Premier Lotto
Premier Lotto Limited (Baba Ijebu) is a Nigerian fixed-odds lottery operator founded in 2001, serving individual consumers across Nigeria through 16,000+ sub-agents, 23 games, and 27 weekly draws.
- Company typePrivate
- Founded2001
- HeadquartersLagos, Nigeria
- Headcount251–500
- GTM typeB2C
- OfferingServices
Premier Lotto firmographics
Firmographics- Name
- Premier Lotto
- Legal name
- Premier Lotto Limited
- Website
- https://premierlottong.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Premier Lotto Limited (Baba Ijebu) is a Nigerian fixed-odds lottery operator founded in 2001, serving individual consumers across Nigeria through 16,000+ sub-agents, 23 games, and 27 weekly draws.
- Ownership category
- akta.pro rank
Premier Lotto industry classification
Industry- Product category
- Lottery Gaming
- NAICS
- Gambling Industries (7132)
- akta.pro primary industry
- Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE)
- akta.pro secondary industries
- Lottery Operators (Government & Private Licensed) (MPAEAFAA), Lottery Retailer Networks & Distribution Services (MPAEAFAF)
Keywords
Where Premier Lotto is headquartered
LocationHeadquarters
- HQ city
- Lagos
- HQ country
- Nigeria
- HQ region
- Africa
Offices4 records
Markets served
Premier Lotto business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Lottery Ticket Sales: Fixed odds lottery game revenue where players stake amounts between minimum and maximum limits. Payout rate is approximately 62-63%. Agent commission is 25% payable to sales agents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Flexible staking with 25% agent commission |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Premier Lotto product offering
Product offeringCore offering
Premier Lotto operates a fixed-odds lottery gaming platform where players contest against the house rather than against each other. The company runs 23 games with 27 draws per week (up to four daily draws, three on Sundays), distributed through an agent network of 200+ principal agents and 16,000+ sub-agents across Nigeria. Players can stake any amount between minimum and maximum limits and win proportionally, with a payout rate of approximately 62-63% and a 25% agent commission. PremierCard, a prepaid scratch card, enables customers to receive draw results via SMS through MTN, Glo, and Zain networks.
Product overview
Premier Lotto (also known as Baba Ijebu) is a single-brand fixed-odds lottery gaming company founded in 2001. The core offering is the Premier Lotto platform, which allows players to participate in 23 different lotto games through 27 weekly draws. The company distributes results via SMS through telecom partnerships with MTN, Glo, and Zain, using the PremierCard product as the mechanism for subscribing to mobile result notifications. Players can stake any amount between minimum and maximum limits, winning proportionally to their stake.
Differentiator
Problem solved
Functional benefit
Products and services
- Premier Lotto (Baba Ijebu) Fixed-Odds Lottery Fixed-odds lottery gaming platform where players contest against the house (the operator) rather than against each other. Players can bet on single numbers up to 5-number combinations, with winnings determined proportionally to the stake amount. The company operates 23 different lotto games with 27 draws per week (up to four daily draws, three on Sundays) across Nigeria, accessible through its network of over 200 principal agents and 16,000+ sub-agents.
- PremierCard A prepaid scratch card that enables customers to receive Premier Lotto draw results directly on their mobile phones via SMS. Users purchase a PremierCard, scratch off a PIN, and text it to a designated number (32240 for Zain/Glo subscribers, 0703 0000 280 for MTN subscribers) to subscribe to draw result notifications.
Quantifiable outcome
- Payout rate approximately 62-63%
- +2 more outcomes
Companies that use Premier Lotto
Customer profileSegments2 records
Ideal customer profiles2 records
Premier Lotto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Premier Lotto partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EDITEC S.A. of Paris, FrancecorePremier Lotto partnered with EDITEC S.A. of Paris, France to provide technology and backend support for the company. This partnership enables the business to continuously provide quick and efficient services to its customers. EDITEC provides the Agent Tools platform (v1.0.31) for agent management.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Premier Lotto competitors and assessment
Company assessmentRegional players
- SportPesa: Kenya-based sports betting operator with regional African presence. Comparable as an African gambling operator with fixed-odds model and multi-channel distribution, but primarily focused on East Africa.
Direct peers
- Lottomart: UK-based digital lottery operator offering fixed-odds lottery products online. Closest international comparable to Premier Lotto's fixed-odds lottery gaming model.
- NairaBet: Established Nigerian sports betting operator with multi-channel distribution. Comparable in targeting Nigerian consumers with wagering products and using agent-based distribution networks.
- SportyBet: Pan-African sports betting operator with strong Nigerian presence. Directly competes with Premier Lotto for the African gambling customer wallet and shares the multi-channel distribution model.
- Lottoland: Gibraltar-based online lottery operator allowing bets on international lottery outcomes. Comparable fixed-odds lottery betting model to Premier Lotto's house-versus-player architecture.
- Bet9ja: Nigeria's largest sports betting operator with extensive agent and online distribution. Competes with Premier Lotto for the same Nigerian gambling wallet with overlapping customer base and similar fixed-odds business model.
- BetKing: Nigerian sports betting operator with strong agent network and digital presence. Comparable business model and customer base in the Nigerian gambling market.
Broad incumbents
- The Lottery Corporation: Australia's largest lottery operator with diversified gaming portfolio. Comparable as a large-scale licensed lottery operator with established brand and multi-channel distribution.
- International Game Technology (IGT): Global lottery technology and operations provider. Provides lottery technology and operational services to operators worldwide, comparable to Premier Lotto's lottery operation model.
- Scientific Games: Global gaming and lottery technology provider. Comparable as a lottery ecosystem participant providing technology, instant products, and services to lottery operators globally.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Premier Lotto social profiles
Digital presencePremier Lotto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Premier Lotto leadership team
Management profileNumber of profiles
Profiles1 record
Premier Lotto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Premier Lotto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Premier Lotto
What does Premier Lotto do?
Premier Lotto operates a fixed-odds lottery gaming platform where players contest against the house rather than against each other. The company runs 23 games with 27 draws per week (up to four daily draws, three on Sundays), distributed through an agent network of 200+ principal agents and 16,000+ sub-agents across Nigeria. Players can stake any amount between minimum and maximum limits and win proportionally, with a payout rate of approximately 62-63% and a 25% agent commission. PremierCard, a prepaid scratch card, enables customers to receive draw results via SMS through MTN, Glo, and Zain networks.
Is Premier Lotto a public or private company?
Premier Lotto is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Premier Lotto founded?
Premier Lotto was founded in 2001. It employs 251 to 500 people.
Where is Premier Lotto based?
Premier Lotto is headquartered in Lagos, Nigeria, in the Africa region.
How does Premier Lotto make money?
One revenue line is on record: lottery Ticket Sales.
Who are Premier Lotto's main competitors?
SportPesa is listed as a regional player. Direct peers are Lottomart, NairaBet, SportyBet, Lottoland, Bet9ja and BetKing. Broad incumbents are The Lottery Corporation, International Game Technology (IGT) and Scientific Games.
Does Premier Lotto have an API?
No public API is recorded for Premier Lotto.
What industry is Premier Lotto in?
Premier Lotto's product category is Lottery Gaming. Its primary akta.pro industry code is MPAEAFAE, Draw-Based Lottery Management (Number Games, Keno as Lottery), with a secondary code of MPAEAFAA, Lottery Operators (Government & Private Licensed). Its NAICS code is 7132.