health-powered digital platform. Each participant receives a personalized, evidence-based exercise prescription and ongoing one-on-one coaching from a registered kinesiologist delivered via secure video, chat, or phone, provided free of charge and funded by healthcare institution partners, pharmaceutical sponsors, and philanthropic donors.

Product overview

PrehabRx is a virtual exercise oncology platform offering two core programs: the Cancer Exercise Program and the Pre-Surgical Exercise Program. The Cancer Exercise Program provides personalized exercise prescriptions for cancer patients and survivors across cancer-specific sub-programs for breast cancer, colon cancer, and lung cancer. The Pre-Surgical Exercise Program delivers prehabilitation to surgical patients. Both programs operate through a NexJ Health-powered dashboard and provide one-on-one virtual coaching with registered kinesiologists. All programs are provided free of charge to participants through partner funding.

Differentiator

Problem solved

Functional benefit

Products and services

• Cancer Exercise Program Virtual exercise oncology program providing personalized, evidence-based exercise prescriptions and one-on-one kinesiologist coaching for cancer patients and survivors. Includes cancer-type-specific sub-programs (breast, colon, lung) and is delivered through a NexJ Health-powered dashboard with secure video, chat, and phone support. Provided free of charge to participants through partner and sponsor funding.
• Pre-Surgical Exercise Program Prehabilitation program designed to optimize strength and function before surgery through personalized exercise prescriptions tailored to the patient's surgical plan, timeline, and physical capabilities. Includes one-on-one kinesiologist coaching delivered virtually via the NexJ Health platform, with a reported 98% satisfaction rate among participants.
• Breast Cancer Support Program Specialized virtual exercise program for breast cancer patients that addresses lymphedema risk, upper body strength, and post-surgical recovery. Pairs participants with trained kinesiologists and exercise physiologists to reduce fatigue and improve quality of life.
• Colon Cancer Support Program Virtual exercise program for colorectal cancer patients focused on core strength, digestive health, and post-operative rehabilitation. Includes targeted exercises to combat treatment-related fatigue and improve quality of life.
• Lung Cancer Support Program Virtual exercise program for lung cancer patients designed to improve breathing capacity, stamina, and respiratory function throughout treatment. Includes exercises to strengthen respiratory muscles and reduce cancer-related fatigue.

Quantifiable outcome

• 90% of participants report improved quality of life
• +6 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, major and supporting.

• NexJ HealthcoreTechnology or IntegrationTechnology partner providing the virtual platform infrastructure for PrehabRx's exercise oncology programs. The NexJ platform powers the patient dashboard, secure video conferencing, and consultation delivery.
• BC Women's Hospital FoundationmajorStrategic or Co-development PartnerHealthcare foundation partner supporting women's health programs. Supports PrehabRx's breast cancer exercise program and related initiatives.
• Rethink Breast CancermajorStrategic or Co-development PartnerBreast cancer charity partner focused on supporting young women with breast cancer. Provides programmatic support and patient referrals for PrehabRx's specialized breast cancer exercise program.
• Credit Valley Diagnostic CentresupportingStrategic or Co-development PartnerHealthcare diagnostic center partner supporting PrehabRx programs and patient referrals.
• Health Innovation Hub (H2i)supportingStrategic or Co-development PartnerHealthcare innovation hub supporting PrehabRx as a health innovation initiative.
• BC Women's Hospital FoundationmajorStrategic or Co-development PartnerTrusted partner supporting PrehabRx's breast cancer exercise program and patient access initiatives.
• NexJ HealthcoreTechnology or IntegrationTechnology platform partner powering the virtual exercise oncology dashboard and consultation delivery.
• Rethink Breast CancermajorStrategic or Co-development PartnerBreast cancer advocacy organization partner supporting patient awareness and access to PrehabRx programs.
• Credit Valley Diagnostic CentresupportingStrategic or Co-development PartnerHealthcare diagnostic partner supporting patient referrals to PrehabRx programs.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Maple Tree Cancer Alliance: Nonprofit organization delivering evidence-based exercise oncology programs to cancer patients and survivors. Direct peer in the exercise oncology category, providing structured, individualized exercise interventions to cancer patients, though primarily in-person across US locations.
• Jasper Health: Digital cancer care platform offering personalized support, navigation, and care planning to cancer patients. Comparable in providing technology-enabled, patient-centric cancer support services that complement clinical care, though Jasper focuses on care navigation rather than exercise oncology specifically.
• Moving Through Cancer: American College of Sports Medicine initiative providing a directory of exercise programs for cancer survivors and resources for clinicians. Comparable as an evidence-based exercise oncology resource hub, though not a direct care provider.
• CancerAid: Digital health platform for cancer patients offering symptom tracking, educational resources, and connection to support services. Comparable in delivering a patient-facing app and digital program for cancer patients, though with broader survivorship scope rather than exercise focus.
• Outcomes4Me: AI-driven cancer care platform providing treatment decision support, symptom management, and personalized guidance to cancer patients, with initial focus on breast cancer. Comparable as a virtual platform delivering cancer-specific patient support and education.

Others

• NexJ Health: Virtual care platform provider powering PrehabRx's patient dashboard, video, and consultation delivery. Comparable as the underlying technology infrastructure partner, and operates adjacent virtual care programs for chronic disease management.

Broad incumbents

• Sword Health: Virtual physical therapy and musculoskeletal care platform combining AI with clinician-led exercise programs. Comparable in delivering personalized virtual exercise therapy with digital tracking, though serving a much larger MSK patient population with significant venture capital.
• Hinge Health: Large virtual musculoskeletal care platform delivering exercise therapy and coaching for back, joint, and chronic pain conditions. Comparable as a virtual, kinesiologist/PT-led platform delivering condition-specific exercise programs, though focused on MSK rather than oncology.

Emerging players

• VivorCare: Digital health platform providing cancer survivorship and supportive care resources. Comparable in addressing post-treatment needs of cancer patients through virtual delivery, though with broader supportive care rather than exercise specialization.
• OncoveryCare: Telehealth survivorship care platform for cancer survivors, including supportive care services. Comparable as a virtual care platform focused on cancer survivorship with clinician-led services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/prehab-rx

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PrehabRx