Lottomart
Lottomart is a UK online casino and gaming platform operated by Gibraltar-incorporated Maple International Ventures Limited, offering 4,000+ real-money slots, live dealer games, lotto betting, and scratch cards to British adult players via web and native mobile apps.
- Company typePrivate
- Founded2017
- HeadquartersGibraltar, Gibraltar
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Lottomart does
Lottomart is an established UK online casino and gaming platform founded in 2017 by an iGaming team based in Gibraltar and operated through Maple International Ventures Limited (Gibraltar company number 115236). The platform aggregates 4,000+ real-money gambling products — online slots, live dealer tables, lotto betting on international draws, and bespoke scratch cards — into a single account accessible via a responsive website and native iOS/Android applications. Underlying technology is an HTML5-based cross-platform gaming environment with certified Random Number Generator mechanics and integrations with major third-party game studios including Pragmatic Play, Red Tiger, Microgaming, Blueprint Gaming, NetEnt, Big Time Gaming, Play'n GO, Light & Wonder, NoLimit City, and PG Soft. The entity is dual-licensed by the Gibraltar Gambling Commissioner (RGL 109 & 110) and the UK Gambling Commission (account 51833).
The business model is a pure direct-to-consumer, real-money wagering model with no subscription fees — revenue is generated through player wagers on slots, scratch cards, and lotto bets, supplemented by revenue-share arrangements with game providers. Customer acquisition is product-led: new players qualify for a Prize Wheel offering up to 500 free spins, 10 free Quick Lotto Plus line bets, and 10 free scratchcards on minimum £10 qualifying deposits. Retention is supported by the tiered Diamond Club loyalty program (Bronze, Silver, Gold, Platinum) where accumulated diamonds are redeemable across all product verticals, and by the Play Sense responsible gaming suite offering deposit limits and time-out tools. The primary customer segment is adult UK residents seeking a consolidated multi-vertical gaming experience.
Go-to-market is predominantly digital, anchored by SEO-optimized game guides and a dedicated blog, supplemented by game-studio partnerships and a recent national TV push tied to a direct platform integration with Blueprint Gaming announced in September 2025. Geographic scope is restricted to Great Britain despite the Gibraltar incorporation, and the company maintains an 'Excellent' Trustpilot rating with 10,000+ reviews.
Lottomart firmographics
Firmographics- Name
- Lottomart
- Legal name
- Maple International Ventures Limited
- Website
- https://lottomart.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lottomart is a UK online casino and gaming platform operated by Gibraltar-incorporated Maple International Ventures Limited, offering 4,000+ real-money slots, live dealer games, lotto betting, and scratch cards to British adult players via web and native mobile apps.
- Ownership category
- akta.pro rank
Lottomart industry classification
Industry- Product category
- Online Casino and Gaming
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290), Amusement Arcades (713120)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)
- akta.pro secondary industry
- Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)
Keywords
Where Lottomart is headquartered
LocationHeadquarters
- HQ city
- Gibraltar
- HQ country
- Gibraltar
Offices2 records
Markets served
Lottomart business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Gaming Transaction Revenue: Revenue generated from player gaming activity including slot wagers, scratch card purchases, and lotto bets. Players wager real money on games, with the house generating revenue from the mathematical edge built into each game (RTP percentage).
- Game Provider Partnerships: Partnerships with game studios (Pragmatic Play, Red Tiger, Microgaming, Blueprint Gaming, NetEnt, etc.) to host their games on the platform. Revenue share arrangements with game providers.
- Scratch Card Sales: Direct sales of online scratch cards at various price points (£0.10 to £3+ per card). Revenue from card purchases with potential prize payouts.
- Lotto Betting: Betting on outcomes of international lottery draws (US Powerball, Mega Millions, EuroMillions, etc.). Players place bets on lottery results rather than purchasing tickets directly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | No subscription required - pay-per-play gaming model |
| Freemium | Pay-as-you-go | Welcome Offer - Prize Wheel |
| Freemium | Pay-as-you-go | Welcome Offer - Free Lotto Bets |
| Freemium | Pay-as-you-go | Welcome Offer - Free Scratch Cards |
| Unit Pricing | Pay-as-you-go | Fishin' Frenzy Slot Betting Range |
| Unit Pricing | Pay-as-you-go | Blackjack Game Variants |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Lottomart product offering
Product offeringCore offering
Lottomart operates a real-money online casino and gaming platform that consolidates 4,000+ games—online slots, live dealer casino, table games, international lotto betting, and exclusive scratch cards—into a single web and mobile account for UK adult players. The platform generates revenue through player wagers (house edge), with game content sourced from third-party providers and supplemented by proprietary exclusive titles.
Product overview
Lottomart is an online casino and gaming platform offering a comprehensive portfolio of real money casino games including over 4,000 online slots, live dealer casino games, online lotto betting, and exclusive online scratch cards. The platform operates through a web-based interface and native mobile apps (iOS and Android), featuring HTML5-optimized gameplay. The core offering combines multiple gaming verticals (slots, live casino, lotto, scratch cards) unified in a single account with cross-product features including the Diamond Club loyalty program (earning and redeeming diamonds across all products) and Play Sense responsible gaming tools. The platform partners with major game providers including Pragmatic Play, Red Tiger, Microgaming, Blueprint Gaming, NetEnt, Play'n GO, and Evolution Gaming.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Casino Platform A UK online casino platform offering thousands of slot games, live casino, table games, lotto betting, and scratch cards through a single web and mobile interface for adult UK players.
- Online Slots Over 4,000 slot games including Megaways slots, jackpot slots, Slingo games, and exclusive titles from providers like Pragmatic Play, Red Tiger, Microgaming, Blueprint Gaming, NetEnt, and Play'n GO, playable for real money.
- Live Casino Live dealer games including blackjack, roulette, baccarat, and live game shows like Crazy Time Live and Monopoly Live, streamed in real-time with HD video and interactive chat features.
- Online Lotto Betting Betting on outcomes of international lottery draws including EuroMillions, US Powerball, Mega Millions, EuroJackpot, Irish Lotto, Super Enalotto, and Mini Lotto, with draws running multiple times weekly.
- Online Scratch Cards Exclusive online scratch cards including Cash Factor series (£1k to £100k prizes), RainbowScratches, Cleoscratcha, and Escape series cards with virtual scratching and instant results.
- Lottomart Mobile App Native mobile applications for iOS and Android providing full access to slots, live casino, lotto betting, and scratch cards with touch-optimised controls and responsive HTML5 gameplay.
- Diamond Club Loyalty Program A tiered loyalty program where players earn diamonds through playing any on-site product (lotto bets, scratch cards, games), which can be redeemed for lotto bets, scratch cards, and bundle packs. Features Bronze, Silver, Gold, and Platinum tier statuses.
Quantifiable outcome
- 1 in 3 chance of winning on RainbowScratches scratch cards
- +6 more outcomes
Companies that use Lottomart
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Lottomart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Lottomart partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and secondary.
- Blueprint GamingcoreLottomart expanded its partnership with UK-based game studio Blueprint Gaming by implementing a direct platform integration following a national TV campaign. The integration includes new gameplay features, jackpots, and marketing initiatives designed to enhance user engagement. The partnership aims to enrich Lottomart's content library and marketing strategies.
- Pragmatic PlaycoreMajor game provider offering popular titles including Big Bass Bonanza series, Gates of Olympus, Gems Bonanza, Joker's Jewels, and many more. One of the primary slot game providers on the Lottomart platform.
- Red TigercoreGame provider known for progressive jackpots including 10-minute and daily jackpot mechanics. Provides titles like Dragon's Luck and various jackpot-featured slots.
- Microgaming (Games Global)coreLeading game provider offering classic titles like Mega Moolah (progressive jackpot), Immortal Romance, Lucky Leprechaun, and the Thunderstruck slot series.
- NetEntcorePremium game studio providing iconic titles including Starburst (released 2012), Gonzo's Quest, and Twin Spin. Known for high-quality graphics and innovative gameplay mechanics.
- Light & WondercoreGame provider behind the Rainbow Riches saga, offering popular Irish-themed slot games and branded content.
- Play'n GOcoreRenowned slot game developer known for innovative titles and mobile-optimized gaming experiences.
- Big Time GamingcoreAustralian game developer that created the revolutionary Megaways mechanic for online slots, offering dynamic reel structures with up to 117,649+ paylines.
- NoLimit CitysecondaryInnovative slot game developer known for pushing boundaries in game design and mechanics.
- PG SoftsecondaryMobile-first game developer creating visually appealing and optimized slot games for portable devices.
- Skywind GroupsecondaryGame provider recently added to Lottomart's portfolio, offering titles like Super Lion among many others.
- Triple Edge StudiossecondaryFrequent Microgaming collaborator that developed Ancient Fortunes: Poseidon Megaways and Ancient Fortunes: Zeus titles.
- Reel Time GamingsecondaryOriginal developer of Fishin' Frenzy slot for the retail market, later adapted for online casinos by Blueprint Gaming.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Lottomart competitors and assessment
Company assessmentDirect peers
- Lottoland: Gibraltar-headquartered lottery betting operator offering international jackpot betting (EuroMillions, US Powerball, Mega Millions) plus casino and scratch products — a near-mirror of Lottomart's lotto-betting-led, multi-vertical UK/Gibraltar model.
- MrQ: UK-focused real-money online casino offering slots, bingo, and scratch cards with a no-wagering-requirements promotional model; comparable mid-scale UKGC-licensed operator with similar product mix and target audience as Lottomart.
- Casumo: Multi-vertical UK/Malta-regulated online casino and sportsbook offering slots, live casino, and table games through a gamified loyalty program; similar mid-market positioning and reward-engine mechanics to Lottomart's Diamond Club.
- LeoVegas: Mobile-first multi-vertical online casino and sportsbook with a comparable slots-led, white-label game aggregator approach; comparable in regulated-market focus (UK, Nordics, EU) and bonus-driven acquisition model.
- Jackpot.com: US-rooted, Malta-licensed lottery betting and casino platform with international jackpot coverage and an integrated casino offering — closely comparable to Lottomart's combination of lottery betting (US Powerball, Mega Millions, EuroMillions) with adjacent casino content.
- SkillOnNet / PlayOJO: Operator of PlayOJO and other UKGC-licensed online casinos emphasising transparent, low-wagering bonus mechanics and a slots/table-game mix; comparable D2C UK-focused operator targeting similar player mindset and responsible-gaming positioning.
Broad incumbents
- Bet365: Dominant UKGC-licensed online gambling operator with a massive portfolio spanning sportsbook, casino, poker, bingo, and games; competes head-on with Lottomart in UK online casino slots and live casino but offers far broader product breadth and scale.
- Flutter Entertainment (Paddy Power / Betfair / Sky Betting & Gaming): Global gambling group operating Paddy Power, Betfair, Sky Bet, PokerStars and Tombola; the leading UK online casino and gaming platform with vastly larger scale, marketing budget, and game portfolio than Lottomart.
- Evoke plc (888 / William Hill): Owner of 888casino, William Hill, Mr Green and other UK/regulated-market online casino brands; directly competes with Lottomart in UK online slots and live casino but with a multi-brand portfolio and materially larger scale.
Others
- Buzz Bingo / Playtech (Skywind/Blueprint parent-adjacent): Adjacent UKGC-licensed gaming operator with retail and online bingo and casino products; not a direct online casino competitor but a relevant UK regulated-gaming ecosystem peer for benchmarking compliance and player-acquisition dynamics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lottomart social profiles
Digital presenceLottomart compliance and trust
Trust signalCompliance2 records
Lottomart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lottomart leadership team
Management profileNumber of profiles
Lottomart funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lottomart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lottomart
What does Lottomart do?
Lottomart operates a real-money online casino and gaming platform that consolidates 4,000+ games—online slots, live dealer casino, table games, international lotto betting, and exclusive scratch cards—into a single web and mobile account for UK adult players. The platform generates revenue through player wagers (house edge), with game content sourced from third-party providers and supplemented by proprietary exclusive titles.
Is Lottomart a public or private company?
Lottomart is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lottomart founded?
Lottomart was founded in 2017. It employs 11 to 50 people.
Where is Lottomart based?
Lottomart is headquartered in Gibraltar, Gibraltar.
How does Lottomart make money?
Four revenue lines are on record. Gaming Transaction Revenue is the primary driver. The others are game Provider Partnerships, scratch Card Sales and lotto Betting.
Who are Lottomart's main competitors?
Direct peers on record are Lottoland, MrQ, Casumo, LeoVegas, Jackpot.com and SkillOnNet / PlayOJO. Broad incumbents are Bet365, Flutter Entertainment (Paddy Power / Betfair / Sky Betting & Gaming) and Evoke plc (888 / William Hill). Buzz Bingo / Playtech (Skywind/Blueprint parent-adjacent) is listed as an others.
Does Lottomart have an API?
No public API is recorded for Lottomart.
What industry is Lottomart in?
Lottomart's product category is Online Casino and Gaming. Its primary akta.pro industry code is MPAEABAA, Real-Money Online Casino Operators (RNG Slots & Table Games), with a secondary code of MPAEAFAD, Digital Lottery & iLottery Platforms (Web/App). Its NAICS code is 7132 and its SIC code is 5945.