Prime Time Sports Camp

What Prime Time Sports Camp does

Prime Time Sports Camp is a privately held youth sports and enrichment services company founded in 1990 by Peter Straus in Los Angeles, California. The company operates summer day camps and after-school enrichment programs serving children ages 4 to 14 (TK through 8th grade) across Los Angeles County. Core camp programs include Sports Camp (grades 2-8), Day Camp (TK-8), Junior Camp (TK-1), and a Counselor-in-Training (CIT) leadership program for ages 13-17, delivered at four summer camp locations (Culver City, Marina del Rey, Silver Lake, West LA) on partner school campuses.

After-school enrichment programs operate at 24 sites across the Los Angeles Unified and Inglewood Unified School Districts, with documented partnerships at Elysian Heights Elementary, Ivanhoe Elementary, and Short Avenue Elementary serving TK-5th grade students. Programs combine sports, arts, STEM, and creative activities with a maintained 1:10 camper-to-staff ratio (versus the state-required 1:14). Ancillary offerings include extended care services, a hot lunch partnership with Children's Menu (organic, allergen-free), and a 2026 Specialty Camps product extension.

The business model combines seasonal summer camp registration fees ($450-$470/week) with recurring after-school program fees across quarterly 8-10 week sessions, supplemented by add-on services. Distribution is direct-to-consumer via the CampBrain online registration platform and email-based after-school applications. There is no proprietary technology platform, no AI capabilities, and no external institutional investment; the company is founder-owned and operated by a small core team of approximately 9 year-round employees, with seasonal counselors supplementing summer operations.

Name

Prime Time Sports Camp

Legal name

Prime Time Sports Camp

Website

https://primetimesportscamp.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Prime Time Sports Camp, founded in 1990 in Los Angeles, operates summer day camps and after-school enrichment programs for children ages 4-14 across LA County, serving families through 4 camp locations and 24 school district sites.

Ownership category

akta.pro rank

Product category

Youth Day Camp & After-School Enrichment

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

akta.pro secondary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Summer day camp
• After-school programs
• Youth sports enrichment
• Childcare services
• STEAM camp activities

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Summer Camp Registration Fees: Parents pay weekly or daily registration fees to enroll children in summer camp programs. Fees vary by location and include Sports Camp, Day Camp, and Junior Camp options. Additional revenue is generated from extended care add-ons, hot lunch programs, and Friday pizza/ice cream parties.
2. Extended Care Fees: Optional add-on service offering before-camp (8am-9am) and after-camp (4pm-6pm) child supervision. Charged at hourly or weekly rates.
3. After-School Program Registration: Parents register children for the after-school enrichment program through written applications submitted via email. Programs run for 8-10 week quarters with enrichment classes across sports, arts, STEM, and other activities.
4. CIT Program Registration: Counselor-in-Training program for teens aged 13-17 (grades 9th-11th) with weekly fees of $150 for returning participants and $200 for new enrollees, with maximum payment caps.
5. Hot Lunch Program (Children's Menu Partnership): Partnered with Children's Menu to provide organic, allergen-free hot lunch Monday-Thursday. Parents order ahead via Children's Menu; Prime Time earns revenue through the vendor relationship.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Prime Time Sports Camp is a Los Angeles-based day camp and after-school enrichment provider serving children ages 4-14 across multiple physical camp sites and 24+ school partnerships. Its core offering is structured summer day camps (Sports Camp, Day Camp, Junior Camp) and after-school enrichment classes delivered on closed school campuses, with add-on services such as Extended Care, Hot Lunch, and a Counselor-in-Training (CIT) leadership program for teens.

Product overview

Prime Time Sports Camp operates as a single unified camp program with multiple camp model variations and after-school enrichment programs. The core offerings include Sports Camp (dynamic sports and games for grades 2nd-8th), Day Camp (STEAM and themed activities for grades TK-8th), and Junior Camp (combined sports and creative activities for grades TK-1st). Supporting offerings include a CIT (Counselor in Training) leadership program for ages 13-17, After-School Programs at three Los Angeles school sites, Hot Lunch catering, Extended Care services, and 2026 Specialty Camps. The company was founded in 1990 and serves children ages 4-14.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Camp Camp program for grades 2nd-8th offering dynamic sports and games with age-appropriate activities, special events, tournaments, and weekly themes. Priced at $470 per week at Culver City Middle School.
• Day Camp Camp program combining creativity and competition with daily STEAM activities, themed games, and Prime Time Studio or Stadium activities for grades TK-8th. Priced at $470 per week at Culver City Middle School.
• Junior Camp Camp program for grades TK-1st combining Sports Camp and Day Camp activities with daily STEAM, sports and games, and Prime Time Studio or Stadium.
• CIT Program (Counselor in Training) Leadership development program for ages 13-17 (grades 9th-11th) bridging the gap between camper and counselor roles, providing valuable leadership skills and community service hours. Weekly fees: $150 (returning) / $200 (new), with maximum payment caps of $600/$800.
• After-School Programs After-school enrichment programs operating at Los Angeles area schools (Elysian Heights, Ivanhoe Elementary, Short Avenue Elementary) offering diverse enrichment courses including sports, arts, STEM, and more. Programs run for 8-10 week quarters.
• Extended Care Before and after-camp supervision services with morning extended care (8am-9am) and afternoon extended care (up to 6pm) at select locations. Charged at hourly ($6/hr) or weekly rates ($75/week or $375/full summer).
• Hot Lunch Program Catered lunch program partnering with Children's Menu offering organic, vegan, gluten-free, and vegetarian meal options delivered daily Monday-Thursday, with Friday pizza and ice cream party for Prime Time.
• 2026 Specialty Camps Specialized camp programs with niche focus areas beyond standard sports and day camp offerings, with details to be released in March 2026.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Children's MenucoreStrategic or Co-development PartnerPrime Time partners with Children's Menu to provide daily hot lunch Monday through Thursday at all camp locations. Children's Menu delivers organic, vegan, gluten-free, vegetarian, allergen-free (no peanuts or tree nuts) meals prepared from scratch in their Santa Monica kitchen in 100% compostable containers. Orders must be placed by 11pm the day before camp. This partnership addresses camper nutrition needs and eliminates the need for Prime Time to operate its own food service.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Steve & Kate's Camp: Premium day-camp operator with multiple locations, flexible enrollment, and a similar broad-activity model (sports, arts, STEM, choice-based activities). Direct competitor in the premium day-camp niche Prime Time occupies.
• Avid4 Adventure: Youth outdoor adventure day camps combining multi-sport, outdoor skills, and STEAM-adjacent activities. Comparable on multi-activity youth camp programming and premium weekly pricing structure.
• Skyhawks Sports Academy: National youth sports instruction franchise offering multi-sport camps and after-school programs at schools. Highly comparable on the Sports Camp + after-school-at-schools delivery model Prime Time uses.
• Boys & Girls Clubs of Metro Los Angeles: Membership-based youth organization providing after-school enrichment, sports, and summer programming across LA. Comparable on the after-school enrichment + summer camp model and the contracted school/community site delivery.
• YMCA of Metropolitan Los Angeles: Operates summer day camps, after-school programs, and youth sports across LA. Directly comparable on the combined summer-camp + after-school programming stack and the youth-development positioning.
• LA's Best: LAUSD-affiliated after-school program operating at LA Unified elementary schools. Most directly comparable for Prime Time's after-school business in LAUSD and the contracted, per-pupil revenue model.
• i9 Sports: Youth sports leagues, camps, and clinics delivered at schools and community facilities nationwide. Comparable on multi-sport youth programming, school-district channel access, and parent-direct registration.
• Champions (KinderCare Education): National before- and after-school enrichment provider operating on-site at elementary schools, with adjacent summer-camp offerings. Comparable on the school-based after-school delivery model that drives Prime Time's recurring revenue.
• Galileo Learning: Operates multi-activity day camps combining arts, science, and outdoor play across multiple metros. Closest direct peer to Prime Time's Sports Camp + Day Camp + Junior Camp + Specialty Camps stack, with similar STEAM-included positioning and premium weekly pricing.

Broad incumbents

• The Little Gym: Established franchise offering youth physical-education, sports, and enrichment classes for young children. Comparable on structured youth sports/recreation instruction, though it operates more as a year-round class business rather than a summer day camp.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/prime-time-sports-camp

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Time Sports Camp