Premium Cars Cluj

What Premium Cars Cluj does

Premium Cars Cluj (PREMIUM CARS S.R.L., registered J12/2570/2020, CUI RO18051414) is a privately held authorized automobile dealership and service center headquartered at Str. Avram Iancu, Nr. 402, Floresti, Cluj County, Romania. Founded in 2005, the company operates as an authorized dealer for three automotive OEMs — KIA, SUZUKI, and KGM (formerly SsangYong) — and maintains a single integrated facility combining a showroom, certified service workshop, bodywork and painting operations, and original-parts sales. The company serves individual consumers and small-business buyers in the Cluj metropolitan area, offering new and pre-owned vehicles across economy, SUV, and EV segments, with a current displayed inventory of approximately 32 units ranging from €17,730 (Suzuki Swift) to €57,475 (KIA EV6 GT Line).

The business model rests on four revenue streams: (1) per-transaction vehicle sales of new and pre-owned KIA, SUZUKI, and KGM models, supported by dedicated brand microsites (kiaclujnapoca.ro, suzukiclujnapoca.ro, kgmclujnapoca.ro); (2) per-event professional auto service including periodic maintenance, mechanical repairs, brake and suspension testing, computerized diagnostics, air conditioning service, bodywork, and painting using original or manufacturer-approved parts; (3) retail original-parts sales; and (4) financing and insurance facilitation via a partnership with Impuls Leasing, along with assistance for vehicle registration, CASCO, and RCA insurance. The go-to-market is direct-to-consumer via a physical showroom (Monday–Friday, 08:00–17:00) and on-site service center (Monday–Friday, 08:00–16:30), with phone and website inquiry capture. Distribution is exclusively domestic through the single location, with no online sales or delivery. Operating technology is limited to standard computerized workshop diagnostics and original-parts inventory systems; no AI, software platform, or developer-facing capabilities are described. The company employs 1–10 staff, including brand-specific sales consultants (KIA, SUZUKI, KGM), mechanical and bodywork service advisors, and a bodywork workshop head.

Name

Premium Cars Cluj

Legal name

PREMIUM CARS S.R.L.

Website

https://premiumcars.ro

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Premium Cars Cluj is a privately held authorized dealer and certified service center in Floresti, Cluj, Romania, selling new and pre-owned vehicles for KIA, SUZUKI, and KGM and offering integrated maintenance, bodywork, and parts services to individual consumers in the Cluj area.

Ownership category

akta.pro rank

Headquarters

HQ city

Floresti, Cluj

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new and pre-owned vehicles from KIA, SUZUKI, and KGM brands. The company maintains a stock of 32 vehicles available for immediate purchase, ranging from economy to premium EVs. Revenue is generated on a per-transaction basis.
2. Auto Service and Repair: Complete maintenance and repair services including periodic maintenance, mechanical repairs, brake system testing, suspension testing, bodywork, painting, air conditioning service, and computerized diagnostics. Revenue is generated per service event.
3. Original Parts Sales: Sale of original parts and approved equivalents for KIA, SUZUKI, and KGM vehicles, directly linked to service operations and retail parts replacement.
4. Financing and Insurance Services: The company facilitates vehicle financing through its partnership with Impuls Leasing, and also assists with vehicle registration, CASCO, and RCA insurance arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Premium Cars Cluj is an authorized automotive dealer and service center for KIA, SUZUKI, and KGM brands, operating from a single integrated facility in Floresti, Cluj, Romania. The company sells new and pre-owned vehicles from its three brand portfolios, offers comprehensive auto maintenance and repair services using original parts, and facilitates vehicle financing and insurance arrangements through partnerships.

Product overview

Premium Cars Cluj operates as an authorized dealership for three automotive brands—KIA, SUZUKI, and KGM—offering vehicle sales of new and pre-owned automobiles alongside comprehensive auto service capabilities. The company provides a complete automotive ecosystem combining vehicle sales, professional maintenance and repair services using original parts, and financing solutions through Impuls Leasing partnership. The product portfolio spans multiple vehicle categories including compact urban cars (Suzuki Swift), crossover SUVs (KIA XCeed, Suzuki S-Cross, Vitara), mid-size SUVs (KIA Sportage, KGM Tivoli, Torres), full-size SUVs (KGM Rexton, Actyon), and electric vehicles (KIA EV6). Service offerings include periodic maintenance, mechanical repairs, bodywork, suspension and brake testing, computerized diagnostics, painting, and air conditioning services.

Differentiator

Problem solved

Functional benefit

Products and services

• KIA Vehicle Sales Authorized dealership selling new and pre-owned KIA vehicles including Sportage, XCeed, EV6, and other models from the KIA lineup, targeted at individual consumer buyers in the Cluj region.
• SUZUKI Vehicle Sales Authorized dealership selling new and pre-owned SUZUKI vehicles including S-Cross, Vitara, Swift, and other SUZUKI lineup models, targeted at individual consumer buyers in the Cluj region.
• KGM (formerly SsangYong) Vehicle Sales Authorized dealership selling new and pre-owned KGM vehicles including Tivoli, Torres, Actyon, and Rexton SUV models, targeted at individual consumer buyers in the Cluj region.
• Auto Service and Maintenance Complete automotive service including periodic maintenance, mechanical repairs, bodywork (tinichigerie), suspension testing, computerized diagnostics, brake system testing, painting, and air conditioning services using original parts, for vehicle owners — primarily KIA, SUZUKI, and KGM — in the Cluj region.
• Vehicle Financing Financing and leasing solutions provided through the Impuls Leasing partnership for vehicle purchases at the dealership, with in-house coordination on registration, CASCO, and RCA insurance.

Quantifiable outcome

• All service work is guaranteed, with quality control at every stage from initial diagnosis to final testing and vehicle handover.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• KIA (KIA Cluj-Napoca)coreChannel Partner/ Reseller/ DistributorPremium Cars is an authorized dealer for the KIA brand in Cluj-Napoca/Florești. The partnership enables the company to sell new KIA vehicles and provide brand-certified service using original parts. The company operates dedicated KIA sales through kiaclujnapoca.ro and handles brand-specific customer support and warranty service.
• SUZUKI (Suzuki Cluj-Napoca)coreChannel Partner/ Reseller/ DistributorPremium Cars is an authorized dealer for the SUZUKI brand in Cluj-Napoca/Florești. The partnership covers new vehicle sales and certified maintenance services using original SUZUKI parts, operating through suzukiclujnapoca.ro.
• KGM (fost SsangYong) (KGM Cluj-Napoca)coreChannel Partner/ Reseller/ DistributorPremium Cars is an authorized dealer for the KGM (formerly SsangYong) brand. The partnership covers sales of KGM vehicles including Tivoli, Torres, Actyon, and Rexton models, as well as brand-certified service using original parts.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Auto Italia: Romanian importer and dealer network for Italian automotive brands. Same authorized-dealer-with-certified-service business model, comparable in function though broader in brand portfolio and geographic coverage.
• Automobile Bavaria Group: Major Romanian authorized dealer group operating across multiple brands. Comparable business model — authorized sales plus certified service using OEM parts — but with broader brand portfolio and national footprint.
• Plus Auto: Romanian multi-brand automotive dealer group. Comparable as a multi-brand authorized retailer with service operations, but with wider geographic coverage and larger headcount than Premium Cars.
• Țiriac Auto: Romania's largest automotive dealer group, representing multiple brands across the country. Directly comparable as a multi-brand authorized dealer and service operator, but at substantially greater scale and geographic reach than Premium Cars.
• CIT Grup: Romanian automotive distributor and dealer with multi-brand authorized representation. Comparable authorized-sales-plus-certified-service business model, with broader geographic and brand reach.
• Porsche Romania: Authorized importer/dealer for premium brands in Romania. Operates the same sales-plus-certified-service-plus-original-parts model that defines Premium Cars, but at a national scale and premium segment.

Direct peers

• Proleasing Motors: Romanian automotive retailer combining vehicle sales, financing facilitation, and service. Closely comparable integrated offering, though typically broader in brand coverage than Premium Cars' three-brand footprint.
• AutoWallis: Hungarian-headquartered automotive retail and mobility group with operations in Romania and Central Europe. Multi-brand dealership model with integrated sales and service is directly comparable to Premium Cars' structure, though at significantly larger scale.
• SIMACO Trading: Romanian automotive dealer group operating multi-brand sales and authorized service centers. Directly comparable as a regional multi-brand dealer with integrated service and parts operations.
• New Kopel Group: Romanian automotive dealer group representing multiple brands across sales and service. Comparable multi-brand authorized dealer model with integrated after-sales operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/premium-cars-cluj

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premium Cars Cluj