NXT Level: Sales, Management & Marketing

What NXT Level: Sales, Management & Marketing does

NXT Level is a privately held Dutch digital marketing agency, founded around 2017 and headquartered in Heemstede, Netherlands. The company specializes in lead generation and new-member acquisition for SMB fitness clubs, sports clubs (football, padel, golf), health clubs, and nutrition coaches operating exclusively in the Netherlands. Its core product is the "Ledenwerf Machine" (Member Recruitment Machine), a four-step methodology: (1) identifying target audiences, (2) running Facebook/Instagram advertising campaigns, (3) directly enrolling new paying members, and (4) following up to drive renewal. Campaigns are custom-built using each client's own photos, testimonials, brand colors, and logos.

The revenue model is anchored on a "No Cure No Pay" performance structure: clients pay no recurring fee to NXT Level and only cover their own Facebook/Instagram ad costs, while NXT Level earns €89.50 per enrolled member (with the company claiming a 60% renewal-to-long-term-membership rate after a 10-week trial). Two subscription tiers supplement this — a Basic package of 4 lead campaigns over 12 months and a Professional package of 10 campaigns over 12 months — alongside a fixed €500/month Hyrox campaign tier and add-on services (lead follow-up calling, email marketing funnels, advisory). Clients receive regional exclusivity within a 6 km (fitness) or 20 km (padel) radius.

The go-to-market is direct inside sales targeting SMB club owners and managers via phone, email, and WhatsApp, supported by free 15-minute Calendly consultations and sport-specific self-service assessment tools (Club Scan, Padel Scan, Golf Scan, Voetbal Scan) that drive inbound qualification. The firm documents 9+ case studies showing 38–113 new members enrolled per club in 2–3 months across Heemstede, Uithoorn, Franeker, Zeewolde, Noord-Scharwoude, Sneek, Hoorn, Bovenkarspel, and Hazerswoude-Rijndijk. The company is privately held with no disclosed external funding and operates with 1–10 employees.

Name

NXT Level: Sales, Management & Marketing

Legal name

NXT Level

Website

https://nxtlevel.eu

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

NXT Level is a Dutch digital marketing agency that runs Facebook and Instagram lead-generation campaigns on a "No Cure No Pay" basis for fitness clubs, sports clubs (football, padel, golf), health clubs, and nutrition coaches, charging €89.50 per newly enrolled member within exclusive regional territories across the Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Heemstede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Lead Campaign Fees (No Cure No Pay): NXT Level primarily charges on a performance basis. Clients pay no monthly fees to NXT Level; they only pay their own Facebook/Instagram advertising costs. NXT Level earns revenue only when new paying members are enrolled, making this a transaction/performance-based model. The company also offers two paid package tiers: 'Basic' (4 lead campaigns over 12 months with sales advice and monthly analysis) and 'Professional' (10 lead campaigns over 12 months with sales advice and monthly analysis).
2. Membership Enrollment Revenue (€89.50 per participant): For each participant enrolled through their campaigns, NXT Level receives €89.50 in direct revenue from the club. The member receives a 10-week trial period, after which they convert to a full membership. NXT Level claims 60% of new members renew to long-term memberships after the initial period.
3. Hyrox Campaign Subscription (€500 per month): For Hyrox-specific marketing campaigns, NXT Level charges a flat monthly fee of €500 for a minimum 3-month engagement, plus the client's own advertising costs starting from €10 per day.
4. Additional Services (Lead Follow-up, Email Marketing, Advisory): NXT Level offers add-on services including lead follow-up (calling interested leads), email marketing (email funnels for prospects, members, and former members), and advisory services (strategy sessions, target group marketing, cost savings). These are billed as separate, monthly-cancellable services.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

NXT Level operates as a Dutch marketing agency that runs Facebook and Instagram lead-generation campaigns to recruit new paying members for fitness clubs, health clubs, sports schools, football clubs, padel/tennis/squash clubs, golf clubs, and nutrition coaches. Its flagship "Ledenwerf Machine" (Member Recruitment Machine) combines paid social advertising with lead follow-up, direct enrollment, first-appointment scheduling, and renewal management. Campaigns are delivered on a No Cure No Pay performance basis, with tiered subscription packages available for higher-volume engagements.

Product overview

NXT Level operates as a specialized social media marketing agency offering a unified 'Ledenwerf Machine' (Member Recruitment Machine) service for sports and fitness businesses. The core product combines lead generation campaigns with lead follow-up and email marketing capabilities. Service packages are differentiated into Professional (10 campaigns over 12 months) and Basic (4 campaigns over 12 months) tiers, supplemented by standalone lead follow-up, email marketing funnels, and advisory services. Industry-specific offerings include fitness, football, Padel/Tennis/Squash, golf, and nutrition coach marketing campaigns. Interactive assessment tools (Club Scan, Padel Scan, Football Scan, Golf Scan) serve as lead generation entry points. All services operate on a No Cure No Pay basis with 6km regional exclusivity.

Differentiator

Problem solved

Functional benefit

Brands

• Ledenwerf Machine: The company's member recruitment marketing system featuring Facebook/Instagram advertising campaigns, lead follow-up, and new member registration services for fitness centers.
• Club Scan
• Padel Scan
• Voetbal Scan
• Golf Scan

Products and services

• Ledenwerf Machine (Member Recruitment Machine) A comprehensive lead generation service for sports clubs and fitness centers that identifies target audiences, runs Facebook and Instagram campaigns, directly enrolls new paying members, schedules the first appointment at the club, and follows up for renewal. Operates on a No Cure No Pay performance basis with optional Basic and Professional subscription packages.
• Fitness Marketing Campaigns Social media marketing campaigns run on Facebook and Instagram to recruit new paying fitness members for gyms, health clubs, fitness centers, sports schools, and personal training studios.
• Football Club Marketing Lead generation and member recruitment campaigns for football (voetbal) clubs, using Facebook and Instagram advertising to drive direct online sign-ups of new members.
• Padel, Tennis & Squash Marketing Lead generation and member recruitment campaigns for padel, tennis, and squash clubs, including promotion of lessons, competitions, and court occupancy optimization. Includes 20 km regional exclusivity for padel clients.
• Golf Club Marketing Member recruitment campaigns for golf clubs through online marketing, including promotion of golf lessons and competitions to attract new golfers and improve tee-time utilization.
• Nutrition Coach Marketing Appointment generation campaigns for nutrition coaches and dietitians, combined with email funnels to convert prospects into paying coaching clients.
• Hyrox Campaign Specialized fitness marketing for Hyrox training lessons and events, priced at €500 per month on a minimum 3-month engagement plus client-owned Facebook/Instagram ad spend starting from €10 per day. Includes eBooks on nutrition and customized training plans for new members.

Quantifiable outcome

• 60% of new members enrolled by NXT Level renew to a long-term sport membership after the initial period ends.
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PushPress: Gym management and member-acquisition platform purpose-built for independent fitness and strength gyms, including marketing automation and lead tools. Closest direct competitor serving the same gym-owner buyer with member-acquisition as a core feature.

Emerging players

• Wodify: Gym and CrossFit-affiliate management software with member engagement, lead capture, and marketing features. Comparable as a niche player in the strength/CrossFit segment of the fitness market that NXT Level could also serve with its Ledenwerf Machine.

Broad incumbents

• ActiveCampaign: Email marketing and CRM automation platform used by fitness and wellness SMBs for member funnels and renewals. Comparable as an incumbent offering the email-marketing and follow-up automation layer that overlaps with NXT Level's add-on services.
• Mindbody: Large SaaS platform for fitness, wellness, and beauty studios with built-in marketing and member-acquisition tools. Comparable as a broader incumbent offering marketing automation to the same fitness/sports SMB customer base NXT Level serves.
• Mailchimp: Email marketing and basic marketing-automation platform commonly used by SMB fitness clubs for prospect and member communications. Comparable as a broad incumbent tool that could substitute for part of NXT Level's email-funnel add-on offering.
• Mariana Tek: Boutique fitness studio operating platform with branded apps and member-engagement marketing tools. Comparable as a software incumbent serving boutique fitness operators with member-acquisition and retention features overlapping NXT Level's service.
• Glofox: Boutique fitness and gym studio management software with integrated marketing and member-acquisition functionality. Overlaps with NXT Level at the fitness-club customer segment, though Glofox is a software suite rather than a done-for-you agency.
• WellnessLiving: All-in-one business management platform for fitness, yoga, dance, and wellness businesses with built-in marketing and lead-capture tools. Comparable as a broad incumbent offering member-acquisition technology to the same fitness/wellness verticals.
• HubSpot: Generic marketing automation, CRM, and ad-management platform widely used by fitness studios and gyms for lead capture and email funnels. Comparable as the broader marketing-automation incumbent a fitness SMB might evaluate instead of a specialized agency like NXT Level.
• ClubReady: Gym and fitness club management platform offering marketing, lead capture, and member-engagement features for multi-location and independent fitness operators. Comparable as an incumbent marketing-plus-software stack for NXT Level's core SMB fitness customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nxtlevel.eu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NXT Level: Sales, Management & Marketing