Preston Hire | Australia

What Preston Hire | Australia does

Preston Hire is an Australian construction equipment hire company founded in 1969 and headquartered in Cabramatta, New South Wales. It operates as a private business unit of the Preston Group, with state-level proprietary limited entities covering NSW, QLD, VIC, WA, and SA, plus alliance partners in the Northern Territory. The company employs 37 people and serves construction companies, developers, and contractors across Australia through six branches (Sydney, Brisbane, Melbourne, Perth, Adelaide, Canberra) and an alliance partner in Darwin.

The company's core product is the SuperDeck® retractable loading platform, a proprietary system available in 2.2m, 3.2m, 3.4m, and 4.2m widths, each with a 5-tonne safe working load. The platform uses a two-prop installation method that applies roughly half the reaction load of traditional multi-prop systems, and features non-electric, drawer-like operation with approximately 20-minute installation. Its second core offering is the SuperCrane™ fleet, comprising mini cranes (Maeda, UNIC) for confined-space lifting and hydraulic crawler cranes (Sennebogen, Liebherr, Sany, Kato, Maeda) with capacities up to 100,000kg. These are complemented by adjacent SuperElevate™, SuperSiteStorage, SuperPropping, and SuperService offerings, all combining into a "Super™" branded solutions stack.

Preston Hire monetizes through equipment hire on a quote-based, usage-driven model, with both wet hire (with operator) and dry hire availability. The company positions itself as a solution partner, providing installation, consultation, and operator training rather than pure equipment transaction. Its customer base includes tier-one Australian developers and contractors (Lendlease, Brookfield Multiplex, Hacer, EQ Constructions, Boom Logistics) plus government and education clients (Queensland Department of Main Roads, University of Melbourne), with reference projects including One Sydney Harbour (~50 SuperDecks across three towers). The GTM is sales-led, supported by content marketing, industry conferences (CICA), and a 1800-number/website enquiry channel. The company holds ISO-9001 certification and Australian Owned certification.

Name

Preston Hire | Australia

Legal name

Preston Hire (NSW) Pty Limited, Preston Hire (QLD) Pty Limited, Preston Hire (VIC) Pty Limited, Preston Hire (WA) Pty Limited, Preston Hire (SA) Pty Limited

Website

https://prestonhire.com.au

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Preston Hire is an Australian construction equipment hire company, founded in 1969, providing proprietary SuperDeck® retractable loading platforms and SuperCrane™ mini and hydraulic crawler cranes to construction companies, developers, and contractors across Australia, with six branches and Darwin alliance coverage.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney (Cabramatta)

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Hire: Revenue generated from hiring out construction equipment including SuperDeck loading platforms and SuperCrane mini/hydraulic crawler cranes to construction companies, developers, and contractors. Equipment is available for wet hire (with operator) or dry hire (without operator). Pricing is quote-based, varying by equipment type, duration, and project requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Preston Hire is a specialist construction equipment hire company that rents out its proprietary SuperDeck® retractable loading platforms and SuperCrane™ mini and hydraulic crawler cranes to construction companies, developers, contractors, and government clients across Australia. The company offers both dry hire (equipment without operator) and wet hire (equipment with operator), with installation, consultation, and operator training services available for complex projects. Revenue is generated through quote-based, usage-based hire fees on a project-specific basis.

Product overview

Preston Hire is a specialist construction equipment hire company operating Australia-wide with a portfolio of proprietary product brands under the Super™ umbrella. The core offerings consist of the SuperDeck® retractable loading platform system (available in 2.2m, 3.2m, and 4.2m configurations, each with 5-tonne capacity) and the SuperCrane™ crane fleet (comprising mini cranes and hydraulic crawler cranes from manufacturers Maeda, UNIC, Sennebogen, Sany, Kato, and Liebherr). These are complemented by additional services including SuperElevate™, SuperSiteStorage, SuperPropping, and SuperService, providing a comprehensive suite of equipment hire solutions for construction, infrastructure, and commercial projects. The company operates branches in Sydney, Brisbane, Melbourne, Perth, Adelaide, Canberra, and Darwin.

Differentiator

Problem solved

Functional benefit

Brands

• SuperDeck: Retractable loading platform system designed for multi-storey construction projects, available in widths of 2.2m, 3.2m, 3.4m (WA only), and 4.2m, each featuring a 5-tonne safe working load.
• SuperCrane
• SuperElevate
• SuperSiteStorage
• SuperPropping
• SuperService

Products and services

• SuperDeck® Retractable Loading Platform System Preston Hire's signature retractable loading platform system for multi-storey construction projects. The SuperDeck operates like a drawer system, extending out to receive materials and retracting back when not in use, enabling efficient material handling with reduced crane movements. Available for hire to construction companies, contractors, and developers in widths of 2.2m, 3.2m, 3.4m (WA only), and 4.2m, each with a 5-tonne safe working load. Features non-electric operation, approximately 20-minute installation time, and a two-prop installation methodology that applies approximately half the reaction load to the floor above compared to traditional multi-prop installations.
• SuperCrane™ Mini Cranes Compact lifting machines within the SuperCrane™ fleet designed for projects where space is limited. Includes models from Maeda (MC285, MC285CB, MC305, MC305CB, MC405, MC815) and UNIC (URW-706) with lifting capacities ranging from 2.82T to 8.09T. Ideal for confined spaces, indoor and suspended slab operation, and precision placement tasks such as glazing and façade work using vacuum lifts and glass manipulators. Available for wet hire (with operator) or dry hire to construction companies and contractors.
• SuperCrane™ Hydraulic Crawler Cranes Larger crane units within the SuperCrane™ fleet mounted on crawler tracks for heavy lifting in compact areas. Includes models from Maeda (LC383M-5, LC785-8, LC1385M, CC1485S), Sennebogen (613, 643R, 653R, 673E), Liebherr (LTR1060), and Sany (SCC800TB, SCC1000TB) with lifting capacities ranging from 995kg to 100,000kg. Features operation on uneven terrain without outriggers, 360-degree rotation capability, and stability on soft or unstable ground. Available for wet hire or dry hire to construction companies, developers, and infrastructure projects.
• SuperElevate™ Specialised equipment solution for lifting operations, offered as part of Preston Hire's broader fleet alongside SuperDeck and SuperCrane. Includes models such as the SuperElevate 22.10 used for equipment installation projects. Available for hire to construction companies and institutions.
• SuperService (Installation, Consultation, and Operator Training) Service offering from Preston Hire encompassing equipment installation, project consultation, and operator training for complex construction projects. Includes liaison with engineering partners, training for operators handling Preston Hire's machines, and solution-partner support from quote through job completion. Provided to construction companies, contractors, and developers hiring Preston Hire equipment.

Quantifiable outcome

• 16 floors installed in 9 weeks using SuperDeck system for Brock Commons Tall Wood Project
• +4 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered parent company, core supplier, supporting supplier, industry association, charitable support and certification.

• Preston Groupparent companyOthersPreston Hire is part of the Preston Group, a parent company providing shared corporate services and brand association. The Preston Group website (prestongroup.com.au) represents the broader corporate entity under which Preston Hire operates as a business unit.
• Maedacore supplierTechnology or IntegrationEquipment supplier for mini cranes (MC285, MC305, MC405, MC815) and hydraulic crawler cranes (LC383M-5, LC785-8, LC1385M, CC1485S). Maeda is a Japanese manufacturer known for compact spider cranes designed for tight access applications.
• UNICcore supplierTechnology or IntegrationEquipment supplier for mini cranes (UNIC URW-706). UNIC is a Japanese manufacturer producing compact cranes known for precision and maneuverability in confined spaces.
• Sennebogencore supplierTechnology or IntegrationEquipment supplier for hydraulic crawler cranes (613, 643R, 653R, 673E) with lifting capacities ranging from 15,000kg to 70,000kg. German manufacturer known for material handling equipment.
• Sanycore supplierTechnology or IntegrationEquipment supplier for hydraulic crawler cranes (SCC800TB, SCC1000TB) with lifting capacities up to 100,000kg. Chinese manufacturer providing heavy lifting equipment.
• Katosupporting supplierTechnology or IntegrationEquipment supplier for crawler cranes in the SuperCrane fleet. Japanese manufacturer known for quality compact construction equipment.
• Liebherrcore supplierTechnology or IntegrationEquipment supplier for hydraulic crawler cranes (LTR1060) with 60,000kg lifting capacity. Swiss-German manufacturer renowned for construction and material handling machinery.
• CICA (Construction Industry Contractors Association)industry associationOthersIndustry association membership. Preston Hire participates in CICA National Conference and represents equipment hire interests within the construction industry. CICA is the national peak body for construction contractors in Australia.
• Black Dog Institutecharitable supportOthersPreston Hire is a proud supporter of the Black Dog Institute, an Australian not-for-profit organisation providing expertise in depression and bipolar disorder. Charitable support demonstrates corporate social responsibility commitments.
• Cystic Fibrosis Foundation Australiacharitable supportOthersPreston Hire is a proud supporter of Cystic Fibrosis Foundation Australia, providing support for Australians living with cystic fibrosis. Charitable partnership as part of social responsibility initiatives.
• Australian Owned CertificationcertificationOthersPreston Hire holds Australian Owned certification through Australian Owned logo program, verifying the company is Australian-owned and operated.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• OnTime Group: Mid-sized Australian construction equipment hire firm focused on cranes, hoists, and access solutions for high-rise and commercial builds. Comparable to Preston Hire on equipment scope but with smaller geographic coverage.
• TR Group: New Zealand-based construction equipment rental specialist with expansion into Australia, covering cranes, hoists, and materials handling. Comparable peer serving Australasian construction markets with similar vertical applications.

Direct peers

• Coates Hire: Australia's largest equipment rental company operating across cranes, access, materials handling, and construction equipment. Direct competitor to Preston Hire in crane and construction equipment hire, with a much larger fleet and branch network serving the same Tier-1 contractor and developer base.
• Kennards Hire: Australian-owned equipment hire specialist with national branch coverage across general construction and access equipment. Competes with Preston Hire for construction and contractor customers, particularly on crane and elevated work platforms for commercial and high-rise projects.
• Boom Logistics: Listed Australian provider of crane and equipment hire services with a focus on lifting solutions for construction, mining, and infrastructure. Direct competitor on crawler and mobile crane hire for major Australian projects; also appears as a Preston Hire customer in the supplied data.
• Cranecorp Australia: Crane hire specialist serving commercial construction, infrastructure, and industrial projects across Australia with a focus on heavy lift and confined-space lifting solutions. Overlaps with Preston Hire's SuperCrane fleet in mini crawler and hydraulic crane hire.
• Allroads Group: Australian construction equipment hire and project services provider including crane, materials handling, and access solutions. Competes with Preston Hire on multi-storey construction and infrastructure projects across NSW, QLD, VIC, and WA.

Broad incumbents

• United Rentals: World's largest equipment rental company operating across aerial, construction, industrial, and specialty equipment. Serves as a global scale benchmark for construction equipment hire economics relevant to understanding Preston Hire's niche positioning.
• Ashtead Group (Sunbelt Rentals): UK-listed parent of Sunbelt Rentals, the second-largest equipment rental business in North America with growing international exposure. Provides a public-market comparable for equipment rental unit economics and fleet utilisation metrics relevant to Preston Hire's operations.
• Herc Rentals: Full-service equipment rental provider in North America and select international markets including aerial, construction, and material handling equipment. Serves as a comparable broader-incumbent benchmark for construction equipment hire operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/preston-hire

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Preston Hire | Australia