Prime Ceramics

Name

Prime Ceramics

Legal name

Prime Ceramics

Website

https://primeceramics.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Bathroom Products Distribution

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Kitchen & Bath (Cabinetry, Fixtures, Plumbing) Distribution (CRAOAFAF)

akta.pro secondary industry

Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)

Keywords

• Bathroom fixtures
• Sanitaryware products
• Bath fittings
• Wellness spa products
• Faucet distribution

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Distribution and Sales: Prime Ceramics generates revenue by distributing and selling bathroom products (faucets, sanitary ware, showers, wellness products, water heaters, flushing systems, bathroom accessories) from partner brands (Essco, Jaquar, Artize) to dealers, corporate clients, and end users across Gujarat and India.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Prime Ceramics is a leading distribution house in Gujarat, India that markets and sells bathroom products — including faucets, sanitary ware, showers, shower enclosures, wellness/spa products, water heaters, flushing systems, and bathroom accessories — sourced from partner brands Essco, Jaquar, and Artize. It supports these products with in-house services spanning research & analysis, marketing & sales, logistics & distribution, and after-sales service, and it operates two showrooms in Ahmedabad and Surat backed by an 80-strong dealer network.

Product overview

Prime Ceramics is a distribution company offering a Complete Bathing Solution Concept through its diversified portfolio of bathroom products. The company distributes products from three main partner brands: Jaquar (faucets, sanitaryware, showers, wellness, enclosures, water heaters, flushing systems), Artize (luxury bath sub-brand of Jaquar), and Essco (faucets and bath fittings). Their product range includes Faucets, Sanitaryware, Showers, Wellness & Spas, Shower Enclosures, Water Heaters, Flushing Systems, and Bathroom Accessories. The company serves Gujarat, India through an 80-strong dealer network and provides supporting services including Research & Analysis, Marketing & Sales, Logistics & Distribution, and After Sales Services.

Differentiator

Problem solved

Functional benefit

Products and services

• Faucets Distribution of branded faucet ranges — including D'ARC, Vignette P, Kubix-F, Ornamix, Queen's, Astra, Clarion, Continental, Sensor Taps, Thermostatic Mixers, Softouch, Pressmatic Taps, Medi Series, Bathtub Spouts, and Essco sub-ranges (Marvel, Sumthing Special, Delux, Tropical) — sold to dealers, corporate clients, and end users.
• Sanitaryware Ceramic sanitaryware products including washbasins, closets, urinals, sinks and baths drawn from Jaquar ranges (Kubix, Fusion, Lyric, Aria, Fonte, Vignette, Solo, Opal, Florentine, Continental Series, JDR, Urinal, Travina, Leone, Xquisite) and Artize ranges (Signac, Kavalier, Cellini, Le blanc, Angelo, Designer), distributed to dealers, corporate buyers, and retail customers.
• Showers Shower products comprising Body Showers, Air Showers, Rain Showers, Multi-function Showers, and Shower Accessories, distributed for modern bathroom lifestyles across Gujarat.
• Wellness & Spas Wellness products including spas, whirlpools, steam cabinets, and shower panels sourced from Jaquar and Artize, positioned for relaxation, stress relief, improved sleep, arthritis relief, and aesthetic treatments.
• Shower Enclosures Jaquar shower enclosures available in Framed, Semi-Framed, and Frameless variants, designed to be simple to clean, rust-free and easy to maintain with a high-class appearance.
• Water Heaters A.O. Smith and Jaquar water heaters (geysers) featuring dual glass-coated heating elements, electronic controls, high-strength steel tanks with blue diamond technology, and puff coating for energy efficiency; models include EWJ, HSE-SCJ, CEWHR, EES, EWJH.
• Flushing Systems Jaquar flushing systems including Slim Concealed Cistern, Flush Plates for Slim Concealed Cistern, Wall Hung Cistern, and Flush Valves, with quiet yet powerful flushing action and high water efficiency.
• Bathroom Accessories Bathroom accessories including Towel Bars, Soap Dispensers, Shower Heads, Tissue Holders, Hand Showers, Tub Wastes, Mirrors, Tank Levers, Washlets/Bidet Seats, and Lighting.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Essco (Essco Sanitations)coreChannel Partner/ Reseller/ DistributorEssco Sanitations is known for making unmatched bath fittings with proven quality, continuous innovations and upgradations. Essco has set benchmarks in the bath fittings industry. Available in 4 ranges: Marvel, Sumthing Special, Delux and Tropical. Comes with a 10-year warranty and impeccable customer service.
• JaquarcoreChannel Partner/ Reseller/ DistributorJaquar is a world-renowned name in quality bath fittings and accessories. They offer a one-stop solution brand for all bathing needs with aesthetically designed, high performing faucets, shower enclosures, water heaters, sanitaryware, flushing systems and wellness products.
• ArtizecoreChannel Partner/ Reseller/ DistributorArtize is a luxury bath brand of the Jaquar group, introduced to cater to customers who aspire for luxury in their bathing spaces. The brand aims at excellence at all levels and seeks to surpass global standards of quality and design. Artize products adhere to all green building norms, making them ideal for green projects.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Kajaria Ceramics Limited: India's largest tiles manufacturer with an expanding sanitaryware and bath-fittings portfolio sold through a national dealer network. Comparable as a broad incumbent with overlapping bath product lines distributed through similar trade channels.
• Somany Ceramics Limited: Listed Indian manufacturer of tiles, sanitaryware, and bath fittings with a wide dealer footprint. Comparable as a broad incumbent in adjacent bath verticals that competes for the same dealer mindshare and project specifications.
• Kohler India: Global premium bathroom brand with Indian brand-showroom and dealer programs across sanitaryware, faucets, and wellness. Comparable as a large incumbent competing in the same premium bath category that Prime Ceramics serves in Gujarat.
• Hindware Homes Limited (HSIL): Established Indian sanitaryware and bath-fittings brand (part of HSIL) with national distribution, retail stores, and a broad product portfolio. Comparable as a broad incumbent serving overlapping product categories and channels, though at much larger scale and as a brand-owner rather than a distributor.

Direct peers

• CERA Sanitaryware Limited: Listed Indian manufacturer and marketer of sanitaryware, faucets, and wellness products with strong dealer-distribution across India. Comparable to Prime Ceramics because both serve the same end customers via multi-brand bath portfolios through dealer networks, though CERA is a manufacturer brand whereas Prime Ceramics is a regional distribution house.
• Parryware-Roca India: Indian bathroom brand jointly with Roca Group, offering sanitaryware, faucets, and wellness products through a pan-India dealer and project channel. Comparable as a competing premium bath brand that Prime Ceramics and other regional distributors position against in Gujarat projects.
• Asian Granito India Limited: Listed Indian manufacturer of tiles, sanitaryware, and bath fittings distributed nationally through dealers. Comparable because both sell overlapping bath-fittings SKUs through dealer networks to similar trade and project customers.
• Grohe India (LIXIL Group): Premium global faucet and shower brand operating in India through authorized dealer and project channels. Comparable because Grohe is one of the premium principals competing for the same Gujarat premium-bath shelf space and project specifications that Prime Ceramics services.

Emerging players

• Varmora Granito Private Limited: Indian tiles and bathware manufacturer with growing sanitaryware presence distributed nationally. Comparable as an emerging player entering the same sanitaryware/faucets categories and competing for the same dealer channel.
• Simpolo Vitrified Limited: Indian tiles and bath-fittings manufacturer scaling its sanitaryware portfolio through dealer distribution. Comparable as an emerging player expanding into the same sanitaryware and bath-fittings categories that Prime Ceramics distributes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Ceramics