Primetime Sports Company

What Primetime Sports Company does

Primetime Sports Company operates as a Canadian youth basketball tournament operator, running competitive events across four provinces (British Columbia, Alberta, Ontario, Quebec) for players aged U9 to U20 in male and female divisions. The company positions itself as 'The Gold Standard' for Canadian basketball events, offering professionally organized tournaments with certified officials, awards across all divisions (Gold/AAA, Silver/AA, Bronze/A skill tiers), and media coverage via Baller TV streaming. As a privately held company with approximately 16 employees headquartered in North Vancouver, BC, PrimeTime's customer base consists primarily of competitive youth basketball clubs, team managers, coaches, and athletes.

The company's core product is its tournament portfolio, supported by a Multi-Tourney Pass season subscription that allows clubs to register for 4-6 tournaments with a single administrative process. Underlying technology consists of a web-based registration system provided by third-party Exposure Events, dedicated iOS and Android mobile applications for schedules and results, and Baller TV for streaming coverage. Supplementary service lines include Travel/Hotel booking through the 'Stay and Save' program (with university dormitory partnerships at University of Victoria and UBC Okanagan), a multi-week BC Champions League product, and community outreach initiatives.

Revenue derives from four streams: per-team tournament registration fees, subscription-based Multi-Tourney Pass season passes, travel commission and accommodation services, and auxiliary mobile tournament packages. Distribution occurs through the Exposure Events registration platform, mobile apps, direct sales outreach to club managers and coaches, and partnerships with Baller TV and accommodation providers. Pricing is not publicly disclosed on the website, with a 3% credit card processing fee applied to card payments and various administrative processing fees ($50 refund, $50 protest fees) representing ancillary monetization.

Name

Primetime Sports Company

Legal name

PrimeTime Sports Company

Website

https://primetimesportsco.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Primetime Sports Company organizes and operates competitive youth basketball tournaments across four Canadian provinces (BC, Alberta, Ontario, Quebec), serving clubs, coaches, and players from U9 to U20 age divisions through registration fees, season passes, mobile apps, and travel services.

Ownership category

akta.pro rank

Product category

Youth Basketball Tournament and League Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Other Spectator Sports (711219), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Youth & Amateur Sports Tournaments (MPAGAMAF)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Basketball tournament services
• Youth basketball events
• Sports tournament management
• Competitive basketball leagues
• Tournament registration services

Headquarters

HQ city

North Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Tournament Registration Fees: Teams pay registration fees to participate in individual basketball tournaments across multiple age divisions (U9-U20) and skill levels (Gold/AAA, Silver/AA, Bronze/A). Registration is conducted through the Exposure Events online platform with email transfer or credit card payment options.
2. Multi-Tourney Season Pass: Season subscription passes allowing teams to register for multiple tournaments with a single administrative process. Passes are available in configurations of 4, 5, or 6 tournaments with optional inclusion of Western Canadian Championships.
3. Hotel/Travel Services: Hotel booking assistance through 'Stay and Save' program with discounted accommodations, plus university dormitory options at University of Victoria and UBC Okanagan.
4. Mobile Tournament Packages: Additional services and packages available through the mobile app for tournament participants.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

PrimeTime Sports Company organizes and operates competitive youth basketball tournaments and leagues for club and academy basketball teams across four Canadian provinces. Its core offering consists of themed weekend tournaments, year-round league play through the BC Champions League, and bundled tournament packages that include officiating, awards, photography, livestreaming, and coordinated travel/hotel arrangements.

Product overview

PrimeTime Sports Company operates a unified platform of basketball tournament services across Canada, consisting of its core tournament product (professionally run basketball events in BC, Alberta, Ontario, and Quebec), supported by complementary add-on modules including the Tourney Pass for multi-event season registrations, a Mobile App for real-time schedule and results access, and Travel Services for accommodation booking. The portfolio also includes specialized league products like the BC Champions League and community outreach programs. The company uses Exposure Events as its event registration infrastructure and Baller TV for streaming coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• PrimeTime Sports Basketball Tournaments

Quantifiable outcome

• Positive testimonials from team managers citing PrimeTime as 'the best run tournament ever' compared to tournaments in BC, Saskatchewan, Alberta, Phoenix, Spokane, and Seattle

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Exposure EventscoreTechnology or IntegrationExposure Events provides the web-based tournament registration and event management platform for PrimeTime Sports, handling all online registrations, team entries, and payment processing for basketball tournaments across Canada.
• Baller TVcoreStrategic or Co-development PartnerBaller TV provides live and recorded video streaming coverage of PrimeTime Sports tournament events, offering media exposure for participating teams and athletes.
• University of Victoria (UVic)minorOthersUniversity of Victoria offers dormitory accommodations for tournament participants traveling to Victoria, BC area events. Limited space available for booking.
• UBC Okanagan (UBCO)minorOthersUBC Okanagan in Kelowna offers dormitory accommodations for tournament participants attending events in the Okanagan region. Limited space available for booking.
• Hotel PartnersminorOthersHotel partnerships providing discounted 'Stay and Save' accommodation rates for tournament participants, simplifying travel logistics for teams and families.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• CIA Bounce: CIA Bounce is a Canadian basketball training and event organization hosting skills competitions, showcases, and select tournaments. Comparable as an emerging operator in the Canadian youth basketball events space, with overlapping event formats though typically more training/showcase-focused than PrimeTime's tournament circuit.

Broad incumbents

• Canada Basketball: Canada Basketball is the national governing body for basketball in Canada, running national-team programs and competitive pathways that intersect with PrimeTime's tournament ecosystem. Comparable as a broader incumbent operating in the same sport and serving similar athlete/club populations through officially sanctioned competition.
• Basketball BC: Basketball BC is the provincial sport governing body in British Columbia overseeing leagues, clubs, and competitive development. Comparable as a broad incumbent that overlaps with PrimeTime's BC-centric tournament calendar and youth club constituency.

Direct peers

• CanBall Tours: CanBall Tours organizes competitive basketball tournaments across multiple Canadian provinces, offering youth club teams tournament-circuit play. Direct comparable as both companies operate multi-province Canadian basketball tournament calendars with registration-based business models.
• North Pole Hoops: North Pole Hoops runs youth basketball tournaments, leagues, and showcases across Canada with significant Ontario presence. Comparable in offering tournament-format competitive play for youth clubs and bundling media/content exposure for athletes.
• Hoop Champs: Hoop Champs is a U.S./Canada-cross-border youth basketball tournament operator running competitive events for club teams. Comparable product (multi-event tournament circuit, age-division brackets) and similar target customer (youth basketball clubs and coaches).
• JUEL League: JUEL (Junior Elite) operates elite girls' basketball league and showcase events in Ontario with multi-event seasonal structure. Comparable as a Canadian basketball competitive-event operator serving club teams with season-style offerings similar to PrimeTime's Multi-Tourney Pass.
• NXT Level Basketball: NXT Level Basketball organizes competitive youth basketball tournaments and showcases in Canada. Directly comparable on event-format, age-division coverage, and youth club target customer across Canadian markets.

Others

• Exposure Events: Exposure Events is the tournament-registration SaaS platform that powers all of PrimeTime's online registrations. It is an infrastructure/enabler peer rather than a direct competitor, but also operates event listings and discovery that compete for the same participating teams' attention.
• Baller TV: Baller TV is a youth sports streaming and media platform that powers PrimeTime's video coverage. While primarily a partner rather than a competitor, Baller TV itself runs and broadcasts events, making it an adjacent participant in the same media-enabled youth basketball ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeballertv.com/organizations/primetime-sports-company
• Instagraminstagram.com/ptsportsco
• LinkedInlinkedin.com/company/primetimesportsco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primetime Sports Company